Seed & Sew

What Seed & Sew does

Seed & Sew is a Burlington, Vermont-based private LLC founded in 2018 that delivers regulation-focused education programs, tools, and resources to families, educators, childcare providers, and state agencies. The company is founder-led by Alyssa Blask Campbell, a master's-trained early childhood educator and co-creator of the Collaborative Emotion Processing (CEP) Method, and operates under the registered S.E.E.D. Certification mark. Its core product portfolio spans self-paced video courses (Tiny Humans, Big Emotions; It Starts with You; Seed Sleep Classes; Newborn Sleep Guide), the Regulation Questionnaire assessment (with a freemium version and paid Regulation Hub subscription at $1.99/year renewal after 12 months), the S.E.E.D. Certification program for early childhood professionals, the Voices of Your Village podcast (264+ episodes), and books published through HarperCollins (Tiny Humans, Big Emotions; Big Kids, Bigger Feelings). Add-on services include one-on-one phone consultations with sleep and emotional development specialists.

All course content is delivered through a Kajabi-powered learning management system at seedandsew.org, supplemented by a Shopify storefront (seed-sew.myshopify.com), MailerLite email marketing to 40,000+ subscribers, and podcast distribution across Apple Podcasts, Spotify, Google Play, and Stitcher. The proprietary CEP Method and the Regulation Questionnaire are positioned as research-informed frameworks differentiating Seed & Sew's approach from surface-level behavior management. The technology stack is composed entirely of off-the-shelf SaaS tools (Kajabi, Shopify, MailerLite, Stripe, Square, Honeybook, Google Analytics) — there is no proprietary technology layer beyond the content and methodology itself.

Seed & Sew monetizes through five revenue streams: one-time course purchases, recurring Regulation Hub subscriptions, S.E.E.D. Certification licensing (including multi-year bulk agreements with schools and state agencies), a la carte phone consultations, and book royalties via HarperCollins. The company serves four customer segments — Parents & Caregivers (primary), Elementary & Middle Schools, Early Childhood Providers, and State Agencies — using a multi-channel GTM combining product-led growth (free content driving course conversions), community-led growth (podcast audience), and direct-to-consumer digital sales with email-driven retention. No revenue figures, funding rounds, or institutional investors are disclosed.

Name

Seed & Sew

Legal name

Seed Sew LLC

Website

https://seedandsew.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Seed & Sew is a Burlington, Vermont-based education company founded in 2018 that delivers regulation-focused video courses, the Regulation Questionnaire assessment, and the S.E.E.D. Certification program to parents, educators, childcare providers, and state agencies, anchored by founder Alyssa Blask Campbell's Collaborative Emotion Processing (CEP) Method.

Ownership category

akta.pro rank

Product category

Parenting and Early Childhood Education

NAICS

Educational Services (611), Educational Support Services (61171), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Mindfulness, Yoga & Self-Regulation Programs for Young Children (EDACAOAE)

akta.pro secondary industries

Social-Emotional Learning & Classroom Climate Training (EDACAIAI), Social-Emotional Learning (SEL) & Emotional Regulation Programs (EDAMAIAC), Parenting Skills & Child Development Education (EDACALAA), Parenting Education for Special Needs & Developmental Differences (EDACALAK)

Keywords

• Parenting education
• Emotional regulation
• Early childhood development
• Educator certification
• Online parenting courses

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Online Courses: Video courses and downloadable resources sold individually or bundled. Courses include Tiny Humans Big Emotions, It Starts with You (Reparenting Guide), Seed Sleep classes for various age groups, and Newborn Sleep Guide. Products accessible indefinitely in customer accounts.
2. Regulation Questionnaire & Hub: Free questionnaire version with personalized results. Paid version ($1.99/year renewal after 12-month initial access) unlocks interactive Regulation Hub with videos, tools, and multiple profile management.
3. Phone Consultations: A la carte consulting sessions with sleep and emotional development consultants for intensive 1-on-1 support. Non-refundable once purchased.
4. S.E.E.D. Certification Program: Professional certification for early childhood providers, directors, and state agency staff. Includes training and ongoing support for implementation.
5. Books: Published books including Tiny Humans Big Emotions and Big Kids, Bigger Feelings sold through retail channels (HarperCollins).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Seed & Sew designs and sells research-backed educational courses, assessments, and a professional certification program focused on emotional regulation and nervous system support for children and adults. Its core deliverables include self-paced video courses on parenting and child development, the Regulation Questionnaire (with a paid Regulation Hub), the S.E.E.D. Certification for early childhood educators, published books, and 1-on-1 phone consultations with sleep and emotional development consultants. Distribution is primarily online via its Kajabi-powered website, Shopify storefront, podcast channels, and direct bulk licensing to schools and state agencies.

Product overview

Seed & Sew operates a multi-format educational platform centered on emotional development and nervous system regulation for children and adults. The core offerings include self-paced video courses (Tiny Humans Big Emotions, Seed Sleep Classes, Newborn Sleep Guide, It Starts with You), the Regulation Questionnaire assessment tool (free and paid tiers with Regulation Hub access), the S.E.E.D. Certification program for early childhood professionals, the Voices of Your Village podcast, and the book Big Kids Bigger Feelings. Add-on services include phone consultations with specialists. The company also offers a Shopify-powered shop for additional resources. All content is delivered through Kajabi's learning management system.

