DeNova Homes
- Company typePrivate
- Founded1989
- HeadquartersConcord, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
DeNova Homes firmographics
Firmographics- Name
- DeNova Homes
- Legal name
- DeNova Homes
- Website
- https://denovahomes.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where DeNova Homes is headquartered
LocationHeadquarters
- HQ city
- Concord
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
DeNova Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- New Home Sales: DeNova Homes generates revenue through the sale of newly constructed single-family homes and townhomes/condominiums across multiple communities in Northern California. The company builds various product types including single-family homes, duet homes (duplexes), townhomes, stacked flats, and condominiums. Revenue is one-time per transaction with no recurring component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Silverado Terrace - Condominiums in Calistoga, CA |
| Unit Pricing | Pay-as-you-go | Luminescence at Liberty - 55+ Active Adult Community in Rio Vista, CA |
| Unit Pricing | Pay-as-you-go | Heritage View - Single-Family Homes in Martinez, CA (Sold Out) |
| Unit Pricing | Pay-as-you-go | Traditions at the Meadow - Single-Family Homes in Martinez, CA (Sold Out) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
DeNova Homes product offering
Product offeringCore offering
DeNova Homes designs, develops, and sells newly constructed residential homes in master-planned communities across Northern California. The portfolio includes single-family homes, duet/duplex units, townhomes, stacked flats, and condominiums at price points from approximately $349,900 to over $1 million, with a dedicated 55+ active adult gated community offering and integrated smart home technology as standard.
Product overview
DeNova Homes is a privately held Northern California homebuilder offering single-family homes, condominiums, and active adult communities. The company's product portfolio spans multiple residential community types: single-family home communities (Traditions at the Meadow, Bretton Woods, Summer Lake North), active adult 55+ communities (Luminescence at Liberty), and condominium collections (Silverado Terrace). All communities feature smart home technology packages including unified mobile apps, video doorbells, smart locks, and thermostats. Beyond residential development, the company operates a customer portal (myDeNova), provides 360-degree virtual tours, and maintains the Yellow Roof Foundation charitable initiative for affordable housing. Communities are located across Northern California regions including East Bay, North Bay, South Bay, Davis, and Sacramento Valley.
Differentiator
Problem solved
Functional benefit
Brands
- Yellow Roof Foundation: A non-profit public charity founded in 2018 by Dave and Lori Sanson, founders of DeNova Homes, working to build affordable housing opportunities for families and individuals at risk for homelessness.
Products and services
- Silverado Terrace A collection of 50 modern condominiums in the heart of Calistoga, California, now selling from $595,000. Units range from 751 to 1,488 square feet with 2–3 bedrooms and 2–3 baths, targeting buyers seeking low-maintenance ownership in a wine-country setting.
- Luminescence at Liberty 55+ Active Adult A 55+ active adult gated master-planned community in Rio Vista, CA featuring 163 single-story homes plus 148 duet homes (311 total units). Single-family homes offer three floor plans (1,302–1,569 sq ft) priced from $435,500 to $496,500, while duet units feature two bedrooms and 2.5 baths in approximately 1,606 sq ft priced from $349,900. Community amenities include Ranch House with cafe, pool, fitness center, bocce ball, tennis, pickleball, and walking trails.
- Traditions at the Meadow A 65-home single-family residential community in Martinez, CA featuring five floor plans (Residence 1 through Residence 5) ranging from 1,952 to 3,578 square feet with 3–5 bedrooms and up to 4 bathrooms. The community includes optional ADU configurations and integrated smart home features; sold out.
- Heritage View A single-family home community situated in historic Martinez, California, offering homes of 1,916 to 2,426 square feet with 3–4 bedrooms and 2–3 baths, priced from $1,019,500. Sold out.
- Villa Vista A past community in Patterson, CA featuring traditionally-styled homes of 1,776 to 2,265 square feet with 3–5 bedrooms and gourmet kitchens; sold out.
- Huntington A DeNova single-family home community located in Morgan Hill, California, within the South Bay Area of Northern California.
- Amarone A DeNova single-family home community located in Livermore, California, within the East Bay Area of Northern California.
- Cava A DeNova single-family home community located in Livermore, California, within the East Bay Area of Northern California.
- Appian Village A DeNova single-family home community located in Pinole, California, within the East Bay Area of Northern California.
- Summer Lake North A DeNova single-family home community located in Oakley, California, within the East Bay Area of Northern California.
- Bretton Woods A DeNova single-family home community located in Davis, California, within the Sacramento Valley region of Northern California.
- Hummingbird Cottages A DeNova cottage-style single-family home community located in Sonoma, California, within the North Bay Area of Northern California.
