What LUX REALITY does

LUX REALITY is a London-based, founder-owned boutique property development company founded in 2010 by Marta de Sousa. The company designs, builds, and redevelops residential homes across London and internationally (including Lisbon, Portugal), combining traditional construction skills with modern techniques to deliver environmentally conscious properties marketed as intelligently designed and technology-equipped. Its core portfolio comprises approximately nine named London developments (Victorian Townhouse, Ocean House, De Beauvoir Maisonette, Islington Maisonette, Cube Houses, Designer House, West London Loft Conversion, Victoria Park House, Line House) plus international projects, generating revenue primarily through one-off property sales.

In 2019 the company founded ONE HOUSE, a registered trademark sub-brand operating a global co-living rental community with sites in major cities worldwide and flexible contracts aimed at mobile, design-conscious individuals. ONE HOUSE was under construction and launching in early 2023, representing a strategic shift toward recurring rental income alongside the development pipeline. A third customer segment — key workers receiving subsidised rent — is also served, aligning with the founder's Built By Her social-impact campaign.

The business is privately held, bootstrapped with no disclosed external funding, operates with 1-10 employees, and relies heavily on earned media generated by the founder's regular property commentary on BBC, Sky News, ITV, Channel 4, BBC Radio, LBC, and national print outlets. Revenue is not publicly disclosed; pricing is bespoke per development, and distribution is direct-to-buyer/renter with no third-party sales channels. Partnerships include Santander (financial, supporting ONE HOUSE) and Mr President (creative agency for Built By Her).

Name

LUX REALITY

Legal name

LUX REALITY

Website

https://luxreality.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

LUX REALITY is a London-based, founder-owned boutique property developer founded in 2010 that designs, builds, and redevelops award-winning residential homes across London and internationally, and operates the ONE HOUSE co-living rental sub-brand launched in 2019.

Ownership category

akta.pro rank

Product category

Residential Property Development

NAICS

New Housing For-Sale Builders (236117), Residential Remodelers (236118), Lessors of Residential Buildings and Dwellings (53111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Residential Luxury / High-End Home Construction (IMAFABAJ)

akta.pro secondary industries

Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI), Luxury serviced apartments (premium) (THAMACAE)

Keywords

• Residential property development
• Home redevelopment
• Co-living rentals
• Luxury home building
• Intelligent design construction

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Property Development and Sales: LUX REALITY builds and redevelops award winning residential properties across London and internationally, generating revenue through property sales.
2. Co-living Rental Income: One House co-living brand operates rental sites in major cities worldwide, offering flexible contracts for forward thinking individuals, generating recurring rental income.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

LUX REALITY is a property development company that designs, builds, and redevelops residential homes across London and internationally, focused on intelligent design that combines traditional construction skills with cutting-edge techniques to deliver environmentally conscious homes equipped with the latest technology. The company also operates the ONE HOUSE sub-brand, a registered co-living community offering flexible rental properties in major cities worldwide.

Product overview

LUX REALITY is an international property development company specializing in intelligent design, building and redeveloping award winning homes across London and internationally. The company's main offerings include residential property developments (Victorian Townhouse, Ocean House, De Beauvoir Maisonette, Islington Maisonette, Cube Houses, Designer House, West London Loft Conversion, Victoria Park House, Line House) and One House, a global co-living community sub-brand offering flexible rental properties in major cities worldwide. All properties combine traditional building skills with modern techniques to create environmentally conscious homes equipped with the latest technology.

Differentiator

Problem solved

Functional benefit

Brands

• ONE HOUSE: A co-living community for the future offering rental sites in major cities worldwide with focus on great design and architecture. Currently under construction, launching in early 2023.

Products and services

• LUX REALITY Residential Property Developments Bespoke residential property development and redevelopment services across London and internationally, encompassing named projects such as Victorian Townhouse, Ocean House, De Beauvoir Maisonette, Islington Maisonette, Cube Houses, Designer House, West London Loft Conversion, Victoria Park House, and Line House. Each development combines traditional construction craftsmanship with cutting-edge techniques to create environmentally conscious homes equipped with the latest technology, targeted at individual buyers and property investors.
• ONE HOUSE Co-living Community Global co-living community operated as a registered trademark brand under LUX REALITY, offering flexible rental properties in major cities worldwide with a focus on great design and architecture. Targeted at forward-thinking, diverse individuals who want flexible contracts, community-oriented living, and design-quality rental accommodation.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Mr PresidentminorGTM or Marketing PartnerAdvertising agency Mr President partnered with LUX REALITY for the Built By Her school talks and government-backed national advertising campaign challenging stereotypes in the construction industry.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Collective: Original co-living operator with London buildings and global expansion plans. Directly comparable to ONE HOUSE on the co-living product concept and target renter segment.
• Urban Splash: UK boutique developer known for design-led, architecturally distinctive residential redevelopments. Comparable to LUX REALITY on the intelligent-design-led redevelopment thesis, though operating at larger scale.
• Pocket Living: London boutique developer building design-led homes for first-time buyers in the capital. Comparable to LUX REALITY as a small, design-focused urban developer with London-centric projects.
• Mount Anvil: London-focused boutique residential developer emphasizing design quality and intelligent specification in inner-London schemes. Closely comparable to LUX REALITY in scale, geography and design-led positioning.

Broad incumbents

• Telford Homes: London-focused residential developer with a portfolio of mid- and high-rise schemes across the capital. Overlaps with LUX REALITY on London residential development but operates at materially larger scale.
• Greystar: Global rental housing and co-living operator with UK presence. Comparable to ONE HOUSE on co-living/built-to-rent model but operates globally with institutional capital.
• Berkeley Group: One of the UK's largest residential developers with a substantial London focus through Berkeley Homes. Relevant as a benchmark for what scaled London residential development looks like, though far larger than LUX.
• Quintain: Major developer behind Wembley Park and other large London regeneration schemes. Comparable on London residential development but as a broad incumbent with portfolio scale LUX lacks.

Emerging players

• Ollie: Co-living brand targeting flexible urban living for younger professionals — directly comparable concept to ONE HOUSE though typically focused on the US market.
• Cove (by Saudi Aramco / OQAL): Flexible serviced apartment / co-living brand with London and global locations offering short- to medium-term flexible contracts. Overlaps with ONE HOUSE on flexible urban rental product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/marta_desousa
• Instagraminstagram.com/marta_desousa
• LinkedInlinkedin.com/company/lux-reality-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LUX REALITY