True Nature Healing Arts

What True Nature Healing Arts does

True Nature Healing Arts is a privately held, single-location wellness center founded in 2007 and operating as True Nature Healing Arts Foundation from a campus at 100 N. 3rd Street in Carbondale, Colorado (Roaring Fork Valley). The company delivers an integrated set of wellness services across six lines — yoga classes, spa treatments, an organic café, an eco-friendly boutique, retreats, and venue rentals (Meditation Room, Yoga Studio, Lakshmi Lounge, Sunroom, and the subterranean Kiva). It also operates the Peace Garden, a free public outdoor facility featuring unique therapeutic elements including a reflexology path described as the only one in the world based on the five elements of yoga philosophy. Core physical infrastructure includes the Kiva, a state-of-the-art circular subterranean events facility with electromagnetic and wireless frequency mitigation and Feng Shui-inspired design.

The business model combines recurring revenue (Elevate spa membership at $175/month and Radiance spa membership at $255/month, both with 3-month minimum commitment) with a wide range of transactional services priced per unit or per participant — yoga classes, massage at $105-$280, facials and body treatments at $175-$300, café items including specialty lattes at $6-$9, boutique retail, venue rentals from $55/hour (Meditation Room) up to $5,000/full-day (The Kiva), and bespoke ceremonies (Fire Ceremony $250, Cacao Ceremony $1,000, Private Yoga $650). Customers access services via walk-ins, self-service online booking through Zenoti, and direct inquiry for high-value venues and bespoke events. Technology stack is lean and third-party: Zenoti for booking and webstore, Square for point-of-sale payment processing, and Kindful (Trail Software Inc.) for CRM, donations, and memberships.

Customer segments are primarily wellness-focused individuals and local community members in the Roaring Fork Valley, supplemented by organizations seeking corporate retreats and groups seeking immersive retreat experiences. Distribution is exclusively on-site at the Carbondale campus, with marketing driven by community events, organic social media, email newsletter, and word-of-mouth rather than paid advertising. Programming is heavily supported by partnerships with the Connection is the Medicine Foundation, Roaring Fork Zen, Self-Realization Fellowship, and Stepping Stones (for monthly Yoga en Español). The business is led by CEO Larry Smith, with Foundation Executive Director Anne White, Retail Manager and Buyer Kimberly Trenchard, and a team of 11-50 employees.

Name

True Nature Healing Arts

Legal name

True Nature Healing Arts Foundation

Website

https://truenaturehealingarts.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

True Nature Healing Arts is a private wellness center in Carbondale, Colorado offering yoga classes, spa treatments, an organic café, eco-friendly boutique, retreats, and venue rentals on an integrated campus serving wellness-focused individuals, organizations, and local community members.

Ownership category

akta.pro rank

Product category

Holistic Wellness Center

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

akta.pro secondary industries

Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB), Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF)

Keywords

• Yoga instruction services
• Holistic spa therapies
• Wellness retreat programming
• Organic café and boutique
• Event venue rentals

Headquarters

HQ city

Carbondale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Yoga and Wellness Classes: Group yoga classes, meditation sessions, and wellness programming offered on a per-class or package basis to students of all levels.
2. Spa Services: Massage therapy, facials, body treatments, scrubs, wraps, and spa add-ons offered with membership options (Elevate at $175/month, Radiance at $255/month) or à la carte pricing.
3. Café Food and Beverage: Specialty hot coffee, tea drinks, breakfast and lunch offerings, smoothies, and baked goods served at the organic café. In-house prepared or locally sourced from community bakers and roasters.
4. Retail Boutique: Eco-friendly gift boutique featuring intentionally curated products including skin care, essential oils, crystals, jewelry, candles, loose leaf teas, biodynamic coffee, and inspirational books from local artisans and sustainable companies.
5. Venue Rentals: Rental of event spaces including the Meditation Room ($55/hour), Yoga Studio ($75/hour), Lakshmi Lounge, Sunroom ($250/hour), and The Kiva ($2,500 half-day, $5,000 full-day) for retreats, workshops, ceremonies, and events.
6. Bespoke Experiences: Custom-curated experiences including fire ceremonies, cacao ceremonies, private yoga classes, sound journeys, and reflexology path experiences priced per participant and duration.
7. Retreats and Workshops: Multi-day and half-day retreat programming featuring wellness experiences, mindfulness practices, and holistic well-being explorations.
8. Spa Memberships: Monthly subscription memberships providing regular massage or facial treatments, complimentary enhancements, and discounts on products and additional services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