Quantifiable outcome
- 311 homes planned in single 55+ active adult community
- +1 more outcomes
Companies that use DeNova Homes
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
DeNova Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
DeNova Homes partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Yellow Roof FoundationminorYellow Roof Foundation is a non-profit public charity founded in 2018 by Dave and Lori Sanson, founders of DeNova Homes. The foundation works to build affordable housing opportunities for families and individuals at risk for homelessness. It provides transitional housing support including financial planning coaching, interview training, and life skills development.
- US BankcoreDesignated preferred lender providing mortgage financing to DeNova Home buyers. Laurie O'Callaghan (NMLS# 453816) is the primary contact, offering pre-qualification services and competitive mortgage products for home purchases.
- Preferred Mortgage PartnerscoreDesignated preferred lender providing mortgage financing to DeNova Home buyers. Josette Alexander (NMLS# 5084334) is the primary contact serving the Walnut Creek and Bay Area markets.
- Wells Fargo Home MortgagecoreDesignated preferred lender providing mortgage financing to DeNova Home buyers. Ross Huffman (NMLS# 292710) serves home buyers in the San Jose and Bay Area markets.
- HomeAid Northern CaliforniaminorDeNova volunteers in its communities with HomeAid Northern California, supporting housing assistance programs and community development initiatives.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
DeNova Homes competitors and assessment
Company assessmentDirect peers
- Tri Pointe Homes: Public California-focused homebuilder (NYSE: TPH) headquartered in Irvine with comparable product mix spanning single-family, attached, and active adult across California and other Western markets. Highly comparable on geography and product breadth to DeNova's Northern California portfolio.
- KB Home: Major public homebuilder (NYSE: KBH) with deep California presence, including East Bay and North Bay submarkets overlapping DeNova's footprint. Similar entry-level to move-up price points and direct-to-consumer sales model make KB Home one of DeNova's closest public-market comparables.
- Shea Homes: Private California-based homebuilder with significant active adult community experience (Shea Signature/Trilogy), closely mirroring DeNova's Luminescence at Liberty 55+ offering. Comparable in scale, family ownership heritage, and California-centric footprint.
- Davidon Homes: Private Northern California homebuilder headquartered in Walnut Creek, CA. Operates in overlapping Bay Area submarkets (East Bay, North Bay) with a similar mix of single-family and attached product. Most comparable on private, regional, Bay Area focus.
- SummerHill Homes: Private Bay Area homebuilder focused on attached and single-family residential communities in Northern California. Highly comparable on geography, product type, and private regional builder profile.
Broad incumbents
- Lennar: Largest U.S. public homebuilder (NYSE: LEN) with major California operations across Bay Area, Sacramento, and Central Valley. Overlaps with DeNova's geography and price points but operates as a national incumbent with substantially broader product, land bank, and capital base.
- Toll Brothers: National luxury public homebuilder (NYSE: TOL) with Northern California operations. Comparable to DeNova at the upper end of its price range (Heritage View $1M+), but operates as a national luxury-focused incumbent rather than a regional builder.
- PulteGroup: National public homebuilder (NYSE: PHM) operating Centex, Pulte, and Del Webb brands (the latter focused on active adult — directly comparable to DeNova's Luminescence 55+ community). California operations overlap with DeNova's footprint.
- Taylor Morrison: Top-five U.S. public homebuilder (NYSE: TMHC) with California operations and active adult product (Taylor Morrison Live Next). National incumbent that competes with DeNova in select Northern California submarkets.
- Meritage Homes: Public regional homebuilder (NYSE: MTH) with energy-efficiency focus that parallels DeNova's standard green/smart home package. Operates in California adjacent to DeNova's footprint and competes on similar entry-level to move-up price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
DeNova Homes social profiles
Digital presenceDeNova Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
DeNova Homes leadership team
Management profileNumber of profiles
DeNova Homes subsidiaries and ownership
Company hierarchySubsidiaries1 record
DeNova Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DeNova Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DeNova Homes
What does DeNova Homes do?
DeNova Homes designs, develops, and sells newly constructed residential homes in master-planned communities across Northern California. The portfolio includes single-family homes, duet/duplex units, townhomes, stacked flats, and condominiums at price points from approximately $349,900 to over $1 million, with a dedicated 55+ active adult gated community offering and integrated smart home technology as standard.
Is DeNova Homes a public or private company?
DeNova Homes is a private company. It is classified as family owned and is currently operating.
When was DeNova Homes founded?
DeNova Homes was founded in 1989. It employs 51 to 100 people.
Where is DeNova Homes based?
DeNova Homes is headquartered in Concord, United States, in the North America region.
How does DeNova Homes make money?
One revenue line is on record: new Home Sales.
Who are DeNova Homes's main competitors?
Direct peers on record are Tri Pointe Homes, KB Home, Shea Homes, Davidon Homes and SummerHill Homes. Broad incumbents are Lennar, Toll Brothers, PulteGroup, Taylor Morrison and Meritage Homes.
Does DeNova Homes have an API?
No public API is recorded for DeNova Homes.