Red Button Media
Red Button Media is a founder-led boutique video and podcast content agency serving mortgage and real estate professionals, startup founders, and executives via subscription tiers ranging from $499 to $15,000 per month, with on-camera brand spokesperson and end-to-end distribution services.
- Company typePrivate
- Founded2023
- HeadquartersOrange, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Red Button Media does
Red Button Media is a founder-led boutique content marketing agency founded in 2023 by Mike Faraci and based in Orange, California, focused on producing video and podcast content for clients in the mortgage and real estate industries as well as for startup founders and executives. The firm delivers four core service lines: a Content System offering 10-30 pieces of monthly content with ghostwriting and full distribution; Guided Content Creation where clients record 8-12 videos in a single 45-60 minute session; a Brand Amplification premium tier providing strategy, scripts, studio filming, and a proprietary Brand Spokesperson service; and a Podcast System covering end-to-end audio/video production and distribution. Underlying delivery is human-led: ghostwriters, video editors, and on-camera spokespersons, with no disclosed proprietary technology platform or AI components beyond standard website hosting on Squarespace.
The business operates on a tiered subscription model ranging from $499/month (Podcast Episodes Only) to $15,000/month (Brand Amplifier Platinum), supplemented by usage-based per-episode fees ($99-$375) and one-time packages such as the $1,499 Podcast Launch and $1,999 Single Guided Session. Enterprise Brand Amplifier contracts carry 12-month commitments, while Guided Content Individual plans require six months, providing a degree of contracted recurring revenue. Go-to-market is hybrid: a Calendly-driven enterprise field-sales motion for higher tiers (including mortgage and real estate enterprise logos such as FinLocker, Figure, Lower, Kaleidico, ProPair, and Novum), alongside self-serve online signup for the Guided Content Individual plans.
Revenue is undisclosed and the firm appears bootstrapped with no external funding, parent company, or subsidiary relationships. Marketing relies on a content-marketing flywheel via founder-authored blog posts targeting mortgage and real estate professionals, supplemented by distribution across YouTube, podcast directories, and major social platforms. Key risks include heavy concentration in two verticals (mortgage and real estate), reliance on a single founder for both delivery and sales, and the absence of any technology differentiation that could protect against AI-enabled competitors automating portions of the ghostwriting and editing workflow.
Red Button Media firmographics
Firmographics- Name
- Red Button Media
- Legal name
- Red Button Media
- Website
- https://hittheredbutton.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Red Button Media is a founder-led boutique video and podcast content agency serving mortgage and real estate professionals, startup founders, and executives via subscription tiers ranging from $499 to $15,000 per month, with on-camera brand spokesperson and end-to-end distribution services.
- Ownership category
- akta.pro rank
Red Button Media industry classification
Industry- Product category
- Video Content Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Publishing Industries (513)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Social Media & Community Management (PR-led) (BPAFADAM)
- akta.pro secondary industry
- Media Relations & Press Office Services (MPAAADAI)
Keywords
Where Red Button Media is headquartered
LocationHeadquarters
- HQ city
- Orange
- HQ country
- United States
- HQ region
- North America
Markets served
Red Button Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Subscription Services: Monthly recurring subscription services across multiple tiers (Content System, Brand Amplifier, Podcast System, Guided Content Creation). Multiple commitment periods from month-to-month to 12-month contracts.
- One-Time Services: Launch packages and one-time session purchases such as $1,499 podcast launch package and $1,999 single guided content session.
- Per-Episode Add-ons: Additional revenue from per-episode pricing: $99/episode for podcast editing, $375/episode for podcast with shorts and social.
- Extra Credits and Add-ons: Extra credits for $300/each and brand spokesperson add-ons ranging from $1,000-$2,000/month depending on service tier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Content System 10 pieces/month |
| Subscription | Monthly | Content System 20 pieces/month |
| Subscription | Monthly | Content System 30 pieces/month |
| Subscription | Multi-year contract | Brand Amplifier Essential |
| Subscription | Multi-year contract | Brand Amplifier Premium |
| Subscription | Multi-year contract | Brand Amplifier Platinum |
| Subscription | Monthly | Podcast Episodes Only |
| Subscription | Monthly | Podcast + Shorts & Social |
| One time/ perpetual license | Pay-as-you-go | Podcast Launch Package |
| Subscription | Multi-year contract | Guided Content Individual - 8 Videos |
| Subscription | Multi-year contract | Guided Content Individual - 12 Videos |
| One time/ perpetual license | Pay-as-you-go | One-Time Guided Session |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Red Button Media product offering
Product offeringCore offering
Red Button Media is a video content marketing agency that produces, edits, and distributes video and podcast content for clients across financial services, mortgage, real estate, and startup sectors. The company delivers end-to-end services including content strategy, ghostwriting, video editing, branded spokesperson production, and multi-platform distribution, allowing clients to invest roughly one hour per month while the agency handles daily posting.
