What Lagom does

Lagom is a privately held, founder-operated hospitality business running a single three-property accommodation estate at 11 Novally Road, Ballycastle, Northern Ireland, on the Causeway Coastal Route. The estate comprises Lagom House (a five-bedroom guesthouse), The Hideout (eight guests across three bedrooms), and Riders Lodge (six guests across two bedrooms), collectively sleeping up to 31 guests in 10 rooms. The portfolio offers nine distinct accommodation products ranging from luxury couples' suites and family chalets to dorm-style pods for solo travelers, plus a 'Collective' option for full estate hire, elopement venue services, corporate retreat hosting, photoshoot venue rental, content creator collaborations, and gift cards.

Revenue is generated through direct-to-consumer bookings via a proprietary website booking engine (book.staylagom.com) powered by the Hostaway property management platform, supplemented by event hire, elopement services, photoshoot fees, gift card sales, and an affiliate bike rental partnership with Ride North Coast. Pricing is nightly or per-stay with seasonal discount codes (e.g., WINTER20) and tiered group packages; cancellation policies offer 40-90% refunds depending on timing. The company employs between 11 and 50 people, is led by founders Jordy and Matt, and operates without disclosed external investment. Originally trading as 'The Big House', the business rebranded to Lagom in 2022, officially opened to guests in 2023, and launched the Lagom Presents events program in mid-2024.

Name

Lagom

Legal name

Lagom

Website

https://staylagom.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Lagom operates a three-property accommodation estate in Ballycastle, Northern Ireland, on the Causeway Coastal Route, offering nine distinct room types for up to 31 guests plus elopement, retreat, and photoshoot services to travelers and small groups.

Ownership category

akta.pro rank

Product category

Vacation Rental Management

NAICS

Hotels (except Casino Hotels) and Motels (72111), Other Traveler Accommodation (72119), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort & Branded Residence Vacation Rental Management (BPAJAIAE)

akta.pro secondary industries

Villas & Luxury Estates (THAMAAAC), Remote/Alternative Accommodation Management (Cabins, Tiny Homes, Glamping) (BPAJAIAG)

Keywords

• Vacation rental management
• Holiday accommodation
• Coastal lodging
• Group retreats
• Elopement venue

Headquarters

HQ city

Coleraine

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Accommodation Bookings: Nightly and multi-night stays across multiple property types (suites, family rooms, pods, lodges). Revenue generated per booking with varying cancellation policies (40-90% refund depending on timing).
2. Group & Event Venue Rental: Private hire of entire estate (Lagom Collective) for retreats, corporate events, family gatherings up to 31 guests. Includes optional catering and private chef services.
3. Elopement Services: Intimate wedding and elopement venue hire with local knowledge support and full planning coordination services.
4. Photoshoot Venue Hire: Rental of stone-walled gardens and property backdrops for photography sessions including weddings and creative projects.
5. Bike Rental Partnership: Partnership with Ride North Coast for bicycle hire to guests, supporting sustainable travel exploration of the Causeway Coast.
6. Gift Cards: Digital gift cards available for purchase as gifts for North Coast getaways.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Lagom runs a three-property accommodation estate in Ballycastle, Northern Ireland, offering short-stay holiday lodging across nine distinct units — from solo pods and couples' suites to private family chalets and a 31-guest full-estate buyout. The company also provides event and venue services including elopement weddings, corporate retreats, group off-sites, photoshoot venue hire, and content-creator collaborations, supported by 24-hour self check-in and direct online booking via its own engine.

Product overview

Lagom is a hospitality company operating a multi-property accommodation estate in Ballycastle, Northern Ireland, along the Causeway Coastal Route. The offering consists of nine distinct accommodation products across three properties (Lagom House, Riders Lodge, and The Hideout): individual units including the Lagom Suite (2 guests), Lagom Grand, Lagom Family (5 guests), Lagom Garden Suite, and Lagom Pod (shared dorm for 6); larger group properties including Crew Base (17 guests, 5 bedrooms) and Hideout (8 guests, 3 bedrooms); the Riders Lodge (6 guests) designed for cyclists; and the Collective which books the entire estate (31 guests, 10 bedrooms). Beyond accommodation, Lagom offers supplementary services including elopement weddings, corporate events and retreats, photoshoot venue rentals, content creator collaborations, and bike rental partnerships. The portfolio positions Lagom as a design-led base for travelers exploring the North Coast of Ireland.

