Premium Sports Broadcasting Inc.

What Premium Sports Broadcasting Inc. does

Premium Sports Broadcasting Inc. is a Canadian commercial sports broadcasting licensing provider that sells the rights for bars, restaurants, casinos, and event venues to publicly air live sports programming. Founded in 1997 and headquartered in New Westminster, British Columbia (with a secondary office in Burnaby), the company has operated since 2007 as Canada's leading sales and enforcement agent for commercial sports programming, serving hundreds of establishments across all provinces and territories. Its core product portfolio covers commercial licenses for UFC Pay-Per-View, NFL Sunday Ticket, NHL Centre Ice, Prime Monday Night Hockey, the Super Sports Pack, Boxing PPV, and streaming subscriptions for FuboTV and DAZN — sold as individual events or bundled seasonal packages priced by venue capacity. The company holds an exclusive position as the only approved commercial FuboTV partner in Canada and serves as the exclusive Canadian sales agent for the majority of its portfolio, distributing content to licensed venues through cable and satellite providers (Rogers, Bell, TELUS, Cogeco) and streaming devices.

Name

Premium Sports Broadcasting Inc.

Legal name

Premium Sports Broadcasting Inc.

Website

https://premiumsports.ca

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Premium Sports Broadcasting Inc. sells commercial sports broadcasting licenses to Canadian bars, restaurants, casinos, and venues. It is the exclusive Canadian sales agent for UFC PPV, NFL Sunday Ticket, NHL Centre Ice, FuboTV, and DAZN.

Ownership category

akta.pro rank

Product category

Commercial Sports Broadcasting Licensing

NAICS

Radio and Television Broadcasting Stations (5161), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Cable & Other Pay Television Services (4841), Television Broadcasting Stations (4833)

akta.pro primary industry

Sports Rights Agencies & Brokers (Acquisition/Packaging) (MPABAJAH)

akta.pro secondary industries

Sports & Event Media Rights Licensing (MPADALAE), Sports Media Rights & Highlights Licensing (MPABANAE)

Keywords

• Commercial sports licensing
• Sports broadcasting rights
• Pay-per-view distribution
• Commercial venue programming
• Sports content licensing

Headquarters

HQ city

New Westminster

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Commercial Sports Broadcasting Licenses: Premium Sports sells commercial broadcast licenses to bars, restaurants, and other venues for the right to publicly air sports programming. Pricing is determined by the venue's capacity (based on liquor license or fire code occupancy). Licenses are sold on a per-event or seasonal/package basis for properties such as UFC PPV, NFL Sunday Ticket, NHL Centre Ice, DAZN, FuboTV, Boxing PPV, and the Super Sports Pack. Revenue is generated from license fees paid by commercial establishments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Premium Sports Broadcasting Inc. sells commercial broadcast licenses to bars, restaurants, casinos, and event venues across Canada, granting them the legal right to publicly air live sports programming. The company acts as the exclusive Canadian sales agent for UFC Pay-Per-View, NFL Sunday Ticket, NHL Centre Ice, DAZN, and FuboTV commercial subscriptions, delivering content via cable/satellite providers and streaming devices.

Product overview

Premium Sports Broadcasting Inc. is a Canadian commercial sports broadcasting licensing provider that sells licenses to commercial establishments (bars, restaurants, casinos) to air live sports programming. The company offers a portfolio of sports broadcasting products including UFC PPV, NFL Sunday Ticket, NHL Centre Ice, Prime Monday Night Hockey, Boxing PPV, Super Sports Pack, and streaming partnerships with FuboTV and DAZN. Products are delivered via traditional cable/satellite providers or streaming platforms, with licensing priced based on establishment capacity.

