What Madic Benelux Bv does

Madic Benelux bv is the Belgian-Dutch-Luxembourg operating subsidiary of MADIC GROUP, a diversified energy and transit technology conglomerate. The company supplies an integrated stack of hardware, software, and services for fuel stations and adjacent energy retail formats across the Benelux. Its product portfolio spans fuel dispensers (BOXTER and OCEAN series across gasoline, diesel, LPG, CNG, and hydrogen), site controllers (9810 and Nano Core/Link) that act as the operational hub, outdoor payment terminals (MPT-1, MPT-2, Konnectr OPT), point-of-sale and back-office software (evoPOS, evoBOS, POS 9500/9600, SC GUI 9.25), electric vehicle charging infrastructure (Pulse series and the CHARGEPULSE management platform), fleet fuel management products (Easycarb, Easyconnect, AdBlue dispensers), and tank gauging systems (MT-1, Nano Tankstation).

The business model combines one-time equipment sales (dispensers, controllers, EV chargers) with recurring after-sales service and maintenance contracts, BELAC-accredited calibration and inspection services (accreditation 581-INSP), and a small-ticket consumables webshop. Go-to-market is sales-led and direct, targeting tank station operators, private fleet operators, retail shops, alternative fuel providers, and car wash operators, with a Belgian service network delivered from offices in Schelle (registered seat) and Ghent/Sint-Denijs-Westrem (operational site). Marketing is primarily through the corporate website, LinkedIn/Twitter presence under the MADIC GROUP brand, and participation in European trade shows (Hyvolution, Flotauto, Autonomy, Autotechnica, UNITI, Power2Drive). No quantitative revenue, headcount, or funding data is disclosed; the company is privately held as a wholly-owned subsidiary of MADIC GROUP.

Name

Madic Benelux Bv

Legal name

Madic Benelux bv

Website

https://www.madic-benelux.com

Company type

Private

Operating status

Operating

Short description

Madic Benelux supplies integrated hardware, software, and services — fuel dispensers, site controllers, payment terminals, EV chargers, POS/backoffice, and accredited calibration — to tank station operators, private fleet operators, retail shops, and alternative fuel providers across the Benelux, as a subsidiary of MADIC GROUP.

Ownership category

akta.pro rank

Product category

Fuel Retail Equipment

NAICS

Totalizing Fluid Meter and Counting Device Manufacturing (334514)

SIC

Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Parking Access & Revenue Control (PARCS) & Payment Systems (BPABAKAD)

akta.pro secondary industry

Fuel Management & Fleet Card Programs (THADAKAH)

Keywords

• Fuel dispensing equipment
• EV charging infrastructure
• Payment terminals
• POS systems
• Site controllers

Headquarters

HQ city

Schelle

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Equipment Sales: Sale of fuel dispensers, payment terminals, site controllers, EV charging stations, and related hardware to tank stations, fleet operators, and retail shops
2. Service and Maintenance Contracts: Ongoing after-sales services, support contracts, and maintenance services for installed equipment
3. Calibration and Inspection Services: BELAC accredited calibration and regulatory inspection services for measuring equipment (accreditation 581-INSP)
4. Consumables: Sale of consumables including thermal paper rolls, cash drawers, and accessories through webshop

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Madic Benelux provides integrated hardware, software, and services for fuel stations, payment terminals, EV charging infrastructure, and retail shop management across the Benelux region. The product portfolio includes fuel dispensers (BOXTER and OCEAN series), site controllers, outdoor payment terminals (MPT series), EV chargers (Pulse series, CHARGEPULSE), POS/backoffice systems (evoPOS, evoBOS), and tank gauging systems (MT-1). The offering is supported by BELAC-accredited calibration and inspection services, after-sales support, remote support, and maintenance contracts for fuel station operators, fleet operators, and retail businesses.

Product overview

Madic Benelux provides integrated hardware and software solutions for fuel retail and mobility infrastructure across the Benelux region. The product portfolio centers on fuel dispensers (BOXTER and OCEAN series pumps), site controllers (9810, Nano Core/Link), electric vehicle charging infrastructure (Pulse series, CHARGEPULSE), payment terminals (MPT-1, MPT-2), point-of-sale and back office systems (evoPOS, evoBOS, POS 9500/9600), fleet management products (Easycarb, Easyconnect, AdBlue dispensers), and tank gauging systems (MT-1, Nano tankstation). The company operates a modular ecosystem where site controllers form the central hub connecting pumps, payment terminals, POS systems, and EV charging equipment, supported by remote support services and BELAC-accredited calibration services.

