The Park Club

What The Park Club does

The Park Club (trading as Park Club Milton) is the trading name of SOLL (VALE), a registered charity limited by guarantee in England and Wales (Company no: 781501146), operating a single physical fitness facility at 17 Croft Drive, Milton Park, Abingdon (OX14 4RP). It is a not-for-profit Hyrox and CrossFit affiliate gym that reinvests surplus into facilities and community programmes, serving individuals, families, corporate employees, and concessionary members within the Milton Park / Didcot / Abingdon catchment.

The facility spans two gyms, a heated 20m swimming pool, sauna, steam room, a Reformer Pilates studio (launched 2025), and a functional training zone supporting over 70 group exercise classes. Core offerings include Les Mills programmes, CrossFit/Hyrox/Olympic lifting coaching, swimming lessons under the Swim England Learn to Swim framework (Stages 1-10), and the Performance Lab providing metabolic testing (RMR, Fat Max, VO2 Max). Services are delivered through a network of 12 independent personal trainers operating on the premises and an in-house swim school operating 50 weeks per year.

Revenue is generated primarily through recurring membership subscriptions across six tiers (Standard at £50/month, Over 60s at £43/month, Student at £35/month, Blue Light at £43/month, Active Concessionary off-peak, and Performance add-on), with bolt-on Reformer Pilates packages and corporate schemes targeted at employers at Milton Park, Culham Campus, and Harwell Science & Innovation Campus. Distribution is hybrid: most memberships require in-person joining with ID verification, supplemented by phone/email enquiries, online booking via the Fitsense app, and direct corporate outreach. One-time fees are earned from Performance Lab testing and joining fees; PT and swim school operate on recurring and term-based structures.

Name

The Park Club

Legal name

SOLL (VALE)

Website

https://parkclub.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

The Park Club is a not-for-profit Hyrox and CrossFit affiliate gym at Milton Park, Abingdon, serving individual members, families, and corporate clients from nearby science campuses with memberships, swimming lessons, Reformer Pilates, and metabolic testing services.

Ownership category

akta.pro rank

Product category

Health and Fitness Club

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning Bootcamps (HSADABAB)

akta.pro secondary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Health and fitness club
• Group exercise classes
• Swimming lessons
• Performance training services
• Corporate wellness programs

Headquarters

HQ city

Abingdon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership subscriptions: Monthly direct debit and upfront membership fees providing access to gym facilities, group classes, swimming pool, sauna and steam room. Multiple tier types targeting different demographics.
2. Personal Training: Independent personal trainers operate at the club, paying rent or a share of session fees. Members book PT sessions with individual trainers.
3. Swimming Lessons: Revenue from children's and adult swimming lessons following Swim England Learn to Swim framework. Classes run Monday-Saturday, 50 weeks of the year.
4. Reformer Pilates add-on: Bolt-on membership for Reformer Pilates classes at £12.50 per class, with monthly packages of 4 classes (£50) or 8 classes (£100).
5. Performance Lab testing services: Metabolic testing services including RMR Test (£50), Fat Max Test (£150), VO2 Max Test, and Performance Bundle (£225). One-on-one physiology testing sessions.
6. Performance membership add-on: Add-on bolt-on to standard membership for access to performance classes including CrossFit, Hyrox, Olympic Lifting, and other specialised fitness classes.
7. Corporate memberships: Two corporate schemes: Corporate Scheme (employer purchases upfront memberships for employees) and Corporate Membership (employees join directly at discounted rates negotiated with employer). Minimum 5 employees required.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Park Club operates a comprehensive fitness facility in Milton Park providing gym access, group exercise classes, swimming pool, sauna, and steam room under tiered membership plans. The offering is supplemented by Performance Lab metabolic testing, Reformer Pilates classes, personal training from independent trainers, structured swimming lessons under the Swim England framework, and CrossFit/Hyrox-affiliated performance training, sold primarily through direct consumer memberships and corporate wellness schemes.

