Prizeology
Prizeology Ltd. is a UK-based, founder-led prize promotions agency that designs and runs compliant prize draws, competitions, and brand activations for consumer brands and advertising agencies, with proprietary anti-fraud and instant-win technology and ISO-certified compliance expertise.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Prizeology does
Prizeology Ltd. is a UK-headquartered, founder-led prize promotions agency that designs and executes compliant prize draws, competitions, brand activations, and shopper marketing campaigns on behalf of consumer brands and advertising agencies. Incorporated in England and Wales in 2017 and led by founder Sarah Burns, the firm operates from a London (Shoreditch) headquarters with a small-to-medium team that the company itself describes as rapidly growing. Its service portfolio spans six core offerings — prize draws and competitions, promotional compliance, winner selection, prize sourcing and fulfilment, fraud control, and promotional campaign platforms — supplemented by a proprietary Cash Win electronic prize distribution feature that allows winners to withdraw cash prizes from ATMs via SMS-delivered PINs.
The company's underlying technology is operational rather than AI-native, comprising microsite-based campaign platforms with built-in anti-fraud tooling, a magic moments instant-win algorithm that allocates prizes at predetermined winning moments, and a URN generation system for scratch card mechanics with weighted distribution ratios. These assets support the firm's positioning as the leading UK prize promotions agency, an identity reinforced by ISO 9001 and ISO 27001 accreditations (renewed February 2023), Cyber Essentials certification, GDPR compliance, and Sarah Burns' governance roles at the Institute of Promotional Marketing and the National Trading Standards Scams Team.
Commercially, Prizeology generates revenue through professional service fees for bespoke campaign design, execution, and management. Pricing is not publicly disclosed and engagements are scoped per campaign, evidenced by marquee case studies including Tesco's £1 million Christmas giveaway (2,000 winners), HARIBO's 4,200-prize six-month on-pack Starmix anniversary promotion, Fenty Beauty's judged face-of-brand competition, and Absolut's 19-country international creative competition. Go-to-market is sales-led, combining content-driven thought leadership (blog, whitepapers, case studies, monthly newsletter) with direct enterprise engagement and subcontractor relationships with marketing agencies. The customer base spans FMCG, retail, cosmetics, food and beverage, spirits, electronics, energy, and fashion, including Tesco, Boots, Fenty Beauty, HARIBO, Absolut, SPAR, QVC, Samsung, McDonald's, Dulux, Crocs, Alpro, and Utilita Energy.
Prizeology firmographics
Firmographics- Name
- Prizeology
- Legal name
- Prizeology Ltd.
- Website
- https://prizeology.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Prizeology Ltd. is a UK-based, founder-led prize promotions agency that designs and runs compliant prize draws, competitions, and brand activations for consumer brands and advertising agencies, with proprietary anti-fraud and instant-win technology and ISO-certified compliance expertise.
- Ownership category
- akta.pro rank
Prizeology industry classification
Industry- Product category
- Promotional Marketing Services
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Sweepstakes, Contests & Giveaway Administration (BPAFAMAD)
- akta.pro secondary industry
- Sponsorship Activation & Experiential Marketing (THAHAGAC)
Keywords
Where Prizeology is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Prizeology business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others
Revenue model
- Prize Promotion Agency Services: Full-service prize promotions agency providing end-to-end solutions including promotional compliance consulting, campaign logistics, entry platform development, winner management, prize sourcing and fulfilment. Revenue generated through professional service fees for campaign design, execution, and management.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Prizeology product offering
Product offeringCore offering
Prizeology is a UK-based prize promotions agency that designs, runs and manages prize draws, competitions, brand activations and shopper marketing campaigns on behalf of brands and marketing agencies. The firm's core offering is an end-to-end service covering promotional compliance (CAP Code, ASA, GDPR, international rules), winner selection, prize sourcing and fulfilment, fraud control, and the build and operation of promotional campaign microsites and entry platforms, supported by proprietary instant-win and secure cash prize distribution technology.
Product overview
Prizeology is a prize promotions agency offering a comprehensive suite of services for running legally compliant prize draws, competitions, and promotional campaigns. The core service portfolio includes: Prize Draws and Competitions, Promotional Compliance, Winner Selection, Prize Sourcing and Fulfilment, Fraud Control, and Promotional Campaign Platforms. The company also offers a proprietary Cash Win Service for secure cash prize distribution via ATM withdrawals. All services are underpinned by promotional compliance expertise, ensuring adherence to the ASA's CAP Code and UK/international regulations.
Differentiator
Problem solved
Functional benefit
Products and services
- Prize Draws and Competitions Design, execution and management of prize draws and competitions for brands and agencies, including promotional campaign platforms and entry mechanics.
- Promotional Compliance Expert compliance service ensuring prize promotions adhere to the ASA's CAP Code, UK regulations, GDPR and international rules across all territories.
- Winner Selection Fair and impartial winner selection processes, including independent judging, random draw administration and pre-selected winner mechanics.
