Aananda Yog

What Aananda Yog does

Aananda Yog is a yoga teacher training school and wellness retreat operator headquartered at its ashram in Tapovan, Rishikesh, Uttarakhand, India, founded in 2019 by Dharmraj Ji. The company delivers Yoga Alliance-certified 200-hour and 300-hour Teacher Training programs alongside four retreat formats — Body Wellness, Healing, Meditation, and Detox — with the Detox program integrating Ayurvedic practices. Daily drop-in classes and private at-home sessions round out the curriculum, and a Workation retreat product targets corporate and remote-work groups.

The company runs a hybrid delivery model that combines in-person instruction at the Rishikesh ashram with online YTT delivery through the Teachable platform, and collects cross-border tuition through Wise. Published pricing spans roughly $349 to $1,499 per program, reflecting a transaction-based, direct-to-consumer monetization model with no disclosed enterprise anchors or subscription layer. Customer engagement is supported through a WhatsApp community and testimonial-driven content, with enrollees drawn from India, the UK, and other international markets.

The underlying operating structure is founder-led and single-site, with no disclosed funding, headcount, or revenue figures; product expansion has been the principal growth lever, with each new launch extending the addressable market without yet requiring capital deployment outside the existing ashram infrastructure.

Name

Aananda Yog

Legal name

Aananda Yog

Website

https://aanandayog.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Aananda Yog is a Yoga Alliance-certified teacher training school and wellness retreat operator based in Rishikesh, India, serving aspiring yoga teachers and wellness tourists globally through in-person and online programs.

Ownership category

akta.pro rank

Product category

Yoga Teacher Training & Wellness Retreats

NAICS

Sports and Recreation Instruction (611620), All Other Schools and Instruction (61169), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL)

akta.pro secondary industries

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)

Keywords

• Yoga teacher training
• Yoga retreats
• Wellness programs
• Ayurveda detox
• Meditation courses

Headquarters

HQ city

Rishikesh

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Yoga Teacher Training Programs: One-time fee for comprehensive 200-hour and 300-hour Yoga Alliance certified yoga teacher training programs. Includes accommodation, meals, course materials, and excursions. Additional charges for AC rooms ($150), airport transfers, and doctor on call services.
2. Yoga Retreats: Duration-based pricing for wellness retreats (3, 5, 7, and 10 days). Packages include private/shared accommodation with attached bathroom, vegetarian meals, yoga sessions, and local excursions. Additional services like airport transfers billed separately.
3. Private Yoga Classes at Home: Personalized one-on-one yoga instruction delivered at customer's home. Pricing based on customer requirements and budget, with free demo class offered.
4. Online Yoga Teacher Training: 200-hour online yoga teacher training with Yoga Alliance RYT 200 certification. Includes lifetime access to materials, live Q&A sessions, downloadable resources, and WhatsApp support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Aananda Yog operates a traditional yoga school and ashram in Rishikesh, India, providing certified yoga teacher training programs (200-hour and 300-hour) along with wellness retreats including body wellness, healing, meditation, and detox programs. The school delivers both in-person immersive training at its Rishikesh ashram and online teacher training, supplemented by daily yoga classes, private sessions, and workation retreats.

Product overview

Aananda Yog is a yoga retreat and teacher training organization offering both in-person residential programs in Rishikesh and online certification courses. The core offerings include 200-hour and 300-hour Yoga Alliance certified teacher training programs (available offline in Rishikesh and online via Teachable), four distinct retreat types (Body Wellness, Healing, Meditation, and Detox), daily yoga classes, private at-home instruction, and workation retreats. The company operates from a physical ashram in Tapovan, Rishikesh, with Dharmraj Ji as founder and lead instructor.

Differentiator

Problem solved

Functional benefit

Products and services

• 200-Hour Yoga Teacher Training (In-Person)

Quantifiable outcome

• Students report life-changing improvements in sleep and mental health within weeks of starting the program
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tattvaa Yoga Shala: Yoga Alliance Registered Yoga School based in Rishikesh offering 200/300-hour YTT, Ashtanga-focused curriculum, and retreats. Direct competitor for in-person YTT students targeting Rishikesh ashram experiences.
• Himalayan Yoga Association: Yoga Alliance registered school offering 200/300-hour YTT, retreats, and Ayurveda programs in Rishikesh with online options. Highly comparable offering mix and target customer (international aspirant teachers and wellness tourists).
• Rishikesh Yogpeeth: Long-established Yoga Alliance RYS in Rishikesh providing 200/300-hour YTT, Ayurveda courses, and yoga therapy training. Directly comparable in product structure, geography, and target customer.
• Arhanta Yoga Ashram: International yoga ashram offering 200/300-hour YTT both in-person (India/Netherlands) and online with Yoga Alliance certification. Closely comparable multi-style curriculum and dual in-person/online delivery model.
• World Peace Yoga School: Rishikesh-based Yoga Alliance registered school offering 200/300/500-hour YTT, retreats, and teacher training programs. Competes head-to-head for the same international aspirant-teacher segment.

Broad incumbents

• Parmarth Niketan: One of the largest and most established ashrams in Rishikesh offering yoga, meditation, and spiritual programs. Larger-scale incumbent competing for international wellness tourists and retreat seekers, though broader in scope than teacher training.
• Sivananda Yoga Vedanta Centre: Globally established yoga institution with ashram in Rishikesh (Sivananda Ashram) and teacher training programs across multiple countries. Established brand competing in the same YTT and wellness retreat categories with broader geographic footprint.

Emerging players

• Gaia: Streaming platform for yoga, meditation, and spiritual content with original series and teacher training content. Overlaps with Aananda's online delivery channel for wellness and certification-adjacent content.
• Alo Moves: Subscription-based online yoga, fitness, and mindfulness platform with large content library including yoga teacher training modules. Competes with Aananda's online YTT via broader content variety and stronger digital marketing.
• Glo: Online yoga and meditation subscription platform offering thousands of classes across styles. Competes for the same online yoga practitioner segment with much larger instructor roster and content catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aananda-yog-49b88b309

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aananda Yog