Product overview

The Park Club is a not-for-profit charity and Hyrox/CrossFit affiliate gym offering a comprehensive fitness facility with multiple membership tiers and specialised services. The core offering includes full gym access, group fitness classes (including Les Mills programs), swimming facilities with lessons, and performance training. The product portfolio consists of gym facilities as the foundational core product, supported by multiple membership tiers (Standard, Over 60s, Student, Blue Light, Active Concessionary, and Performance add-on), corporate membership options (Corporate Scheme and Corporate Membership), and specialised service lines including Performance Lab (metabolic testing), Reformer Pilates studio, Swimming School (children's, adult, and advanced lessons plus Rookie Lifesavers and Swim Fit), Les Mills group fitness classes, CrossFit and Hyrox training programs, Olympic Lifting, Team WOD, Skills Classes, CrossFit Kids & Teens, Personal Training with independent trainers, and the Fitsense booking app for online reservations. The not-for-profit model reinvests surplus into service improvement and community benefit.

Differentiator

Problem solved

Functional benefit

Brands

• Performance Lab: A performance and health testing facility offering metabolic testing, VO2 Max tests, and body composition analysis for athletes and fitness enthusiasts.

Products and services

• Gym Membership Full-access fitness facility membership including both gyms, group exercise classes, swimming pool, sauna, and steam room with personalised fitness appointments. Offered across demographic tiers: Standard (12-month minimum £50/month or 3-month £56/month with £20 joining fee; upfront 12-month £550 or 1-month £68), Over 60s (£43/month or £430 upfront), Student 18+ (£35/month, £10 joining fee), Blue Light key worker (£43/month), and Active Concessionary for means-tested benefits holders (off-peak access, renewable every 3 months or annually for PIP/Registered Disabled).
• Performance Training (CrossFit, Hyrox, Olympic Lifting) CrossFit and Hyrox affiliate training with qualified coaches covering Olympic lifting, gymnastics, and functional fitness. Includes CrossFit training with progressive WODs, Hyrox-specific competition prep (1km run plus functional workout station, 8 times), Olympic Lifting classes with British Weightlifting-qualified coaching for Snatch and Clean & Jerk, CrossFit Kids (ages 5-10), CrossFit Teens (ages 11-15), Team WOD (Saturday morning pair/team functional fitness), and 30-minute Skills Classes with weekly skill rotation.
• Les Mills Group Fitness Classes Over 70 group fitness classes including Les Mills programmes such as BODYPUMP (early-bird sessions available) and RPM indoor cycling (high-energy hills, sprints, and steady rides). Full access included with standard membership and operates as part of the broader club programme.
• Reformer Pilates Studio Studio-based Pilates using reformer machines delivered as instructor-led classes. Members-only offering priced at £12.50 per class, with monthly bolt-on packages of 4 classes for £50 or 8 classes for £100. No commitment required; one calendar month's notice to cancel.
• Personal Training Bespoke personal training programmes delivered by 12 independent personal trainers operating at the club (Cody Butler, Aiden Pugh, Matt Bishop, Aaron Formby, Luke Bolderston, Dwight Ciampoli, Sarah Harcourt, H Harrison, Sam Vaughan, Jodie Salmon, Garth Watford, Albert Czegeny). Services include personalised fitness programmes for all levels from beginners to experienced gym-goers, with trainers paying rent or sharing session fees with the club.
• Children's Swimming Lessons Small-group swimming lessons for children aged 4+ following the Swim England Learn to Swim framework (Stages 1-10). Classes operate in groups of 3-6 children with certified instructors, focusing on water safety, stroke technique, and aquatic competency. Classes run Monday-Saturday, 50 weeks of the year.
• Adult Swimming Lessons Daytime and evening swimming lessons for adult beginners and intermediate swimmers. Small group sizes allow tailored support alongside others of similar ability.
• Rookie Lifesavers Club Water safety club affiliated with the Royal Life Saving Society (RLSS), teaching children aged 4+ vital lifesaving and rescue skills for pool, sea, and lakes. Three programme levels incorporating self-help techniques and basic first aid, aimed at reducing the approximately 400 annual UK drownings.
• Swim Fit Supervised fitness swimming sessions for advanced swimmers who have passed Swim England Stages 1-10. Hour-long sessions with instructor-led programmes at individual pace.
• Performance Lab (Metabolic Testing) One-on-one physiology testing facility providing metabolic testing services using breath-by-breath analysis: Resting Metabolic Rate (RMR) Test (£50, 45-minute session with 20-minute breathing test), Fat Max Test (£150, or 2 for £200; 60-minute treadmill test measuring fat and carbohydrate utilisation), VO2 Max Test, and Performance Bundle (£225; all three tests across a 90-minute visit plus a 60-minute VO2 Max visit within the same week).
• Corporate Wellness Memberships Corporate membership schemes sold directly to local businesses around Milton Park, Culham Campus, and Harwell Science & Innovation Campus with a minimum of 5 employees. Two purchasing models: Corporate Scheme (employer purchases upfront memberships for employees) and Corporate Membership (employees join directly at pre-negotiated discounted rates). Benefits include a free 1-day trial and up to 25% off the Performance Membership bolt-on. Enquiries via [email protected].

