Elfstedenhal

What Elfstedenhal does

Elfstedenhal (legally Stichting Elfstedenhal) is a Dutch nonprofit foundation operating a seasonal indoor ice skating facility in Leeuwarden, Friesland, Netherlands, adjacent to WTC Expo Leeuwarden. The physical plant consists of a 400-meter speed skating track and a 30x60-meter center rink inside the Atje Keulen-Deelstra Hal, supported by seven ice masters running roughly 24 hours of weekly maintenance. Operations are seasonal, running end of September through end of March and closing during summer; the venue is a regional hub for skating, hosting events such as the Daikin NK Shorttrack, Familie Fundag, and Wedstrijden, and is also the registration and start location for the Elfstedentocht when organized by the Koninklijke Vereniging Friesche Elf Steden.

The business runs an integrated portfolio of sub-brands: 11SSchool delivers group, private, trial, and school lessons with more than 25 trainers and serves approximately 6,000 children annually through Schoolschaatsen; 11SShop provides skate rental, retail sales, sharpening, and seasonal leasing (long-track and short-track); 11SCafé serves food and beverages; 11SEvents handles corporate and group bookings; Winterplein is a curated corporate events space inside the 400-meter track; 11S Businessclub manages a tiered corporate sponsorship program aggregating 100+ companies; and 11SFAN captures individual fan donations starting at €10 annually. Revenue mechanics span admission fees (€7.50 youth / €10.50 adult), subscriptions (Basis €212.50, Comfort €255.00, Premium €345.00, Blij-Dat-Ik-Glij €27.50/season), equipment rental (€5.00–€7.00), clinics (11SStoksjitten €25.50, Curling €36.50, IJshockey €43.50, Uur 11SHockey €37.00, Schaatsclinic from €6.00 plus €65.00/hour trainer), corporate venue hire for groups up to approximately 2,000 persons across three meeting rooms (IISkeamer, Oldehovezaal, Bestuurskamer), catering/buffet services, sponsorship, and retail. A proprietary Friesian variant of Eisstockschiessen ("11SStoksjitten") and helmet-inclusive skate rentals from 2025-2026 distinguish the offering.

The customer base is diversified across individual recreational skaters, regional families, school participants (Leeuwarden and Heerenveen schools), sports clubs (Warriors IJshockey, Curling Club Fryslân), and corporate buyers and sponsors (Neways Electronics, Haan Reclamewerk, Bouwgroep Dijkstra Draisma, Bourguignon Lease as Gouden 11S Partners, plus 96+ additional Businessclub members). Distribution is primarily direct on-site supplemented by the e-ticket webshop (webshop.elfstedenhal.frl), corporate bookings through [email protected], and dedicated contact channels for sponsoring, horeca, shop, and HR functions.

Name

Elfstedenhal

Legal name

Stichting Elfstedenhal

Website

https://elfstedenhal.frl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Leeuwarden-based Elfstedenhal operates a seasonal indoor ice skating venue with a 400-meter speed skating track and a 30x60 center rink. It serves recreational skaters, ~6,000 school children annually, regional sports clubs, and corporate clients via sub-brands spanning lessons, retail, catering, and sponsorship.

Ownership category

akta.pro rank

Product category

Indoor ice skating facility

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Ice Rinks & Winter Sports Facilities (MPAKAEAG)

akta.pro secondary industries

Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports) (MPAKAJAI), Winter Sports Schools & Activity Centers (Ski, Snowboard, Snowmobile) (THAAAKAI)

Keywords

• Ice skating facility
• Speed skating rink
• Skating lessons
• Schoolschaatsen programs
• Corporate ice events

