Selltonomy
Selltonomy operates an AI-powered buyability auditing and monitoring platform that scores ecommerce storefronts on a 0–100 scale for compatibility with AI shopping agents. It sells tiered subscriptions plus a free audit to independent merchants, agencies, and enterprise retailers across major commerce platforms.
- Company typePrivate
- Founded2026
- HeadquartersFort Lauderdale, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Selltonomy does
Selltonomy, operated under the legal entity AmherstHC, Inc. and headquartered in Fort Lauderdale, FL, builds an AI-powered buyability auditing and monitoring platform for ecommerce merchants. The product evaluates storefronts for compatibility with AI shopping agents and assigns an AI Buyability Score on a 0–100 scale, structured across five weighted dimensions and four protocol layers. Supporting components include a Protocol Drift Engine that tracks changes in AI-agent interaction protocols and a Silent Failure Detection system that surfaces regressions not visible to human auditors. The platform is positioned as a category-defining service addressing the emerging risk that AI-mediated shopping agents cannot complete transactions on a merchant's site.
The platform is built to be commerce-platform agnostic, supporting Shopify, WooCommerce, BigCommerce, Magento, Wix, and Squarespace storefronts without requiring code changes on the merchant side. Underlying integrations rely on a modern vendor stack: Google LLC for cloud and AI infrastructure, Stripe for billing, PostHog for product analytics, Svix for webhook delivery and SOC 2 Type II-aligned eventing, Railway for hosting, and Resend for transactional email. Output can be routed to Slack or any generic webhook target, enabling integration into existing merchant monitoring workflows.
Selltonomy's business model is product-led with a free tier (limited to 25 products per audit) and nine paid subscription tiers ranging from Starter at $99 per month through Enterprise Max at $7,999 per month. The company explicitly targets three customer segments — independent merchants, agencies serving multiple merchants, and enterprise retailers — and operates a Founding Member Cohort capped at the first 50 merchants with lifetime pricing concessions. A dedicated Enterprise ROI Calculator supports enterprise sales motions by projecting AI-referred revenue impact, and the founding team is led by Isang Inokon.
Selltonomy firmographics
Firmographics- Name
- Selltonomy
- Legal name
- AmherstHC, Inc.
- Website
- https://selltonomy.com
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Short description
- Selltonomy operates an AI-powered buyability auditing and monitoring platform that scores ecommerce storefronts on a 0–100 scale for compatibility with AI shopping agents. It sells tiered subscriptions plus a free audit to independent merchants, agencies, and enterprise retailers across major commerce platforms.
- Ownership category
- akta.pro rank
Selltonomy industry classification
Industry- Product category
- Ecommerce AI Buyability Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Model Monitoring, Accountability & Incident Management (HDAAAMAF)
- akta.pro secondary industries
- Audit, Explainability & Accountability Tooling (traceability, reporting) (HDAAAKAL), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Selltonomy is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Selltonomy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: SaaS subscription model with tiered plans ranging from Free ($0) to Enterprise Max ($7,999/month). Revenue generated through recurring monthly or annual subscriptions. All paid plans include 14-day free trial and 14-day money-back guarantee. Founding Member offer provides 20% off first 12 months for first 50 merchants.
- Enterprise Custom Pricing: Enterprise plans with custom ROI calculator and enterprise-grade features including sub-hourly scan rotation, unlimited manual rescans, multi-store management, and priority support. Higher tiers include dedicated account management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free discovery audit with limited product coverage |
| Subscription | Monthly | Weekly monitoring for small businesses and agencies |
| Subscription | Monthly | Daily monitoring for growing merchants with multiple storefronts |
| Subscription | Monthly | Power users and agencies managing multiple stores with advanced features |
| Subscription | Monthly | Growing agencies and multi-store merchants |
| Subscription | Monthly | Unlimited scale with enterprise features |
| Subscription | Monthly | Multi-store enterprise requiring higher product limits |
| Subscription | Monthly | Enterprise portfolio management |
| Subscription | Monthly | Unlimited stores with full enterprise suite |
| Subscription | Monthly | Maximum scale with unlimited stores and products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Selltonomy product offering
Product offeringCore offering
Selltonomy provides a SaaS platform that audits and continuously monitors ecommerce storefronts from the perspective of AI shopping agents to determine whether those agents can successfully interpret, navigate, and complete purchases. The platform produces a 0-100 AI Buyability Score derived from five weighted dimensions evaluated across four protocol layers (Schema Markup, Variant Structures, Price Interpretation, Checkout Protocols), detects silent failures invisible to traditional analytics, and tracks protocol drift over time.
