AAA Northeast
AAA Northeast is a regional club in the AAA federation providing membership-based roadside assistance, insurance, financial services, and travel planning/booking to motorists and travelers in the Northeast United States, supported by branch offices, the Trip Canvas platform, and 7,000+ approved repair facilities.
- Company typePrivate
- Founded1902
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
What AAA Northeast does
AAA Northeast is a regional club within the AAA (American Automobile Association) federation, a 1902-founded, privately held membership organization serving motorists and travelers in the Northeast United States. It is part of a federation that provides automotive, travel, insurance, and financial services to more than 65 million members across North America, distributing services through physical branch offices, the AAA.com website, mobile channels, and a network of nearly 7,000 approved auto repair facilities. Core offerings include 24/7 roadside assistance (jumpstarts, lockouts, battery, tires, tows), home and auto insurance, identity-theft protection, and a member discount ecosystem spanning more than 100,000 partner locations in retail, dining, lodging, and entertainment.
The travel-services stack is anchored by two proprietary digital platforms — TripTik, a road-trip routing and points-of-interest planner, and Trip Canvas, an integrated booking platform for hotels, cruises, tours, attractions, and car rentals layered with AAA's Diamond hotel/restaurant ratings and AAA TourBook content. Adjacent revenue lines include International Driving Permits (AAA is one of only two U.S. State Department-authorized issuers, $20 per permit, valid in 150 countries), expedited U.S. passport and visa services via RushMyPassport.com (starting at $99), guided and self-guided AAA Vacations tour packages ($2,499–$4,399+), and travel insurance distributed through Allianz. Revenue mechanics span annual recurring membership subscriptions, transaction-based travel and document fees, and likely insurance commission economics; GTM is sales-led and omnichannel (branch offices, travel agents, AAA.com, partnership marketing with tourism boards such as VisitScotland and airlines such as JetBlue and Delta).
AAA Northeast firmographics
Firmographics- Name
- AAA Northeast
- Legal name
- American Automobile Association
- Website
- https://aaa.com
- Company type
- Private
- Founded year
- 1902
- Operating status
- Operating
- Short description
- AAA Northeast is a regional club in the AAA federation providing membership-based roadside assistance, insurance, financial services, and travel planning/booking to motorists and travelers in the Northeast United States, supported by branch offices, the Trip Canvas platform, and 7,000+ approved repair facilities.
- Ownership category
- akta.pro rank
AAA Northeast industry classification
Industry- Product category
- Roadside Assistance and Travel Membership Services
- NAICS
- Motor Vehicle Towing (48841), Travel Agencies (561510)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Transportation Services (4700)
- akta.pro primary industry
- Roadside Assistance & Towing Memberships (Bundled with Service Contracts) (FSAJALAL)
- akta.pro secondary industry
- Ground Transportation & Transfers Coordination (HSACAKAD)
Keywords
AAA Northeast business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Membership Fees: AAA generates revenue through annual membership fees, providing members with access to roadside assistance, travel services, insurance products, and discounts across 100,000+ discount partners.
- Travel Bookings and Services: Revenue from booking cruises, vacations, tours, hotels, and car rentals through AAA Travel agents and online platforms. Members receive exclusive savings and benefits.
- Research and Survey Services: AAA Northeast conducts surveys on consumer behavior and preferences (e.g., EV anxiety survey), which may contribute to industry insights and partnerships.
- International Driving Permit Services: AAA is authorized by the U.S. Department of State to issue International Driving Permits for $20 USD, providing translation of driver's license information for use in 150 countries.
- Passport and Visa Services: Expedited passport services through RushMyPassport.com with services starting at $99.00, including application review and tracking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | International Driving Permit - Standard Processing |
| Transaction based/ take rate | Pay-as-you-go | Expedited Passport Services |
| Subscription | Pay-as-you-go | Vacation Tours - AAA Vacations |
| Subscription | Annual | Hotel Discounts - AAA Members Only |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
AAA Northeast product offering
Product offeringCore offering
AAA Northeast delivers membership-based roadside assistance, travel planning and booking, insurance, automotive services, and member discounts as part of the AAA federation. Core deliverables include 24/7 roadside assistance (jumpstarts, lockouts, tire changes, tows), travel agency services via TripTik and Trip Canvas platforms, AAA Vacations tour packages, AAA Diamond-rated hotel and restaurant recommendations, International Driving Permit issuance, expedited U.S. passport services, and access to nearly 7,000 approved auto repair facilities.
Product overview
AAA Northeast is part of a federation of regional clubs providing a comprehensive suite of membership services across North America. The core offering is AAA Membership, which bundles roadside assistance, insurance products, and financial services. Travel services are delivered through multiple interconnected platforms and tools: Trip Canvas serves as the primary travel planning platform for booking hotels, cruises, tours, and attractions; TripTik provides road trip planning with directions and maps; International Driving Permits and Expedited Passport Services address international travel documentation needs. Additional offerings include AAA Vacations guided tour packages, AAA Diamond ratings for hotels/restaurants, car rental discount programs through Hertz/Dollar/Thrifty, a network of 7,000 approved auto repair facilities, and travel insurance partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- AAA Membership Annual subscription membership providing access to 24/7 roadside assistance, travel services, insurance products, identity theft protection, and discounts across 100,000+ partner locations for individual motorists and households.
