Inday
Inday is a New York City-based fast-casual Indian American restaurant chain operating eight Manhattan locations, serving bowls, plates, and catering. Founded in 2015, the company runs a loyalty rewards program and acquired Beatnic in 2024.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Inday does
Inday, legally operated by Good Karma Hospitality Inc., is a New York City-based fast-casual Indian American restaurant chain founded in 2015. The company operates eight physical locations across Manhattan neighborhoods including Nomad, Midtown East, Financial District, Rockefeller Center, Flatiron, Lex, and SOHO, serving bowls, plates, and snacks built around signature dishes such as Chicken Tikka, Golden Curry, Karma Bowl, and Charred Chili Chicken. Inday serves urban health-conscious consumers seeking quick Indian-inspired meals and operates a corporate catering service for Manhattan offices and events.
The company's technology infrastructure is built entirely on third-party platforms rather than proprietary systems: BentoBox powers the website and online ordering, Hang runs the Inday Rewards loyalty program with tiered point-earning mechanics and gamified rewards (including a 'Mystery Tiffin' feature), Toast Tab handles catering orders, and Twilio delivers SMS transactional and marketing messages. There is no disclosed proprietary technology, API, or AI capability. Inday uses a web-based order portal at order.indayallday.com in lieu of a separately distributed consumer app.
Inday's revenue is generated through three streams: dine-in and takeout/delivery food and beverage sales at its eight locations, corporate and event catering (minimum $150 order, 10% administrative fee, 24-hour advance notice, Manhattan-wide delivery), and loyalty-driven repeat purchases via the Inday Rewards program. In 2024, the company acquired Beatnic (expanding the multi-brand portfolio), launched a first-ever pastry program in May 2024, and opened a flagship at Rockefeller Center. No venture capital, private equity, or institutional investment is disclosed in the data; growth to eight locations from a single 2015 shop appears to have been financed internally or through operating revenues.
Inday firmographics
Firmographics- Name
- Inday
- Legal name
- Good Karma Hospitality Inc
- Website
- https://indayallday.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- Inday is a New York City-based fast-casual Indian American restaurant chain operating eight Manhattan locations, serving bowls, plates, and catering. Founded in 2015, the company runs a loyalty rewards program and acquired Beatnic in 2024.
- Ownership category
- akta.pro rank
Inday industry classification
Industry- Product category
- Fast-Casual Indian American Restaurant
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF)
Keywords
Where Inday is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Inday business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Food and Beverage Sales: Inday generates primary revenue through the sale of made-to-order bowls and plates featuring Indian-inspired dishes. Customers order at physical locations or online for pickup/delivery. Menu items include signature offerings like Chicken Tikka, Golden Curry, Charred Chili Chicken, Karma Bowl, Chicken Over Rice, and Steak Over Rice.
- Catering Services: Inday offers corporate and event catering services, providing individual bowls and family-style trays for office meetings, parties, and events. Catering orders require minimum $150 food + drink subtotal with 24-hour advance notice and include eco-friendly plates and delivery setup.
- Loyalty/Rewards Program: Inday Rewards is a loyalty program powered by Hang that allows customers to earn points on qualifying purchases (generally orders of $12 or more). Points can be redeemed for rewards. The program drives customer retention and frequency of visits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Rewards qualifying purchases |
| Unit Pricing | Pay-as-you-go | Catering minimum order |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Inday product offering
Product offeringCore offering
Inday operates a fast-casual Indian American restaurant brand serving made-to-order bowls, plates, curries, and snacks across eight New York City locations. Its menu features signature dishes such as Chicken Tikka, Golden Curry, Charred Chili Chicken, Karma Bowl, Chicken Over Rice, and Steak Over Rice, with dine-in, pickup, delivery, and event catering available. The brand is supported by an Inday Rewards loyalty program powered by Hang that enables points-based repeat purchases and Mystery Tiffin gamified redemptions.
Product overview
Inday is a New York City-based fast-casual Indian American restaurant chain offering fresh, health-conscious bowls and plates. The core product is the restaurant dining experience with signature menu items like Chicken Tikka, Golden Curry, Charred Chili Chicken, Karma Bowl, Chicken Over Rice, and Steak Over Rice. The company operates as a platform-plus-modules model, with the core restaurant brand supported by two additional offerings: Inday Catering (which provides off-site catering for events with individual bowls and family-style trays) and Inday Rewards (a loyalty program powered by Hang that enables customers to earn points, unlock tier status, and redeem rewards including Mystery Tiffin experiences). Founded in 2015, Inday has grown from a single location to eight locations across NYC.
