Stanley Institute for Comprehensive Dentistry

What Stanley Institute for Comprehensive Dentistry does

Stanley Institute for Comprehensive Dentistry is a privately held dental continuing education company based in Cary, North Carolina, founded by Dr. Robert Stanley (PhD in Mechanical & Aerospace Engineering from NC State; DDS from UNC Chapel Hill) and Dr. Bobbi Stanley (DDS, MAGD, DICOI). The institute trains practicing dentists and their teams in dental implantology through a tiered course catalog anchored by the Implant Pro Track (44-hour foundational continuum, $9,450), Implant Master Track (24-hour full-arch reconstruction, $9,595), and Implant Surgical Track (intensive live-patient surgery program at $12,999). The curriculum is differentiated by an engineering-led treatment planning framework (including the published Five-Thread Guideline, validated on 150+ cases) and live-patient surgical experience under direct mentorship.

The underlying technology combines CBCT imaging, intraoral scanning, 3Shape Implant Studio surgical planning, guided surgery, and 3D printing (SprintRay) into a proprietary digital workflow branded as the SI Guided digital lab, which serves alumni exclusively with surgical guide fabrication and prosthodontic planning. The institute holds trademarked/patented proprietary offerings — Britegums® (a radiowave-based gum pinkening procedure) and T-Marker™ (an iPhone/iPad photogrammetry system for full-arch cases) — and holds dual AGD PACE and ADA CERP accreditation enabling it to issue nationally recognized CE credits.

Revenue is generated primarily through course tuition ($75–$12,999 per course), mentorship and private training engagements, SI Guided digital lab service fees (alumni-only), and Britegums training/certification. Distribution is omnichannel: direct website sales via Shopify and Kajabi storefronts for individual clinicians, virtual on-demand delivery for global reach, and bespoke in-office enterprise training for practices and 10+ clinician groups. The institute leverages international conference presence (BioHorizons, AGD, ICOI events across the U.S., Europe, Latin America, and Asia), an ICOI Fellowship credentialing pathway, and an alumni community for lead generation and referral-driven growth.

Name

Stanley Institute for Comprehensive Dentistry

Legal name

Stanley Institute for Comprehensive Dentistry

Website

https://stanleyinstitute.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Stanley Institute for Comprehensive Dentistry is a privately held dental continuing education provider based in Cary, NC, founded by Dr. Robert Stanley and Dr. Bobbi Stanley. It trains practicing dentists and dental teams in implantology via flagship courses, live-patient surgery, the SI Guided digital lab, and proprietary Britegums® and T-Marker™ offerings.

Ownership category

akta.pro rank

Product category

Dental Continuing Education

NAICS

Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Dental Assisting (EDAOAJAJ)

akta.pro secondary industry

Dental Implant Placement (Surgical Implantology) (HLABACAE)

Keywords

• Dental implant training
• Continuing dental education
• Guided surgery courses
• Digital implant workflow
• Implant surgery mentorship

Headquarters

HQ city

Cary

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Continuing Education Course Fees: The primary revenue stream is tuition fees charged for CE courses in dental implant dentistry. Courses range from $75 (short virtual courses) to $12,999 (Implant Surgical Track with live patient surgery). Fees are charged per course or per continuum track, with team member pricing available at reduced per-person rates. Both in-person and virtual delivery formats are offered.
2. Mentorship Program Fees: Personalized mentorship services including one-on-one live surgery with Dr. Robert Stanley at Stanley Institute, over-the-shoulder assisting in the dentist's own practice, case reviews, team training, and private small group teaching. Mentorship is offered as an add-on to courses or as a standalone engagement.
3. SI Guided Digital Lab Services: Digital lab services for alumni including surgical guide fabrication, implant planning, PMMA restorations, and digital design services. Available exclusively to Stanley Institute-trained doctors. Revenue from lab service fees for case submissions.
4. Private Training Sessions: Customized private training sessions for practices, delivered either at the Stanley Institute facility or on-site at the client's location (for groups of 10+). These are bespoke, high-touch engagements billed at premium rates.
5. Britegums® Licensing/Training: Training and certification for dental practices to perform the Britegums® gum pinkening procedure, which is a proprietary branded technique. Revenue from training fees to become a Britegums provider.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels7 records