Differentiator

Problem solved

Functional benefit

Brands

• Voices of Your Village: A podcast by Seed & Sew hosted by Alyssa Blask Campbell, featuring conversations about parenting, emotional development, and nervous system support for children and adults.
• S.E.E.D. Certification
• Regulation Questionnaire

Products and services

• Regulation Questionnaire A research-informed assessment tool that helps users understand their unique nervous system functioning and what it means for their behaviors, emotions, and social skills. Available in free and paid versions, with paid access unlocking the Regulation Hub for individuals, families, and classrooms.
• Tiny Humans, Big Emotions A video course with downloadable resources that teaches parents and caregivers how to respond to children's big emotions to help calm their central nervous system and process emotions. Course content is accessible in the customer's account indefinitely.
• It Starts with You: The Seed Guide to Reparenting Your Adult Self A video course that helps adults understand how past experiences influence present behavior, build awareness of patterns and habits, and cultivate tools to respond with intention. Includes downloadable resources.
• Seed Sleep Classes (5m-23m and 2y-5y) Video courses with booklets designed to help parents of children ages 5 months to 5 years establish sleep routines. Includes sleep plans and support for implementing healthy sleep habits, with the goal of 10-12 hours of sleep with minimal or no night wakings.
• Newborn Sleep Guide A video course teaching parents how to calm a fussy baby and set up successful day/night routines for newborns.
• S.E.E.D. Certification A professional certification program for early childhood educators, seed directors, and state agency staff that trains them in creating regulating and emotionally friendly spaces. Covers nervous system needs and emotional development support, with ongoing implementation support.
• Voices of Your Village Podcast A podcast featuring conversations with experts on parenting, child development, emotional regulation, and nervous system science. Hosted by Alyssa Blask Campbell and co-host Rachel Lounder, with 264+ episodes available across Apple Podcasts, Spotify, Google Play, and Stitcher.
• Big Kids, Bigger Feelings A book by Alyssa Blask Campbell focused on navigating the elementary years (kindergarten through fifth grade), helping parents understand and respond to children's emotions and behaviors. Sold through retail channels via HarperCollins.
• Phone Consultations One-on-one paid consultations with sleep and emotional development consultants, providing personalized support beyond free email assistance. Non-refundable; available as a la carte purchase for intensive support.
• Tiny Humans, Big Emotions (Book) A published book by Alyssa Blask Campbell serving as the foundational companion to the Seed & Sew methodology, distributed through retail channels via HarperCollins.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Sarah Hall ProductionscoreGTM or Marketing PartnerPR and press relations contact for Seed & Sew. Jessica Reda handles media inquiries for Sarah Hall Productions Inc. Contact: [email protected]
• HarperCollinscoreOthersPublisher for Alyssa Blask Campbell's books including Tiny Humans Big Emotions and Big Kids, Bigger Feelings.
• KajabicoreTechnology or IntegrationCourse platform hosting all Seed & Sew online courses, certification programs, and member content. Terms & Conditions reference Kajabi as the platform provider.
• Stripe, Square, HoneybookcoreTechnology or IntegrationPayment processing partners for handling transactions. Financial data is transferred to these processors per Privacy Policy.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kimochis: Sells SEL tools, curricula, and educator resources centered on emotional vocabulary and character development for children — comparable SEL product portfolio.
• Big Life Journal: Sells journals, courses, and resources to parents and educators focused on growth mindset and social-emotional learning for children — overlapping audience and product format with Seed & Sew.
• GoZen!: Offers online SEL programs, animations, and workbooks for kids and adults on topics like anxiety, growth mindset, and emotional regulation — direct overlap in SEL content and parent/educator buyer.
• Conscious Discipline: Early childhood SEL and classroom management program with professional development, books, and implementation support — directly competes with Seed & Sew's S.E.E.D. Certification in the ECE channel.
• Big Little Feelings: Digital parenting courses focused on toddler/child emotional regulation, sleep, and behavior — a near-identical D2C course-and-content model targeting the same parent buyer.
• Generation Mindful: Provides mindfulness tools and SEL programs for children, parents, and educators including the Kindness Curriculum — closely comparable home + classroom SEL offering.

Broad incumbents

• Calm: Large-scale mindfulness and mental wellness platform with kids/family content and school partnerships — broader incumbent with overlapping regulation and mindfulness offerings for parents and educators.
• Committee for Children (Second Step): Established nonprofit publisher of the Second Step SEL curriculum widely adopted in K–8 schools — the dominant institutional incumbent competing for district SEL budgets that Seed & Sew targets via S.E.E.D. Certification.
• Yale Center for Emotional Intelligence (RULER): Academic leader in SEL via the RULER framework with school district training and implementation support — comparable SEL methodology and K–12 professional development offering.
• Headspace: Global mental health and mindfulness brand with Headspace for Kids and family-facing content — broad incumbent with overlapping nervous-system-regulation value proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/seedandsew_
• YouTubepodcasts.apple.com/us/podcast/voices-of-your-village/id1347757659
• Facebookinstagram.com/seed.and.sew
• Instagraminstagram.com/seed.and.sew
• TikTokinstagram.com/seed.and.sew
• LinkedInlinkedin.com/company/seedandsew

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seed & Sew