What De Uithof does

De Uithof (legal entity: Sporttainment Center De Uithof B.V.) operates a large-scale indoor sporttainment complex in The Hague, Netherlands, self-described as the largest indoor sports center in Europe. The company originated in 1973 around a 400-meter ice rink and was substantially expanded in 2000 into a multi-venue facility that now combines a 211-meter real-snow indoor ski slope, a 400-meter ice track, a recreational Funrink, an ice hockey hall with capacity up to 3,000 people, plus secondary zones for karting, climbing, padel, laser tag, karaoke, F1 simracing, archery, and indoor golf (the latter via partner Golflounge Den Haag opening Q2 2026). The underlying technology stack centers on energy-intensive industrial refrigeration for snow and ice production, with proprietary sustainability infrastructure: an ice-reuse water loop, residual heat recovery feeding building heating, electric karting charged from an 8,450-panel rooftop solar array, and Green Key Gold certification held continuously since 2018.

Revenue is generated through six principal streams: individual activity tickets and admissions (pay-as-you-go, with online discounts), recurring instructional revenue from Schaatsschool and Skischool including youth tiers (SnowClub, SnowTeam, Happy Kids), professional-services pricing for group and corporate bookings routed through a dedicated sales team, catering and hospitality across Grand Café, Ski Café and the group-only Buitenterras, venue and conference rental across six named rooms (up to 500 combined capacity), and gift cards with no expiration. Go-to-market is hybrid direct-to-consumer (own website plus two activity-specific ticketing domains and on-site box office) combined with an enterprise field-sales channel for corporate events and a community-led school/BSO channel. Customer segments span families and individuals, schools and BSOs, corporate clients, and celebration/event groups, served from a single fixed location accessible via A4 (exit 12) with free parking and direct tram 4 / bus 25 connectivity from Den Haag Central Station.

Name

De Uithof

Legal name

Sporttainment Center De Uithof B.V.

Website

https://deuithof.nl

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

51–100 employees

Short description

Sporttainment Center De Uithof B.V. operates a large indoor sporttainment complex in The Hague combining a 400m ice rink, 211m snow slope, and ~20 activity zones, serving families, schools, and corporate clients via tickets, lessons, group events, F&B, and conference rentals.

Ownership category

akta.pro rank

Product category

Indoor Sports & Entertainment Center

NAICS

Skiing Facilities (713920), Fitness and Recreational Sports Centers (713940)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Outdoor Adventure & Action Sports Parks (Ski Resorts, Bike Parks, Skateparks) (MPAKAEAL)

akta.pro secondary industries

Ice Rinks & Winter Sports Facilities (MPAKAEAG), Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB), Nordic & Cross-Country Centers (XC Skiing, Biathlon, Snowshoe Trails) (THAAAJAE)

Keywords

• Indoor sports center
• Ice skating rink
• Indoor ski slope
• Recreational entertainment venue
• Corporate event hosting

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Activity Tickets and Admission: Direct ticket sales for ice skating, skiing, snowboarding, and various activities. Customers purchase time slots online or at the box office. Pricing varies by activity and duration.
2. Lessons and Courses: Revenue from skating school and ski school lessons, including beginner courses, advanced training, and private lessons for all ages.
3. Group Bookings and Events: Corporate events, school trips, birthday parties, bachelor parties, and group outings booked through the sales team with custom pricing based on activities and catering requirements.
4. Catering and Hospitality: Food and beverage sales from Grand Café, Ski Café, and other dining facilities within the complex. Also includes venue rental for private events.
5. Gift Cards: De Uithof gift cards sold at the cash register with customizable amounts, valid for ice skating, skiing/snowboarding, and restaurant areas. Gift cards can be used multiple times until the value is depleted.
6. Venue and Conference Rental: Rental of meeting rooms and event spaces (De Uithof room, Wilder Kaiser, Söll, Ellmau, Olympic, Jaap Eden) for corporate meetings, presentations, and events up to 400 people.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

De Uithof operates an indoor sports and entertainment center in The Hague, Netherlands, featuring a 400-meter ice skating track, a 211-meter indoor ski/snowboard slope, and multiple recreational activities including laser tag, F1 simulator, karaoke, and climbing. The facility also provides on-site hospitality (Grand Café and Ski Café), conference rooms, schools programs, and corporate event packages.

Product overview

De Uithof is an indoor sports and entertainment center in The Hague, the Netherlands, described as the largest indoor sports center of Europe. The facility operates a multi-venue architecture offering winter sports (ice skating and skiing/snowboarding), active games (laser tag, archery, climbing, obstacle courses), and hospitality services. Core products include the Ijsbaan (ice rink with 400m track and Ice Hockey Hall), Sneeuwbaan (211m indoor ski slope with real snow), The Basement entertainment zone (laser tag, F1 simulator, karaoke, archery, Pixel Floor), and partner-operated facilities (climbing wall by Klimmuur, fitness by SportCity, golf by Golflounge Den Haag, play area by MonkeyTown). Supporting sub-products include Schaatsschool and Skischool (instructional schools), conference/meeting rooms (6 rooms up to 500 capacity), multiple catering venues (Grand Café, Ski Café, outdoor terrace), and group programs (corporate events, school programs, children's parties, bachelor parties). The facility also offers gift cards as a payment vehicle. Sustainability is supported by Green Key Gold certification and 8,450 solar panels.

