O & H Danish Bakery, Inc.

What O & H Danish Bakery, Inc. does

O & H Danish Bakery, Inc. is a Racine, Wisconsin-based, family-owned artisan bakery founded in 1949 and currently in its fourth generation of family ownership. The company produces and sells Danish Kringle (Wisconsin's official state pastry), Danish layer cakes, coffee cakes, pastries, brownies, cupcakes, Scandinavian breads, and a line of gluten-free and special-diet products, all scratch-made using traditional baking methods passed down across generations. The catalog spans over 20 everyday and seasonal Kringle flavors, curated gift packages, a subscription product (Kringle of the Month Club), and a separate wedding cake storefront.

The company operates a hybrid direct-to-consumer distribution model: five physical retail locations across the Racine metro area (Washington Avenue flagship, Douglas Avenue, Durand Avenue, Oak Creek, and a store inside the Petro Travel Plaza in Sturtevant), combined with a nationwide e-commerce site (ohdanishbakery.com) that ships temperature-controlled product via a FreshShip delivery program, and limited international shipping to Canada. A dedicated B2B Business Gifts program serves corporate customers with volume discounts and early ship options, and the bakery supports customer engagement through a content blog (Hygge Blog), email/SMS marketing, paid digital advertising, and active social media channels.

Revenue is generated through unit-priced product sales ($24.99-$27.99 for Kringle, $76.99-$85.99 for Danish layer cakes, $25.49-$52.99 for Scandinavian breads), recurring subscription revenue from the Kringle of the Month Club, gift card sales ($50-$200 denominations), corporate gift and bulk case orders (12-36 units), and a branded merchandise line (Ohlaf's Coffee & Gifts). Technology infrastructure is a standard e-commerce stack with no AI/ML capabilities disclosed; third-party integrations include Gravity Payments and PayPal for payments, Marketo and Klaviyo for marketing automation, PowerReviews for reviews, and Freshdesk for support. The company is privately held, bootstrapped, and operates without external investment or a parent entity.

Name

O & H Danish Bakery, Inc.

Legal name

O&H Danish Bakery, Inc.

Website

https://ohdanishbakery.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

101–250 employees

Short description

O & H Danish Bakery is a Racine, Wisconsin-based, fourth-generation family-owned artisan bakery specializing in scratch-made Danish Kringle, cakes, and Scandinavian pastries, selling through five local retail stores, nationwide e-commerce shipping, subscriptions, and a B2B corporate gifting program.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Retail Bakeries (311811), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Premium/Artisanal Bakery Wholesale (AFAIAFAG)

Keywords

• Danish kringle bakery
• Scandinavian baked goods
• Artisan pastries
• Specialty cakes
• Corporate gift bakery

Headquarters

HQ city

Racine

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Bakery Products: Direct sales of Danish Kringle in various flavors (everyday favorites and seasonal flavors), Danish coffee cakes, Danish layer cakes, pastries, brownies, cupcakes, and Scandinavian breads sold through e-commerce website and five retail store locations in the Racine, Wisconsin area.
2. E-commerce Shipping Sales: Nationwide shipping of bakery products with associated shipping fees (2-3 day shipping $9.99, 1-day shipping $35.00, Alaska/Hawaii $29.99-$44.99, international $29.99-$44.99). Perishable items shipped with dry ice packaging.
3. Kringle of the Month Club Subscription: Monthly subscription service delivering Kringle pastries to customers for 3, 6, 9, or 12 months. Customers can choose their own flavors or receive a curated selection monthly.
4. Business/Corporate Gifts: B2B corporate gift program offering volume discounts, early ship discounts, and fundraising options for business customers seeking bulk pastry orders.
5. Gift Cards: Digital and physical gift cards sold in denominations of $50, $75, $100, $150, and $200, enabling customers to purchase products or gift to others.
6. Specialty Items and Merchandise: Sale of specialty items including Ohlaf's Coffee (Gokstad Premium Whole Bean Coffee), Danish Santa ornaments, Ohlaf the Kringle Baker books, Aebleskiver pans and mixes, lingonberries, and adventure coffee mugs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels14 records

Core offering

O&H Danish Bakery produces and sells scratch-made Danish Kringle (Wisconsin's official state pastry) in over 20 everyday and seasonal flavors, along with Danish layer cakes, coffee cakes, pastries, Scandinavian breads, and gluten-free baked goods. Products are distributed through five physical retail store locations in the Racine, Wisconsin area, a nationwide e-commerce website with FreshShip delivery, and a dedicated Business Gifts program for corporate customers.

