RSRNurburg
- Company typePrivate
- Founded1999
- HeadquartersNürburg, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
RSRNurburg firmographics
Firmographics- Name
- RSRNurburg
- Legal name
- RSRNurburg GmbH
- Website
- https://rsrnurburg.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
RSRNurburg industry classification
Industry- Product category
- Motorsport Driving Experiences
- NAICS
- Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321), Limousine Service (48532)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Sports & Grand Touring (GT) Car Rentals (THADAMAD)
- akta.pro secondary industries
- Premium Black Car Services (THADAEAL), Specialty Vehicle Rentals (SUVs, Convertibles, 4x4) (THADAAAH)
Keywords
Where RSRNurburg is headquartered
LocationHeadquarters
- HQ city
- Nürburg
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
RSRNurburg business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Car Rentals: Rent high-performance sports and supercars (Porsche GT3 RS, BMW M2/M4, Golf R, Hyundai i20N, Toyota GR Yaris, Ferrari 488 Pista, etc.) for Nürburgring Nordschleife and Spa-Francorchamps track experiences. Packages include 80km (4 laps) and 120km (6 laps) options with instructor support available.
- Trackday Entry Sales: Organized trackday events with open pitlane access, entry fees ranging from €699-€1,399 per day. Includes RSR Premium Events at Nürburgring, Zandvoort, and Spa.
- Taxi Laps: Professional driver-led passenger laps in performance vehicles, providing extreme Nürburgring experiences for non-drivers.
- Driving Academy: Customized driving programs for all skill levels, taught by expert instructors at the Nürburgring.
- Road Tours: Guided road tours in sports cars and supercars on public roads, showcasing hidden secrets and best roads around the Nürburgring region.
- Premium Event Packages: Multi-day combo events combining Nürburgring and Spa-Francorchamps track experiences with accommodations and VIP services.
- Gift Vouchers: Gift vouchers for services, packages, or value amounts for Nürburgring experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | RSR Premium Trackday Nürburgring Nordschleife |
| Unit Pricing | Pay-as-you-go | RSR Premium Trackday Circuit Zandvoort |
| Unit Pricing | Pay-as-you-go | RSRSpa Premium Trackday October |
| Unit Pricing | Pay-as-you-go | RSRSpa Premium Trackday November |
| Unit Pricing | Pay-as-you-go | 80km Package (4 laps) |
| Unit Pricing | Pay-as-you-go | 120km Package (6 laps) |
| Other | Pay-as-you-go | Deposit Requirements - Track |
| Other | Pay-as-you-go | Deposit Requirements - Public Road |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
RSRNurburg product offering
Product offeringCore offering
RSRNurburg rents a 100-vehicle fleet of performance cars (hot hatches to supercars such as Porsche GT3 RS, BMW M2/M4, Ferrari 488 Pista) specifically prepared for Nürburgring Nordschleife driving, sold in 80km/120km lap packages. Beyond rentals, the company organizes RSR Premium Events and trackdays at Nürburgring, Spa-Francorchamps, and Zandvoort, runs professional driver taxi laps, an on-site Driving Academy, and guided road tours, all bookable through RSRBooking.com.
Product overview
RSRNurburg is a Nürburgring-based motorsport experience company offering integrated track day and car rental services. The core offering centers on Nürburgring car rentals with a fleet of 100 vehicles, complemented by organized trackday events, driving instruction, taxi laps, and road tours. Package deals (First Timer, Track & Taxi, Nürburgring Intro) bundle rental with support services. Additional offerings include hand-controlled cars for drivers with disabilities, partner car builds with major tuners (REVO, AC Schnitzer, Racing Line, Techart, SSR), merchandise, and gift vouchers. The company organizes RSR Premium Events at multiple European circuits including Nürburgring, Zandvoort, and Spa-Francorchamps.
Differentiator
Problem solved
Functional benefit
Brands
- RSR Premium Events: Premium track day events organized by RSR at various European circuits including Nürburgring, Spa, and Zandvoort.
- RSR Driving Academy
- RSRSpa
- RSRIberia
Products and services
- Nürburgring Car Rental Rental of a 100-vehicle fleet of track-prepared performance cars (hot hatches to supercars including Porsche GT3 RS, BMW M2/M4, Golf R, Hyundai i20N, Toyota GR Yaris, Ferrari 488 Pista) for driving the Nürburgring Nordschleife, sold in 80km (4 laps) and 120km (6 laps) packages with pre- and post-rental inspections.
- RSR Premium Events Organized premium trackday events at circuits including Nürburgring, Zandvoort, and Spa-Francorchamps with professional support, curated experiences, and entry fees ranging from €699-€1,399 per day.
- Taxi Laps Extreme passenger laps of the Nürburgring driven by professional drivers in purpose-prepared performance vehicles, providing a high-adrenaline experience for non-drivers or spectators.
- Driving Academy Customized driving instruction programs taught by expert instructors at the Nürburgring, covering all skill levels from first-time visitors to advanced track drivers.
- Road Tours Guided road tours in sports cars and supercars on public roads, showcasing hidden roads and the best driving routes around the Nürburgring region.
- Touristenfahrten (Public Driving) Public driving sessions on the Nürburgring Nordschleife or Grand Prix Track, available to any driver with a valid license for self-driven experiences using rental cars.
- Group Events Customized group event packages for corporate groups, clubs, and private parties at the Nürburgring, including coordinated bookings and on-site event management.
- Gift Vouchers Gift vouchers available for purchasing specific services, packages, or value amounts that can be redeemed for Nürburgring experiences, including third-party gifting.
- RSR Merchandise Branded merchandise and apparel for RSRNurburg customers and motorsport enthusiasts.
