Lux Global Inc

What Lux Global Inc does

Lux Global Inc, operating through its registered legal entity Lux Global Marketing Pvt. Ltd., is an India-based e-commerce company incorporated in 2024 and headquartered in Gujarat (Anjar, Gandhidham, Rajkot). It operates a hybrid commerce model combining a private-label DTC apparel line with a multi-vendor marketplace. Under the Lux brand, the company lists six T-shirt SKUs priced between ₹420 and ₹700, and has extended its assortment into accessories and home essentials by onboarding third-party sellers onto the platform.

The platform is delivered through a web storefront and a mobile application distributed on the Google Play Store, with consumer authentication supported via Google and Facebook social login. Operational features include pan-India delivery (5-7 day shipping), multiple fulfillment modes (self-pickup, partial delivery, and cash-on-delivery outcomes), and a 7-day return policy. The company claims a user base of "millions," though this figure is unverified and no traffic, GMV, or registered-user disclosures are available.

The business model is two-pronged: revenue from direct sales of Lux-branded apparel, plus marketplace take-rate or seller fees from third-party vendors across accessories and home essentials. The company has a disclosed headcount of 1-10 employees and has not disclosed any funding rounds, leadership team, revenue, or AI/technology investments, making it a very early-stage operator relative to established Indian e-commerce incumbents.

Name

Lux Global Inc

Legal name

Lux Global Marketing Pvt. Ltd.

Website

https://luxglobalmarketing.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Lux Global Inc is an India-based e-commerce company that operates a multi-vendor marketplace alongside its own Lux-branded apparel line, selling T-shirts, accessories, and home essentials to Indian consumers via a web storefront and a Google Play Store mobile app.

Ownership category

akta.pro rank

Headquarters

HQ city

Southfield

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales (B2C): Direct retail sales of apparel products to consumers through the e-commerce website and mobile app. Consumers purchase products at listed prices with payment collected at checkout.
2. Marketplace Commission: Commission charged to third-party vendors for selling on the platform. Platform charges a small commission on each sale with no upfront listing fees.
3. Vendor Registration Fees: Revenue from vendor registration and onboarding services for third-party sellers joining the marketplace

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Lux Global Inc (operating as Lux Global Marketing Pvt. Ltd.) runs an online shopping platform that sells its own 'Lux' brand clothing products—primarily T-shirts in various styles—and simultaneously operates a multi-vendor marketplace where third-party sellers can register, list products, and sell to platform users in India. The platform features a web storefront, an Android mobile app, secure payments, and pan-India delivery.

Product overview

Lux Global Marketing operates a multi-vendor eCommerce platform that combines first-party retail with a marketplace model. The core offering is an online shopping platform where the company sells its own 'Lux' brand clothing products (primarily T-shirts in various styles including soft tees, oversized fits, graphic prints, and limited editions) alongside enabling third-party vendors to list and sell their own products through the platform. The platform includes customer features for browsing, cart management, wishlists, order tracking, and vendor communication, as well as a vendor portal for seller onboarding, product uploads, and sales management.

Differentiator

Problem solved

Functional benefit

Brands

• Lux: The company's own branded product line featuring clothing items including t-shirts sold on the platform.

Products and services

• Lux Global Marketing Ecommerce Platform Multi-vendor online shopping platform enabling third-party sellers to list and sell products, with customer-facing features including product browsing, cart, wishlist, order tracking, and vendor communication.
• Lux Brand T-Shirts House brand of clothing products including T-shirts sold exclusively on the platform. The brand offers various styles such as soft tees, oversized fits, graphic prints, and limited edition cotton designs.
• Mens Soft Tee

Quantifiable outcome

• Orders delivered within 5-7 working days
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Limeroad: Indian online fashion marketplace offering apparel, accessories, and home products from multiple sellers. Comparable as an India-based multi-vendor fashion e-commerce platform serving similar consumers.
• Myntra: Flipkart-owned Indian fashion and lifestyle e-commerce platform selling apparel and accessories online. Most directly comparable Indian apparel e-commerce peer in terms of customer base, assortment, and marketplace-style model.
• The Souled Store: Indian D2C apparel and lifestyle brand selling casual t-shirts, oversized fits, and graphic prints online. Comparable in product mix (oversized cotton tees, graphic prints) and Indian online D2C positioning.
• Ajio: Reliance Retail's online fashion marketplace offering apparel and accessories across men, women, and unisex categories. Closely comparable as an India-focused multi-brand online apparel destination.
• Bewakoof: Indian D2C apparel brand selling casual t-shirts, hoodies, and loungewear targeted at young Indian consumers at affordable price points. Comparable in product category (budget t-shirts), price band, and target demographic.
• Noeiko: Indian D2C apparel brand visible in Lux Global's product catalog (e.g., 'Pink tee round N' is branded Noeiko). Directly comparable as an Indian online t-shirt brand operating in the same price and style band.
• Campus Sutra: Indian casual apparel brand selling printed and oversized t-shirts online through its own storefront and marketplaces. Comparable as a single-category Indian apparel e-tailer in the budget t-shirt segment.

Emerging players

• Meesho: Indian social commerce platform enabling small merchants and individual sellers to list affordable apparel and lifestyle products. Comparable as a low-fee, vendor-friendly marketplace targeting price-sensitive Indian consumers.

Broad incumbents

• Flipkart: India's largest homegrown e-commerce marketplace covering apparel, electronics, and general merchandise. Comparable as the dominant incumbent against which Lux Global must compete for Indian online shoppers.
• Amazon India: Indian arm of the global e-commerce giant selling apparel, accessories, and a vast marketplace catalog. Comparable as the dominant cross-category incumbent platform competing for the same Indian online apparel buyer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/luxglobalinc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lux Global Inc