Core offering

Stanley Institute for Comprehensive Dentistry delivers hands-on continuing education courses and training programs in dental implant surgery and digital workflows for dental professionals. The catalog spans foundational implantology (Implant Pro Track), live-patient surgical mentorship (Implant Surgical Track), full-arch reconstruction (Implant Master Track), digital workflow training, and adjacent practice management topics. Post-course support is delivered through the SI Guided digital lab for surgical guide fabrication and a Mentorship Program.

Product overview

Stanley Institute for Comprehensive Dentistry offers a comprehensive portfolio of dental implant training courses and educational programs for dental professionals. The core offerings include the Implant Pro Track (44-hour foundational continuum), Implant Master Track (24-hour advanced full-arch training), and Implant Surgical Track (intensive live-surgery program). Supporting courses cover digital workflows using 3Shape Implant Studio and T-Marker™ photogrammetry, surgical techniques for anterior and posterior implants, prosthetics, soft tissue management, and practice business skills. The SI Guided digital lab service provides surgical guide fabrication for alumni. The Mentorship Program offers personalized support including case reviews, team training, and ICOI Fellowship preparation. The company operates from a state-of-the-art Technology Center in Cary, North Carolina and holds PACE and ADA CERP continuing education provider status.

Differentiator

Problem solved

Functional benefit

Brands

• SI Guided Lab: In-house digital lab division of Stanley Institute providing guided surgery services including surgical guide fabrication, implant planning, and PMMA restorations for alumni of the Institute's training programs.

Products and services

• Implant Surgical Track Intensive 3-day, 44-CE-hour hands-on course featuring live patient surgery where participants place approximately 3-5 implants under direct mentorship from Dr. Robert Stanley. Covers the complete implant workflow from consultation through restoration, $12,999 per participant.
• Implant Pro Track 44-CE-hour foundational continuum covering guided vs. freehand surgery, biomechanics, treatment planning, and digital workflows. Available in-person and virtual/live-stream. $9,450 per participant; satisfies ICOI Fellowship eligibility.
• Implant Master Track 24-CE-hour course on fully guided full arch and full mouth immediate dental implant and restoration placement, combining engineering-based surgery with digital workflow. $9,595 per participant.
• T-Marker™ Full-Arch Photogrammetry Course One-day hands-on training on the T-Marker mobile-first photogrammetry system using iPhone/iPad scanning to generate instant STL files for full-arch implant cases. $299 per participant.
• Advanced Implant Prosthetics 8-CE-hour course on advanced implant prosthetics and restorative excellence. Available virtual or in-person. $3,997 per participant.
• Biologics, Soft Tissue Management, and Placing Implants 8-CE-hour course on atraumatic extractions, immediate implant placement, biologics application, and soft tissue management techniques. $3,997 per participant.
• Digital Workflow For Single Unit Implants 6-CE-hour virtual course covering CBCT and intraoral scan capture, 3Shape Implant Studio planning, guided surgery translation, and final digital scans. $999 per participant.
• Restoring Implants & Digital Treatment Planning for Success 16-CE-hour course on single unit implant placement focusing on ideal aesthetic outcomes and biomechanics of ideal implant positioning for final restoration success.
• North Carolina Dental Opioid Prescribing Course 1-CE-hour virtual course meeting North Carolina Dental Board requirements for controlled substance prescribing practice and chronic pain management. $75 per participant.
• Your Mental Health Matters 1-CE-hour virtual course on stress, burnout, and substance abuse prevention for dental professionals. Meets biennial CE requirements across the U.S. $75 per participant.
• 3SHAPE Training 6-CE-hour course on 3Shape Implant Studio software for implant planning and surgical guide design. $3,500 per participant. Instructor: Sarah Bridgers.
• Small Business Mastery 16-CE-hour business course on systems, leadership, marketing, financial intelligence, tax strategy, and wealth strategies for dental practice owners. $3,295 per participant.
• Developing Our Dental Implant Team 24-CE-hour team training course for dental administrators, hygienists, and implant coordinators covering scheduling, case presentation, insurance coding, financing, marketing, and digital workflow support. $895 per team member.
• Developing a Dental Implant Coordinator Course designed to train auxiliary team members and develop implant coordinators to support dental implant practice growth.
• Posterior Implants into Healed Sites 1-CE-hour virtual/on-demand video series with 5 surgical examples, tips, and best practices for fully guided posterior delayed implant placement. $495 per participant.
• Anterior Immediate Implants 1-CE-hour virtual/on-demand video series on fully guided anterior immediate implant placement in the esthetic zone, featuring 5 surgical examples. $495 per participant.
• Tax Strategies For Dentists 1-CE-hour virtual course on tax planning strategies for small business owners and dentists. $499 per participant.
• Focus! Dental Photography Two-day workshop on clinical photography, marketing strategies, social media management, advanced editing, video techniques, and AACD accreditation guidance.
• Britegums® Bootcamp Training course on the patented Britegums® gum pinkening procedure using radiowave technology for removal of dark gum pigmentation. Includes patient financing integration.
• Cosmetic 3D Printing Course on 3D printing workflows for dental appliances, including smile design software, patient selection, and marketing strategies for cosmetic dentistry. Uses SprintRay 3D printers.
• Mentorship Program Personalized mentorship program offering team training, private small group teaching, ICOI Fellowship mentorship, SI Guided digital lab support, case reviews, and one-on-one live surgery experiences with Dr. Robert Stanley.
• SI Guided Digital Lab In-house digital lab division providing surgical guide fabrication, implant planning, and PMMA restorations exclusively for Stanley Institute alumni, with a 4-step workflow from impression/scan through design to placement. Dr. Robert Stanley reviews and plans each case.
• ICOI Fellowship Track Credentialing pathway through partnership with the International Congress of Oral Implantologists, providing eligibility for ICOI Fellowship upon completion of the Implant Pro Track and Implant Master Track courses and ICOI/AGD membership.