Differentiator

Problem solved

Functional benefit

Products and services

• UFC PPV Pay-per-view events featuring the world's top MMA fighters, primarily Saturday nights at 7PM Pacific/10PM Eastern with 5 bouts and up to 4 hours of entertainment. Sold as commercial licenses for bars, restaurants, and venues across Canada.
• NFL Sunday Ticket Ultimate NFL football package for Canadian bars and restaurants running every Sunday during NFL Regular Season. Ensures maximum NFL coverage when paired with an existing cable/satellite package.
• NHL Centre Ice Provides the most out-of-market hockey available in Canada, with up to 30 games per week not available elsewhere. Requires cable subscription and pairs with Prime Monday Night Hockey for maximum game coverage.
• Prime Monday Night Hockey Exclusive Monday night matchups featuring Canadian NHL teams every Monday of the season, plus NHL Coast to Coast Thursday night whiparound show. Essential package for hockey bars in Canada.
• FuboTV Streaming product providing Canada's exclusive home of the English Premier League (Manchester United, Liverpool, Arsenal, Chelsea, Man City) and Serie A. Ideal for venues with supporter clubs and expat communities.
• DAZN Streaming product providing exclusive coverage of UEFA Champions League, UEFA Europa League, UEFA Conference League, FIFA Club World Cup, and Bundesliga for Canadian sports bars.
• Boxing PPV Rights to the biggest and best boxing pay-per-view events for commercial establishments in Canada, offering boxing content for fans of 'the sweet science'.
• Super Sports Pack Premier out-of-market package for North American sports leagues, only available via select cable providers. Bundles NFL Sunday Ticket, NHL Centre Ice, NBA League Pass, MLB Extra Innings, and select OHL games.

Quantifiable outcome

• 80% of customers who watch a sporting event in a bar return on other nights, and average bills are higher on event nights
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Twelve partnerships are on record, tiered minor, core and secondary.

• Paramount+minorChannel Partner/ Reseller/ Distributor · 9 June 2026In June 2026, Paramount+ and UFC announced a new 6-year partnership making Paramount+ the exclusive home for UFC Numbered Event main cards in Canada starting in 2027 for residential subscribers. Premium Sports notes that commercial licensing requirements remain unchanged for UFC events in commercial venues — UFC PPV events will continue to require commercial licenses from Premium Sports.
• UFCcoreChannel Partner/ Reseller/ DistributorPremium Sports is the exclusive Canadian sales agent for UFC Pay-Per-View commercial licenses. UFC is the world's premier MMA promotion, and Premium Sports sells the commercial rights for UFC PPV events to bars, restaurants, and venues across Canada.
• NFLcoreChannel Partner/ Reseller/ DistributorPremium Sports sells commercial licenses for NFL Sunday Ticket to Canadian commercial establishments. NFL Sunday Ticket provides the most possible NFL coverage on Sundays when paired with cable/satellite packages.
• NHLcoreChannel Partner/ Reseller/ DistributorPremium Sports sells NHL Centre Ice commercial licenses and the Prime Monday Night Hockey package to Canadian venues, providing the most hockey available in Canada with up to 30+ games per week not available elsewhere.
• DAZNcoreChannel Partner/ Reseller/ DistributorPremium Sports sells commercial DAZN subscriptions to Canadian establishments, providing access to UEFA Champions League, UEFA Europa League, UEFA Conference League, FIFA Club World Cup, Bundesliga, and more. DAZN is a key streaming product for soccer-focused venues.
• FuboTVcoreChannel Partner/ Reseller/ DistributorPremium Sports is the only approved commercial FuboTV partner in Canada. FuboTV is the exclusive Canadian home of the English Premier League and Serie A. Premium Sports provides commercial licenses and subscriptions for FuboTV to bars, restaurants, and other venues.
• Super Sports Pack (via Select Cable Providers)secondaryChannel Partner/ Reseller/ DistributorThe Super Sports Pack bundles NFL Sunday Ticket, NHL Centre Ice, NBA League Pass, MLB Extra Innings, and select OHL games into one package, available only through select cable providers facilitated by Premium Sports.
• Boxing (Various Promoters)secondaryChannel Partner/ Reseller/ DistributorPremium Sports acquires rights to the biggest and best boxing pay-per-view events for commercial establishments in Canada, offering the 'sweet science' to fight fans in licensed venues.
• RogerscoreTechnology or IntegrationRogers is a major Canadian cable and satellite provider through which Premium Sports delivers sports programming content to licensed commercial establishments. Supported in both Eastern and Western Canada operations.
• Bell (Bell TV, Bell FIBE)coreTechnology or IntegrationBell is a major Canadian cable/satellite provider (Bell TV, Bell FIBE) that delivers sports programming content to licensed commercial establishments as facilitated by Premium Sports.
• TELUSsecondaryTechnology or IntegrationTELUS is a Canadian telecom provider referenced as a delivery mechanism for sports content to commercial establishments licensed through Premium Sports.
• Cogeco OntariosecondaryTechnology or IntegrationCogeco Ontario is a regional cable provider referenced as a delivery mechanism for sports content to licensed commercial establishments in Ontario.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• DirecTV for Business: DirecTV's commercial division (formerly DirecTV for Business) sells commercial satellite TV subscriptions and sports packages to bars, restaurants, hotels, and other out-of-home venues. Competes directly in commercial sports distribution but as part of a much larger satellite TV incumbent offering general entertainment beyond sports.
• Rogers Business / Sportsnet: Rogers Sportsnet is a primary Canadian sports right-holder and cable delivery channel used by Premium Sports to fulfill licenses. Could potentially build a direct commercial sales channel for sports content if Rogers chose to bypass Premium Sports, making it both a delivery partner and a structural threat.
• DISH Network (DISH Business / Smart Pack): DISH's commercial/Business arm licenses sports and entertainment packages to commercial establishments in the US. Directly comparable commercial sports distribution capability delivered through satellite, with broader portfolio reaching well beyond Premium Sports' sports-only focus.
• Bell Media (TSN / RDS): Bell owns TSN/RDS and Bell FIBE, both cable/internet platforms through which Premium Sports delivers content to Canadian venues. Bell Media is a Canadian sports broadcaster and a delivery partner; if Bell shifted to direct commercial licensing, it could compete with Premium Sports for the same bars and restaurants.