- Roadside Assistance
- TripTik Travel Planner
- Trip Canvas
- International Driving Permit (IDP)
- Expedited U.S. Passport Services
- AAA Approved Auto Repair Facilities
- AAA Vacations
- AAA Car Rental Discounts
- AAA Diamond Hotel & Restaurant Ratings
- AAA Travel Agents
- Map Gallery
- Allianz Travel Insurance
Companies that use AAA Northeast
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
AAA Northeast technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
AAA Northeast partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VisitScotlandcoreVisitScotland partnered with AAA Northeast for the Tartan Taxi campaign in Boston from June 12-19, 2026. AAA Northeast is administering a travel sweepstakes for a chance to win a $5,000 trip to Scotland including round-trip airfare on JetBlue. The campaign deploys 11 specially decorated taxis promoting Scottish tourism during the Scotland Men's National Team's World Cup match.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
AAA Northeast competitors and assessment
Company assessmentBroad incumbents
- Liberty Mutual Insurance: National P&C insurer offering auto policies with roadside/towing benefits, competing directly with AAA's home and auto insurance products.
- USAA: Member-owned financial services group that bundles insurance, banking, and travel-style benefits, anchoring a recurring membership revenue model similar to AAA's but concentrated on military families.
- Allstate: National P&C insurer with bundled roadside assistance via Motor Club and growing travel/identity products; overlaps with AAA on insurance-led roadside and travel adjacencies.
- Expedia Group: OTA operator (Expedia, Hotels.com, Vrbo) that competes with AAA Travel for cruise, hotel, and vacation-package bookings through Trip Canvas and AAA agents.
Emerging players
- OnStar (General Motors): OEM-embedded roadside, emergency, and concierge services for GM vehicles; competes against AAA's towing and travel-assistance value proposition at the vehicle rather than driver level.
- Costco Travel: Membership-gated travel agency bundling exclusive discounts and packages, mirroring AAA's member-only hotel, car rental, and tour positioning.
Others
- AARP: Large membership association offering travel discounts, insurance programs, and consumer services to its membership base, structurally similar to AAA's subscription-and-benefits model.
Direct peers
- Good Sam (Good Sam Enterprises): Membership-based roadside, travel, and consumer services organization focused on RV and outdoor enthusiasts; comparable subscription-and-discount model to AAA.
- Better World Club: U.S. motor club offering roadside assistance, travel, and insurance with a sustainability angle; competes head-to-head with AAA on the membership towing-and-travel bundle.
- Canadian Automobile Association (CAA): Sister federation across North America offering the same combined membership roadside, travel, and insurance model, making it the most structurally comparable peer to AAA Northeast.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AAA Northeast social profiles
Digital presenceAAA Northeast financial estimates
Financial estimateRevenue estimate
Valuation estimate
AAA Northeast leadership team
Management profileNumber of profiles
AAA Northeast funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AAA Northeast M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AAA Northeast
What does AAA Northeast do?
AAA Northeast delivers membership-based roadside assistance, travel planning and booking, insurance, automotive services, and member discounts as part of the AAA federation. Core deliverables include 24/7 roadside assistance (jumpstarts, lockouts, tire changes, tows), travel agency services via TripTik and Trip Canvas platforms, AAA Vacations tour packages, AAA Diamond-rated hotel and restaurant recommendations, International Driving Permit issuance, expedited U.S. passport services, and access to nearly 7,000 approved auto repair facilities.
Is AAA Northeast a public or private company?
AAA Northeast is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was AAA Northeast founded?
AAA Northeast was founded in 1902.
How does AAA Northeast make money?
Five revenue lines are on record. Membership Fees are the primary driver. The others are travel Bookings and Services, research and Survey Services, international Driving Permit Services and passport and Visa Services.
Who are AAA Northeast's main competitors?
Broad incumbents on record are Liberty Mutual Insurance, USAA, Allstate and Expedia Group. Emerging players are OnStar (General Motors) and Costco Travel. AARP is listed as an others. Direct peers are Good Sam (Good Sam Enterprises), Better World Club and Canadian Automobile Association (CAA).
Does AAA Northeast have an API?
No public API is recorded for AAA Northeast.
What industry is AAA Northeast in?
AAA Northeast's product category is Roadside Assistance and Travel Membership Services. Its primary akta.pro industry code is FSAJALAL, Roadside Assistance & Towing Memberships (Bundled with Service Contracts), with a secondary code of HSACAKAD, Ground Transportation & Transfers Coordination. Its NAICS code is 48841 and its SIC code is 7500.