Headquarters

HQ city

Leeuwarden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Admission Fees: Single-entry tickets for recreational skating, group rates for 11+ persons, student pricing on Thursday evenings, and season passes (Basis, Comfort, Premium tiers).
2. Equipment Rental and Lease: Skate rental services (Easy Gliders, Combinoren, ijshockey, kunstschaatsen) and seasonal leasing programs for langebaanschaatsen and shorttrackschaatsen. Helmets included free with skate rental from 2025-2026 season.
3. Schaatslessen (Skating Lessons): 11SSchool provides group lessons with more than 25 trainers. Courses include up to 20 lessons, trial lessons at €16.00, and private lessons. Schoolschaatsen program serves approximately 6,000 children annually.
4. Clinics and Activities: Various ice-based clinics including Schaatsclinic (€6.00 + €65.00/hour trainer), 11SStoksjitten (€25.50), Curling Clinic (€36.50), IJshockey Clinic (€43.50), Uur 11SHockey (€37.00).
5. Corporate Events and Venue Rental: Winterplein reservations for corporate parties, bedrijfsfeest up to 2,000 persons, meeting rooms (IISkeamer 60m2, Oldehovezaal 144m2, Bestuurskamer 40m2), and ice time rental for clubs and associations.
6. 11SCafé and Catering: On-site restaurant and café serving winter specialties including warme choco, snert,buffets, and event catering. Chef André provides custom menu options.
7. Sponsorship and Business Club: 11S Businessclub with three tiers: Gouden 11S Partner (premium), Club van 11S (25+ members), and Vriend van 11S (entry-level). Also 11SFAN individual fan donations starting from €10.00 annually. Total sponsor base exceeds 100 companies.
8. Retail (11SShop): Skate sales, accessories, sharpening services, and skate maintenance products. Shorttrack Schaatsplan offers equipment packages with buyback options.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Seasonal indoor ice skating facility in Leeuwarden, Friesland, featuring a 400-meter speed skating track and a 30x60-meter center ice rink. The venue offers public skating, structured lessons, schoolschaatsen programs reaching 6,000 children annually, sports clinics in curling, ice hockey and 11SStoksjitten, and corporate events/team-building under the 11S brand family.

Product overview

Elfstedenhal is a seasonal ice rink venue in Leeuwarden, Netherlands, operating from the Atje Keulen-Deelstra Hall with two ice rinks (400-meter track and 30x60 middle field). The offering consists of a core skating venue supplemented by several integrated sub-brands and services. The 11SSchool provides group and private skating lessons, while the 11SShop handles retail sales, rentals, and sharpening services. Hospitality is delivered through the 11SCafé and catering/buffet services. Activity experiences include various clinics (skating, ice hockey, curling, 11SStoksjitten). The venue also offers business services through the 11S Businessclub partnership program and the 11SFAN individual support program. Additional offerings include meeting/event spaces (Winterplein, IISkeamer, Oldehovezaal), skate leasing programs, and online ticketing. Schoolschaatsen brings ~6,000 children annually, with top performers competing in the 11StedenBattle finale.

Differentiator

Problem solved

Functional benefit

Brands

• 11SSchool: Ice skating lessons program offering lessons for youth and adults, including private lessons and school skating programs.
• 11SCafé
• 11SShop
• 11SEvents
• 11S Businessclub
• 11SFAN
• Winterplein

Products and services

• Public ice skating Walk-up ice skating sessions for individual visitors and families at the Leeuwarden facility during the winter season.
• 11SSchool skating lessons Organized skating instruction for various skill levels, delivered under the 11SSchool sub-brand at the Elfstedenhal facility.
• Schoolschaatsen program School-group ice skating program designed for class cohorts from schools, reaching 6,000 children annually for structured on-ice sessions.
• Sports clinics (curling, ice hockey, 11SStoksjitten) Specialized clinics in curling, ice hockey, and the signature 11SStoksjitten discipline, hosted on the 30x60-meter center rink.
• 11SEvents corporate events and team-building Full-service corporate event hosting and team-building programs on ice, leveraging the venue's 400-meter track and 30x60-meter center rink, with on-site hospitality support.
• 11SCafé On-site café at the Elfstedenhal facility providing food and beverages for visitors, skaters, and event guests.
• 11SShop On-site retail shop offering skating merchandise, apparel, and equipment to visitors.
• 11S Businessclub sponsorship membership Corporate sponsorship and membership program for regional businesses supporting the foundation, currently with 100+ participating business sponsors.

