Verhage Horeca Groep B.v.

What Verhage Horeca Groep B.v. does

Verhage Horeca Groep B.v. is a privately held Dutch quick-service restaurant franchise headquartered in Zwijndrecht, the Netherlands. The company operates a network of physical Verhage steakhouse locations across the Netherlands, serving burgers, fries, snack buckets, steaks, drinks, and desserts primarily to Dutch consumers seeking convenient casual dining. Ordering is available in-store, as scheduled online pickup, and via home delivery at a growing subset of locations.

The core product is the 'Premium Verhage Burgers' line, complemented by loaded fries and snack buckets and supported by seasonal campaigns such as the Summer Musthaves and FIFA World Cup promotions. Beyond food, the company sells a franchise business opportunity that packages the Verhage brand, operating model, and onboarding tools for entrepreneur franchisees, with most current franchise owners having risen from internal employee ranks. The brand also operates a multi-platform social media identity ('Verhage Virals') with a #Snackback user-generated content campaign tied to €100 gift card incentives.

The business model combines two revenue streams: (1) restaurant food and beverage sales generated through dine-in, takeaway, pickup, and delivery at Verhage-branded locations, and (2) franchise fees and royalties from independent operators running Verhage-branded restaurants. There is no disclosed proprietary technology platform; the ordering and delivery experience runs through the company's own website. Geographic scope is limited to a single country (Netherlands), and there is no evidence of external institutional ownership, public listing, M&A activity, or significant debt or equity funding rounds in the source data.

Name

Verhage Horeca Groep B.v.

Legal name

Verhage Horeca Groep B.v.

Website

https://mijnverhage.nl

Company type

Private

Operating status

Operating

Short description

Verhage Horeca Groep B.v. is a privately held Dutch quick-service restaurant franchise headquartered in Zwijndrecht, operating a network of Verhage steakhouse locations across the Netherlands. It serves burgers, fries, snacks, and steaks to Dutch consumers via dine-in, scheduled online pickup, and home delivery, with revenue from restaurant sales and franchise fees.

Ownership category

akta.pro rank

Headquarters

HQ city

Zwijndrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Food Sales: Revenue from direct food and beverage sales at Verhage restaurant locations, including dine-in, takeaway, and delivery orders. Customers order online or in-store, paying for menu items including burgers, fries, and snack buckets.
2. Franchise Fees and Royalties: Verhage operates a franchise model where entrepreneurs pay to open and operate Verhage locations under the brand. Franchisees receive brand support, tools, and operational guidance in exchange for fees, likely including initial franchise fees and ongoing royalties.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Verhage Horeca Groep B.v. operates a Dutch quick-service restaurant franchise chain serving burgers, loaded fries, snack buckets, drinks, and desserts through dine-in, takeaway, scheduled pickup, and home delivery channels. The company also franchises its restaurant brand and operating model to independent entrepreneurs, providing tools and operational support in exchange for franchise fees and royalties. Active consumer marketing and franchise recruitment are conducted online and across major social media platforms.

Product overview

Verhage is a Dutch steakhouse restaurant chain specializing in premium burgers and casual dining. The company operates a unified product portfolio centered around its restaurant brand, offering dine-in and takeout services through its store locations across the Netherlands. Core offerings include the Premium Verhage Burgers product line, online ordering and delivery services, and a franchise program for entrepreneurs. The company also maintains an active social media presence through its Verhage Virals brand across multiple platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Verhage Burgers Verhage's signature burger product line of premium beef burgers sold at dine-in, takeaway, pickup, and delivery across Verhage restaurant locations in the Netherlands.
• Online Bestellen (Online Ordering) Website service enabling Dutch consumers to order food online for scheduled pickup at their chosen Verhage location or for home delivery at select locations, reducing wait times and providing flexible meal timing.
• Verhage Franchise Franchise business opportunity in which Verhage licenses its brand, operating model, and tools to independent entrepreneurs who open and operate Verhage restaurant locations in the Netherlands in exchange for franchise fees and royalties.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• McDonald's Nederland: Operates the largest quick-service burger chain in the Netherlands with hundreds of locations. Directly competes with Verhage on burgers, fries, and family dining occasions across the same Dutch trade area.
• Febo: Iconic Dutch QSR chain known for its wall-mounted automat and traditional snacks/burgers. Closely comparable as a Netherlands-only quick-service brand with multi-location dine-in and takeaway operations.
• De Beren: Dutch casual dining/steakhouse chain operating multiple locations across the Netherlands. Closely comparable to Verhage on steakhouse positioning, family/casual dining occasions, and multi-unit Dutch operations.
• Subway Nederland: International QSR sandwich franchise with a substantial Dutch footprint using a franchise-led growth model. Comparable to Verhage in franchise-driven multi-location QSR operations targeting everyday meal occasions.
• KFC Nederland: Major QSR chain in the Netherlands offering fried chicken meals, sides, and family-oriented dining. Competes for the same casual meal occasions and Dutch quick-service wallet share as Verhage.
• New York Pizza: Dutch-origin pizza QSR with franchise and corporate locations and delivery/takeaway focus. Comparable to Verhage as a Netherlands-rooted QSR brand competing for delivery and casual dining occasions.
• Smullers: Dutch QSR brand historically operating in train stations, offering burgers and quick meals. Comparable to Verhage as a regional Dutch quick-service concept with dine-in and takeaway channels.
• Domino's Pizza Nederland: Largest pizza QSR in the Netherlands, heavily franchise-operated with a strong home-delivery proposition. Comparable to Verhage on franchise-led expansion, online ordering, and delivery-led growth in the Dutch QSR market.
• Burger King Nederland: Global QSR competitor focused on flame-grilled burgers with a significant Dutch footprint. Overlaps with Verhage on menu (burgers, fries, combos) and target customer (value-seeking Dutch consumers).

Broad incumbents

• La Place: Dutch casual dining operator with broad menus across restaurants and food retail formats. Comparable to Verhage on Dutch casual dining occasions, though La Place spans a broader portfolio beyond quick-service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@voorjouvanverhage
• Facebookfacebook.com/voorjouvanverhage
• LinkedInlinkedin.com/company/verhage
• Instagraminstagram.com/voorjouvanverhage
• TikToktiktok.com/@verhage

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verhage Horeca Groep B.v.