SKN St. Pölten
SKN St. Pölten is a professional Austrian football club based in St. Pölten, Lower Austria, operating men's (2. Liga) and women's (Admiral Frauen Bundesliga, 10 league titles) teams, plus youth, Special Needs, and Partnerverein community programs, from the ~8,000-seat NV Arena.
- Company typePrivate
- Founded2015
- HeadquartersOsterreicher, Austria
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What SKN St. Pölten does
SKN St. Pölten is a professional football club headquartered in St. Pölten, the capital of Lower Austria (Niederösterreich). The club operates through SKN St. Pölten GmbH, whose sole shareholder is the Sportklub Niederösterreich St. Pölten association. It fields a men's professional team competing in Austria's 2. Liga as of the 2026/27 season and a women's team ('Wölfinnen') in the Admiral Frauen Bundesliga, with the women's program holding 10 Austrian league championships, 11 consecutive cup titles, and regular UEFA Women's Champions League qualification. The men's and women's first teams are supplemented by Juniors, a Future League women's U20 squad, a Special Needs football and basketball program (established September 2015; second professional Austrian club to do so after SK Rapid Wien), and a Ballschule educational initiative. Home matches are played at the NV Arena (~8,000 seats), which also houses the 600-capacity, five-loges HYPO NOE Lounge business club. The club is led by President Dietmar Wieser with Vice-President Helmut Schwarzl on the men's board and Vice-President Christina Wieser on the women's board.
The club's product portfolio spans four core streams. (1) Matchday revenue via Ticketmaster-powered digital ticketing and on-site box office, anchored by the unified '#weareone' season ticket covering at least 27 home games across both genders. (2) A four-tier membership program — Förderwolf (€140/season), Wolf (€48), Jungwolf (€24, ages 14–18), and Miniwolf (€12, ages 0–14) — providing discounts, exclusive events, and newsletters. (3) A multi-tiered sponsorship and advertising book including main partner Simacek, premium partners (Raiffeisen, HYPO NOE, NV, spusu, SportLandNÖ, Stadt St. Pölten, 11teamsports), team/business/classic partners, plus unit-priced matchday inventory (LED bands €350/min men and €150/min women, videowall spots €450, corner/goal presenters €550, PA announcements €200, matchday partnerships €2,500). (4) The HYPO NOE Lounge business club with Premium (€3,000–€3,800 net) and Classic (€2,500–€3,500 net) subscriptions, an annual supporter package (€900 net), and direct-to-consumer merchandise via shop.skn-stpoelten.at. Distribution is event-driven (matchday sales, Probesitzen trial-seat events, community engagement) combined with direct-to-consumer digital commerce.
The underlying technology stack is standard SaaS: Ticketmaster for ticketing, Fathom Analytics (privacy-focused, EU-hosted) and Borlabs Cookie for web analytics and consent, Google Fonts and Font Awesome for typography, and standard web hosting via Mittwald (Germany). The NV Arena itself features 250 running meters of LED-band advertising, a videowall, and video surveillance infrastructure. Marketing is driven by Instagram (@sknstpoelten) as the primary social channel, B2C and B2B email newsletters, regional media partnerships (NÖN, KURIER, laola1, ORF Sport+), and an organic Partnerverein referral network of approximately 20 Lower Austrian amateur clubs that earn 25% commissions on referred sponsorships. No proprietary technology platform, mobile app, or AI/ML capability is in evidence.
SKN St. Pölten firmographics
Firmographics- Name
- SKN St. Pölten
- Legal name
- SKN St. Pölten GmbH
- Website
- https://skn-stpoelten.at
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SKN St. Pölten is a professional Austrian football club based in St. Pölten, Lower Austria, operating men's (2. Liga) and women's (Admiral Frauen Bundesliga, 10 league titles) teams, plus youth, Special Needs, and Partnerverein community programs, from the ~8,000-seat NV Arena.
- Ownership category
- akta.pro rank
SKN St. Pölten industry classification
Industry- Product category
- Professional Football Club
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)
- akta.pro primary industry
- Association Football (Soccer) Leagues (MPAKAAAA)
- akta.pro secondary industries
- Team Sports Matches (Club & National) (MPAGAMAB), Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)
Keywords
Where SKN St. Pölten is headquartered
LocationHeadquarters
- HQ city
- Osterreicher
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
SKN St. Pölten business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
Revenue model
- Matchday Ticket Revenue: Revenue from single-match tickets, season tickets, and family packages for men's and women's home games at the NV Arena. The unified season pass ('#weareone Abo') covers at least 27 home games across both teams. Family subscriptions are priced at €84 per additional child, with adults on the family plan receiving various discounts.
