What MAISON SERIEUSE does

Maison Sérieuse is a Paris-based 360° sound architecture agency founded in 2012, operating as a French SAS (société par actions simplifiée) with €50,000 share capital and headquartered at 11 avenue du Colonel Bonnet in the 16th arrondissement. The company operates two complementary service lines: bespoke sound design (custom playlists, soundscapes, audio branding, voice-overs, and audio equipment installation) and live entertainment and event production (DJ booking, live band performances, performers, and full audiovisual execution). It maintains proprietary playlist delivery technology alongside a curated network of DJs, musicians, and performers, with in-house sound designers, sales representatives, and production coordinators handling execution.

The commercial focus is enterprise B2B clients in luxury fashion, hospitality, fine dining, and corporate events, with a documented customer roster that includes Boucheron, Kering, Patek Philippe, Piaget, Carven, Air France, Samsung, Orange, Paris Saint-Germain, Bulgari Hotel Paris, Le Bristol Paris, Four Seasons George V, and Eden Rock Saint Barths. Distribution is exclusively direct sales through a seven-person team, supported by referrals, event agency partnerships, and a multilingual (French/English) portfolio website. Pricing is project-based and quote-driven with no public rate card.

Operations are primarily France-based but extend internationally to Italy (Casa Monti Rome), Switzerland (Hôtel Le Crans), Senegal (Terrou-Bi Dakar), and Portugal (Hotel Son de Mar). The company has no external funding, no parent company, and no subsidiaries, and is founder-led by co-founders Guillaume Robin and Fred, supported by an operations manager, two sales representatives, a production coordinator, and a communications coordinator.

Name

MAISON SERIEUSE

Legal name

MAISON SÉRIEUSE

Website

https://maisonserieuse.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Paris-based 360° sound architecture agency founded in 2012, offering bespoke sound design, custom playlists, DJ and live artist booking, and event production for luxury fashion, premium hospitality, fine dining, and corporate clients across France and internationally.

Ownership category

akta.pro rank

Product category

Sound Design and Music Curation Services

NAICS

Performing Arts Companies (7111), Other Performing Arts Companies (711190)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Cocktail Lounges & Speakeasies (MPAGAIAD)

akta.pro secondary industries

Corporate Conferences & Sales Kickoffs (MPAGAGAC), Professional & Association Conferences (MPAGAGAB)

Keywords

• Sound design services
• Music curation
• Event production
• Sonic branding
• DJ booking services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Sound Design & Playlist Services: Custom music identity creation for venues including playlists, soundscapes, and audio branding for luxury, retail, and hospitality brands
2. DJ & Live Artist Booking: Booking and management of DJs, live bands, performers, and musicians for events and venues
3. Event Production: Full-service event production including audiovisual equipment, sound engineering, lighting design, and artistic direction for corporate events, launch parties, and celebrations
4. Audio Installation: Audio equipment installation and setup for restaurants, hotels, and retail spaces

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Maison Sérieuse is a 360° sound architecture agency that creates bespoke sound identities and curated music environments for luxury, hospitality, retail, and corporate clients. It offers custom playlist curation delivered through a proprietary playlist technology, DJ and live artist booking, full event production including sound and lighting, and professional audio installation for venues. The agency serves clients in France and internationally from its Paris headquarters.

Product overview

MAISON SERIEUSE is a 360° sound architecture agency founded in 2012, operating two complementary fields: Bespoke Sound Design (custom audio identities, musical atmospheres, and soundscapes for luxury, retail, and hospitality brands) and Live Entertainment & Event Production (concerts, showcases, launch parties, festivals, and corporate events). Based in Paris's 16th arrondissement, the company offers a comprehensive suite of services including custom playlist curation, DJ booking, live band performances, performers, event production, audiovisual services, audio installation, musical activation, and voice-over/audio message production. The company works with clients in France and internationally, serving sectors including luxury, hospitality, retail, and corporate event agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Playlist Curation

Named customers76 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cloud Cover Music: Cloud Cover Music provides licensed background music streaming and curated playlists for businesses including restaurants, retail, hotels, and salons. It is a direct peer in venue music curation though positioned more at the volume/price-sensitive end of the market rather than luxury.
• Qsic: Qsic is an Australian-headquartered in-store music and audio-advertising platform for retail and hospitality, using AI-driven playlist generation. It overlaps with Maison Sérieuse on venue music curation and audio installation, but with a more technology- and automation-led model than the bespoke luxury offering.
• PlayNetwork: PlayNetwork is the closest direct competitor: a music and media curation company specializing in bespoke sound design, custom playlists, and brand-experience audio for luxury retail and hospitality venues globally. It overlaps with Maison Sérieuse on luxury retail/hospitality sound-identity work and live-event music curation.
• Soundtrack Your Brand: Soundtrack Your Brand, backed by Spotify, is a B2B music-streaming platform for venues and retail with increasingly customizable playlist features. It is a direct peer in providing music for hospitality and retail venues, but is more technology-led and less bespoke than Maison Sérieuse's luxury-focused offering.
• Custom Channels: Custom Channels is a US-based provider of custom-curated, fully licensed music programming for businesses including hotels, restaurants, spas, and retail. It is a direct peer to Maison Sérieuse in providing tailored, venue-specific music identities, though it is more software-platform-led and less event-production oriented.
• Rockbot: Rockbot is a tech-enabled music and customer-engagement platform for restaurants, bars, hotels, and fitness locations, with licensed music and crowd-sourced DJ content. It competes with Maison Sérieuse in venue music curation, particularly in hospitality, though it serves a wider and more mid-market customer base.

Broad incumbents

• Stingray Music: Stingray is a Canadian music, media, and technology company whose Stingray Business division offers in-store music and digital signage for retail and hospitality. It is a broad incumbent competitor to Maison Sérieuse in commercial venue music, but operates at much larger scale and across many verticals beyond luxury.
• Mood Media: Mood Media (formerly Muzak) is the largest global provider of background music, in-store messaging, and scent solutions for commercial spaces. It competes broadly with Maison Sérieuse on venue music curation but operates at vastly greater scale and lacks the white-glove, founder-led boutique positioning in luxury.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maison-serieuse
• Instagraminstagram.com/maisonserieuse

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAISON SERIEUSE