Virtucare

What Virtucare does

VirtuCare, PLLC is a Tennessee-based, founder-led healthcare services company founded by Dr. Joseph Pazona that deploys a hybrid urology care model for rural hospitals. The core product, the PREP Model, is a four-phase implementation framework — Personalized Assessment, Recruitment & Training, Expert Care, and Partnership — that enables partner hospitals to launch outpatient urology service lines in under four months. The technical foundation combines a telemedicine platform (CallingDr) for remote board-certified urologist supervision of locally employed Advanced Practice Providers (APPs) with periodic on-site surgical procedures delivered by traveling urologists, supported by a 5-day intensive APP training program at the company's Nashville model clinic (Pazona MD).

The company monetizes primarily through a Professional Services Agreement (PSA) with a flat cash rate billed every four weeks, under which partner hospitals own collections and VirtuCare facilitates them; the model is designed to break even for hospitals at 21 clinic patients per month and is claimed to deliver an average 4x ROI on top-line revenue. A secondary self-pay telemedicine revenue stream operates directly to consumers in Tennessee, Florida, and Alabama. Customers are predominantly rural and critical access hospitals facing urologist recruitment shortages, with named engagements in Illinois, Virginia, Kentucky, Montana, and Tennessee, and system-level relationships with Ovation Healthcare, Appalachian Regional Healthcare, and Lifepoint Health.

The business is bootstrapped with no external funding raised, headquartered in Brentwood, Tennessee, operating across 10 sites in 6 states with a network of 10+ contracted urologists and 1–10 corporate employees. Its go-to-market is direct enterprise field sales targeting rural hospital executives, supplemented by content marketing, thought leadership from Dr. Pazona, and earned media coverage.

Name

Virtucare

Legal name

VirtuCare, PLLC

Website

https://myvirtucare.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

VirtuCare deploys a hybrid urology care model for rural hospitals, combining teleurologist supervision of local APPs with traveling surgeons under its proprietary PREP Model implementation framework. The bootstrapped, founder-led firm serves 10 hospital sites across 6 states via PSA agreements.

Ownership category

akta.pro rank

Product category

Specialty Healthcare Services (Urology)

NAICS

Other Ambulatory Health Care Services (6219), Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Urology Telemedicine Platforms (HLALAGAN)

akta.pro secondary industry

Virtual Care Team Collaboration & Provider-to-Provider Teleconsult Platforms (eConsults) (HLALABAI)

Keywords

• Rural urology care
• Hospital specialty partnerships
• Telehealth urology
• Advanced practice provider training
• Outpatient urology clinics

Headquarters

HQ city

Brentwood

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. PSA Model - Professional Services Agreement: VirtuCare uses a PSA model with a flat cash rate, billed every 4 weeks. Hospital owns the collections - VirtuCare facilitates collections. The model helps hospitals break even with as few as 21 clinic patients per month, with current partners averaging 4x ROI on top-line revenue.
2. Self-Pay Telemedicine Services: Self-pay online telemedicine service for urology consultations. Physicians may order prescriptions and/or lab tests as needed. Available in Tennessee, Florida, and Alabama for men and women.
3. Outpatient Clinic Revenue: Rural hospitals generate revenue through clinic visits, ancillary tests, and outpatient surgical procedures. Average outpatient urology clinics can generate $100K+ in new monthly revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

VirtuCare develops hybrid urology care programs that combine telehealth supervision of local Advanced Practice Providers (APPs), intensive APP training, and on-site surgical services delivered by traveling board-certified urologists. Through its proprietary PREP Model (Personalized Assessment, Recruitment & Training, Expert Care, Partnership), the company partners with rural hospitals to launch fully operational outpatient urology clinics within four months, with hospital partners averaging 4x ROI on top-line revenue. VirtuCare also offers self-pay telemedicine urology consultations directly to consumers in Tennessee, Florida, and Alabama via its CallingDr platform.

