The Practice Growth Institute

What The Practice Growth Institute does

The Practice Growth Institute (operating as Scheduling Institute, Inc., a Georgia corporation) is a private practice business coaching and consulting firm founded in 1997 by Jay Geier, headquartered in Alpharetta, GA with physical Growth Centers in Atlanta and Phoenix. The company specializes in coaching independent dental practice owners (with secondary extension to other private practice verticals) through a three-tier program architecture: Doctor Coaching, Comprehensive Coaching, and invite-only Elite Coaching. Core intellectual property includes the proprietary 5X Growth Methodology and Big Five Practice Growth Strategies framework (Human Capital, Space & Equipment, Marketing, Clinical Duplication, and Financial Discipline), supplemented by 5-Star Certification for telephone and patient experience standards. The company claims nearly three decades of experience working with an estimated 35,000 practices across all 50 US states and 12 countries, with 1,000-1,500 practices actively supported.

The product portfolio spans non-cancelable multi-year membership programs (5X 24-month, Platinum 36-month, Gold Plus 6-month), a paid Discovery Day experience ($1,997) at physical Growth Centers, the Call Tracker subscription (call measurement and recording facilitated through third-party vendors), annual The U programs, Practice Growth Summit events, and the Private Practice Playbook podcast. The company does not operate proprietary AI/ML technology; its technology layer consists of standard web infrastructure for the member portal, podcast distribution, and online store. Core technology is codified coaching methodology and human-delivered training rather than software.

The business model is subscription-recurring with high switching costs: multi-year non-cancelable contracts with full fee non-refundable terms regardless of completion or attendance. The go-to-market motion is sales-led, beginning with complimentary discovery calls, escalating to paid Discovery Days, and converting into long-term coaching engagements. Supplementary channels include annual Summit events (Atlanta, Nashville, Las Vegas), member testimonials and peer referrals, content marketing via blog and podcast, and organic search. Member-reported outcomes include average annual revenue of $4.6M across all coaching members, $8.3M for the top 20% of 5X members, and $10M for the top 10%, compared to a national dental practice average of approximately $1M per ADA data. The company is founder-owned with no disclosed institutional investment, operating from a single corporate entity in Georgia.

Name

The Practice Growth Institute

Legal name

Scheduling Institute, Inc.

Website

https://mypgi.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

The Practice Growth Institute provides multi-year business coaching, consulting, and growth programs for independent dental and other private practice owners, delivered through a proprietary 5X methodology, three-tier membership structure, and physical Growth Centers in Atlanta and Phoenix.

Ownership category

akta.pro rank

Product category

Dental Practice Management Consulting

NAICS

Professional and Management Development Training (61143), Professional, Scientific, and Technical Services (54)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Innovation Leadership & Leading Growth (EDABAAAO)

akta.pro secondary industries

Corporate & Leadership Development (BPACANAA), Industry & Role-Specific Sales Training (e.g., SaaS, Enterprise, Med Device) (EDABABAL)

Keywords

• Dental practice coaching
• Practice growth consulting
• Private practice management
• Business coaching services
• Dental practice marketing

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. 5X Membership: Premium 24-month coaching membership program. Non-cancelable with full fee non-refundable regardless of completion or attendance. Provides comprehensive coaching, training, and resources for achieving 5X growth goals.
2. Platinum Membership: 36-month membership consisting of three 12-month terms. Members remain responsible for full term payments regardless of payment plan chosen, completion, or attendance.
3. Gold Plus Membership: 6-month program with full fee non-refundable regardless of payment plan or completion. Includes complimentary 180-day Gold level membership upon kit shipment, then $249/month auto-renewal unless cancelled with 30-day written notice.
4. Discovery Day: One-time paid experience at $1,997. Includes private one-on-one growth evaluation, practice review, revenue leakage analysis, patient conversion insights, team systems review, customized growth roadmap, mystery call, and Kolbe Assessment. Spouse/business partners encouraged to attend at no additional cost.
5. Onsite Training Days: Per-training-day purchases with $1,000 non-refundable deposit. Standard travel expenses included for continental US and Canada; $1,000 additional charge for Alaska and Hawaii. Premium trainings have additional upgrade charges. Rescheduling within 30 days incurs $1,000 fee per training day.
6. The U / Annual Programs: Annual programs running January 1 through December 31. Enrollment eligibility requires maintaining Platinum or 5X Membership. Fee non-transferable and non-refundable regardless of completion or attendance.
7. Call Tracker Subscription: Monthly or yearly subscription with automatic renewal. Auto-charging for overages based on usage in excess of plan inclusions. Promotional pricing valid for one year, then renews at current price without discount.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