- Sponsorship and Advertising: Multi-tiered sponsorship packages ranging from main partner (Simacek), exclusive & premium partners (stadt st. pölten, spusu, SportLandNÖ, NV, 11teamsports), team partners, business partners, classic partners, to supporter packages. Includes LED-band advertising (€350/min for men, €150/min for women), videowall image spots (€450/spot), corner and goal presenter slots (€550 each), matchday partnerships (€2,500), and promotional stands (€350).
- Membership Fees: Four-tier membership program: Förderwolf (€140/season), Wolf (€48/season), Jungwolf (€24/season, ages 14-18), and Miniwolf (€12/season, ages 0-14). Members receive personalized IDs, event invitations, discounts on tribunes season tickets (20% for Förderwolf), shop discounts (10%), and newsletters.
- Business Club / HYPO NOE Lounge: Premium hospitality revenue from the HYPO NOE Lounge, a 600-person business club with 5 business loges. Packages include Premium variant (€3,000 net for 2. Liga, €3,800 net for 1. Liga) and Classic variant (€2,500/€3,500). Includes reserved seating, all-inclusive catering by SCHWARZ HIRSCH, parking, and logo placements. The lounge opens 90 minutes before kickoff.
- Merchandise and Fan Articles: Online fan shop (shop.skn-stpoelten.at) selling official merchandise including jerseys, fan articles, and personalized items (name-printed jerseys). Payment via credit card. Shipping costs added at checkout. No minimum order value.
- Supporter Package: Annual supporter package at €900 net per year, including a complimentary merchandise item, two season tickets on the OST tribunes, logo presence on the SKN website and supporter wall, invitations to SKN events, and two lottery entries for the sponsorship package raffle (grand prize approx. €50,000–€80,000 net total value depending on league).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Förderwolf membership – €140 per season with maximum benefits |
| Subscription | Annual | Wolf membership – €48 per season, basic membership |
| Subscription | Annual | Jungwolf membership – €24 per season, ages 14-18 |
| Subscription | Annual | Miniwolf membership – €12 per season, ages 0-14 |
| Subscription | Annual | Supporter Package – €900 net per year |
| Subscription | Annual | HYPO NOE Lounge Business Club – Premium variant |
| Subscription | Annual | HYPO NOE Lounge Business Club – Classic variant |
| Unit Pricing | Pay-as-you-go | LED-Bandenwerbung – €350 net per minute per game (men); €150 net per minute per game (women) |
| Unit Pricing | Pay-as-you-go | Image-Spot Videowall – €450 net per spot per game |
| Unit Pricing | Pay-as-you-go | Matchday Partnership – €2,500 net |
| Unit Pricing | Pay-as-you-go | Corner and Goal Presenter – €550 net each per game |
| Unit Pricing | Pay-as-you-go | PA Announcements – €200 net per game |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
SKN St. Pölten product offering
Product offeringCore offering
SKN St. Pölten operates a professional men's football club competing in Austrian professional football leagues. The club generates revenue through matchday operations (tickets, hospitality), membership and fan engagement, branded merchandise, youth football development, and corporate sponsorship and advertising partnerships. It functions as a regional sports and entertainment property serving the St. Pölten / Lower Austria market.
Product overview
SKN St. Pölten is a professional football club operating a multi-product offering centered on match-day experiences and community engagement. The core products include season and single-match tickets across men's and women's teams, a four-tier membership program (Förderwolf, Wolf, Jungwolf, Miniwolf), and an online merchandise shop. The hospitality portfolio features the HYPO NOE Lounge business club with premium and classic subscription packages, while the sponsorship offerings include matchday advertising (LED boards, videowall, announcements) and an annual supporter package. The club also operates community programs including a Special Needs football team with an educational 'Ballschule' component, and a partner club network for amateur clubs across the region. The ticketing infrastructure runs on a proprietary TM Tickets platform.
Differentiator
Problem solved
Functional benefit
Brands
- HYPO NOE Lounge: The business club and hospitality area of SKN St. Pölten located in the NV Arena, accommodating up to 600 persons across 5 business loges with all-inclusive catering service on match days.
- Special Needs Team / Special Needs Wölfe
- Future League
- Wolfsrevier
- #weareone
Products and services
- Season Tickets
Quantifiable outcome
- 10 Austrian women's league championships and 11 consecutive cup titles
- +4 more outcomes
Companies that use SKN St. Pölten
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles2 records
SKN St. Pölten technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SKN St. Pölten partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered flagship, core, minor and major.