Product overview

VirtuCare offers a hybrid urology care model that combines telehealth technology with in-person surgical capabilities to help rural hospitals build profitable outpatient urology clinics. The core offering is the PREP Model implementation framework, which guides partners through assessment, APP recruitment/training, expert care delivery, and ongoing partnership. The service operates through the CallingDr telemedicine platform and myVirtuCare.com website. Additional components include remote urologist supervision via teleurology, traveling surgeon services for monthly surgical blocks, APP mentorship with intensive Nashville-based training, and white-glove implementation support covering equipment procurement, operational playbooks, and marketing guidance. The company was founded by Dr. Joseph Pazona in 2020, who also founded Pazona MD Urology in Nashville as a separate private practice.

Differentiator

Problem solved

Functional benefit

Brands

• PREP Model: Personalized Assessment, Recruitment & Training, Expert Care, and Partnership - VirtuCare's turnkey path to launching a profitable urology service line.
• Pazona MD

Quantifiable outcome

• Time to launch: Under 4 months (vs. 12-24 months with solo urologist)
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Fairfield Memorial HospitalcoreStrategic or Co-development PartnerFairfield Memorial Hospital launched an innovative urology clinic in collaboration with VirtuCare, featuring integrated coverage with local APP support and traveling surgeons for procedures.
• Ovation HealthcareminorStrategic or Co-development PartnerOvation Healthcare logo appears on VirtuCare physician recruitment page as a hospital system partner.
• Appalachian Regional HealthcareminorStrategic or Co-development PartnerAppalachian Regional Healthcare logo appears on VirtuCare physician recruitment page as a hospital system partner.
• Lifepoint HealthminorStrategic or Co-development PartnerLifepoint Health logo appears on VirtuCare physician recruitment page as a hospital system partner.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ro: DTC telehealth company that initially built its brand on Roman for men's health, including urology-related care. Adjacent competitor for VirtuCare's consumer-facing self-pay urology consultations in TN/FL/AL.
• Amwell: Enterprise telehealth platform delivering virtual visits across many specialties to health systems, payers, and patients. Comparable as a broad incumbent with the scale to enter specialty rural-hospital partnerships.
• SCP Health: National physician staffing and outsourced clinical services company serving emergency medicine, hospitalist, and specialty programs at rural and community hospitals. Comparable as an incumbent provider of specialty physician services to rural hospitals that VirtuCare targets.
• Sound Physicians: Physician practice group focused on hospitalist, emergency, and specialty medicine for community hospitals, including tele-hospitalist programs. Overlaps with VirtuCare's rural-hospital specialty-staffing model.
• Teladoc Health: Large-scale virtual care platform offering general and specialty telehealth visits, including urology and men's health, to consumers and health systems. Overlaps with VirtuCare's self-pay telemedicine arm and could expand into VirtuCare's hospital-partnership space.
• Doctor On Demand: Virtual care platform offering urgent care and specialty visits via telehealth to consumers and employers. Comparable as a multi-specialty telehealth provider overlapping with VirtuCare's telemedicine service.
• Hims & Hers Health: DTC telehealth platform with strong men's health positioning, including urology-adjacent conditions. Competes most directly with VirtuCare's self-pay telemedicine line offering direct urology access to consumers.

Emerging players

• Sesame: DTC telehealth and care marketplace connecting patients directly to specialists, often on a self-pay basis. Comparable as a self-pay specialty telehealth alternative for consumers in non-metro areas.

Direct peers

• Access Telecare: Specialty telemedicine provider serving rural and community hospitals with remote specialist coverage across cardiology, neurology, pulmonology, and other specialties. Closely comparable to VirtuCare's hybrid model of remote specialists supporting local APPs at partner hospitals.
• SpecialtyCare (SOC Telemed): Provider of specialty telemedicine and clinical services to hospitals, including neurology, psychiatry, and ICU coverage, with similar teleconsult-and-on-site-support dynamics. Comparable as a specialty telemedicine partner for hospitals facing specialist shortages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/myvirtucare

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virtucare