Sinopsys Distribución Integral
Sinopsys Distribución Integral is a privately held Spanish authorized distributor of professional broadcast and audiovisual equipment, reselling products from 50+ global brands via its sdi-video.com e-commerce platform and direct enterprise sales, complemented by system integration, technical consulting, and financing services for broadcast, cinema, and corporate AV customers.
- Company typePrivate
- Founded2009
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Sinopsys Distribución Integral does
Sinopsys Distribución Integral SAU (SDI), founded in 2009 and headquartered in Tres Cantos (Madrid), Spain, is a privately held professional audiovisual and broadcast equipment distributor. The company operates as an authorized distributor for more than 50 global brands including Blackmagic Design, AJA, Canon, Panasonic, TVU Networks, NewTek, vMix, FOR-A, Kiloview, and Magewell, supplying cameras (URSA Broadcast, Pocket Cinema Camera lines), switcher control panels (ATEM series), audio processors and converters (3G-AM, ADA4, 12G-AM families), distribution amplifiers, capture cards (DeckLink, KONA), recorders (HyperDeck, Ki Pro), storage systems (Blackmagic Cloud Store), and streaming devices. SDI also offers proprietary bundled solutions such as vMix PRO software combined with ADEIKO-certified workstations, and co-branded integrations like Virzt x Adeiko and Virzt x NewTek.
SDI's business model rests on three revenue streams: (1) wholesale and direct e-commerce resale of branded equipment through sdi-video.com, which lists nearly 500 product SKUs at unit prices typically between €500 and €3,900 with VAT-inclusive pricing, NACEX-couriered domestic shipping, and an AI-powered customer service chatbot; (2) bespoke professional services covering technical consulting, system design, installation, and ongoing maintenance for broadcast and virtual production facilities; and (3) financing arrangements with partner financial institutions enabling customers to spread equipment acquisition costs. Customer segments span broadcast television networks, cinema and film production studios, and corporate and institutional AV buyers (events, house of worship, education).
SDI's execution capabilities are anchored by enterprise-grade project references, most notably a €3M+ virtual production center built for E.tv in Johannesburg, South Africa, which the company describes as the most complete virtual production facility in Africa. The company is privately held with no disclosed external funding, no parent company, no subsidiaries, and headcount reported at 1-10 employees, indicating a lean operating structure relative to its multi-million-euro enterprise project portfolio.
Sinopsys Distribución Integral firmographics
Firmographics- Name
- Sinopsys Distribución Integral
- Legal name
- SINOPSYS DISTRIBUCIÓN INTEGRAL SAU
- Website
- https://sdi-video.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sinopsys Distribución Integral is a privately held Spanish authorized distributor of professional broadcast and audiovisual equipment, reselling products from 50+ global brands via its sdi-video.com e-commerce platform and direct enterprise sales, complemented by system integration, technical consulting, and financing services for broadcast, cinema, and corporate AV customers.
- Ownership category
- akta.pro rank
Sinopsys Distribución Integral industry classification
Industry- Product category
- Professional Audiovisual Equipment Distribution
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Services-Allied To Motion Picture Distribution (7829), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Versioning & Mastering (IMF, Mezzanine, Textless, Deliverables) (MPAHAFAF)
Keywords
Where Sinopsys Distribución Integral is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Sinopsys Distribución Integral business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Equipment Distribution and Resale: SDI generates revenue primarily through the resale of professional broadcast, cinema, and audiovisual equipment sourced from authorized manufacturers, operating both wholesale and through its own e-commerce platform (sdi-video.com) with nearly 500 product references.
- Professional Services and System Integration: Revenue from technical consulting, custom system design, installation, and ongoing maintenance services for audiovisual installations, including virtual production studios and broadcast facilities.
- Financing Solutions: SDI facilitates technology investment by arranging financing agreements with partner financial institutions, providing customers with payment options for audiovisual equipment purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Online Catalog — Equipment and Accessories |
| Other | Multi-year contract | Professional Services — Consulting, Integration, and Maintenance |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Sinopsys Distribución Integral product offering
Product offeringCore offering
Sinopsys Distribución Integral (SDI) is an authorized distributor of professional broadcast, cinema, and audiovisual equipment for over 50 leading global brands (Blackmagic Design, AJA, Canon, Panasonic, TVU Networks, NewTek, vMix, and others). The company sells professional cameras, switchers, audio processors, signal converters, fiber optic transmission equipment, video servers, and capture cards through its own e-commerce platform (sdi-video.com), and provides technical consulting, custom system design, integration, installation, and financing solutions for broadcast and production facilities.