- Raiffeisen Region St. Pölten and Raiffeisen Landesbank NÖ-WienflagshipRaiffeisen is an intensified two-year partnership covering both men's and women's teams. The men's team carries the Raiffeisen logo on jersey sleeves, and the women's team displays it on their shorts. The partnership includes fan activations on matchdays, exclusive offers for Raiffeisen Club members, and joint promotional activities in the NV Arena. This is a flagship regional partnership reinforcing Raiffeisen's commitment to Lower Austrian sports and community.
- HYPO NOE (HYPO NOE Gruppe)flagshipHYPO NOE is the naming rights partner of the HYPO NOE Lounge, the stadium's premium business club accommodating 600 guests. The lounge is branded under the HYPO NOE name and serves as the club's primary corporate hospitality product. This is a long-standing, flagship partnership.
- Ticketmaster GmbH (Niederlassung Wien)coreTicketmaster serves as the official ticketing provider for SKN St. Pölten, operating the skn.tmtickets.at platform for all ticket sales, season subscriptions, and membership sign-ups. Customer data entered during ticket purchases is processed by Ticketmaster's system.
- Mittwald CM Service GmbH & Co. KGcoreMittwald provides web hosting services for skn-stpoelten.at. They operate under a data processing agreement (Auftragsverarbeitung) compliant with GDPR, hosting the website from their German data centers.
- SCHWARZ HIRSCHcoreSCHWARZ HIRSCH is the exclusive catering partner for the HYPO NOE Lounge at the NV Arena. They provide the full catering service — food and beverages — before matches, during halftime, and for up to 60 minutes post-match on all matchdays.
- Frühwirt Wirtschaftsprüfungs- und Steuerberatungsgesellschaft mbHminorFrühwirt provides accounting and tax advisory services to SKN St. Pölten, handling financial and bookkeeping matters for the club.
- 11teamsportsmajor11teamsports is the official equipment supplier (offizieller Ausrüster) for SKN St. Pölten, providing apparel and sports equipment for both the men's and women's teams.
- NV (NÖ Versicherung)majorNV (NÖ Versicherung) is the stadium naming rights partner (home stadium = NV Arena) and a premium partner of SKN St. Pölten. Contributes to the club's premium partner tier with visibility across club platforms.
- spusumajorspusu is a mobile service provider and exclusive/premium partner of SKN St. Pölten, featured in the club's premium partner tier across both men's and women's team sponsorship pages.
- SportLandNÖmajorSportLandNÖ is a premium partner of SKN St. Pölten, representing the Lower Austrian sports promotional entity. Listed across both men's and women's sponsor pages.
- SimacekflagshipSimacek is the main partner (Hauptpartner) of SKN St. Pölten, occupying the top sponsorship tier. The Simacek logo appears prominently across the website's sponsor sections.
- Stadt St. PöltenmajorStadt St. Pölten (the city government of St. Pölten) is an exclusive/premium partner of SKN St. Pölten, representing the municipality's support for the regional football club.
- KabelplusmajorKabelplus is a teampartner and telecommunications infrastructure partner of SKN St. Pölten, listed on the men's sponsor page.
- NOEN (Niederösterreichische Nachrichten)majorNOEN is the official media partner of SKN St. Pölten, providing matchday Ankick photo coverage and editorial coverage in Lower Austria's leading regional newspaper. Matchday partnerships include photo placement in NOEN.
- KURIERmajorKURIER is a team partner and regional media partner of SKN St. Pölten, contributing press and editorial coverage.
- MastercardmajorMastercard serves as a preferred payment partner and team partner of SKN St. Pölten, with logo presence on the sponsor pages. MC VRT logo is displayed indicating payment technology partnership.
- Vienna Airport (Flughafen Wien)majorVienna Airport is a teampartner of SKN St. Pölten, providing travel and connectivity services or visibility support for the club.
- laola1majorlaola1 is the TV partner and digital media partner of SKN St. Pölten, streaming matches online and providing broadcast visibility (LED-band advertising includes laola1.tv broadcast).
- EGGER (Bier)minorEGGER is the beer and beverage partner (Bier- und Getränkepartner) of the SKN St. Pölten women's team, and a Wölfinnen supporter. Listed in the women's team sponsor tier.
- Dr. Richard (Beverage)minorDr. Richard serves as the bus partner and beverage partner of the SKN St. Pölten women's team, listed in the women's team sponsor tier.
- Autohaus HofbauerminorAutohaus Hofbauer is a mobility partner and team partner of SKN St. Pölten, providing vehicle-related services or sponsorship.