Direct peers

• Joe Hand Promotions: The US-market equivalent of Premium Sports: Joe Hand Promotions licenses commercial sports content (UFC PPV, NFL, NHL, boxing, etc.) to bars, restaurants, hotels, and similar establishments across the United States. Closest direct competitor with an analogous business model, customer segment, and product portfolio, operating in a different geography.
• Hotel Networks Inc. A specialist commercial TV and sports distribution provider serving hotels, bars, and restaurants with licensed programming packages. Operates in a similar niche to Premium Sports — commercial rights licensing for sports content — but with a heavier focus on hospitality/hotels rather than bars and restaurants.

Others

• DAZN: DAZN is both a Premium Sports partner and a major global sports streaming platform holding rights to UEFA Champions League, Europa League, Bundesliga, and more. Could launch a direct commercial sales channel to venues, replicating Premium Sports' function and cutting out the Canadian intermediary layer.
• TKO Group Holdings (UFC parent): TKO owns UFC and has been actively restructuring UFC's media rights (e.g., the 2026 Paramount+ partnership for residential in Canada). As a rights-holder/principal rather than a commercial distributor, TKO represents both a critical business partner for Premium Sports and a structural risk: at any rights cycle it could elect to commercial-license directly.

Emerging players

• FuboTV Canada: FuboTV is a direct rights-holder partner for Premium Sports and also offers streaming services including a commercial tier. While not a head-to-head competitor, FuboTV represents a partner that could in theory offer commercial sales directly to bars and restaurants, potentially disintermediating Premium Sports in Canada.
• FloSports: FloSports is a sports-focused streaming platform holding rights to niche and second-tier sports (wrestling, cycling, combat sports). Comparable in being a sports rights/streaming intermediary, though consumer-focused rather than commercial-focused; an adjacent competitive threat if FloSports entered the commercial distribution space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/i/flow/login?redirect_after_login=%2FPremiumSportsCA
• Facebookfacebook.com/PremiumSportsCAN
• LinkedInlinkedin.com/company/premium-sports-broadcasting-inc
• Instagraminstagram.com/premiumsportsca
• TikToktiktok.com/@premiumsportsca

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premium Sports Broadcasting Inc.