New Patients

What New Patients does

New Patients Inc. (NPI), founded in 1989 and headquartered in Los Gatos, California with a corporate office in Las Vegas, Nevada, is a privately-held, founder-owned dental marketing implementation partner serving US dental practices. The company positions itself as an 'implementation partner' rather than a traditional marketing agency, taking accountability for the complete patient acquisition pipeline from initial marketing through scheduled appointments, ongoing recalls, and reputation building. Co-founded by Howie Horrocks and led by CEO/President Mark Dilatush, NPI targets solo and small-group dental practices across general dentistry, specialty practices (e.g., prosthodontics), and fee-for-service practices that want to compete with Dental Service Organizations (DSOs) without corporate overhead. The company reports serving thousands of practices over its 35+ year history, with case studies documenting outcomes such as 4x-6x increases in new patient volume and doubling of practice revenue over multi-year engagements.

Name

New Patients

Legal name

New Patients Inc.

Website

https://newpatientsinc.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

New Patients Inc. is a founder-owned US dental marketing implementation partner, founded 1989, that runs the complete patient acquisition pipeline—including AI call handling, scheduling, recalls, and reputation management—for SMB dental practices on monthly subscriptions.

Ownership category

akta.pro rank

Product category

Dental Marketing Services

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

No-Show Reduction, Utilization & Scheduling Analytics (HLACADAL)

Keywords

• Dental marketing services
• Patient acquisition platform
• AI call answering
• Reputation management software
• Dental practice growth

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Growth Engine Subscription: Monthly subscription service providing complete dental marketing implementation including marketing, AI receptionist, scheduling, recalls, and analytics. Most practices invest $4,000-8,000/month. Month-to-month after initial 90-day implementation period.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

New Patients Inc. is a dental marketing implementation partner that sells the Growth Engine — a unified, subscription-based platform that bundles results-driven marketing (SEO, Google Ads, websites, direct mail, radio/TV), 24/7 AI-powered call answering (Kate), real-time online scheduling (Yobi) integrated with dental practice management systems, automated recall campaigns, review solicitation, and analytics dashboards — to U.S. dental practices. The company is accountable for the complete patient acquisition pipeline from initial marketing through scheduled appointments and recurring patient retention, with most practices paying $4,000-$8,000/month on month-to-month contracts after a 90-day implementation period.

Product overview

New Patients Inc (NPI) operates as a dental marketing implementation partner offering the Growth Engine—a unified platform that manages the complete patient acquisition pipeline. The Growth Engine integrates Best Dental Websites, Local SEO Optimization, Google Ads, Dental SEO, Direct Mail, Alternative Media, Radio & TV Ads, Dental Reputation Management, Digital Forms, Practice Control Center, and Yobi Online Scheduling. Key AI-powered products include Kate AI Receptionist (24/7 autonomous call handling and scheduling) and Recall Campaigns with automatic review solicitation. Services are offered month-to-month after an initial 90-day implementation, with most practices investing $4,000-8,000/month. The company has over 35 years of experience in dental marketing since 1989.

Differentiator

Problem solved

Functional benefit

Brands

• Growth Engine: NPI's complete patient acquisition platform combining marketing, call answering, scheduling, recall campaigns, and review solicitation into one accountable system.
• Kate
• Kate AI
• Yobi Online Scheduling
• NPI Crusader
• Practice Control Center
• First Impression Videos
• LocalMed Connect

Products and services

• Growth Engine The core subscription implementation platform that encompasses the complete patient acquisition pipeline. NPI runs marketing, answers calls, schedules patients, brings them back for recalls, and builds reputation — all under one partner with full accountability. Pricing is typically $4,000-$8,000/month on month-to-month contracts after a 90-day implementation.
• Best Dental Websites

Quantifiable outcome

• 35-38% of calls to dental practices go unanswered industry-wide
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and strategic.

• EaglesoftcoreTechnology or IntegrationPractice management software integration partner. Yobi online scheduling connects directly with Eaglesoft PMS, allowing appointments to be written directly into the dental practice ledger instantly.
• DentrixcoreTechnology or IntegrationPractice management software integration partner. Online scheduling system integrates with Dentrix for real-time appointment booking and PMS sync.
• Open DentalcoreTechnology or IntegrationPractice management software integration partner. Online scheduling integrates with Open Dental for direct appointment management.
• LocalMed ConnectcoreTechnology or IntegrationOnline scheduling platform that NPI resells/integrates with. Live connection to dental PMS showing real availability for patient booking.
• Paragon Management ConsultingstrategicImplementation/ SI/ Consulting PartnerDental practice management consulting firm. Dr. Cockley was contracted with Paragon from day one of her practice purchase. NPI worked alongside the consulting firm to coordinate practice growth strategy.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Adit: Adit provides dental practice management software with integrated marketing, patient communication, online scheduling, and recall tools — competing head-to-head with NPI's Practice Control Center, Yobi, and recall systems.
• Rosemont Media: Rosemont Media is a dental-exclusive digital marketing agency offering websites, SEO, PPC, and branding for dental practices — a focused competitor in NPI's core dental marketing vertical.
• Scorpion: Scorpion is a marketing and technology company serving dental, medical, and home service businesses with websites, SEO, ads, and a CRM platform — comparable to NPI's full-stack marketing implementation offering for SMB practices.
• Weave: Weave is a patient communication and engagement platform built specifically for dental and medical practices, including call handling, texting, scheduling, and reviews — the closest direct competitor to NPI's combined Kate AI + recall + reputation stack.
• DoctorLogic: DoctorLogic builds websites and provides SEO and digital marketing for medical and dental practices — directly comparable to NPI's Best Dental Websites and SEO product modules.
• Tebra (formerly PatientPop): Tebra is a leading practice growth platform serving independent practices (medical and dental) with marketing, patient communication, scheduling, and reputation management — directly overlapping with NPI's Growth Engine across virtually every module.

Broad incumbents

• Birdeye: Birdeye is an enterprise reputation management and customer experience platform used across dental, medical, and retail — a broader incumbent overlapping with NPI's NPI Crusader review solicitation and reputation module.
• Henry Schein One: Henry Schein One offers a comprehensive dental practice management and patient engagement suite (Dentrix,Demandforce) — a broad incumbent whose scheduling, patient communication, and marketing tools compete with NPI's PMS-integrated stack.
• Reputation.com: Reputation.com is an enterprise reputation and reviews platform used across healthcare and other verticals — a broader incumbent that competes with NPI's review solicitation and reputation management products at larger practice groups.

Emerging players

• SmileSnap: SmileSnap provides virtual consultation, online scheduling, and patient engagement tools specifically for dental practices — an emerging player competing with NPI's Yobi scheduling and pre-visit patient experience modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/npimarketing
• YouTubeyoutube.com/user/npimarketing2010/videos
• Facebookfacebook.com/NewPatientsInc
• Instagraminstagram.com/newpatientsinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Patients