True Nature Healing Arts operates a single-location holistic wellness campus in Carbondale, Colorado, offering daily yoga classes, massage and facial spa services, an organic café, an eco-friendly boutique, a public Peace Garden, multi-day retreats, community events and workshops, and hourly event-space rentals including the subterranean Kiva venue. Bespoke ceremonies (fire, cacao, sound journeys, private yoga) and spa memberships (Elevate $175/mo, Radiance $255/mo) extend the core service set for individuals, groups, and organizations.

Product overview

True Nature Healing Arts is a holistic wellness center offering a unified suite of wellness services centered around yoga, spa treatments, organic dining, and spiritual retreats. The core offerings include yoga classes at various levels, spa services with massage and facial treatments, an organic café, and an eco-friendly boutique. Additional services include venue rentals for events, bespoke customized experiences, retreats, and educational workshops. The center features a Peace Garden outdoor space open to the public, and partners with the Connection is the Medicine Foundation for community programming. Gift cards and spa memberships provide recurring engagement options for customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Yoga Classes Group yoga classes for all levels from beginner to advanced practitioners, taught by certified yoga teachers in a serene studio environment on the Carbondale campus. Sold as drop-in classes and class packages to individuals.
• Spa Services Holistic wellness spa services including custom massage ($195/60 min), prenatal massage, craniosacral therapy, Reiki energy work, facials (Diamond Phyto, Emerald, Sapphire, Sunstone, Ruby), body scrubs and wraps, and add-on treatments such as gua sha, aromatic steam shower, and hot stone integration. Sold to individual consumers, with optional monthly memberships.
• Spa Memberships Recurring monthly memberships providing one 60-minute (Elevate, $175/month) or 90-minute (Radiance, $255/month) massage or facial per month, one complimentary enhancement, 15% off ISUN Skincare products, and 10% off add-ons and additional services. Sharable with one designated person, with a 3-month minimum commitment and a one-time annual freeze up to 30 days.
• Organic Café On-site café serving specialty espresso drinks, lattes (including specialty options like Cacao Chai, Golden Mylk, Matcha, Rasa), hot chocolate, teas, smoothies, breakfast, and lunch offerings prepared in-house or locally sourced from community bakers and roasters. Plant-based milk alternatives available. Sold to walk-in customers.
• Eco-Friendly Gift Boutique Retail boutique selling intentionally curated eco-friendly products including ISUN skin care, essential oils, aura soma, medicinal hemp, crystals, jewelry, candles, loose leaf teas, biodynamic coffee, and inspirational books sourced from local artisans and sustainable companies. Purchases are non-refundable but exchangeable within 30 days for undamaged items.
• Peace Garden Outdoor therapeutic environment featuring a Zen Garden, Labyrinth, the world's only Reflexology Path based on the five elements of yoga philosophy, a Wishing Tree, Yoga Spiral, and Fire Circle. Uses organic and biodynamic gardening practices for native and adaptive plants alongside edible and medicinal herbs. Open free to the public from dawn to dusk.
• Wellness Retreats Immersive multi-day and half-day spiritual and wellness retreat experiences for body, mind, and spirit nourishment, including weekend wellness retreats, meditation retreats, and transformational programs. Sold as packaged retreat bookings to individuals and groups.
• Event Venue Rentals Rental of on-campus event spaces for retreats, workshops, ceremonies, weddings, and corporate events: Meditation Room ($55/hour, max 8 yoga mats or 20 people), Yoga Studio ($75/hour, max 25 yoga mats or 50 people), Lakshmi Lounge, Sunroom ($250/hour, max 26 people), and The Kiva ($2,500 half-day / $5,000 full-day, up to 50 seated or 100 standing). Requires 50% deposit at booking with balance due 14 days prior; Kiva includes event manager and support staff.
• Bespoke Experiences Custom-tailored wellness experiences for individuals and groups including Fire Ceremony ($250 base + $15/person), Cacao Ceremony ($1,000 base + $50/person), Private Yoga Classes ($650 base + $35/person), Sound Journeys, Reflexology Path Experiences ($150 base + $10/person, complimentary with Bespoke Rentals), Wishing Tree, and Labyrinth experiences. Booked through direct inquiry.
• Events and Workshops Education and community programming including yoga classes, meditation sessions, sound journeys, breathwork circles, cacao ceremonies, recovery meetings, and specialty workshops hosted by various facilitators, including donation-based community offerings like Walk-n-Talk, Roaring Fork Zen meditation, Self-Realization Fellowship meditation, Concentric Recovery meetings, and Care for Caregivers circles.
• Gift Cards Online-purchasable gift cards redeemable across the Boutique, Spa, and Yoga Studio, sold through the Zenoti webstore platform.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core, minor and supporting.