Differentiator

Problem solved

Functional benefit

Brands

• evoPOS: Point of Sale system software
• evoBOS
• Chargepulse
• Nano Core
• Konnectr OPT
• MPT-1
• MPT-2
• MT-1

Products and services

• BOXTER 10 VP Fuel dispenser for professional use in fuel station environments; retail-oriented VP variant of the BOXTER series.
• BOXTER 20 VP High-capacity fuel dispenser for commercial fuel station applications; retail-oriented VP variant of the BOXTER series.
• OCEAN EURO Fuel dispenser designed for European fuel station standards.
• OCEAN EURO LPG LPG-compatible variant of the OCEAN EURO fuel dispenser for LPG fuel stations.
• OCEAN Smart CNG Compressed natural gas dispenser for CNG fuel stations.
• OCEAN Tower High-throughput fuel dispenser tower system for high-volume forecourts.
• Shark LPG LPG fuel dispenser from the Shark series.
• Shark VP Variable pump fuel dispenser from the Shark series.
• Waterstof (Hydrogen) Hydrogen dispensing equipment for alternative fuel stations.
• 9810 Site Controller Central site controller for managing fuel station operations and connected equipment.
• Nano Core / Link Compact site controller solution for smaller fuel station installations.
• Pulse 22 GL Ground-mounted 22 kW electric vehicle charging station.
• Pulse 22 WL Wall-mounted 22 kW electric vehicle charging station.
• Pulse 25 Electric vehicle charging station rated at 25 kW.
• Pulse 50 High-power 50 kW electric vehicle charging station.
• Pulse WB AC AC wall box charging solution for EV fleet applications.
• CHARGEPULSE EV charging management and payment platform for charger operators.
• BOXTER 10 VS Fleet fuel dispenser for commercial vehicle refueling; fleet-oriented VS variant of the BOXTER series.
• BOXTER 20 VS High-capacity fleet fuel dispenser for commercial fleet applications; fleet-oriented VS variant of the BOXTER series.
• Shark AdBlue LVS1 AdBlue (DEF) dispensing system for fleet diesel exhaust fluid management.
• Easycarb Fleet fuel management system for automated refueling operations.
• Easyconnect Fleet connectivity solution for fuel station integration.
• MPT-1 Outdoor payment terminal for self-service fuel stations.
• MPT-2 Second-generation outdoor payment terminal for fuel station payments.
• evoPOS Point-of-sale system software for retail and fuel station operations.
• evoBOS Back-office management software for fuel station operations, sales, and inventory.
• POS 9500 & 9600 Professional point-of-sale terminals for retail operations.
• Nano Tankstation Compact modular fuel station solution for small-scale deployments.
• MT-1 Electronic tank gauging system for fuel inventory monitoring.
• SC GUI 9.25 Graphical user interface software for site controller management and forecourt operations.
• Konnectr OPT Connectivity software solution for outdoor payment terminals at fuel stations.
• Calibration and Inspection Services BELAC-accredited calibration and regulatory inspection services for measuring instruments used at fuel stations (accreditation 581-INSP).
• After-Sales Service and Maintenance Contracts Recurring service, maintenance, and support contracts covering installed fuel station equipment, including remote support and on-site intervention.

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• MADIC GROUPcoreOthersParent company providing group-wide resources, technology, and brand identity. Madic Benelux operates as the Belgian/Dutch subsidiary of the MADIC GROUP, distributing and servicing energy retail solutions under the group umbrella.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Gilbarco Veeder-Root: Worldwide supplier of dispensers, payment systems, EV charging, tank gauging and fleet solutions. Overlaps directly with Madic's full fuel-retail stack including EV charging and tank gauging.
• Hectronic: European manufacturer of fuel management, payment and tank gauging systems targeting retail fuel stations and fleet operators. Comparable product overlap in fleet fuel management, dispensers and metering.
• Dover Fueling Solutions: Global manufacturer of fuel dispensers, payment terminals, site controllers and forecourt management software under brands such as Wayne and Tokheim (outside Europe). Directly comparable as a full-stack fuel-retail equipment vendor competing for the same European forecourt customers.
• TSG (formerly Tokheim): European leader in fuel-station equipment installation, service and maintenance, evolved from Tokheim dispenser manufacturing. Closest like-for-like European competitor combining dispenser heritage with a services-led, multi-country footprint.
• Scheidt & Bachmann: German supplier of payment, access and forecourt systems for parking and fuel retail. Comparable to Madic's unattended outdoor payment terminals (MPT-1, MPT-2) and site controller integration capabilities.
• Piusi: Italian manufacturer of fluid handling and fleet fuel management equipment including AdBlue and dispensing systems. Comparable to Madic's fleet fuel management (Easycarb, Easyconnect, AdBlue dispensers) and adjacent forecourt hardware.

Broad incumbents

• ChargePoint: Large North America-headquartered EV charging network and hardware vendor with growing European footprint. Comparable to the Pulse EV charging line and CHARGEPULSE management platform at a broader, multi-region scale.

Regional players

• Alfen: Dutch-based provider of EV charging stations, smart grids and energy storage. Comparable to Madic's Pulse EV chargers and CHARGEPULSE platform, with overlapping Benelux customers and channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/groupmadic?lang=fr
• LinkedInfr.linkedin.com/company/madic-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madic Benelux Bv