- Prize Sourcing and Prize Fulfilment Sourcing appropriate prizes for promotions and managing the complete fulfilment process including prize dispatch and winner management.
- Fraud Control for Prize Promotions Anti-fraud measures including entry verification, database checks, identity verification and fraud pattern detection to ensure fair promotions.
- Promotional Campaign Platforms Build and management of entry microsites and promotional campaign platforms with built-in anti-fraud measures and back-end administration.
- Cash Win Service Electronic cash prize transfer service allowing winners to withdraw prizes from ATMs using a secure PIN code sent via text message, eliminating the need for bank account details.
Quantifiable outcome
- Successfully ran £1 million Christmas giveaway for Tesco with 2000 winners
- +2 more outcomes
Companies that use Prizeology
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles2 records
Prizeology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Prizeology partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Prizeology competitors and assessment
Company assessmentBroad incumbents
- Blackhawk Network: Global branded payments and rewards network offering gift cards, prepaid cards, and promotional incentives at scale. Competes with Prizeology in prize sourcing and fulfilment for enterprise promotional campaigns, though as part of a much wider payments portfolio.
- Aimia: Data-driven loyalty and promotional marketing company operating large-scale coalition programs and analytics. Comparable to Prizeology's promotional campaign work but at significantly larger scale across travel, retail, and financial services verticals.
- Maritz Global Events: Large incentive, loyalty, and promotional solutions provider serving enterprise clients with end-to-end program design, fulfilment, and rewards management. Comparable to Prizeology in incentive promotion mechanics and prize fulfilment, at much larger scale.
- The Marketing Arm (Omnicom): Omnicom-owned agency specializing in experiential marketing, promotions, and loyalty for major global brands. Provides direct competition in the brand activation and shopper marketing space that Prizeology operates in, backed by a global holding company network.
- Sodexo Benefits & Rewards Services: Global provider of employee benefits, incentives, and reward solutions including gift cards, vouchers, and recognition programs. Comparable to Prizeology in the prize sourcing and fulfilment layer of promotional campaigns, at enterprise scale across multiple geographies.
- Inmar: Large-scale provider of promotions, loyalty, and reverse logistics services for major retailers and brands. Overlaps with Prizeology in shopper marketing promotions and prize fulfilment, particularly for US and global retail accounts.
Direct peers
- PromoVeritas: UK-based promotional compliance and prize draw administration agency; the most direct competitor to Prizeology, offering independent winner selection, compliance auditing, and prize promotion management for brands and agencies in the UK and internationally.
- Snipp Interactive: Promotional marketing technology platform offering receipt-based promotions, rebates, loyalty, and sweepstakes infrastructure to consumer brands. Direct competitor to Prizeology's technology-enabled promotion platform offering.
- Hello World (formerly ePrize): Global promotional campaigns and loyalty platform operating instant-win games, sweepstakes, and digital promotions for major brands. Competes with Prizeology in the technology-enabled prize promotion and instant-win mechanics space, particularly for enterprise clients.
Regional players
- Project Marketing Group: UK-based brand activation, shopper marketing, and experiential agency serving major FMCG and retail brands. Overlaps with Prizeology's brand activation work in the UK market but operates primarily in-store and field marketing rather than prize promotion compliance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Prizeology social profiles
Digital presencePrizeology compliance and trust
Trust signalCompliance4 records
Prizeology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prizeology leadership team
Management profileNumber of profiles
Profiles1 record
Prizeology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prizeology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prizeology
What does Prizeology do?
Prizeology is a UK-based prize promotions agency that designs, runs and manages prize draws, competitions, brand activations and shopper marketing campaigns on behalf of brands and marketing agencies. The firm's core offering is an end-to-end service covering promotional compliance (CAP Code, ASA, GDPR, international rules), winner selection, prize sourcing and fulfilment, fraud control, and the build and operation of promotional campaign microsites and entry platforms, supported by proprietary instant-win and secure cash prize distribution technology.
Is Prizeology a public or private company?
Prizeology is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Prizeology founded?
Prizeology was founded in 2017. It employs 1 to 10 people.
Where is Prizeology based?
Prizeology is headquartered in London, United Kingdom, in the Europe region.
How does Prizeology make money?
One revenue line is on record: prize Promotion Agency Services.
Who are Prizeology's main competitors?
Broad incumbents on record are Blackhawk Network, Aimia, Maritz Global Events, The Marketing Arm (Omnicom), Sodexo Benefits & Rewards Services and Inmar. Direct peers are PromoVeritas, Snipp Interactive and Hello World (formerly ePrize). Project Marketing Group is listed as a regional player.
Does Prizeology have an API?
No public API is recorded for Prizeology.
What industry is Prizeology in?
Prizeology's product category is Promotional Marketing Services. Its primary akta.pro industry code is BPAFAMAD, Sweepstakes, Contests & Giveaway Administration, with a secondary code of THAHAGAC, Sponsorship Activation & Experiential Marketing. Its SIC code is 7311.