Quantifiable outcome

• 95.1% integration rate among stable implants meeting 5-TG criteria in Dr. Stanley's study (150 cases)
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• International Congress of Oral Implantologists (ICOI)coreStrategic or Co-development Partner · 1 January 2016Stanley Institute's Implant Pro Track and Implant Master Track are officially recognized by ICOI. Completing these programs makes students eligible for ICOI Fellowship upon ICOI and AGD membership. ICOI is the world's largest dental implant organization and this partnership provides a formal credentialing pathway that drives enrollment and establishes third-party academic credibility.
• BioHorizonsflagshipGTM or Marketing PartnerBioHorizons has hosted Dr. Robert Stanley for lectures and presentations including events in San Juan, Puerto Rico (October 2025) and Medellín, Colombia (July-August 2025). BioHorizons is a major dental implant manufacturer. Dr. Stanley has consulted for BioHorizons on product development. Co-marketing through educational events and content.
• W&HcoreTechnology or IntegrationW&H is featured as an industry partner on the Stanley Institute website. Dr. Bobbi Stanley was featured in Influential Dentists Magazine discussing W&H's Power Edition handpiece and its role in clinician ergonomics. W&H provides dental handpieces and equipment used in Stanley Institute training.
• Align Technology (Invisalign)minorGTM or Marketing PartnerAlign Technology (Invisalign parent company) is listed as an industry partner. Included in the partner logo section of the website indicating a commercial or co-marketing relationship.
• Proceed FinanceminorGTM or Marketing PartnerProceed Finance (patient financing company) is listed as an industry partner. Referenced in Britegums® Bootcamp curriculum as a patient financing option for the gum pinkening procedure. Provides financing integration for Stanley Institute courses and associated clinical procedures.
• Henry ScheinminorGTM or Marketing PartnerHenry Schein, a major dental supply distributor, is listed as an industry partner. Indicates a commercial or co-marketing relationship.
• SprintRaycoreTechnology or IntegrationSprintRay (dental 3D printing company) is listed as an industry partner. SprintRay 3D printers are used in Stanley Institute courses for surgical guide fabrication and cosmetic 3D printing training. Dr. Bobbi Stanley teaches a Cosmetic 3D Printing course using this technology.
• 3ShapecoreTechnology or Integration3Shape is a core technology partner. Stanley Institute offers dedicated 3Shape Implant Studio training courses. Sarah Bridgers is a 3Shape specialist and course instructor. Dr. Stanley has consulted for 3Shape. The software is central to the digital workflow curriculum.
• Academy of General Dentistry (AGD)coreStrategic or Co-development PartnerAGD grants PACE accreditation to Stanley Institute (Provider ID 330273). CE programs accepted by AGD for Fellowship/Mastership and membership maintenance credit. AGD Annual Meeting in Montreal (2025) hosted Dr. Stanley's Britegums presentation.
• University of North Carolina at Chapel Hill School of DentistrycoreStrategic or Co-development PartnerBoth Dr. Robert Stanley and Dr. Bobbi Stanley serve as Adjunct Professors in the Department of Prosthodontics at UNC Chapel Hill School of Dentistry. This academic affiliation provides credibility, ongoing research collaboration, and access to academic networks.