Differentiator

Problem solved

Functional benefit

Products and services

• Lagom Suite A coastal base accommodation unit in Ballycastle designed for 2 guests, featuring 1 bedroom with 1 bathroom, kitchen facilities, 24-hour check-in, and free WiFi.
• Lagom Grand A larger coastal base accommodation unit in Ballycastle with kitchen facilities, designed for couples or small groups seeking a North Coast stay.
• Lagom Family Family-sized coastal base accommodation in Ballycastle with 2 bedrooms, sleeping up to 5 guests, featuring kitchen facilities.
• Lagom Garden Suite A garden-level accommodation suite offering pet-friendly stays with free WiFi, kitchen, washing machine, and accessible check-in in Ballycastle.
• Lagom Pod Shared accommodation pods designed for social solo travelers seeking community and collaboration, accommodating 6 guests in a dorm-style setting with shared kitchen and bathroom facilities.
• Lagom Crew Base A group-oriented accommodation space in Ballycastle designed for team retreats, family gatherings, or friend reunions, sleeping 17 guests across 5 bedrooms with 5 bathrooms, hot tub access, and full kitchen facilities.
• Stay Lagom Hideout A contemporary stone retreat along the Causeway Coastal Route in Ballycastle, accommodating 8 guests in 3 bedrooms with 3 bathrooms, featuring pet-friendly stays, free WiFi, and proximity to beaches, forests, and hiking trails.
• Stay Lagom Riders Lodge A contemporary stone loft accommodation along the Causeway Coastal Route near Ballycastle, sleeping 6 guests in 2 bedrooms with 2 bathrooms, featuring pet-friendly stays, hot tub access, and designed for cyclists and adventure seekers exploring the North Coast.
• Lagom Collective The entire Lagom estate booking option combining Riders Lodge, The Hideout, and Lagom Crew Base, offering 10 bedrooms sleeping up to 31 guests with hot tub access for retreats, creative workshops, and large family gatherings.
• Elopement Services Irish elopement wedding services allowing couples to create personalized ceremonies using Lagom as a base, with options for local knowledge support or full planning and coordination from ceremony to reception.
• Events and Retreats Corporate events, group retreats, and workshop hosting services utilizing the Lagom estate spaces including the courtyard, gardens, and communal areas for team-building, celebrations, and creative gatherings.
• Photoshoot Venue Photo and video shoot venue rental at the stone-walled gardens dating back to the 1800s, offering rustic backdrops with natural light for weddings, family portraits, and creative projects year-round.
• Content Creator Collaborations Collaboration program offering creators, photographers, and storytellers complimentary stays in exchange for producing photo and video content, with access to Lagom estate properties and scenic coastal backdrops.
• Gift Cards Gift card products available for purchase, allowing recipients to experience Lagom accommodations and services on the North Coast.
• Bike Rental Town bike rental service for exploring the North Coast and Causeway Coastal Route, available through a third-party partnership with Ride North Coast (Rentle store).

Quantifiable outcome

• Sleeps up to 31 guests across 10 rooms
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Ride North CoastminorGTM or Marketing PartnerBicycle rental partnership providing eco-friendly exploration options for guests. Ride North Coast operates independently and offers bike hire for exploring the Causeway Coast. Lagom guests have access to these bikes as part of the sustainable travel experience.
• Local Food Vendors and Food TrucksminorStrategic or Co-development PartnerVarious local food vendors and food trucks operate in the Lagom courtyard during events and weekends, providing diverse dining options for guests. Creates community atmosphere and supports local businesses.
• Rathlin Ballycastle FerryminorGTM or Marketing PartnerRecommended local service for guests wanting to visit Rathlin Island. Lagom features the ferry service and island activities prominently in their travel guides, driving awareness for both businesses.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Airbnb: Global short-term rental marketplace that many of Lagom's potential guests compare against. Serves the same customer (design-led, experience-seeking travellers to the Causeway Coast), but as a broad marketplace rather than a curated single estate.
• Sykes Cottages: UK's largest independent holiday rental agency managing thousands of self-catering properties including Northern Ireland cottages. Directly comparable as a vacation rental management operator in the same geography and customer segment, though at vastly larger scale and across many owners.
• Hoseasons: Long-established UK holiday letting brand (part of Awaze) distributing coastal and countryside vacation rentals including in Northern Ireland. Comparable to Lagom in serving UK domestic holidaymakers in coastal destinations, with broader portfolio.

Direct peers

• The Landmark Trust: Heritage property vacation rental operator of unique, characterful UK buildings (castles, follies, historic houses) on short breaks. Comparable to Lagom's "unique character property" positioning and full-property rental model, though weighted toward heritage over contemporary design.
• Canopy & Stars: UK operator of unique, design-led and nature-immersed accommodation (cabins, treehouses, glamping, unique stays). Directly comparable to Lagom's pod and stone-loft offering, and shared emphasis on character, sustainability, and experience.
• Boutique Retreats: UK curated portfolio of high-end, design-led holiday homes and boutique stays targeting couples and small groups. Closely aligned with Lagom's design-led, premium positioning and flexible luxury rental model.

Others

• Hostaway: Vacation rental property management platform that Lagom uses to power direct bookings. Listed as an ecosystem/technology peer rather than a competitor; relevant for understanding operating leverage and scale of underlying SaaS.

Regional players

• Galgorm Resort: Northern Ireland luxury resort and spa destination, also competing for high-end Northern Ireland stays and weddings/elopements. Comparable to Lagom in targeting the same regional tourism market and the Irish elopement segment.
• Causeway Coast Holiday Parks: Local Causeway Coast accommodation operators (holiday parks, self-catering) competing for the same domestic family and group tourism demand. Directly comparable geography, overlapping customer, but different product format.

Emerging players

• Native Glory / Stayful: Curated luxury vacation rental platforms focusing on premium, design-led accommodation. Comparable to Lagom in target customer (premium experience travellers) and emphasis on curation versus scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/staylagom
• Xx.com/staylagom
• Facebookfacebook.com/staylagomballycastle
• LinkedInlinkedin.com/company/staylagom

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lagom