Product overview
Red Button Media is a video content agency offering a portfolio of integrated content production and distribution services. The core offerings include the Content System (comprehensive monthly content strategy with coaching and posting), Guided Content Creation (structured video production sessions), Brand Amplification (full-service branded video production with spokesperson), and the Podcast System (end-to-end podcast production and distribution). Services are priced across multiple tiers ranging from one-time sessions to monthly subscriptions, with focus on mortgage and real estate industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Content System
Quantifiable outcome
- Daily posting to all platforms
- +1 more outcomes
Companies that use Red Button Media
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Red Button Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Red Button Media partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Red Button Media competitors and assessment
Company assessmentBroad incumbents
- HubSpot: HubSpot is a broad marketing, content, and CRM platform with content management, social tools, and video features — represents the larger incumbent that competes for the same marketing-services budget from the SMB and mid-market buyers Red Button Media targets.
- Hootsuite: Hootsuite is an established social media management platform for scheduling, publishing, and analytics across networks — adjacent to Red Button Media's distribution layer and a potential substitute for clients who want to internalize social posting.
Direct peers
- Animalz: Animalz is a content marketing agency producing long-form articles, ghostwritten thought leadership, and SaaS content for B2B clients — overlaps with Red Button Media's ghostwriting, content-system, and executive-thought-leadership offerings.
- Foundation Inc: Foundation is a B2B content marketing agency producing original research, long-form content, and content strategy for tech brands — competes for the same founder/executive thought-leadership budget that Red Button Media's Content System targets.
- Casual Films: Casual Films is a global video production agency producing branded video, internal comms, and social content for enterprises — comparable in production breadth and enterprise video delivery to Red Button Media's premium tiers.
- Lemonlight: Lemonlight is a video production and content marketing agency producing branded video, social content, and ads for businesses — the closest direct competitor to Red Button Media's full-service video/content offering.
- Wyzowl: Wyzowl is a video content marketing agency specializing in explainer videos, brand videos, and animated content for B2B clients — directly comparable service mix and target buyer to Red Button Media's Brand Amplifier and Content System.
Emerging players
- Vidyard: Vidyard provides a video creation, hosting, and analytics platform used by sales and marketing teams to produce and distribute video at scale — partial overlap with Red Button Media's video production and distribution workflow, but delivered as software rather than service.
- Descript: Descript is an AI video and podcast editing platform used by creators and marketers to produce and edit video and audio content — competes with the editing and post-production layer of Red Button Media's podcast and video services.
- Lumen5: Lumen5 is an AI-powered video creation platform that turns text into short-form social videos — an emerging substitute for the short-form video production component of Red Button Media's Brand Amplifier offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Red Button Media social profiles
Digital presenceRed Button Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Button Media leadership team
Management profileNumber of profiles
Profiles1 record
Red Button Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Button Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Button Media
What does Red Button Media do?
Red Button Media is a video content marketing agency that produces, edits, and distributes video and podcast content for clients across financial services, mortgage, real estate, and startup sectors. The company delivers end-to-end services including content strategy, ghostwriting, video editing, branded spokesperson production, and multi-platform distribution, allowing clients to invest roughly one hour per month while the agency handles daily posting.
Is Red Button Media a public or private company?
Red Button Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Red Button Media founded?
Red Button Media was founded in 2023. It employs 1 to 10 people.
Where is Red Button Media based?
Red Button Media is headquartered in Orange, United States, in the North America region.
How does Red Button Media make money?
Four revenue lines are on record. Subscription Services are the primary driver. The others are one-Time Services, per-Episode Add-ons and extra Credits and Add-ons.
Who are Red Button Media's main competitors?
Broad incumbents on record are HubSpot and Hootsuite. Direct peers are Animalz, Foundation Inc, Casual Films, Lemonlight and Wyzowl. Emerging players are Vidyard, Descript and Lumen5.
Does Red Button Media have an API?
No public API is recorded for Red Button Media.
What industry is Red Button Media in?
Red Button Media's product category is Video Content Marketing Services. Its primary akta.pro industry code is BPAFADAM, Social Media & Community Management (PR-led), with a secondary code of MPAAADAI, Media Relations & Press Office Services. Its NAICS code is 5418 and its SIC code is 7310.