OUR LAND HOLDING LTD
OUR LAND HOLDING LTD acquires and protects productive agricultural land in Umbria, Italy, and builds a blockchain-based ecosystem around the land-backed XCPT cryptocurrency. It serves individual ethical investors through Category B share subscriptions (min €300), token allocation, and branded organic food product sales.
- Company typePrivate
- Founded2024
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
What OUR LAND HOLDING LTD does
OUR LAND HOLDING LTD is a London-incorporated private company (founded 29 October 2024) that acquires and protects productive agricultural land in Umbria, Italy, and layers a blockchain-based real-asset ecosystem on top of it. Within its first 15 months the company closed four land transactions totaling approximately 12 hectares — 86,238 sq m in Gualdo Tadino/Caprara (Oct 2025), 5,766 sq m adjacent parcel entrusted to Capoccia Bio (Jan 2026), a 102,460 sq m auction purchase in Valtopina with 6,619 sq m buildable for tourist use (Jan 2026), and an olive grove with 600+ olive trees (Feb 2026). The underlying agricultural operations are run through a strategic partnership with Capoccia Bio, a specialized organic farming operator that handles cultivation of Senatore Cappelli ancient grains, olive oil, and other organic output.
The technology layer is the XCPT (CryptoPoint Token), positioned as the first cryptocurrency backed by real agricultural land, with planned sister entity CryptoPoint Holding Ltd (Dec 2025) handling token issuance and a separate NFT line ("Call an Olive") tying each digital asset to a physical olive tree. The product set spans the OurLand Project (land co-ownership via Category B savings shares), XCPT tokens, Call an Olive NFTs, member timeshare properties (planned, priced partly in XCPT), and the OurLand Good Food consumer brand (olive oil, ancient grain pasta, biscuits, breadsticks) sold via own e-commerce and Capoccia Bio.
The business model blends equity subscriptions (€300 minimum for 100 Category B shares), XCPT token allocation tied to subscription size and reservation timing, agricultural product sales, and forward optionality on land resale and timeshare rentals. GTM is hybrid: community-led referrals/ambassadors with cash or token bonuses, direct-to-consumer onboarding via contact forms and own e-store, and event-driven demand generation through webinars, Zoom calls, and invitation evenings. The company serves individual retail investors/ethical consumers rather than enterprise customers, and is structured to pursue a financial-market listing in 3–4 years once share capital reaches €5 million.
OUR LAND HOLDING LTD firmographics
Firmographics- Name
- OUR LAND HOLDING LTD
- Legal name
- Our Land Holding Ltd
- Website
- https://ourlandholding.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Short description
- OUR LAND HOLDING LTD acquires and protects productive agricultural land in Umbria, Italy, and builds a blockchain-based ecosystem around the land-backed XCPT cryptocurrency. It serves individual ethical investors through Category B share subscriptions (min €300), token allocation, and branded organic food product sales.
- Ownership category
- akta.pro rank
OUR LAND HOLDING LTD industry classification
Industry- Product category
- Sustainable Agricultural Land Investment
- NAICS
- Lessors of Real Estate (5311), Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (5331)
- SIC
- Real Estate Dealers (For Their Own Account) (6532)
- akta.pro primary industry
- Natural Resources — Farmland & Agriculture (FSAAAKAI)
- akta.pro secondary industries
- Conservation Easements & Land Trust Services (AFAMAMAH), Conservation & Protected Land Brokerage (Easements, Land Trust Sales) (BPAJADAH)
Keywords
Where OUR LAND HOLDING LTD is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
OUR LAND HOLDING LTD business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Share Subscriptions (Category B Shares): Members purchase Category B savings shares starting at a minimum of €300 (100 shares). This represents the primary fundraising mechanism for acquiring agricultural land. The company is structured to list shares on financial markets in 3-4 years once €5 million share capital is reached.
- XCPT Token Sales: CryptoPoint Holding Ltd (expected establishment December 2025) acquires land rights from Our Land Holding Ltd through dedicated share issuance, funded by XCPT token sales. Each land transfer occurs at original purchase price plus 1% monthly premium (minimum 12%).
- Agricultural Product Sales: Revenue from selling organic food products (olive oil, ancient grain pasta, biscuits, breadsticks) under the Our Land brand. Products are sold through the online store (www.ourlandgoodfood.com) and partner Capoccia Bio. Members receive exclusive discounts and priority access.
- Land Rights Resale: Revenue generated through resale of land rights. The intrinsic value of productive agricultural land trends upward due to global demographic dynamics. Rental income from land and future development projects (eco-villages, tourist properties) contribute to shareholder returns.