Quantifiable outcome

• Schoolschaatsen program reaches approximately 6,000 children annually from schools in Leeuwarden and Heerenveen
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• Neways ElectronicsflagshipGTM or Marketing PartnerGouden 11S Partner (Golden Partner) - highest sponsorship tier with maximum visibility, prominent placement in the facility, exclusive networking events, and contributions to Schoolschaatsen finale. Part of the 11S Businessclub ecosystem with over 100 partners.
• Haan ReclamewerkflagshipGTM or Marketing PartnerGouden 11S Partner (Golden Partner) - highest sponsorship tier with maximum visibility, prominent placement in the facility, exclusive networking events, and contributions to Schoolschaatsen finale.
• Bouwgroep Dijkstra DraismaflagshipGTM or Marketing PartnerGouden 11S Partner (Golden Partner) - highest sponsorship tier with maximum visibility, prominent placement in the facility, exclusive networking events, and contributions to Schoolschaatsen finale.
• Bourguignon LeaseflagshipGTM or Marketing PartnerGouden 11S Partner (Golden Partner) - highest sponsorship tier with maximum visibility, prominent placement in the facility, exclusive networking events, and contributions to Schoolschaatsen finale.
• WestCord WTC Hotel LeeuwardencoreStrategic or Co-development PartnerClub van 11S member providing nearby hotel accommodation for Elfstedenhal visitors. Special arrangement offered for winter skating packages at walking distance from the ice rink. Adjacent property to Elfstedenhal.
• Curling Club FryslâncoreStrategic or Co-development PartnerProvides curling instruction during the Curling Clinic program at Elfstedenhal. Expert instructors teach participants the techniques of Olympic curling using granite stones.
• Warriors IJshockey TeamcoreStrategic or Co-development PartnerIce hockey team members serve as instructors for IJshockey Clinics at Elfstedenhal. Two experienced hockey players guide participants through training and competition.
• SC CambuurminorOthersNearby football stadium coordination - parking barriers at Elfstedenhal are closed during SC Cambuur matches to manage traffic flow. Cross-promotional relationship.
• WTC Expo LeeuwardenminorOthersAdjacent exhibition center - parking barriers may be closed during major WTC events. Cross-promotional relationship between neighboring venues.
• WTC Expo Leeuwarden (Hotel)coreStrategic or Co-development PartnerWestCord WTC Hotel Leeuwarden - adjacent luxury hotel offering special Elfstedentocht skating arrangement package at walking distance from Elfstedenhal.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kunstijsbaan Tilburg: Regional indoor ice rink in Tilburg offering public skating, lessons, ice hockey, and shorttrack — comparable mid-sized Dutch rink competing for the same recreational and instructional customers.
• De Uithof: Multi-rink indoor ice and winter sports complex in The Hague combining public skating, lessons, ice hockey, and shorttrack — direct comparable for Elfstedenhal's combined speed-track + center-rink format.
• Thialf: National speed skating stadium in Heerenveen, Friesland — also a 400m indoor ice venue operating in the same region and serving the same speed-skating, schools, and competitive event use cases as Elfstedenhal.
• Jaap Edenbaan: Indoor 400m speed skating track and recreational ice rink in Amsterdam, offering public skating, lessons, and competitions — same operating model and revenue mix as Elfstedenhal, scaled to a larger metro market.

Broad incumbents

• SnowWorld: Largest indoor snow sports operator in Europe with multiple Dutch and German resorts; adjacent comparable for indoor winter-sports facility operations, group events, and lesson-driven revenue, though focused on snow rather than ice.
• Optisport IJsbanen: Large Dutch operator of municipal ice rinks and sports facilities; comparable as a scaled incumbent managing multiple skating venues across the Netherlands with similar public skating, lessons, and rental programs.

Others

• WTC Expo Leeuwarden: Adjacent exhibition and events venue in Leeuwarden already coordinating with Elfstedenhal on parking and cross-promotion — adjacent event-hospitality peer enabling comparison on corporate event and meeting-room economics.
• WestCord WTC Hotel Leeuwarden: Adjacent partner hotel offering combined Elfstedentocht skating packages — comparable as a co-located hospitality/sports-tourism operator and the natural bundling counterpart for destination visitor revenue.
• Ice-World International: Supplier of temporary and permanent ice rinks; adjacent ecosystem participant that represents both an alternative venue model and a technology supplier context for Elfstedenhal's refrigerated ice operations.

Emerging players

• Schaatsschool Friesland: Regional skating instruction providers and academies in Friesland that compete for the same youth and adult lesson customer pool that Elfstedenhal's 11SSchool serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtiktok.com/@elfstedenhal
• Facebookfacebook.com/Elfstedenhal
• LinkedInlinkedin.com/company/de-elfstedenhal
• Instagraminstagram.com/elfstedenhal
• TikToktiktok.com/@elfstedenhal

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elfstedenhal