K Squared
K Squared Construction is a Sacramento-area design-build firm founded in 2006 by Rusty and Brenna Krouse, delivering custom homes, remodels, additions, and ADUs to affluent homeowners across 16 Sacramento-metro communities via a documented pre-construction methodology and fixed-price contracts.
- Company typePrivate
- Founded2006
- HeadquartersGranite Bay, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What K Squared does
K Squared Construction is a privately held, Sacramento-area design-build construction firm founded in 2006 by spouses Rusty Krouse (licensed general contractor, CSLB# 967411) and Brenna Krouse (California Certified Interior Designer, CID# 6919), and rebranded from R.E. Krouse Construction in 2011. The firm delivers integrated design and construction services — including kitchen and bathroom remodels, home additions, custom homes, and accessory dwelling units (ADUs) — for affluent homeowners across 16 communities in the Sacramento metropolitan area (Roseville, Granite Bay, El Dorado Hills, Folsom, and surrounding towns). Its core operating method is a multi-phase pre-construction process using LiDAR scanning, Matterport 360-degree cameras, and 3D rendering to produce 50-100 pages of documentation, enabling fixed-price Stipulated Sum contracts that the company positions as resistant to the change-order overruns typical of conventional remodeling.
The company monetizes across four streams: (1) fixed-price custom home construction with available models ranging from approximately $1.026M to $3.385M, (2) fixed-price remodeling services billed on milestone or twice-monthly percentage-of-completion schedules, (3) ADU design-build projects in the 460-1,200 sq ft range with a standardized plan catalog, and (4) a paid pre-construction services agreement (PSA) typically priced at $5,000-$15,000 per project. Go-to-market is consultative, beginning with a free initial consultation and progressing to PSA and then a fixed-price construction contract; the firm deliberately limits annual project volume to maintain boutique service levels. Marketing is content-led (an in-house podcast, educational blog covering pre-construction topics, and active presence on Facebook, Instagram, Pinterest, and LinkedIn), reinforced by HGTV and DIY Network features and Style Magazine Best Interior Designer awards in 2020 and 2021.
The firm operates with a small core team of approximately five people (including the founders, a VP of Construction Operations, a Superintendent, and an Executive Assistant) supplemented by subcontractors, holds California general contracting and interior design certifications, and is bootstrapped with no institutional investment. It carries no public ticker, has no subsidiaries, and operates exclusively within its defined Sacramento footprint.
K Squared firmographics
Firmographics- Name
- K Squared
- Legal name
- K Squared Construction
- Website
- https://ksquaredconstruction.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- K Squared Construction is a Sacramento-area design-build firm founded in 2006 by Rusty and Brenna Krouse, delivering custom homes, remodels, additions, and ADUs to affluent homeowners across 16 Sacramento-metro communities via a documented pre-construction methodology and fixed-price contracts.
- Ownership category
- akta.pro rank
K Squared industry classification
Industry- Product category
- Residential Construction & Remodeling
- NAICS
- New Single-Family Housing Construction (except For-Sale Builders) (236115), New Housing For-Sale Builders (236117)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
- akta.pro secondary industry
- Family Room / Great Room Additions (HSAPADAJ)
Keywords
Where K Squared is headquartered
LocationHeadquarters
- HQ city
- Granite Bay
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
K Squared business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Custom Home Construction: Design and build of custom homes from concept to completion. The company offers move-in-ready available homes and custom builds with prices ranging from approximately $1 million to $3.4 million depending on the model and location.
- Home Remodeling Services: Full-service remodeling including kitchens, bathrooms, room additions, and whole-home renovations. Uses a Stipulated Sum Contract model with payments based on milestone completion or percentage of completion billed twice monthly.
- ADU (Accessory Dwelling Unit) Construction: Design and build of ADUs including detached, attached, and conversion units ranging from approximately 460 to 1,200 square feet.
- Pre-Construction Services: Comprehensive planning phase before construction including design, budgeting, material selection, and documentation. Pre-construction services typically cost $5,000-$15,000 depending on project complexity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Pre-Construction Services Agreement (PSA) - Planning phase services before construction |
| One time/ perpetual license | Multi-year contract | Custom Home Construction - Fixed-price contract based on complete specifications |
| One time/ perpetual license | Pay-as-you-go | Remodeling Services - Fixed-price contracts with milestone-based payments |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
K Squared product offering
Product offeringCore offering
K Squared Construction is a Sacramento-area design-build firm that designs and builds custom homes, home additions, ADUs, and full home remodels (kitchens, bathrooms, whole-home renovations). It provides an integrated design-build service with an in-house California Certified Interior Designer and licensed general contractor, using a four-phase pre-construction process with LiDAR scanning, 3D rendering, and fixed-price contracts.
