Menu Mingle Inc.

What Menu Mingle Inc. does

MenuMingle (legal entity: MenuMingle, Inc.) is a privately held, founder-owned SaaS company headquartered in Portland, Oregon, founded in 2025 by filmmaker Dru Holley. The company operates a video-first restaurant operating system that replaces traditional text-based menus with cinematic video content for full-service restaurants. Guests view real kitchen footage of dishes through three deployment formats: tableside tablets, bar/host displays, and physical table cards with QR codes. The product captures attention-to-transaction analytics on guest viewing behavior that the company states is unavailable from conventional POS systems.

The underlying platform consists of a menu management OS with real-time controls (instant item featuring, 86'ing, and A/B experiments on visual placement), a media library for video and image storage, decision analytics that map viewing to ordering, and an AI-Assisted Dish Creation Wizard available in the Performance tier. The system is explicitly designed to sit alongside — not replace — existing POS and restaurant operations stacks, which lowers integration friction for adoption.

The business model is SaaS subscription with annual contracts required for Core ($199/mo or $179/mo annual) and Performance ($399/mo or $359/mo annual) tiers, and custom multi-year pricing for the Signature enterprise tier aimed at multi-location restaurant groups. Go-to-market is hybrid: product-led self-serve signup via portal.menumingle.com for lower tiers, combined with sales-assisted enterprise motion for Signature. Disclosed pilot evidence includes 22% average check lift, 3.2 minutes saved per table, 94% guest confidence, and 2.4x featured item orders, with two named pilot customers — DOSALAS Latin Kitchen and The Sedgwick — both located in Vancouver, WA. The company has joined the Oregon AI Accelerator and OETAOTiE Oregon programs and has not disclosed external institutional funding.

Name

Menu Mingle Inc.

Legal name

MenuMingle, Inc.

Website

https://menumingle.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

MenuMingle is a Portland, Oregon-based SaaS company offering a video-first restaurant operating system that converts traditional text menus into cinematic, measurable experiences. It serves single-location restaurants via self-serve tiers and targets multi-location groups through custom enterprise pricing.

Ownership category

akta.pro rank

Product category

Restaurant Technology / Digital Menu Software

akta.pro primary industry

Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)

Keywords

• Restaurant menu software
• Video menu platform
• Menu management system
• Restaurant operating system
• Restaurant guest experience

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - Core: Entry-tier subscription for single-location restaurants providing video-first menu experience, menu management OS, media library, branded QR codes, bulk import, and baseline analytics. Priced at $199/month ($179/mo annual). Annual 12-month contract required.
2. SaaS Subscription - Performance: Mid-tier subscription with all Core features plus AI-assisted dish creation (Wizard), advanced branding controls, deeper analytics with optimization insights, AI insights, and priority support. Priced at $399/month ($359/mo annual). Annual 12-month contract required.
3. SaaS Subscription - Signature: Enterprise-tier subscription for multi-location groups with all Performance features plus multi-location management, org-level reporting and benchmarking, governance and centralized admin, white-glove rollout plan, and dedicated Success Manager. Custom pricing with base location included plus per-additional-location add-on rate.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

MenuMingle sells a video-first restaurant operating system that converts traditional text menus into cinematic, measurable decision experiences delivered across tableside tablets, bar/host displays, and QR table cards. Restaurants subscribe via SaaS tiers (Core $199/month for single-location, Performance $399/month for revenue-focused operators, Signature custom pricing for multi-location groups) to publish visual menus, run real-time updates and A/B experiments, and access attention-to-transaction analytics that show what guests watch and order.

Product overview

MenuMingle is a unified Video-First Restaurant OS that transforms menus into cinematic, measurable decision systems. The core Menu Management OS platform delivers three dining experiences: Tableside Tablet (curated cinematic feed at the table), Bar & Host Display (for bar and host environments), and Table Card + QR (physical cards with scannable codes). The platform is offered through three pricing tiers: Core Plan ($179-$199/month) for single-location restaurants with video menus, media library, and baseline analytics; Performance Plan ($359-$399/month) adding AI-assisted dish creation via the Wizard tool, advanced branding, and deeper optimization analytics; and Signature Plan (custom pricing) for multi-location groups with centralized admin and org-level reporting. The Decision Analytics feature provides attention-to-transaction data on what guests watch and order, while the Media Library and QR Code Manager handle content storage and guest access.

Differentiator

Problem solved

Functional benefit

Products and services

• MenuMingle Video-First Restaurant OS A video-first restaurant operating system for full-service restaurants that transforms traditional text menus into cinematic, measurable decision experiences. Sold to independent single-location operators and multi-location restaurant groups and deployed across tableside tablets, bar/host displays, and QR-coded table cards alongside existing POS systems.
• Tableside Tablet Experience A premium curated cinematic video feed displayed on tablets at the table, designed for full-service dining environments so guests can explore dishes with real kitchen footage, real-time updates, and per-dish attention analytics. Sold as part of the MenuMingle platform to full-service restaurants.
• Bar and Host Display Experience A visual menu display format designed for bar and host-stand environments that lets guests view cinematic dish and cocktail presentations before ordering. Sold to full-service bars and restaurants as part of the MenuMingle platform.
• Table Card with QR Code Experience Physical table cards with branded QR codes that guests scan on their personal devices to access the video-first MenuMingle menu experience. Sold to restaurants as part of the MenuMingle platform for quick guest access.

Quantifiable outcome

• 22% average check lift
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature8 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• me&u: Tablet-based ordering and menu platform for hospitality venues. Comparable to MenuMingle's tableside tablet experience with shared focus on elevating in-venue menu presentation for full-service operators.
• Popmenu: Restaurant marketing platform offering websites, menus, and guest engagement tools. Most directly comparable to MenuMingle because it also sells menu + marketing software to independent restaurants, though it is not video-first.
• Owner.com: All-in-one restaurant marketing and website platform with built-in online ordering. Competes for the same single-location SMB buyer as MenuMingle's Core tier on menu presentation and direct guest acquisition.
• Bear (restaurant websites): Visual-first website and menu builder for restaurants. Direct peer because it emphasizes photography-rich menu presentation for indie operators, overlapping with MenuMingle's content-led positioning.

Broad incumbents

• TouchBistro: Restaurant POS with iPad-based tableside service. Comparable for tableside tablet deployment and SMB restaurant targeting, though its menu presentation layer is not video-centric.
• Toast: Largest US restaurant POS and operations platform. Broadly comparable because its restaurant OS could embed video menu features, posing a competitive risk to MenuMingle's standalone offering.
• Lightspeed Restaurant: Restaurant POS and commerce platform. Comparable as an incumbent serving full-service restaurants and groups with menu and operations tooling, potentially absorbing MenuMingle-like features.
• SevenRooms: Restaurant CRM, marketing, and guest experience platform. Comparable for multi-location guest engagement and Signature-tier features, but broader in scope and CRM-led rather than menu-led.
• Olo: Public restaurant digital ordering SaaS used by large chains. Comparable as a broader restaurant-tech incumbent with overlapping menu and ordering functionality, but a much wider product surface than MenuMingle.
• ChowNow: Direct online ordering platform built for independent restaurants. Comparable for SMB restaurant acquisition motion and menu/ordering workflows, though not video-first.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/menumingle

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Menu Mingle Inc.