- Timeshare/Property Rental: Future planned revenue from timeshare properties. Members can book weeks at tourist properties through platforms like Airbnb or Booking, managed by Ourland's office. Pricing ranges from €1,000-2,000 plus XCPT tokens per week for members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Category B Shares - Minimum Investment |
| Subscription | Annual | LAND Compartment Subscription |
| Subscription | Annual | CRYPTO Compartment Subscription |
| Unit Pricing | Pay-as-you-go | Timeshare - Member Pricing |
| Unit Pricing | Pay-as-you-go | XCPT Token Allocation Bonus Structure |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
OUR LAND HOLDING LTD product offering
Product offeringCore offering
OUR LAND HOLDING LTD acquires and protects productive agricultural land in Umbria, Italy, financed through the sale of member shares and the issuance of the XCPT blockchain-backed token. Members receive co-ownership rights, regular deliveries of organic food produced on the land (olive oil, pasta, ancient grains), access to a token-based land transaction platform, and future timeshare access to eco-tourism properties on the estate.
Product overview
Our Land Holding Ltd operates a platform combining sustainable agriculture with blockchain technology. The core offerings include the OurLand Project (land acquisition and organic farming), XCPT Token (cryptocurrency backed by agricultural land), Call an Olive NFTs (digital olive tree ownership), Timeshare Properties (eco-tourism access), and Our Land Food Products (organic olive oil, pasta, and ancient grain products). The ecosystem enables members to co-own agricultural land, receive dividends, purchase products at discounts, and participate in a blockchain-secured real asset economy.
Differentiator
Problem solved
Functional benefit
Brands
- XCPT (CryptoPoint Token): Cryptocurrency token backed by agricultural land, designed for transparent and sustainable investments in the agricultural sector through blockchain technology.
- Our Land Good Food
Products and services
- OurLand Project Membership Shares Subscription-based co-ownership shares in productive agricultural land in Umbria, Italy, sold to retail members with a minimum €300 entry and progressive benefit tiers including regular organic food deliveries, bonus XCPT tokens and future timeshare access.
- XCPT (CryptoPoint Token) Blockchain-based cryptocurrency token priced at $0.30 (minimum purchase $100), economically tied to the value of real Italian farmland held by the company, used for on-chain land transactions, staking and member benefits.
- Call an Olive NFT NFT project where each token represents a specific olive tree on the OurLand estate, giving holders a digital asset linked to a tangible tree on Italian farmland.
- Our Land Good Food (Organic Food Line) Online-store and subscription-based retail of organic Italian extra virgin olive oil, pasta and ancient grains produced on the OurLand estate, sold directly to consumers with member-exclusive assortments.
- Eco-Tourism Timeshare Properties Planned timeshare-style access to eco-tourism properties on the OurLand estate in Umbria, reserved primarily for members and offered through online portals such as Airbnb and Booking.
Quantifiable outcome
- 100+ shareholders and 101+ XCPT members achieved within first year of operation
- +2 more outcomes
Companies that use OUR LAND HOLDING LTD
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
OUR LAND HOLDING LTD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
OUR LAND HOLDING LTD partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Municipality of Gualdo TadinocoreOfficial patronage granted for reforestation initiative. Vice Mayor Paola Gramaccia advocated within City Council for recognition of project's social and environmental value. Partnership enables school participation and community engagement in land protection activities.
- IIS R. Casimiri High SchoolminorCollaboration with fourth-year students from Health and Social Assistance Services program for reforestation activities. Professor Pamela Pennacchioli organized the planting day. Students planted linden and walnut trees, identified plant species using dedicated app, and received commemorative diplomas.
- Capoccia BiocoreAgricultural management partnership with Capoccia Bio, a specialized organic farming company. They oversee cultivation through local farmers, managing the agricultural operations including ancient grain cultivation and olive oil production. The partnership ensures organic and natural production methods aligned with OurLand's principles.
- Notary BiavatiminorNotary services for land acquisition deeds. Conducted purchase of first large plot (86,238 sq meters) on October 1, 2025 in Perugia; second acquisition (5,766 sq meters) on January 21, 2026 in Bastia Umbra; olive grove purchase on February 18, 2026.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
OUR LAND HOLDING LTD competitors and assessment
Company assessmentDirect peers
- RealT: RealT tokenizes U.S. real estate (primarily residential rental properties) into fractional tokens traded on-chain. It is the most direct analog to Our Land's land-backed XCPT approach, applying fractional ownership via blockchain to physical property, though focused on U.S. urban rentals rather than agricultural land.
