What Nirp International does

NIRP International S.A. is a privately-held French horticultural company, headquartered in Menton, France, that researches, breeds, selects, and commercially introduces new cut-rose and garden-rose varieties. Founded in 1960, the company has run a continuous traditional breeding program for over 60 years, producing proprietary varieties across two core product lines — cut roses for the global floriculture industry and scented garden roses for ornamental horticulture — plus the branded ROSEVER® spray-rose collection and the Le Profumatissime della Riviera dei Fiori® scented garden-rose line.

The company's underlying technology is conventional plant breeding and genetic selection, with the resulting variety IP protected under Plant Breeders' Rights. Marketing is conducted through region-specific catalogues (separate annual editions for East Africa and Latin America) and a multilingual digital presence (English, Italian, French, Spanish, German), supported by Facebook and Instagram channels.

NIRP distributes through wholly-owned regional subsidiaries (NIRP East Africa Ltd in Kenya, NIRP Ecuador Ltda in Ecuador, Az. Agr. NIRP International s.s. in Italy) and independent representatives in Colombia, Brazil, the USA, China, Japan, and South Korea, reaching both commercial cut-flower growers and the European garden-rose market. Revenue is not publicly disclosed; pricing is negotiated directly through the agent network rather than published.

Name

Nirp International

Legal name

NIRP International S.A.

Website

https://nirpinternational.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

NIRP International S.A. is a privately-held French rose breeder, founded in 1960, that researches, breeds, and markets proprietary cut-rose and garden-rose varieties to commercial floriculture growers worldwide through regional catalogues and a global agent network.

Ownership category

akta.pro rank

Product category

Ornamental Plant Breeding

NAICS

Greenhouse, Nursery, and Floriculture Production (1114)

akta.pro primary industry

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

Keywords

• Rose breeding
• Cut rose varieties
• Garden rose varieties
• Horticultural plant breeding
• Ornamental plant varieties

Headquarters

HQ city

Menton

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Nirp International breeds, develops, and markets new varieties of cut roses and garden roses for the global floriculture industry. The company creates proprietary rose cultivars and licenses or sells them through a network of international subsidiaries and agents to commercial growers. Its core commercial activity is the development and commercialization of ornamental rose varieties.

Product overview

NIRP International is a horticultural company specializing in rose breeding, research, selection, and marketing. Founded in 1960 and headquartered in Menton, France, the company operates as a worldwide leader in developing new cut rose and garden rose varieties. The product portfolio centers on two core offerings: Cut Roses and Garden Roses, with the specialized ROSEVER® Spray Roses Collection representing a branded sub-line of spray varieties. Marketing is conducted through regional catalogs for distinct geographic markets including East Africa and Latin America, allowing the company to showcase and distribute its rose varieties to growers and traders in those regions.

Differentiator

Problem solved

Functional benefit

Brands

• ROSEVER®: Spray roses collection featuring various spray rose varieties for East Africa and Latin America markets.
• Le Profumatissime della Riviera dei Fiori®

Products and services

• Cut rose varieties

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Syngenta Flowers: Global ag-inputs company's ornamental horticulture division, breeding cut flowers including roses. Comparable in cut rose breeding and licensing but operates as part of a much larger agribusiness portfolio rather than as a rose specialist.
• Selecta One: European ornamental breeder offering roses among a wider assortment of cut flowers and potted plants. Overlaps with NIRP in rose breeding and grower licensing but at greater scale and broader crop scope.
• Dümmen Orange: Large Dutch ornamental horticulture breeder producing roses alongside a broad portfolio of cut flowers and potted plants. Comparable to NIRP's rose breeding activity but operates at materially larger scale across many crop categories.

Direct peers

• Delbard: French rose breeder with a long heritage of creating and commercializing new cut and garden rose varieties. Overlaps directly with NIRP on French-origin breeding, garden rose catalogs, and international variety licensing.
• Meilland International: Historic French rose breeder headquartered near Antibes, developing and licensing cut and garden rose varieties worldwide. Directly comparable to NIRP in business model (breeding + international licensing) and core product focus, with overlapping Mediterranean heritage.
• Rosen Tantau: German rose breeder specializing in cut and garden rose varieties sold to growers worldwide. Directly competes with NIRP for international grower accounts and shares the same breeding-pipeline-plus-licensing business model.
• W. Kordes' Söhne: German family-owned rose breeding house with one of the world's broadest cut and garden rose portfolios. Comparable to NIRP in breeding-driven, internationally-licensed model, with similar focus on protected varieties and global grower distribution.
• David Austin Roses: British rose breeder focused on English garden roses with strong global brand recognition. Comparable to NIRP's garden rose division in breeding proprietary varieties, premium positioning, and international licensing to growers.
• Terra Nigra: Dutch-based rose breeding company focused on cut rose varieties for the international floriculture market. Comparable to NIRP's cut rose division, supplying grower markets in East Africa and Latin America through licensed propagation.

Others

• CIOPORA: International association representing breeders of vegetatively reproduced ornamental and fruit varieties, of which NIRP is an active member via its PBR advocacy. Comparable as the industry body governing the IP framework that underpins NIRP's licensing economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/NIRP.INTERNATIONAL.roses
• Instagraminstagram.com/nirp.roses
• LinkedInlinkedin.com/company/nirp-international---les-roses-du-succes

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nirp International