Product overview
K Squared Construction is a Sacramento-based home remodeling and custom home building company offering a unified design-build approach. Their core service portfolio includes kitchen remodeling, bathroom remodeling, home additions, custom home construction, and Accessory Dwelling Units (ADUs). The company also offers pre-construction planning services and maintains a selection of move-in-ready available homes. Their design-build methodology combines interior design and construction under one roof with a streamlined process from concept to completion.
Differentiator
Problem solved
Functional benefit
Products and services
- Kitchen Remodeling
Quantifiable outcome
- 75% of remodeling projects exceed original budget by 20% or more when proper planning is skipped - K Squared's approach prevents this through comprehensive pre-construction
- +2 more outcomes
Companies that use K Squared
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
K Squared technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
K Squared partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
K Squared competitors and assessment
Company assessmentRegional players
- BlackRock Construction: Northern California general contractor and custom home builder operating in the Bay Area and Sacramento region. Comparable in custom residential construction and Northern California geography.
- Tim Lewis Communities: Sacramento-based residential builder offering both production and custom homes in the same metro region. Comparable Sacramento geography and residential construction focus, though heavier weighting toward production homebuilding.
Direct peers
- DeNova Homes: Custom and semi-custom home builder serving the greater Sacramento region with design-build services for affluent homeowners. Directly comparable in geography, price points ($1M+), and design-build model targeting the same Sacramento-area customer base.
- Troon Pacific: California luxury custom home builder focused on high-end residential projects with integrated design services. Comparable in design-build model, premium positioning, and integrated architecture-interior-construction offering.
- Larsen Build: Sacramento-region design-build custom home and remodeling firm. Comparable in Sacramento-area service geography, design-build methodology, and focus on affluent residential customers.
- Cook Construction: Northern California design-build firm specializing in high-end residential remodeling and custom homes. Comparable in design-build methodology, premium price points, and integrated designer-builder model.
- Riverwood Homes: Sacramento-area custom home builder focused on luxury and semi-custom homes in the same Roseville, Granite Bay, El Dorado Hills corridor K Squared serves. Comparable in geography, product type, and affluent customer targeting.
Broad incumbents
- Shea Homes: Major California-based homebuilder with significant Sacramento presence and luxury Trilogy product line. Comparable in Sacramento market participation and luxury segment, though at much larger scale than K Squared's boutique model.
- Toll Brothers: National luxury homebuilder with active Sacramento-area operations and luxury product positioning. Comparable in luxury price points and Sacramento-area geography, though operating at vastly greater scale.
Emerging players
- J&J Construction & Design: Boutique Sacramento-area residential design-build firm offering kitchen, bath, and whole-home remodeling. Comparable in boutique scale, design-build positioning, and Sacramento geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
K Squared social profiles
Digital presenceK Squared compliance and trust
Trust signalCompliance1 record
K Squared financial estimates
Financial estimateRevenue estimate
Valuation estimate
K Squared leadership team
Management profileNumber of profiles
Profiles5 records
K Squared funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
K Squared M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about K Squared
What does K Squared do?
K Squared Construction is a Sacramento-area design-build firm that designs and builds custom homes, home additions, ADUs, and full home remodels (kitchens, bathrooms, whole-home renovations). It provides an integrated design-build service with an in-house California Certified Interior Designer and licensed general contractor, using a four-phase pre-construction process with LiDAR scanning, 3D rendering, and fixed-price contracts.
Is K Squared a public or private company?
K Squared is a private company. It is classified as family owned and is currently operating.
When was K Squared founded?
K Squared was founded in 2006. It employs 1 to 10 people.
Where is K Squared based?
K Squared is headquartered in Granite Bay, United States, in the North America region.
How does K Squared make money?
Four revenue lines are on record. Custom Home Construction is the primary driver. The others are home Remodeling Services, ADU (Accessory Dwelling Unit) Construction and pre-Construction Services.
Who are K Squared's main competitors?
Regional players on record are BlackRock Construction and Tim Lewis Communities. Direct peers are DeNova Homes, Troon Pacific, Larsen Build, Cook Construction and Riverwood Homes. Broad incumbents are Shea Homes and Toll Brothers. J&J Construction & Design is listed as an emerging player.
Does K Squared have an API?
No public API is recorded for K Squared.
What industry is K Squared in?
K Squared's product category is Residential Construction & Remodeling. Its primary akta.pro industry code is IMAFABAC, Custom Home Building, with a secondary code of HSAPADAJ, Family Room / Great Room Additions. Its NAICS code is 236115 and its SIC code is 1520.