Product overview

O&H Danish Bakery operates a multi-product artisan bakery specializing in Danish pastries and baked goods, with Kringle as its flagship product. The core offering centers on Kringles available in over 20 everyday and seasonal flavors, supplemented by Birthday Cakes, Hand Made Danish Layer Cakes, Danish Coffee Cakes, Pastries, Scandinavian Breads, and Gluten-Free/Special Diet products. The business also offers subscription services (Kringle of the Month Club), bulk ordering (Kringle by the Case), curated Gift Packages, Gift Cards, and branded merchandise under 'Ohlaf's Coffee & Gifts.' All products are scratch-made using traditional Danish methods, with emphasis on Wisconsin ingredients and Racine-based production.

Differentiator

Problem solved

Functional benefit

Brands

• Ohlaf's Coffee & Gifts: A branded line of Danish-themed merchandise including coffee, gift items, and Danish cultural products sold at O&H Danish Bakery.

Products and services

• Kringle (Everyday Favorites) Signature scratch-made Danish Kringle in everyday flavors (Almond, Apple, Birthday, Wild Blueberry, Cherry, Cherry Cheese, Cinnamon Roll, Cream Cheesecake, Pecan, Raspberry, Turtle, Wisconsin). Priced at $24.99 each. Sold through retail stores, e-commerce, and nationwide shipping.
• Kringle (Seasonal Flavors) Limited-time and seasonal Danish Kringle flavors including Dulce De Leche, Key Lime Pie, Whisky, White Chocolate Raspberry Cheesecake, and Cherry Almond Macaron. Prices range from $24.99 to $27.99.
• Kringle of the Month Club Monthly subscription service delivering Danish Kringle to customers for 3, 6, 9, or 12 months. Subscribers can choose their own flavors or receive a bakery-curated selection each month.
• Kringle by the Case Bulk Danish Kringle ordering program for events, gatherings, and corporate customers, available in case quantities of 12 to 36 units with options for bulk pack or individually boxed Kringles.
• Kringle Gift Packages Curated Kringle gift sets for gifting occasions, including The Grand Trio, The Three Kringleteers, Apple and Almond Pair, and Pecan and Raspberry Pair.
• Explorer's Series Kringle Specialty Kringle series featuring adventurous flavor combinations, with an optional Explorer's Kringle Club membership for ongoing series access.
• Birthday Cakes Custom-decorated birthday cakes in chocolate and other varieties, with options for personalized cake top messages and special occasion pricing per order.
• Hand Made Danish Layer Cakes Artisan Danish layer cakes including Fudge Layer Cake, Raspberry Lemonade Mousse Cake, Custom Decorated Celebration Chocolate Cake, Birthday Layer Cake, and Gluten-Free Trinity Layer Cake. Prices range from $76.99 to $85.99.
• Danish Coffee Cakes Assorted Danish coffee cakes and pastries including Almond Custard Seven Sisters, Apple Cinnamon, Boozy Bourbon, Cherry Galette Hand Pies, Cinnamon Swirl Braided, Danish Cherry Bread Pudding, Danish Dream Cake, Danish Pecan Sticky Buns, Dark Chocolate Croissant Pie, Lemon Crown, and Pecan Custard.
• Pastries, Brownies & Cupcakes Assorted pastries and desserts including Chocolate Mousse Cream Puffs, Cranberry Brie Pastry Tarts, Cranberry Cherry Cheesecake Sweet Rolls, Sinful Chocolate Eclairs, and Valhalla Brownies. Prices range from $34.99 to $56.99.
• Scandinavian Breads Traditional Danish breads including Rugbrod Danish Grain Breads ($25.49), Danish Pumpernickel Bread ($25.49), Danish Open Face Sandwich Breads ($25.49), and Wisconsin Cheddar Chive Biscuit Breads ($52.99).
• Gluten Free and Special Diet Products Gluten-free and dietary-specific items produced in a dedicated gluten-free facility, including Blueberry Pancake Jumbo Muffins ($49.99), Gluten-Free Cranberry Almond/Apricot Coffee Cakes ($34.99), Gluten-Free Triple Chocolate Brownies ($39.49), Gluten-Free Triple Chocolate Cookies ($29.99), No Added Salt and Sugar Sweet Rolls ($28.99), and No Added Sugar Kringle varieties.
• Gift Packages Curated gift collections including Fancy Pecan Collection, Orchard Apple Package, Pair of Pairs, Royal Scandinavian Collection, Scandinavian Breakfast Buffet, and The Royal Pair.
• Gift Cards Digital and physical gift cards available in denominations of $50, $75, $100, $150, and $200, redeemable for O&H Danish Bakery products.
• Ohlaf's Coffee & Gifts Branded merchandise and specialty items including Gokstad Premium Whole Bean Coffee, Adventure Coffee Mug - Viking Blue ($22.99), Ohlaf the Kringle Baker book ($9.99), Ohlaf The Christmas Gift book ($9.99), Lingonberries ($23.99), Aebleskiver Mix ($24.99), Aebleskiver Pan ($79.95), Aebleskiver Breakfast Package ($32.99), and Danish Santa Ornament ($19.99).
• Business Gifts Program Dedicated B2B corporate gifting program offering volume discounts, early ship discounts, and fundraising options for business customers seeking bulk pastry orders for employee appreciation, client gifts, corporate events, and fundraising.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mrs. Fields: National cookie and baked goods brand with retail locations, e-commerce, and corporate gifting. Broader incumbent offering overlapping premium baked goods gifting capability but with much larger footprint and brand awareness.
• 1-800-Flowers / Harry & David: National gift company with significant baked goods portfolio through Harry & David. Competes for the same corporate gifting and consumer gifting occasions, leveraging much larger scale and broader gift category assortment.

