YogaOne
YogaOne is a Barcelona-headquartered network of 50+ yoga studios across Spain and Italy, offering 20+ yoga styles, meditation, and Yoga Alliance-accredited teacher training through owned and franchised locations. It serves general wellness consumers, aspiring yoga teachers, and franchisees via memberships, class packages, and training fees.
- Company typePrivate
- Founded-
- HeadquartersBarcelona, Spain
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What YogaOne does
YogaOne is a network of more than 50 physical yoga studios operated by Gestora Clubs DiR under the Wellness Revolution brand umbrella, headquartered in Barcelona and serving markets across Spain (Barcelona, Madrid, Sabadell, Terrassa) and Italy (Genoa). Founded in Barcelona as the first yoga center of the network, YogaOne has expanded into a franchise-based, multi-location studio operator positioned as the number 1 yoga franchise in Catalonia. Its offering spans more than 20 in-studio yoga styles (Flow, Hot, Slow, Core, Ashtanga, Power, Yin, Restorative, D-Gravity aerial yoga, prenatal, kids, Yoguilates, and others), meditation and breathwork sessions, Yoga Alliance-accredited teacher training programs (50-hour immersions, 200-hour bilingual programs, and a 580-hour SOC-certified course priced up to €2,900), workshops, retreats, and signature events such as the Global Yoga Congress and YogaOne Experience.
The underlying technology is primarily physical studio infrastructure — bright, modern, designed spaces — paired with a digital booking layer via the reservas.yogaone.es web platform and the My DiR mobile app (available on iOS and Android under com.fisikal.member.dir). The app handles class reservations, membership management, and member communications, while teacher training and events are transacted through a separate courses platform at courses.yogaone.es.
YogaOne monetizes through a combination of recurring subscription memberships (monthly and annual unlimited-class plans), transactional class packages, teacher-training course fees, workshop/event participation fees, and franchise royalties from independently operated YogaOne studios. Customer acquisition is driven by direct-to-consumer channels (website, app, walk-ins, free trial classes), content marketing via an active multilingual blog, organic social media, email/newsletter, community events, SEO, and word-of-mouth referrals. The broader Wellness Revolution ecosystem also includes Glow Pilates (Reformer and Mat) as a sister brand for cross-sell, and the company holds Yoga Alliance RYT-200 and RYS-500 accreditations.
YogaOne firmographics
Firmographics- Name
- YogaOne
- Legal name
- Gestora Clubs DiR
- Website
- https://yogaone.es
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- YogaOne is a Barcelona-headquartered network of 50+ yoga studios across Spain and Italy, offering 20+ yoga styles, meditation, and Yoga Alliance-accredited teacher training through owned and franchised locations. It serves general wellness consumers, aspiring yoga teachers, and franchisees via memberships, class packages, and training fees.
- Ownership category
- akta.pro rank
YogaOne industry classification
Industry- Product category
- Yoga Studio Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)
- akta.pro secondary industries
- Power Yoga & Athletic Yoga Conditioning (HSADACAG), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Hot Yoga & Heated Pilates (HSADACAC), Aerial Yoga & Specialty Yoga Modalities (HSADACAH), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Kids & Family Yoga (HSADACAK), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)
Keywords
Where YogaOne is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices5 records
Markets served
YogaOne business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Studio Memberships: Monthly or annual unlimited class memberships giving members access to all yoga classes across YogaOne centers. Members can attend unlimited classes per month across all locations.
- Class Packages: Single class or multi-class package purchases for non-members or those preferring pay-per-class options.
- Teacher Training Programs: Revenue from certified yoga teacher training courses ranging from 50-hour immersions to official 580-hour certification programs, priced from approximately €340 to €2,900.
- Workshops and Events: Special workshops, retreats, and events (including the Global Yoga Congress) that generate additional revenue through participation fees.
- Franchise Fees: Revenue from franchise partnerships (YogaOne franchises) where independent operators open YogaOne-branded studios under their franchise model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Membership (Unlimited Classes) |
| Subscription | Annual | Annual Membership |
| Unit Pricing | Pay-as-you-go | Teacher Training - 50-hour Immersion (Andrei Ram) |
| Unit Pricing | Multi-year contract | Teacher Training - 200-hour Programs |
| Unit Pricing | Multi-year contract | Teacher Training - Official 580-hour Course |
| Unit Pricing | Pay-as-you-go | Yoga Courses - Specialty Workshops |
| Freemium | Pay-as-you-go | Free Trial Class |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
YogaOne product offering
Product offeringCore offering
YogaOne operates a network of more than 50 owned and franchised yoga studios across Spain and Italy, delivering in-person yoga classes across 20+ styles (Flow, Hot, Slow, Core, Ashtanga, Power, Yin, Restorative, D-Gravity aerial yoga, prenatal, kids, and others), meditation and mindfulness sessions, Yoga Alliance-accredited 200-hour and 500-hour teacher training certifications, and community workshops, retreats, and events such as the Global Yoga Congress.
