What InConvenience Inc does

InConvenience Inc is a privately held, women-led convenience store operator founded in February 2024 and headquartered in Chicago, Illinois. The company runs 20 brick-and-mortar locations across Iowa, Missouri, and Arkansas under two sub-brands — The Gas Spot (with fuel) and The Goods Spot (convenience-only) — both wrapped under the umbrella identity "The G-Spot." It serves primarily rural Midwest and Southern communities that lost c-store access following the bankruptcies of Mountain Express (Iowa) and SQRL Service Stations (Missouri/Arkansas), reopening shuttered locations previously leased by its parent, InCommercial Property Group, to those operators.

The offering combines fuel sales (Phillips 66, BP, Sinclair), convenience merchandise, prepared foods (Wingman pizza and chicken through PFSbrands), and "Gathering Spot" in-store seating areas designed to function as community gathering spaces. Technology adoption centers on a June 2026 partnership with Lula Commerce that integrates a branded first-party ordering experience (Lula Direct) with DoorDash and Uber Eats marketplaces across all 20 locations. The company has also received a $9,190 Choose Iowa Value-Added Grant to build out a local-products section and was recognized as a 2026 Future Leaders in Convenience honoree by Convenience Store News.

Revenue is generated transactionally at point of sale across fuel, merchandise, foodservice, and (as of 2026) online ordering streams. The go-to-market is direct-to-consumer retail, with marketing emphasis on community events, regional radio partnerships (97x, B100, IRock93.5), social media featuring the "Clutch the Clam" mascot, and local vendor integrations. Ownership sits with InCommercial Property Group, and the leadership team — led by CEO Tiffany Fraley (former COO of InCommercial) and Brand Director Alicia LaFollette — is entirely female at the executive level, with operating depth from Director of Operations Tom Kelly (25+ years in c-stores and QSR) and category, finance, and compliance specialists supporting a planned 25-store footprint.

Name

InConvenience Inc

Legal name

InConvenience, Inc

Website

https://inconvenienceinc.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

InConvenience Inc is a women-led, privately held convenience store operator running 20 Gas Spot and Goods Spot locations across Iowa, Missouri, and Arkansas, serving rural communities with fuel, prepared foods, convenience merchandise, and Lula Commerce-powered online ordering.

Ownership category

akta.pro rank

Product category

Convenience Store Retail

NAICS

Gasoline Stations with Convenience Stores (45711), Convenience Retailers (445131)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Retail-Convenience Stores (5412)

akta.pro primary industry

Forecourt Convenience Stores (Fuel-Integrated) (CRAHABAB)

akta.pro secondary industry

Fuel Stations with Convenience Retail (Forecourt C-Stores) (CRANAJAB)

Keywords

• Convenience store retail
• Gas station operations
• Fuel retail services
• Prepared food service
• Rural retail chain

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Merchandise Sales: In-store sales of convenience items, snacks, beverages, and consumer goods at Gas Spot and Goods Spot locations
2. Fuel Sales: Sales of fuel products at Gas Spot locations. Fuel brands include Phillips 66, BP, and Sinclair. Sinclair Oil operates the fuel pumps at some locations.
3. Prepared Food/Foodservice: Sales of prepared foods including Wingman pizza and chicken through PFSbrands partnership. Each location features a 'Gathering Spot' for dining.
4. Online Ordering and Delivery: Online ordering and delivery services via Lula Commerce integration with DoorDash and Uber Eats marketplaces

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

InConvenience Inc operates a network of 20 branded convenience stores and gas stations across Iowa, Missouri, and Arkansas under the "The Gas Spot" (convenience plus fuel at Phillips 66, BP, and Sinclair stations) and "The Goods Spot" (convenience-only) banners. The company sells branded motor fuel, prepared foods including Wingman pizza and chicken, packaged beverages, snacks, and everyday retail merchandise at brick-and-mortar stores, and supplements physical retail with online ordering and delivery through the Lula Commerce platform.

Product overview

InConvenience Inc operates a dual-brand convenience store platform under 'The G-Spot' collective identity: The Gas Spot (convenience stores with fuel at Phillips 66, BP, and Sinclair stations) and The Goods Spot (convenience-only locations without fuel). The company runs 20 locations across Iowa, Missouri, and Arkansas, with remodels featuring The Gathering Spot seating areas and Wingman pizza/chicken foodservice. A recent partnership with Lula Commerce enables online ordering and delivery via DoorDash and Uber Eats. Planned offerings include a loyalty program and mobile app.