Product overview
Sinopsys Distribución Integral (SDI) operates as a professional audiovisual and broadcast equipment distributor offering a comprehensive portfolio of professional video capture, processing, and transmission equipment. Their product ecosystem centers on professional broadcast cameras (Blackmagic URSA Broadcast G2, Blackmagic Pocket Cinema Camera series), cinema cameras, video switcher control panels (ATEM Advanced Panel series), audio processors and converters (AJA 3G-AM, AJA ADA4, AJA 3G-AMA, AJA 12G-AMA families), video distribution amplifiers (AJA 3GDA), storage systems (Blackmagic Cloud Store series), professional capture cards (Blackmagic DeckLink, AJA KONA, AJA Corvid series), video recorders (Blackmagic HyperDeck, AJA Ki Pro series), and streaming solutions (ATEM Streaming Bridge, AJA HELO Plus). SDI also offers technical advisory services, system integration, technical support, and financing options for professional audiovisual infrastructure projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Professional Broadcast and Audiovisual Equipment Distribution
Companies that use Sinopsys Distribución Integral
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Sinopsys Distribución Integral technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature1 record
Sinopsys Distribución Integral partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core, minor and supporting.
- Blackmagic DesigncoreSDI is an authorized distributor of Blackmagic Design products, including cameras (Pocket Cinema Cameras, URSA Broadcast), video switchers (ATEM series), video assist monitors, HyperDeck recorders, UltraStudio capture devices, DeckLink cards, and cloud storage solutions. As a primary brand partner, Blackmagic products are prominently featured across SDI's product catalog and marketing.
- AJA Video SystemscoreAuthorized distributor for AJA's full range of broadcast products including mini-converters (3G-AM, ADA4, 12G-AM-T, 12G-AM-R), FiDO fiber optic transceivers, KONA capture cards, Io interfaces, Ki Pro recorders, Corvid cards, and software tools (AJA Control Room, Mini-Config, Mini-Matrix).
- TVU NetworkscoreAuthorized distributor for TVU Networks mobile transmission units (backpack transmitters for 4G/5G live broadcasting), including the TVU TM1100 and rental services for TVU transmitter units by the day.
- CanoncoreAuthorized distributor for Canon professional video cameras and broadcast lenses, representing Canon's cinema and broadcast equipment lineup within SDI's portfolio.
- PanasoniccoreAuthorized distributor for Panasonic professional and broadcast video equipment, including professional cameras and production systems.
- NewTekcoreAuthorized distributor for NewTek broadcast and video production solutions, including the Virzt x NewTek co-branded integration products.
- vMixcoreAuthorized distributor for vMix live production software. SDI additionally offers vMix PRO bundled with ADEIKO-certified hardware workstations as a complete turnkey live production solution.
- ADEIKOcoreADEIKO provides certified workstation hardware optimized for vMix live production software. SDI bundles ADEIKO-certified workstations with vMix PRO software to offer a validated, ready-to-deploy live production system.
- MagewellminorAuthorized distributor for Magewell video capture and streaming hardware, including PCIe capture cards and USB-based capture devices.
- NACEXminorNACEX is SDI's contracted logistics partner for all shipments of audiovisual equipment to customers, handling domestic (Spain) delivery of products purchased through sdi-video.com.
- Financial Institutions (Financing Partners)supportingSDI has financing arrangements with multiple financial institutions to enable customers to acquire professional audiovisual equipment through payment plans, facilitating technology investment for businesses and professionals.
- Brainstorm ElectronicsminorAuthorized distributor for Brainstorm Electronics broadcast control and monitoring equipment.
- OseeminorAuthorized distributor for Osee professional broadcast monitors and video production equipment.
- KiloviewminorAuthorized distributor for Kiloview video encoding, transcoding, and streaming solutions for broadcast and professional AV applications.
- OzenminorAuthorized distributor for Ozen professional broadcast equipment.
- D-LinkminorAuthorized distributor for D-Link networking equipment used in professional AV and broadcast infrastructure.
- FOR-AminorAuthorized distributor for FOR-A broadcast and video production equipment including video switchers, signal processors, and broadcast servers.
- SkaarhojminorAuthorized distributor for Skaarhoj professional broadcast control panels and remote PTZ controllers.
- WalogyminorAuthorized distributor for Walogy professional connectivity and AV equipment solutions.
- Working EasyminorAuthorized distributor for Working Easy ergonomic broadcast furniture and workstation solutions.
- Pro-XminorAuthorized distributor for Pro-X professional broadcast accessories and signal processing equipment.
- PatonaminorAuthorized distributor for Patona professional camera batteries and power solutions.
- FortingeminorAuthorized distributor for Fortinge professional broadcast monitoring and audio equipment.