- AcreTrader: AcreTrader is an online farmland investment platform that allows individuals to buy fractional shares of U.S. farmland. It is directly comparable to Our Land's category B share offering, providing retail investors access to agricultural land ownership, though without the cryptocurrency token layer.
- FarmTogether: FarmTogether offers curated farmland investment opportunities across the U.S. with both debt and equity structures, targeting accredited and retail investors. Comparable to Our Land's farmland ownership model with a similar mission of democratizing agricultural investment, though using traditional securities rather than blockchain tokens.
- Landtoken: Landtoken tokenizes land assets on the blockchain to enable fractional ownership and trading. Directly comparable to Our Land's XCPT concept of land-backed digital tokens, though Landtoken focuses on development land rather than productive agricultural land.
Emerging players
- Crowdfarming: Crowdfarming (Naranjas del Carmen) is a European platform enabling direct adoption of fruit trees and olive trees by consumers, with produce shipped annually. Comparable to Our Land's "Call an Olive" NFT and food product model, both connecting consumers directly to specific agricultural assets, though without the crypto/tokenization layer.
- Tangible: Tangible is a real-world asset (RWA) tokenization protocol covering wine, real estate, and other physical goods via blockchain tokens. Comparable to Our Land's approach of bringing productive physical assets on-chain, though broader in scope and not focused on agriculture.
Broad incumbents
- Securitize: Securitize is a regulated tokenization platform enabling issuance and management of digital securities on blockchain. Comparable as the underlying infrastructure Our Land would rely on if it institutionalizes XCPT, but operates as a horizontal B2B platform rather than a direct farmland investment vehicle.
- Backed Finance: Backed Finance issues tokenized securities backed by real-world assets (bonds, equities) on public blockchains. It is a broader RWA tokenization incumbent operating in the same conceptual space as Our Land's land-backed XCPT, but with institutional-grade regulated securities rather than agricultural land.
- MakerDAO / RWA vaults: MakerDAO's RWA vaults accept tokenized real-world assets (U.S. Treasuries, real estate, etc.) as collateral for its DAI stablecoin. It represents the institutional demand-side for land-backed tokens, comparable in mechanism to how Our Land's XCPT could eventually plug into broader DeFi collateral markets, though operating at vastly larger scale and with different asset focus.
Regional players
- Olive Grove Italy / Olearia Clemente: Established Italian extra virgin olive oil producers operating in similar Apennine/Umbria regions as Our Land's olive grove acquisitions. Comparable as incumbent specialty olive oil producers that Our Land competes with and partners alongside via Capoccia Bio, representing the conventional supply-side of the market.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
OUR LAND HOLDING LTD social profiles
Digital presenceOUR LAND HOLDING LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
OUR LAND HOLDING LTD leadership team
Management profileNumber of profiles
Profiles12 records
OUR LAND HOLDING LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OUR LAND HOLDING LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OUR LAND HOLDING LTD
What does OUR LAND HOLDING LTD do?
OUR LAND HOLDING LTD acquires and protects productive agricultural land in Umbria, Italy, financed through the sale of member shares and the issuance of the XCPT blockchain-backed token. Members receive co-ownership rights, regular deliveries of organic food produced on the land (olive oil, pasta, ancient grains), access to a token-based land transaction platform, and future timeshare access to eco-tourism properties on the estate.
Is OUR LAND HOLDING LTD a public or private company?
OUR LAND HOLDING LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OUR LAND HOLDING LTD founded?
OUR LAND HOLDING LTD was founded in 2024.
Where is OUR LAND HOLDING LTD based?
OUR LAND HOLDING LTD is headquartered in London, United Kingdom, in the Europe region.
How does OUR LAND HOLDING LTD make money?
Five revenue lines are on record. Share Subscriptions (Category B Shares) is the primary driver. The others are XCPT Token Sales, agricultural Product Sales, land Rights Resale and timeshare/Property Rental.
Who are OUR LAND HOLDING LTD's main competitors?
Direct peers on record are RealT, AcreTrader, FarmTogether and Landtoken. Emerging players are Crowdfarming and Tangible. Broad incumbents are Securitize, Backed Finance and MakerDAO / RWA vaults. Olive Grove Italy / Olearia Clemente is listed as a regional player.
Does OUR LAND HOLDING LTD have an API?
No public API is recorded for OUR LAND HOLDING LTD.
What industry is OUR LAND HOLDING LTD in?
OUR LAND HOLDING LTD's product category is Sustainable Agricultural Land Investment. Its primary akta.pro industry code is FSAAAKAI, Natural Resources — Farmland & Agriculture, with a secondary code of AFAMAMAH, Conservation Easements & Land Trust Services. Its NAICS code is 5311 and its SIC code is 6532.