Differentiator

Problem solved

Functional benefit

Brands

• Schaatsschool De Uithof: Skating school offering lessons for all levels
• Skischool De Uithof
• Happy Kids
• The Basement
• Happy Kids Fit

Products and services

• Ice Skating Public ice skating sessions on a 400-meter indoor track for individuals, families, and groups, including learn-to-skate options for beginners.
• Indoor Skiing and Snowboarding Year-round indoor skiing and snowboarding on a 211-meter slope, suitable for beginners to advanced riders, including lessons and practice sessions.
• Laser Tag Group laser tag entertainment for families, friends, and corporate team-building events.
• F1 Simulator Racing simulator experience for individuals and groups.
• Karaoke Karaoke rooms or sessions for group entertainment.
• Indoor Climbing Indoor climbing activities for visitors.
• Grand Café On-site hospitality outlet serving food and beverages to visitors of the center.
• Ski Café Ski-themed café serving refreshments to visitors near the indoor ski slope.
• Conference Rooms and Event Spaces Event and meeting spaces for corporate events, conferences, and private gatherings, with food and beverage support.
• Schools Programs Structured physical-education and sports programs for schools, including ice skating and skiing lessons and excursion packages.
• Corporate Event Packages Group event packages for corporate clients, including team-building activities, private venue use, and combined hospitality.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered strategic, minor and core.

• Golflounge Den HaagstrategicStrategic or Co-development Partner · 1 January 2026Modern indoor golf experience opening Q2 2026 at De Uithof. Features 8 high-tech Trackman bays, extensive bar and restaurant, and corporate outing capabilities. Tournaments with prizes. Located within De Uithof venue.
• Fysio2moveminorChannel Partner/ Reseller/ Distributor · 1 January 2007Physiotherapy practice located in De Uithof since July 1, 2007. Offers regular physiotherapy, Dry Needling, Orthopedic Rehabilitation 4xT method, massage, and pre/post-operative rehabilitation. Free walk-in hour for advice.
• EvorsacoreStrategic or Co-development PartnerEvorsa is an organizer of events and sports activities aimed at groups, offering a wide range of activities for every season. They provide the perfect mix of sport, teambuilding, and fun with professional guidance by (top) sports instructors. Programs are fully tailored to groups. Evorsa handles Happy Kids Fit summer camp registrations.
• SportCity Den HaagcoreChannel Partner/ Reseller/ DistributorFitness facility located within De Uithof complex, offering gym facilities, group lessons (yoga, boxing), and outdoor classes with sauna access. Positioned on the right-hand side upon entering De Uithof.
• Klimmuur Den HaagcoreChannel Partner/ Reseller/ DistributorIndoor and outdoor climbing facility with walls up to 21 meters high. Offers approximately 130 routes across 39 ropes (ranging from 3 to 8a difficulty). Also provides bouldering options. Suitable for various ages and skill levels.
• OomssportcoreChannel Partner/ Reseller/ DistributorIce skating and inline skating specialist offering rental skates (ice hockey skates, figure skates, clap skates, short track skates), skate sharpening, inline skates, speed skates, and roller equipment. Store located at main entrance of De Uithof.
• TicketcountercoreTechnology or IntegrationOnline reservation system and webshop partner for ticket sales. Processing contract in place for handling personal data.
• Vereniging van Kunstijsbanen Nederland (VKN)strategicStrategic or Co-development PartnerNational association of artificial ice rinks in the Netherlands. De Uithof participates in Hollands IJs campaign to promote artificial ice rinks and Dutch skating culture. Campaign features olympic champion Gianni Romne.
• KidsproofminorGTM or Marketing PartnerFamily-friendly activity certification. De Uithof holds the Kidsproof online keurmerk for family activities in Den Haag.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Regional players

• Snowplanet: Indoor snow center in Auckland, New Zealand offering year-round skiing and snowboarding. Comparable in indoor real-snow business model but serves a different geography.

Direct peers

• SnowDome Tamworth: UK indoor real-snow ski center with ice rink and leisure activities. Closely comparable multi-activity indoor winter sports destination serving family and corporate segments.
• Alpincenter Bottrop: Large indoor ski center in Germany's Ruhr region offering year-round skiing and snowboarding. Comparable in core offering (real indoor snow) and family entertainment positioning.
• Chill Factore: UK indoor real-snow ski and snowboard center near Manchester. Comparable venue-based winter sports business model targeting consumer and corporate group markets.
• SnowWorld: Dutch indoor ski and snow center operator with locations in Landgraaf and Zoetermeer. Directly comparable to De Uithof as a Netherlands-based indoor winter sports venue serving similar consumer and corporate segments.
• Skihalle Neuss: German indoor ski hall with year-round snow sports and adjacent leisure offerings. Closely comparable indoor snow venue with similar capital-intensive business model.
• The Snow Centre: UK indoor real-snow ski center in Hemel Hempstead. Comparable in offering indoor skiing with lessons, equipment rental, and group programming.

Broad incumbents

• Ski Dubai: Large-scale indoor ski and snow center in a major shopping mall in Dubai. Comparable in indoor winter sports offering but with different geography and broader resort positioning.
• Walibi Holland: Dutch amusement park in Biddinghuizen. Comparable as a Netherlands-based family leisure destination competing for the same regional family entertainment wallet.
• Efteling: Major Dutch theme park with significant indoor attractions. Comparable as a large-scale Dutch leisure destination competing for family discretionary spend, though primarily amusement rather than sports focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/uithof
• YouTubeyoutube.com/channel/UCxQGw29hXD2VdGqm9yjY_bA
• Facebookfacebook.com/uithof
• LinkedInlinkedin.com/company/deuithof
• Instagraminstagram.com/deuithof
• TikToktiktok.com/@deuithof

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Uithof