- Axel (AxelTech)minorAuthorized distributor for AxelTech broadcast equipment and signal processing solutions.
- Spin DigitalminorAuthorized distributor for Spin Digital professional broadcast encoding and video processing solutions.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Sinopsys Distribución Integral competitors and assessment
Company assessmentBroad incumbents
- Vizrt Group: Leading provider of broadcast graphics, live production, and media asset management software/hardware for news, sports, and entertainment broadcasters. Comparable as a broad incumbent in the broadcast technology stack that SDI's customers deploy.
- Grass Valley: Established global manufacturer and solutions provider of broadcast infrastructure including cameras, switchers, routers, and playout systems. Competes with and supplies into SDI's market; comparable as a broad incumbent serving the same end customers.
- B&H Photo Video: Large US-based retailer of professional and consumer audiovisual equipment including broadcast cameras, switchers, and production gear. Overlaps with SDI's e-commerce and professional AV resale activities at a much larger scale.
- Vitec Group: Global broadcast and photographic equipment conglomerate owning premium brands such as Vinten, Sachtler, Manfrotto, and Litepanels. Operates broadly across the professional AV/broadcast ecosystem, overlapping with SDI's brand portfolio as both supplier and competitor at the channel level.
Direct peers
- Qvest Media: International broadcast and media technology systems integrator headquartered in Germany, delivering end-to-end system design, integration, and managed services for broadcasters and media companies. Comparable to SDI's integration business at a larger scale.
- AVS Group: UK-based broadcast and AV systems integrator offering design, supply, installation, and support services for broadcast, production, and corporate AV environments. Highly comparable in business model and customer profile to SDI.
- Holdan Ltd: UK-based distributor of professional broadcast, video, and audiovisual equipment, also an authorized partner for Blackmagic Design, AJA, and similar premium brands. Highly comparable to SDI as a multi-brand broadcast equipment distributor serving production professionals.
- Markertek: US-based specialist distributor of broadcast, audio, and production equipment, supplying studios, broadcasters, and AV integrators. Comparable to SDI's specialist distribution model serving professional production customers.
- Daylight Broadcast: UK distributor specializing in broadcast and professional video equipment, supplying cameras, switchers, and infrastructure to broadcasters and production companies. Directly comparable to SDI's product portfolio and channel model.
- Aret Broadcast: Italian broadcast systems integrator providing engineering, design, and integration services for television production and broadcast facilities across Europe. Directly comparable to SDI's integration and project delivery capabilities.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Sinopsys Distribución Integral social profiles
Digital presenceSinopsys Distribución Integral financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sinopsys Distribución Integral leadership team
Management profileNumber of profiles
Profiles1 record
Sinopsys Distribución Integral funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sinopsys Distribución Integral M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sinopsys Distribución Integral
What does Sinopsys Distribución Integral do?
Sinopsys Distribución Integral (SDI) is an authorized distributor of professional broadcast, cinema, and audiovisual equipment for over 50 leading global brands (Blackmagic Design, AJA, Canon, Panasonic, TVU Networks, NewTek, vMix, and others). The company sells professional cameras, switchers, audio processors, signal converters, fiber optic transmission equipment, video servers, and capture cards through its own e-commerce platform (sdi-video.com), and provides technical consulting, custom system design, integration, installation, and financing solutions for broadcast and production facilities.
Is Sinopsys Distribución Integral a public or private company?
Sinopsys Distribución Integral is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sinopsys Distribución Integral founded?
Sinopsys Distribución Integral was founded in 2009. It employs 1 to 10 people.
Where is Sinopsys Distribución Integral based?
Sinopsys Distribución Integral is headquartered in Madrid, Spain, in the Europe region.
How does Sinopsys Distribución Integral make money?
Three revenue lines are on record. Equipment Distribution and Resale is the primary driver. The others are professional Services and System Integration and financing Solutions.
Who are Sinopsys Distribución Integral's main competitors?
Broad incumbents on record are Vizrt Group, Grass Valley, B&H Photo Video and Vitec Group. Direct peers are Qvest Media, AVS Group, Holdan Ltd, Markertek, Daylight Broadcast and Aret Broadcast.
Does Sinopsys Distribución Integral have an API?
No public API is recorded for Sinopsys Distribución Integral.
What industry is Sinopsys Distribución Integral in?
Sinopsys Distribución Integral's product category is Professional Audiovisual Equipment Distribution. Its primary akta.pro industry code is MPAHAFAF, Versioning & Mastering (IMF, Mezzanine, Textless, Deliverables). Its NAICS code is 541512 and its SIC code is 7829.