Differentiator

Problem solved

Functional benefit

Brands

• The Gas Spot: Gas station convenience stores featuring fuel (Phillips 66, BP, and Sinclair brands) along with convenience retail, foodservice with Wingman pizza and chicken, and community gathering spaces.
• The Goods Spot
• Gathering Spot
• Gulp Spot
• Clutch the Clam

Products and services

• The Gas Spot Convenience stores co-located with fuel stations operating under Phillips 66, BP, and Sinclair brands, offering branded motor fuel, prepared foods including Wingman pizza and chicken, packaged beverages, snacks, and everyday convenience merchandise to local Midwest consumers and road travelers.
• The Goods Spot Convenience-only retail stores without fuel operations, offering prepared foods including Wingman pizza and chicken, packaged beverages, snacks, and everyday convenience goods to rural Midwest consumers at standalone locations.

Quantifiable outcome

• One Fairfax, MO store sold 47 breakfast sandwiches in a single day (in a town of ~600 people, nearly 10% of the town's population)

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Lula CommercecoreTechnology or Integration · 10 June 2026Partnership to launch online ordering and delivery services across 20 convenience store locations in Iowa, Missouri, and Arkansas. Utilizes Lula's platform to integrate third-party marketplaces like DoorDash and Uber Eats with a branded first-party ordering experience via Lula Direct.
• Sinclair OilcoreOEM/ Whitelabel/ Licensing PartnerSinclair Oil operates fuel pumps at Gas Spot locations. The partnership involves environmental compliance testing and certification with Iowa DNR for underground gas tanks.
• Performance Food Services (PFS)coreStrategic or Co-development PartnerPFS helped build menus for prepared foods program, providing Wingman Pizza brand products. Provides frozen fully- or partially-cooked foods including pre-breaded chicken and pre-formed pizza dough.
• Iowa Department of Agriculture and Land StewardshipminorOthersAwarded $9,190 Choose Iowa Value-Added Grant to create an Iowa Grown section featuring locally manufactured products including beer, milk, and yogurt.
• Field Day BrewingminorStrategic or Co-development PartnerCo-owner Alec Travis contributed letter of support for grant application. Local Iowa brewery producing beer from Iowa-produced blue corn and organic grains, to be featured in Iowa Grown section.
• Country View DairyminorStrategic or Co-development PartnerFamily-owned farm and creamery in Hawkeye, Iowa. President Seth Rapson provided letter of support. The Gas Spot will be the first Davenport retailer to sell their yogurt and milk products.
• Radio Stations (97x, B100, IRock93.5)minorGTM or Marketing PartnerRadio stations conduct live broadcasts and raffles at grand opening celebrations, helping promote new store locations to local audiences.
• Red Bull Energy DrinksminorGTM or Marketing PartnerBrand provides energy drink tastings at grand opening events, featuring new summer edition flavors Curuba and Sea Blue.

Scale indicators4 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Pilot Company: Pilot Company operates a large network of travel centers offering fuel, convenience retail, quick-service food, and driver services. It is comparable through its highway-oriented fuel and convenience proposition, although its sites are generally larger and more travel-centric.
• 7-Eleven: 7-Eleven is a global convenience incumbent with extensive U.S. fuel and foodservice operations. It overlaps directly with InConvenience's core offering but operates at substantially greater scale and assortment breadth.

Direct peers

• Wawa: Wawa combines convenience retail, fuel, and a scaled made-to-order food program in one customer experience. Its integration of food and convenience provides a close product and business-model analogue to the Gas Spot concept.
• Kwik Trip: Kwik Trip is a privately held Midwest convenience and fuel retailer known for store-owned food programs and a broad regional footprint. It is directly comparable through its fuel, fresh food, and community-oriented convenience-store format.
• Maverik: Maverik, including the former Kum & Go network, operates regional convenience stores with fuel, foodservice, and travel-stop positioning across the West and Midwest. Its mix of rural markets and integrated convenience retail is closely comparable to InConvenience.
• RaceTrac: RaceTrac operates a large network of branded convenience stores and gas stations, with an expanding foodservice offering. It is directly comparable through its fuel, fresh food, merchandise, and high-frequency retail model.
• Casey's General Stores: Casey's operates a large Midwest and Southern network of convenience stores integrated with fuel, prepared food, and other high-frequency services. Its strong small-town presence and foodservice mix closely match InConvenience's operating model.
• QuikTrip: QuikTrip operates company-owned convenience stores, fuel pumps, and a substantial made-to-order food program. It competes through the same combination of fuel, convenience merchandise, and prepared food, although at greater scale.
• Sheetz: Sheetz is a prominent convenience retailer combining fuel with extensive made-to-order food, beverages, and merchandise. It is directly relevant for benchmarking foodservice execution, digital convenience, and store differentiation.
• Murphy USA: Murphy USA is a scaled U.S. retailer of motor fuel and convenience merchandise, often through smaller-format stores near Walmart properties. Its fuel-led convenience model is comparable even though its kiosk and large-box-adjacent formats differ from InConvenience's rural full-service sites.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheGasSpot
• LinkedInlinkedin.com/company/inconvenience-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InConvenience Inc