The Practice Growth Institute provides multi-tiered business coaching, consulting, and growth programs for independent dental and other private practice owners. Offerings include membership-based coaching programs (5X and Platinum), one-on-one Discovery Day evaluations, team training certifications, and call-tracking tools designed to grow practice revenue, profitability, and team performance.

Product overview

The Practice Growth Institute is a private practice consultancy that has been operating since 1997, offering a multi-tiered coaching platform designed to grow independent dental and medical practices into thriving, sellable businesses. The core offering consists of three coaching programs (Doctor, Comprehensive, and Elite) built around the proprietary '5X' growth framework and 'Big Five' practice growth strategies (Human Capital, Space & Equipment, Marketing, Clinical Duplication, and Financial Discipline). The product portfolio includes membership programs (Platinum 36-month and 5X 24-month), Discovery Day assessments, the Call Tracker subscription for call monitoring, telephone training programs with 5-Star Certification, annual programs (The U), and Practice Growth Summit events. The company also produces the Private Practice Playbook Podcast as a content resource. The coaching system integrates team training, marketing strategies, business optimization, and leadership development to drive measurable revenue growth, with member results showing average annual revenue of $4.6M across all coaching members and $8.3M-$10M for top performers.

Differentiator

Problem solved

Functional benefit

Brands

• Private Practice Playbook Podcast: A podcast hosted by Jay Geier providing strategies for private practice owners to grow their practices.
• 5X Coaching Program
• Platinum Membership
• Discovery Day
• Practice Growth Summit
• 5-Star Certification
• Gold Plus

Products and services

• Doctor Coaching Program

Quantifiable outcome

• Average Annual Revenue of All Coaching Members: $4.6M (vs. ~$1M national average)
• +9 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Weave: Patient communication and engagement platform serving dental, optometry, and other specialty practices with phone, texting, reviews, and payments. A broader incumbent in dental practice technology that intersects with PGI's Call Tracker offering and shares the same SMB practice customer base.
• Henry Schein One: The technology and services arm of Henry Schein serving dental practices with practice management software, patient communication, and broader services. A broad incumbent operating across the dental practice value chain, with overlapping customers but a fundamentally software-led business model.

Direct peers

• Delivering WOW: Founded by Dr. Anissa Holmes, Delivering WOW is a dental practice coaching brand focused on systems, team culture, leadership, and patient experience. Directly comparable to PGI as a coaching-first competitor in the same independent-dentist customer segment.
• New Patients Inc. Dental practice marketing and consulting firm focused on helping dentists acquire new patients and improve marketing ROI. Direct competitor for dental practice marketing and consulting dollars, overlapping with PGI's marketing-related training offerings.
• Levin Group: Founded by Dr. Roger P. Levin, Levin Group is one of the most established dental practice management consulting firms in the US, providing strategic, operational, and leadership coaching to dentists and specialists. It directly competes with PGI for the same customer segment of independent dental practice owners seeking growth.
• Productive Dentist Academy: Founded by Dr. Bruce Baird, Productive Dentist Academy provides coaching, workshops, and consulting to help dentists increase productivity, team performance, and practice revenue. A direct competitor in the dental practice coaching space with overlapping membership offerings.
• Front Office Rocks: Founded by Laura Hatch, Front Office Rocks delivers front office team training and coaching specifically for dental practices. It competes for the same dental practice owner budget with an adjacent but overlapping methodology around team performance and patient experience.
• Jameson Management Solutions: Dental practice coaching and consulting firm offering coaching programs focused on increasing practice revenue, profitability, leadership, and team performance. Closely comparable to PGI's membership-based coaching model targeting independent dental practice owners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@practicegrowthinstitute
• Xx.com/practicegrowthi
• Facebookfacebook.com/61564909695724
• LinkedInlinkedin.com/company/practice-growth-institute

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Practice Growth Institute