Product overview
YogaOne operates a multi-location yoga studio network (Gestora Clubs DiR, Barcelona) offering in-studio yoga classes across 20+ styles (Flow, Hot, Slow, Core, Ashtanga, D-Gravity aerial yoga, Prenatal, Kids, Yoguilates, and more), meditation/mindfulness sessions, and Yoga Alliance-certified teacher training programs (200hr, 500hr). The ecosystem includes the My DiR mobile app for class booking, the related Glow Pilates brand, and content initiatives like the Little Hope Book. Studios are located in Spain (Barcelona, Madrid) and Italy (Genova), with over 50 centers in Spain.
Differentiator
Problem solved
Functional benefit
Brands
- Glow Pilates: Pilates Reformer and Mat practice offering, part of the Wellness Revolution ecosystem
Products and services
- YogaOne Yoga Classes In-person yoga classes across 20+ styles (Flow, Hot, Slow, Core, Ashtanga, Power, Dynamic, Energetic, Strength, Deep, Restorative, Basic, Balancing, D-Gravity aerial, Vinyasa, Hatha, Yin, Therapeutic, Prenatal, Kids, Yoguilates, Energy Flow, etc.) delivered by trained instructors in bright, spacious, modern studios for consumers of all levels from beginner to advanced.
- YogaOne Teacher Training Programs Yoga instructor certification programs including 50-hour immersions, 200-hour bilingual (English-Spanish) programs, 580-hour official SOC-certified courses, and intensive 200-hour formats, with both RYT-200 and RYS-500 Yoga Alliance accreditations. Priced from approximately €340 to €2,900.
- YogaOne Workshops and Events Specialized yoga workshops, retreats, and major community events — including the Global Yoga Congress with international instructors such as Dov Vargas and Jai Sugrim, and the YogaOne Experience event in Madrid — designed to deepen practice and drive community engagement.
- Meditation and Mindfulness Sessions Meditation and mindfulness sessions including morning meditation, meditation synthesis, and breathwork (pranayama) practices offered within YogaOne studios to cultivate inner connection, stress reduction, and spiritual development.
- My DiR Mobile App Mobile application (Android and iOS) for class reservations, membership management, scheduling, and access to YogaOne services, available as My DiR on Google Play and the Apple App Store.
- YogaOne Franchise Program Franchise offering enabling independent operators to open YogaOne-branded studios under a shared brand, operational model, and infrastructure, including the My DiR booking platform.
Quantifiable outcome
- 830 participants at single YogaOne Experience event in Madrid, demonstrating strong community engagement and brand draw.
- +2 more outcomes
Companies that use YogaOne
Customer profileSegments6 records
Ideal customer profiles3 records
YogaOne technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
YogaOne partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and minor.
- Born Living YogacoreBorn Living Yoga collaborated with YogaOne for the YogaOne Experience event on International Yoga Day (June 17, 2023) at space Larra in Madrid. The event featured 5 yoga sessions led by Born Living Yoga instructors, drawing approximately 830 participants. This is a brand collaboration for event co-creation.
- International Yoga Masters (Global Yoga Congress)majorYogaOne organized the Global Yoga Congress (2017, 2018) — a major international yoga event in Barcelona featuring internationally recognized yoga teachers including Dov Vargas (Dharma Yoga), Jai Sugrim (Jivamukti), and others. The event included Bhakti Music Festival, yoga workshops, teacher training, and conferences, positioning Barcelona as a world yoga hub.
- Yoga AlliancecoreYoga Alliance is the international governing body for yoga schools and teachers. YogaOne holds both RYT-200 and RYS-500 certifications from Yoga Alliance, validating that their teacher training programs meet Yoga Alliance's international standards. This partnership is foundational to YogaOne's professional training offering.
- IndiaVedaminorIndiaVeda logo appears on YogaOne's website footer as a sponsor/partner. The nature of the partnership appears to be a sponsorship or cross-promotional relationship between the yoga brand and this Ayurvedic products company.