• Connection is the Medicine FoundationcoreStrategic or Co-development PartnerTrue Nature hosts a variety of workshops, seminars, and retreats in collaboration with the Connection is the Medicine Foundation. The foundation's programming focuses on inspiration, connection, and self-discovery. True Nature CEO Larry Smith and Foundation Executive Director Anne White co-host community Walk-n-Talk sessions, demonstrating deep operational partnership.
• Stepping StonesminorGTM or Marketing PartnerPartnership with Stepping Stones to offer Yoga en Español, a monthly yoga class taught entirely in Spanish. This collaboration extends True Nature's reach to Spanish-speaking community members and demonstrates commitment to inclusive programming.
• TRAIL SOFTWARE, INC. (DBA Kindful)supportingTechnology or IntegrationThird-party payment processor and CRM system for managing donations, memberships, and financial data. All payment data for transactions is stored by Kindful.
• Block, Inc. (DBA Square)supportingTechnology or IntegrationPayment processing platform used for point-of-sale transactions at the café, boutique, and spa. Square handles payment data storage for in-person purchases.
• Roaring Fork ZenminorGTM or Marketing PartnerWeekly Zen meditation sessions held every Monday morning in the Kiva, hosted by Roaring Fork Zen community. True Nature provides the venue while RFZ provides authentic Zen instruction and practice leadership.
• Self-Realization FellowshipminorGTM or Marketing PartnerMonthly community meditation circle held in the Meditation Room, based on SRF teachings by Paramahansa Yogananda. Donation-based offering expanding True Nature's spiritual programming reach.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CorePower Yoga: National yoga studio chain with membership model, heated classes, and teacher training. Comparable on yoga class and membership revenue streams, though without the destination campus model.
• Canyon Ranch: Pioneering destination wellness resort brand with multiple properties, spa, fitness, and integrative health. Larger incumbent in the same integrated destination wellness category.
• Exhale (Exhale Spa): Boutique spa and fitness studio chain combining yoga, barre, and spa services in urban markets. Comparable on combined yoga + spa membership product offering.

Direct peers

• Miraval Resorts: Luxury destination wellness resort (Arizona, Texas) combining spa, yoga, mindfulness, fitness, and bespoke experiences. Directly comparable on integrated wellness destination and premium pricing strategy.
• Omega Institute for Holistic Studies: Holistic learning and retreat center in Rhinebeck, NY offering workshops, yoga, and wellness immersions. Comparable on workshop-driven retreat programming and donation-based community access.
• Kripalu Center for Yoga & Health: Destination yoga and wellness retreat center in Stockbridge, MA offering integrated yoga, spa, workshops, and residential retreats. Closest analog to True Nature's combined campus + retreat + workshop model.
• Spirit Rock Meditation Center: Insight Meditation retreat and community center in Northern California offering residential retreats, day-long programs, and community meditation. Comparable on meditation retreats and donation-supported community access.
• Esalen Institute: Holistic retreat center in Big Sur offering workshops, meditation, bodywork, and spiritual programming. Highly comparable on the retreats + holistic therapies + contemplative garden mix.
• 1440 Multiversity: Learning retreat campus in Scotts Valley, CA offering workshops, yoga, mindfulness, and wellness programs. Closely comparable integrated retreat campus model with workshop-led programming.

Emerging players

• Wanderlust: Yoga and wellness festival/retreat brand producing immersive yoga, meditation, and music events. Comparable on yoga-festival crossover audience and retreat programming structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TrueNatureCarbondaleCO
• LinkedInlinkedin.com/company/true-nature-healing-arts

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about True Nature Healing Arts