Rackley W.A.R.

Name

Rackley W.A.R.

Legal name

Rackley W.A.R.

Website

https://rackleywar.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Motorsports Racing Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)

akta.pro secondary industries

Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB), Motorsport Driver Training Schools & Racing Academies (MPAKAJAJ)

Keywords

• NASCAR racing team
• Motorsports engineering
• Driver development
• Truck series racing
• Late model racing

Headquarters

HQ city

Mooresville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Sponsorship Revenue: Primary revenue stream from corporate sponsors (Rackley Roofing, W.A.R. Shocks, and others) seeking branding and marketing exposure through racing team participation.
2. Driver Development Program: Fees from drivers with proven success who bring funding to participate in the Pro and Super Late Model development program, receiving professional motorsports engineering, equipment, mentorship, and marketing services.
3. Merchandise Sales: Sale of team merchandise through RW Store (rackleywar.shop).

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Rackley W.A.R. is a professional NASCAR racing team that fields trucks No. 25 and No. 26 full-time in the NASCAR Craftsman Truck Series, providing competitive motorsports representation for corporate sponsors. The team also operates a Driver Development Program that fields entries at premier Pro and Super Late Model events, offering professional motorsports engineering, equipment, mentorship, marketing, and management services for developing race car drivers. Revenue is generated through corporate sponsorships, driver development program fees, and team merchandise sales.

Product overview

Rackley W.A.R. is a professional motorsports racing organization that operates two primary service lines: (1) NASCAR Craftsman Truck Series Racing with trucks No. 25 and No. 26, competing full-time in the national series with drivers including Ty Dillon and Dawson Sutton, and (2) a Driver Development Program for Pro and Super Late Model racing, offering comprehensive motorsports services including engineering, equipment, mentorship, marketing, and management for developing drivers. The team also operates regional Late Model racing services at tracks including Nashville Fairgrounds Speedway, Crisp Motorsports Park, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• NASCAR Craftsman Truck Series Racing Professional NASCAR racing competition in the Craftsman Truck Series, fielding trucks No. 25 and No. 26. The team competes full-time in the series providing motorsports marketing exposure for corporate sponsors.
• Driver Development Program (Pro and Super Late Model Racing) Championship Racing Development Program that fields entries at premier Super and Pro Late Model events around the country. Includes professional motorsports engineering, equipment, mentorship, marketing, and management services for professional race car drivers seeking advancement to upper racing levels.
• RW Store Team Merchandise

Quantifiable outcome

• First NASCAR Craftsman Truck Series win at Talladega Superspeedway in 2022
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Kenna Mitchell RacingminorStrategic or Co-development Partner · 23 May 2025Rackley W.A.R. announced W.A.R. Grip Alliance with Kenna Mitchell Racing of Loomis, California. This alliance extends the team's late model program through the W.A.R. Grip Late Model Alliance.
• Fetcho MotorsportsminorStrategic or Co-development Partner · 16 April 2025Vito Cancilla signed with Rackley W.A.R.'s Racing Development Program and runs under Fetcho Motorsports late model alliance based in Nashville, TN.
• Dylan Fetcho RacingminorStrategic or Co-development Partner · 4 February 2025Rackley W.A.R. and Dylan Fetcho Racing announced a Late Model Alliance, expanding the program's reach and capabilities in late model racing.
• Kevin Harvick Inc. (KHI)coreStrategic or Co-development Partner · 18 October 2024Kevin Harvick Inc. and Rackley W.A.R. announced partnership for 2025 season. Kevin and Keelan Harvick join the driver lineup, with Kevin serving as an advisor for both the late model and NASCAR Truck program. The late model development program includes an alliance with Kevin Harvick, Inc.
• Rackley Roofing CompanycoreOthersRackley Roofing Company, Inc. president Curtis Sutton co-founded Rackley W.A.R. and provides primary sponsorship. Established in 1974, Rackley Roofing is a leading industrial and commercial roofing contractor in Tennessee celebrating 50 years in business.
• W.A.R. Shocks LLCcoreOthersW.A.R. Shocks LLC owner Willie Allen co-founded Rackley W.A.R. and provides technical components (shocks) along with leadership as President and COO.
• ChevroletcoreTechnology or IntegrationRackley W.A.R. has a stepped-up manufacturer alliance with Chevrolet for the NASCAR Truck Series program, providing technical support and racing equipment.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Reaume Brothers Racing: Independent NCTS team fielding multiple entries. Comparable as a similarly resourced private team building Truck Series presence and pursing alliance partnerships.
• Niece Motorsports: Multi-truck NCTS team with Chevrolet ties competing out of the same Mooresville, NC hub. Directly comparable as an independent Truck Series operation with similar partnership-based sponsorship model.
• Young's Motorsports: Long-running independent NCTS team fielding single and multi-truck entries. Comparable as a similarly sized private racing operation competing in the same series with comparable resource levels.
• ThorSport Racing: Multi-truck NASCAR Craftsman Truck Series team operating from Sandusky, OH. Directly comparable as a full-time NCTS competitor with multiple trucks, manufacturer ties (Ford), and a Late Model-to-Trucks development pathway.
• McAnally-Hilgemann Racing: Multi-truck NCTS team anchored by Bill McAnally and Kevin Hilgemann, with a strong driver development pipeline from ARCA and Late Models. Competes head-to-head with Rackley W.A.R. in the Truck Series with comparable two-truck operations.
• Tricon Garage: Multi-truck NASCAR Craftsman Truck Series team (formerly Hattori Racing Enterprises) operating from Mooresville, NC. Direct competitor with a parallel driver development program and similar Toyota manufacturer alliance structure.
• Hill Motorsports: Family-owned NCTS team competing with multiple trucks out of a Mooresville-area base. Comparable as a smaller independent operation seeking to scale within the Truck Series field.

Others

• Kevin Harvick Inc. Rackley W.A.R.'s announced 2025 strategic partner; also operates Late Model and development racing programs. Comparable as a motorsports team and driver development entity, and now an alliance partner rather than direct NCTS competitor.

Broad incumbents

• Spire Motorsports: NASCAR Cup and Truck Series team that absorbed Kyle Busch Motorsports' Truck operations. Larger multi-series competitor with deeper resources, but operates in the same Truck Series competitive set as Rackley W.A.R.
• Front Row Motorsports: Multi-series NASCAR team that has operated Truck Series entries alongside its Cup operations. Broader incumbent that historically competed in the same Truck Series field as smaller teams like Rackley W.A.R.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Rackley_WAR
• Facebookfacebook.com/RackleyWAR
• Instagraminstagram.com/rackley_war
• LinkedInlinkedin.com/company/rackley-w-a-r

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rackley W.A.R.