- Glow PilatesminorGlow Pilates is a related brand within the Wellness Revolution ecosystem (yogaone.es/glowpilates.es), also operated under the same parent company (Gestora Clubs DiR). It offers Pilates Reformer and Mat classes as a complementary discipline to YogaOne's yoga offerings.
- Wellness RevolutioncoreWellness Revolution (wellnessrevolution.es) is the ecosystem brand under which YogaOne operates alongside other wellness brands including Glow Pilates. It serves as the parent brand ecosystem for the franchise network. YogaOne franchises are promoted through wellnessrevolution.es.
- Gestora Clubs DiRcoreGestora Clubs DiR is the parent company that manages the YogaOne studio network. DiR operates a broad portfolio of fitness and wellness clubs across Spain, providing operational infrastructure, the My DiR app, and the DiR booking/reservation system used by YogaOne studios.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
YogaOne competitors and assessment
Company assessmentDirect peers
- DiR Clubs: Gestora Clubs DiR's broader fitness and wellness club operation in Spain — YogaOne's parent entity. Operates multi-format clubs with shared infrastructure (My DiR app, reservation systems) and serves the same Spanish consumer base with overlapping wellness services.
- YogaWorks: Multi-location US yoga studio chain offering memberships, teacher training (Yoga Alliance accredited), and 20+ class styles. Highly comparable business model, scale, and curriculum breadth to YogaOne.
- Yogabar: Spain-based yoga studio chain with multiple locations in Madrid, offering a comparable multi-style yoga curriculum, memberships, and teacher training. Directly competes with YogaOne in the Spanish urban yoga market.
- CorePower Yoga: Large US-based yoga studio chain offering heated and non-heated yoga with memberships, teacher training, and a multi-style curriculum. The closest international analog to YogaOne's membership-driven, multi-style studio model at meaningful scale.
- Glow Pilates: Sister brand within the Wellness Revolution ecosystem operated by Gestora Clubs DiR, offering Pilates Reformer and Mat classes as a complementary discipline to YogaOne's yoga studios. Same parent company, shared booking infrastructure, and overlapping customer base make it the closest internal comparable.
- Be Hot Yoga: Spanish hot yoga specialist with multiple studio locations offering heated yoga classes and memberships. Directly competes with YogaOne's Hot Yoga and studio-based offering in Spain.
Broad incumbents
- Holmes Place: Premium European fitness and wellness club chain operating across multiple countries with full-service clubs that include yoga, Pilates, and group classes as part of broader membership offerings. A larger incumbent with overlapping capability but not yoga-specialized.
Peers
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
YogaOne compliance and trust
Trust signalCompliance2 records
YogaOne financial estimates
Financial estimateRevenue estimate
Valuation estimate
YogaOne leadership team
Management profileNumber of profiles
Profiles1 record
YogaOne funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YogaOne M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YogaOne
What does YogaOne do?
YogaOne operates a network of more than 50 owned and franchised yoga studios across Spain and Italy, delivering in-person yoga classes across 20+ styles (Flow, Hot, Slow, Core, Ashtanga, Power, Yin, Restorative, D-Gravity aerial yoga, prenatal, kids, and others), meditation and mindfulness sessions, Yoga Alliance-accredited 200-hour and 500-hour teacher training certifications, and community workshops, retreats, and events such as the Global Yoga Congress.
Is YogaOne a public or private company?
YogaOne is a private company. It is classified as corporate owned and is currently operating.
When was YogaOne founded?
YogaOne was founded in -1. It employs 1,001 to 5,000 people.
Where is YogaOne based?
YogaOne is headquartered in Barcelona, Spain, in the Europe region.
How does YogaOne make money?
Five revenue lines are on record. Studio Memberships are the primary driver. The others are class Packages, teacher Training Programs, workshops and Events and franchise Fees.
Who are YogaOne's main competitors?
Direct peers on record are DiR Clubs, YogaWorks, Yogabar, CorePower Yoga, Glow Pilates and Be Hot Yoga. Holmes Place is listed as a broad incumbent. Basic-Fit is listed as a peer.
Does YogaOne have an API?
No public API is recorded for YogaOne.
What industry is YogaOne in?
YogaOne's product category is Yoga Studio Services. Its primary akta.pro industry code is HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow), with a secondary code of HSADACAG, Power Yoga & Athletic Yoga Conditioning. Its NAICS code is 713940 and its SIC code is 7997.