Quantifiable outcome
- Tens of thousands of customers have driven the Nürburgring with RSR
- +2 more outcomes
Companies that use RSRNurburg
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
RSRNurburg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
RSRNurburg partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- VEIGEL AUTOMOTIVEcorePartnership to offer track cars with hand controls at the Nürburgring, enabling drivers with disabilities to experience the track.
- AC SchnitzerminorPartner car builds including AC Schnitzer-tuned BMW M2 for Nürburgring rental experiences
- REVOminorPartner car builds including REVO-tuned VW Golf R for Nürburgring rental experiences
- RacingLine (Volkswagen)minorPartner car builds including RacingLine-tuned VW Golf R for Nürburgring rental experiences
- TechartminorPartner car builds including Techart-tuned Porsche Cayman for Nürburgring rental experiences
- SSR PerformanceminorPartner car builds including SSR-tuned Porsche GT3 RS 992 for Nürburgring rental experiences
- AkrapovičminorSponsor providing exhaust systems for RSR rental fleet vehicles
- KW SuspensionminorSponsor providing suspension systems for RSR rental fleet vehicles
- NankangminorSponsor providing tires for RSR rental fleet vehicles
- Winmax BrakesminorSponsor providing brake components for RSR rental fleet vehicles
- Road & TrackcorePartnership for exclusive Ring to Spa 2026 event - 8-day Road & Track automotive experience from Nürburgring to Spa-Francorchamps
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
RSRNurburg competitors and assessment
Company assessmentOthers
- Frikadelli Racing Team: Established Nürburgring-based Porsche racing team; not a direct car-rental competitor but operates in the same Nürburgring motorsport ecosystem, sharing customer overlap and local track expertise relevant to RSRNurburg's premium segment.
- Radical Motorsport: Manufacturer of track-only sports/race cars that operates customer track-experience events across Europe; adjacent ecosystem participant that competes for the same high-spend trackday customer but from the vehicle-manufacturer side rather than the rental operator side.
Broad incumbents
- BMW Driving Experience: BMW Group's official driver training and track-experience program operating across multiple countries with M-car fleets; broader and better capitalized than RSRNurburg but addresses the same premium driving-instruction and trackday demand.
- Porsche Experience Center: OEM-owned track experience centers (Leipzig, Silverstone, Atlanta, etc.) offering professional driving instruction in Porsche sports cars; competes for the same HNW driving-experience spend but with a single-brand, captive fleet and global brand marketing budget.
Direct peers
- Black Falcon: Mercedes-AMG-affiliated motorsport and track-experience operator active at the Nürburgring, offering performance driving experiences and racing services that compete for the same premium-trackday customer base.
- GetSpeed: Operates trackdays and driving experiences at the Nürburgring, including car rental, instruction, and corporate events — closely mirroring RSRNurburg's multi-product, multi-trackday model.
- Apex Nürburgring: Direct competitor offering performance car rentals and track experiences at the Nürburgring Nordschleife, targeting the same enthusiast and corporate customer base with a comparable fleet of track-prepared vehicles.
- Rent4Ring: Nürburgring-based car rental operator providing high-performance vehicles for Nordschleife driving; directly overlaps with RSRNurburg on vehicle categories, target customers, and value proposition.
Emerging players
- Manthey Racing: Porsche-focused motorsport specialist based near the Nürburgring offering track-experience and racing services; while more racing-oriented, it intersects with RSRNurburg on the high-end Porsche track experience niche at the same venue.
- Nürburgring Drift Taxi / Nürburgring Taxifahrten: Circuit-affiliated passenger lap experiences in performance cars; directly competes with RSRNurburg's taxi laps revenue stream at the Nürburgring and shares the same non-driving enthusiast customer segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
RSRNurburg social profiles
Digital presenceRSRNurburg compliance and trust
Trust signalCompliance1 record
RSRNurburg financial estimates
Financial estimateRevenue estimate
Valuation estimate
RSRNurburg leadership team
Management profileNumber of profiles
Profiles15 records
RSRNurburg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RSRNurburg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RSRNurburg
What does RSRNurburg do?
RSRNurburg rents a 100-vehicle fleet of performance cars (hot hatches to supercars such as Porsche GT3 RS, BMW M2/M4, Ferrari 488 Pista) specifically prepared for Nürburgring Nordschleife driving, sold in 80km/120km lap packages. Beyond rentals, the company organizes RSR Premium Events and trackdays at Nürburgring, Spa-Francorchamps, and Zandvoort, runs professional driver taxi laps, an on-site Driving Academy, and guided road tours, all bookable through RSRBooking.com.
Is RSRNurburg a public or private company?
RSRNurburg is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RSRNurburg founded?
RSRNurburg was founded in 1999. It employs 11 to 50 people.
Where is RSRNurburg based?
RSRNurburg is headquartered in Nürburg, Germany, in the Europe region.
How does RSRNurburg make money?
Seven revenue lines are on record. Car Rentals are the primary driver. The others are trackday Entry Sales, taxi Laps, driving Academy, road Tours, premium Event Packages and gift Vouchers.
Who are RSRNurburg's main competitors?
Others on record are Frikadelli Racing Team and Radical Motorsport. Broad incumbents are BMW Driving Experience and Porsche Experience Center. Direct peers are Black Falcon, GetSpeed, Apex Nürburgring and Rent4Ring. Emerging players are Manthey Racing and Nürburgring Drift Taxi / Nürburgring Taxifahrten.
Does RSRNurburg have an API?
No public API is recorded for RSRNurburg.
What industry is RSRNurburg in?
RSRNurburg's product category is Motorsport Driving Experiences. Its primary akta.pro industry code is THADAMAD, Sports & Grand Touring (GT) Car Rentals, with a secondary code of THADAEAL, Premium Black Car Services. Its NAICS code is 532111 and its SIC code is 7510.