Quantifiable outcome

• Small group swimming lessons (3-6 children per class)
• +1 more outcomes

Named customers3 records

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• HyroxcoreOthersOfficial Hyrox affiliate gym offering Hyrox-specific training classes targeting the Hyrox fitness race competition (1km run followed by functional workout station, repeated 8 times). Classes are periodised and programmed towards competition targets.
• CrossFitcoreOthersCrossFit affiliate gym with qualified CrossFit coaches offering training specific to CrossFit including Olympic Lifting, Gymnastics, WODs, and comprehensive CrossFit programming.
• Les MillscoreOthersLes Mills fitness classes offered including BODYPUMP (early bird sessions) and RPM indoor cycling. Les Mills is a group fitness programming brand.
• Swim EnglandcoreOthersSwim school follows the Swim England Learn to Swim framework (Stages 1-10) for children's swimming lessons. Swim England charter school member.
• RLSS (Royal Life Saving Society)minorOthersRookie Lifesavers Club affiliated with RLSS, teaching children vital water skills and lifesaving techniques including self-help methods and basic first aid.
• Milton Park employerscoreGTM or Marketing PartnerCorporate membership partnerships with Milton Park businesses, Culham Campus employers, and Harwell Science & Innovation Campus employees. Employees can access discounted membership rates with employer pre-arranged pricing (subject to ID).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Virgin Active UK: Premium UK health club chain offering gym, swim, classes, and recovery amenities. Comparable product breadth (pool, classes, PT, recovery) but premium positioning and for-profit ownership versus The Park Club's community model.
• Nuffield Health: UK charity operating a network of health and fitness clubs plus connected clinical services. Comparable to The Park Club in charitable structure and fitness focus, but operates at far greater scale and with adjacent medical/wellness services.
• Anytime Fitness UK: 24/7 franchise-based gym chain operating across the UK with personalised coaching and small-group training. Comparable to The Park Club's PT-led coaching layer, though without a comparable pool or charity mission.
• David Lloyd Leisure: Premium UK family-oriented health club chain offering gym, swim, tennis, classes, and family amenities. Comparable product surface area (gym + pool + classes + family programming) but premium positioning and for-profit ownership.
• énergie Fitness: Mid-market UK fitness franchise group offering gym memberships, classes, and personal training. Comparable to The Park Club in offering PT-driven programming and bolt-on services, though without the charity structure or pool/swim school depth.
• PureGym: UK's largest low-cost gym operator offering 24/7 access, broad class schedules, and personal training. Comparable to The Park Club's basic gym proposition; differs materially on swimming, coaching depth, and community programming.
• The Gym Group: UK low-cost gym chain with national presence. Competes for the same value-conscious local membership base as The Park Club's Standard and concessionary tiers but at materially lower price points and without comparable swim/PT/performance depth.

Direct peers

• Everyone Active: Operates more than 200 leisure facilities on behalf of local authorities across England, offering gym, swim, classes, and concessions. Comparable to The Park Club in offering inclusive, multi-tier community access alongside premium add-ons.
• Better (GLL): UK charitable leisure trust operating multi-service facilities (gym, swim, classes, family programmes) under a social-enterprise mission. Closest structural peer to The Park Club given its not-for-profit reinvestment model and broad community programming mix.
• Places Leisure: UK leisure trust providing gyms, swim schools, and group exercise classes on a community-focused, reinvestment basis. Directly comparable operating model and product mix to The Park Club.

Market position

Strengths5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/parkclubmilton
• Facebookfacebook.com/ParkClubAshford
• LinkedInlinkedin.com/company/the-park-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Park Club