- Approximately 20 Lower Austrian Amateur Football Clubs (SKN Partnervereine)coreThe SKN Partnerverein program connects the club with approximately 20 amateur football clubs across Lower Austria. Partner clubs receive 30 free tickets per season, Einlaufkinder lottery entries, tombola prizes, sponsor referral commissions (25% of first-year net sponsorship), and invitations to SKN events. In return, clubs promote SKN fixtures and display the partner logo.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
SKN St. Pölten competitors and assessment
Company assessmentDirect peers
- SV Ried: Austrian Bundesliga / 2. Liga football club from Upper Austria operating a similar mixed-stream model (tickets, sponsorship, membership) at comparable scale — relevant peer for benchmarking regional Austrian club economics.
- Austria Klagenfurt: Carinthian Austrian Bundesliga / 2. Liga football club with a comparable multi-product mix (matchday, sponsorship, VIP) and emerging commercial infrastructure — a current comparability benchmark in the Austrian lower divisions.
- SCR Altach: Vorarlberg-based Austrian Bundesliga club operating the CASHPOINT Arena with comparable multi-stream revenue mechanics — relevant peer for tiered sponsorship and small-stadium economics in the Austrian market.
- FC Admira Wacker Mödling: Lower Austrian football club currently in the Austrian 2. Liga with a direct regional overlap with SKN St. Pölten — highly comparable in catchment, league tier, and small-stadium commercial profile.
- SK Rapid Wien: Austria's most successful professional football club operating men's first team, women's team, and youth setup based in Vienna. Directly comparable as a multi-team Austrian professional club with similar fan, membership, and sponsor monetization, but at much larger scale.
- SK Sturm Graz: Austrian Bundesliga football club from Graz with a long trophy history, MERKUR Arena, and full men's/women's/youth ecosystem — a direct comparability match for SKN's multi-product matchday-plus-hospitality revenue stack.
- LASK: Austrian Bundesliga football club operating out of Upper Austria with men's first team, youth setup, and Raiffeisen Arena — directly comparable regional Austrian club with similar sponsor architecture (e.g., Raiffeisen as anchor) and stadium naming-rights model.
- FK Austria Wien: Vienna-based Austrian Bundesliga football club running men's, women's, and youth teams with comparable membership, VIP/hospitality, and sponsor sponsorship models. Most directly comparable Austrian operator in terms of product stack (matchday, membership, business club).
- WSG Tirol: Tyrolean Austrian Bundesliga/2. Liga club with comparable scale, regional catchment, and reliance on Tier-1/Tier-2 sponsorship and matchday inventory — a useful benchmark for regional Austrian club monetization.
- FC Blau-Weiß Linz: Upper Austrian football club that recently competed in the Austrian Bundesliga and 2. Liga — closely comparable in scale, regional footprint, and reliance on tiered sponsorship and matchday revenue.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
SKN St. Pölten social profiles
Digital presenceSKN St. Pölten financial estimates
Financial estimateRevenue estimate
Valuation estimate
SKN St. Pölten leadership team
Management profileNumber of profiles
SKN St. Pölten funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SKN St. Pölten M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SKN St. Pölten
What does SKN St. Pölten do?
SKN St. Pölten operates a professional men's football club competing in Austrian professional football leagues. The club generates revenue through matchday operations (tickets, hospitality), membership and fan engagement, branded merchandise, youth football development, and corporate sponsorship and advertising partnerships. It functions as a regional sports and entertainment property serving the St. Pölten / Lower Austria market.
Is SKN St. Pölten a public or private company?
SKN St. Pölten is a private company. It is classified as unknown and is currently operating.
When was SKN St. Pölten founded?
SKN St. Pölten was founded in 2015. It employs 101 to 250 people.
Where is SKN St. Pölten based?
SKN St. Pölten is headquartered in Osterreicher, Austria, in the Europe region.
How does SKN St. Pölten make money?
Six revenue lines are on record. Matchday Ticket Revenue is the primary driver. The others are sponsorship and Advertising, membership Fees, business Club / HYPO NOE Lounge, merchandise and Fan Articles and supporter Package.
Who are SKN St. Pölten's main competitors?
Direct peers on record are SV Ried, Austria Klagenfurt, SCR Altach, FC Admira Wacker Mödling, SK Rapid Wien, SK Sturm Graz, LASK, FK Austria Wien, WSG Tirol and FC Blau-Weiß Linz.
Does SKN St. Pölten have an API?
No public API is recorded for SKN St. Pölten.
What industry is SKN St. Pölten in?
SKN St. Pölten's product category is Professional Football Club. Its primary akta.pro industry code is MPAKAAAA, Association Football (Soccer) Leagues, with a secondary code of MPAGAMAB, Team Sports Matches (Club & National). Its NAICS code is 711211 and its SIC code is 7997.