Differentiator
Problem solved
Functional benefit
Products and services
- Inday Restaurant (Dine-In and Pickup)
- Inday Catering
Companies that use Inday
Customer profileSegments2 records
Ideal customer profiles2 records
Inday technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Inday partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and major.
- HangcoreHang provides the loyalty rewards platform powering Inday Rewards. The platform enables point earning, tier status management, and reward redemption including the Mystery Tiffin feature. Hang is a white-label loyalty solutions provider that handles the technical infrastructure for Inday's loyalty program.
- BeatnicmajorInday acquired Beatnic, a strategic expansion move. This acquisition was noted by Nation's Restaurant News as part of Inday's growth strategy as an emerging fast-casual chain.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Inday competitors and assessment
Company assessmentDirect peers
- Sweetgreen: Sweetgreen is a publicly-traded fast-casual salad/bowl chain with strong loyalty/app technology and urban target customers—closely comparable operating model and tech-enabled guest experience.
- Just Salad: Just Salad operates fast-casual salad/bowl locations in NYC with a sustainability focus and loyalty program—directly comparable to Inday on format, customer, and urban NYC density.
- Rasa: Rasa is a fast-casual Indian restaurant focused on bowls and Indian-inspired dishes, closely overlapping Inday's core offering of Indian-American bowls and plates in a fast-casual format.
- Cava: Cava is a fast-casual Mediterranean bowl chain with national scale, strong loyalty data, and Mediterranean-CPG crossover—sharing Inday's bowl-based menu structure and fast-casual positioning.
- Chopt Creative Salad Co. Chopt is a fast-casual salad/bowl chain with NYC roots and catering services—directly comparable to Inday on cuisine positioning, urban target consumer, and corporate catering vertical.
- Adyar Cafe: Adyar Cafe offers Indian cuisine in NYC with a fast-casual orientation—a direct competitor in fast-casual Indian in the same NYC market.
- Dig (formerly Dig Inn): Dig is a fast-casual bowl-focused chain serving healthy lunch fare to urban professionals. Shares a similar fast-casual, bowl/plate-centered, NYC-anchored model even though cuisine differs.
- Tava Indian Kitchen: Tava is an Indian fast-casual chain serving bowls, plates, and curries with multiple U.S. locations—directly comparable on cuisine format and fast-casual positioning.
- Beatnic: Beatnic is the plant-based fast-casual brand acquired by Inday in 2024. Comparable in model (fast-casual NYC, bowls/plates) and now part of the same corporate platform.
Emerging players
- Pressed Juicery: Pressed Juicery is an urban health-focused food/ beverage chain with strong DTC loyalty—comparable on health-conscious urban consumer target and fast-casual urban density, though beverage-led.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Inday social profiles
Digital presenceInday financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inday leadership team
Management profileNumber of profiles
Inday subsidiaries and ownership
Company hierarchySubsidiaries1 record
Inday funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inday M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inday
What does Inday do?
Inday operates a fast-casual Indian American restaurant brand serving made-to-order bowls, plates, curries, and snacks across eight New York City locations. Its menu features signature dishes such as Chicken Tikka, Golden Curry, Charred Chili Chicken, Karma Bowl, Chicken Over Rice, and Steak Over Rice, with dine-in, pickup, delivery, and event catering available. The brand is supported by an Inday Rewards loyalty program powered by Hang that enables points-based repeat purchases and Mystery Tiffin gamified redemptions.
Is Inday a public or private company?
Inday is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Inday founded?
Inday was founded in 2015.
Where is Inday based?
Inday is headquartered in New York, United States, in the North America region.
How does Inday make money?
Three revenue lines are on record. Food and Beverage Sales are the primary driver. The others are catering Services and loyalty/Rewards Program.
Who are Inday's main competitors?
Direct peers on record are Sweetgreen, Just Salad, Rasa, Cava, Chopt Creative Salad Co., Adyar Cafe, Dig (formerly Dig Inn), Tava Indian Kitchen and Beatnic. Pressed Juicery is listed as an emerging player.
Does Inday have an API?
No public API is recorded for Inday.
What industry is Inday in?
Inday's product category is Fast-Casual Indian American Restaurant. Its primary akta.pro industry code is THAFABAF, Salad & Bowl Concepts (Grain/Protein/Healthy Bowls). Its NAICS code is 722513 and its SIC code is 5812.