Others

• Edible Arrangements: National gift company operating in adjacent gifting occasions (fruit arrangements, dipped fruit, baked goods). Competes for corporate gifting and consumer gifting occasions, with comparable franchise and e-commerce infrastructure but non-overlapping core product.

Direct peers

• Wolferman's: Online and mail-order bakery specializing in premium gift assortments of baked goods including pastries and breakfast items. Comparable model focused on nationwide e-commerce gifting of specialty baked goods at premium price points.
• King Arthur Baking Company: Mail-order and online baking brand with strong heritage and product depth spanning baking ingredients, mixes, and finished baked goods. Comparable premium positioning with national e-commerce distribution and content-driven customer engagement.
• Goldbelly: Online marketplace specializing in nationwide shipping of artisan foods, including Danish Kringle from multiple bakeries. Direct competitor in the e-commerce artisan-bakery shipping category, leveraging scale and discovery to reach national audiences.
• Lehmann's Bakery: Long-standing Racine, Wisconsin bakery producing Danish Kringle and other traditional baked goods. Direct local competitor serving the same southeast Wisconsin market with comparable heritage positioning and product assortment.
• Cheryl's Cookies: National mail-order bakery and gift company specializing in cookies, brownies, and dessert assortments sold through e-commerce and corporate gifting channels. Directly comparable business model combining baked goods, gift packaging, and B2B gifting programs.
• Racine Danish Kringle: Direct competitor in Racine, Wisconsin producing Danish Kringle and related pastries. Operates in the same local market with overlapping product categories and comparable gift/shipping model, making it the closest comparable peer.

Emerging players

• Levain Bakery: Artisan bakery known for premium cookies and baked goods, with growing national e-commerce shipping and limited retail locations. Comparable premium positioning, scratch-made methodology, and gifting-oriented product line, though focused on cookies rather than Danish pastries.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC2JEMwR4zo5EEe3licd3DOQ
• Facebookfacebook.com/ohdanishbakery
• Instagraminstagram.com/ohdanishbakery
• Pinterestpinterest.com/OHDanishBakery

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about O & H Danish Bakery, Inc.