• Chameleon Dental LabsminorGTM or Marketing PartnerChameleon Dental Labs listed as an industry partner. Dental laboratory partnership supporting the implant restoration workflow training.
• S3 SmilesminorGTM or Marketing PartnerS3 Smiles listed as an industry partner. Dental lab partner.
• Dentalstores.comminorGTM or Marketing PartnerDentalstores.com listed as an industry partner. Dental products e-commerce platform.
• StellaLifeminorGTM or Marketing PartnerStellaLife (dental wellness products) listed as an industry partner.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dawson Academy: Dental continuing education institute focused on complete dentistry, offering multi-day courses with a similar premium tuition and small-class format. Directly comparable as a practitioner-focused CE brand.
• Spear Education: Premier dental continuing education provider offering multi-day courses, workshops, and a campus-based learning experience in Scottsdale, AZ. Directly comparable to Stanley Institute as a premium CE brand serving practicing dentists across multiple specialties.
• The Pankey Institute: Long-established dental continuing education institute offering advanced courses in comprehensive and restorative dentistry. Directly comparable in mission, premium tuition model, and small-group immersive format, though broader in scope than Stanley Institute's implantology focus.
• Misch International Implant Institute: Implant-focused dental education institute founded by Dr. Carl Misch, offering surgical and prosthetic implant training programs. The closest pure-play implant CE peer to Stanley Institute's core curriculum.
• Kois Center: Dental CE center offering a structured curriculum for comprehensive dentistry taught by Dr. John Kois and faculty. Directly comparable as a methodology-driven, premium-priced dental CE brand with proprietary clinical frameworks.

Broad incumbents

• Glidewell Dental: Largest dental lab in the U.S. with an extensive clinician education program (Glidewell Institute) covering implants, restorative, and digital workflows. Comparable as a lab-integrated dental education business with proprietary training offerings.
• International Congress of Oral Implantologists (ICOI): World's largest dental implant organization that credentializes Stanley Institute's continuum. Acts as an umbrella industry body and continuing education provider, but serves a much broader membership across the implantology profession.
• Implant Direct (by Envista / Danaher): Major dental implant manufacturer that runs educational programs for clinicians placing its implant systems. Comparable as a vertically integrated implant education ecosystem backed by a global manufacturer.

Emerging players

• Implant Pathways: Implant-focused dental CE provider offering live-patient surgical training programs for general dentists. Closely comparable as a smaller, niche-focused implant CE competitor in the same educational format.
• DentalXP: Online dental education platform featuring peer-reviewed lectures, courses, and case discussions across multiple specialties including implantology. Comparable as a digital-first dental CE channel overlapping with Stanley Institute's virtual course offerings.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/StanleyDentalCE
• Facebookfacebook.com/stanleyinstitute
• LinkedInlinkedin.com/company/stanleyinstitute

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stanley Institute for Comprehensive Dentistry