Product overview
Selltonomy offers a single unified SaaS platform called the AI Buyability Platform, which provides AI-powered diagnostics and continuous monitoring for ecommerce storefronts. The platform evaluates whether AI agents (from ChatGPT, Google Gemini, Perplexity, Microsoft Copilot) can successfully interpret and complete purchases from a merchant's store. The core product generates a Buyability Score (0-100) by analyzing five dimensions across four protocol layers. Pricing tiers range from a free discovery audit (25 products, one-time) through paid subscription plans (Starter at $99/month through Enterprise Max at $7,999/month) offering weekly to sub-hourly scanning frequencies and product limits from 500 to unlimited products. All paid plans include a 14-day free trial and 14-day money-back guarantee. The platform is ecommerce-platform agnostic, supporting Shopify, WooCommerce, BigCommerce, Magento, Wix, Squarespace, and custom commerce stacks.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Buyability Platform SaaS platform that scans ecommerce storefronts and produces a 0-100 AI Buyability Score based on five weighted dimensions (AI Purchase Execution 30 pts, Structured Data 30 pts, Variant Clarity 20 pts, Pricing Clarity 10 pts, Inventory/Media 10 pts) across four protocol layers. Delivers continuous monitoring, drift detection (New/Regression/Resolved), silent-failure detection, and remediation guidance for ecommerce merchants, agencies, and enterprise retailers.
- Enterprise ROI Calculator Interactive ROI breakdown calculator on the Enterprise pricing page that estimates value, payback period, and tier recommendation based on catalog size, monthly traffic, AI agent traffic percentage, manual audit hours, and average order value, targeted at enterprise and multi-store prospects.
Quantifiable outcome
- Score improvement verifiable through re-scanning after remediation
- +1 more outcomes
Companies that use Selltonomy
Customer profileSegments3 records
Ideal customer profiles3 records
Selltonomy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature6 records
Selltonomy partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- StripecorePayment processing provider. Handles secure payment processing with PCI-compliant infrastructure. Stripe manages recurring subscription billing for Selltonomy customers.
- Google LLCcoreCloud infrastructure and automated AI/ML data analysis services provider. Google Cloud AI services are used in transient, request-time analysis mode and not for model training, subject to applicable terms.
- PostHogcoreProduct analytics provider. GDPR-compliant analytics tracking pageviews, feature usage, and conversion flows. Configured for privacy-first analytics with Do Not Track (DNT) support and opt-out capability.
- SvixcoreEnterprise-grade webhook delivery infrastructure. Handles reliable delivery with automatic retries (5 attempts with exponential backoff), HMAC signature verification, and SOC 2 Type II compliance for enterprise security requirements.
- RailwaycoreHosting and infrastructure provider for Selltonomy's cloud infrastructure.
- ResendcoreEmail delivery service for transactional and notification emails to customers.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Selltonomy competitors and assessment
Company assessmentEmerging players
- Profound: Profound is an AI Answer Engine Optimization (AEO) platform that helps brands monitor and optimize their visibility in AI search and chat agents. It is comparable to Selltonomy because both target the AI agent commerce stack — Profound at the discovery/recommendation layer and Selltonomy at the transaction-execution layer.
- Otterly.AI: Otterly.AI is an AI search and content-monitoring platform for brands looking to track how they appear across AI assistants and generative search engines. It is comparable to Selltonomy as both sell subscription SaaS to brands needing visibility into AI-driven customer interactions, albeit at different points in the AI commerce funnel.
- Adeptmind: Adeptmind is an AI-driven ecommerce search and product discovery platform that applies AI to interpret shopper intent and surface relevant products. It is comparable to Selltonomy as both target the AI agent–merchant interface and rely on improving machine-readable understanding of product catalogs.
- Klickly: Klickly is an AI-powered ecommerce conversion platform that optimizes checkout and purchase experiences using behavioral and AI signals. It is comparable to Selltonomy because both address AI-mediated purchase completion and targeting the AI commerce execution layer rather than traditional discovery.
Broad incumbents
- Bluecore: Bluecore is an established ecommerce personalization and shopper intelligence platform for retailers using AI-driven merchandising and campaign analytics. It is comparable to Selltonomy as both sell B2B SaaS to ecommerce merchants focused on AI-driven commerce outcomes, though Bluecore operates upstream at personalization rather than purchase-execution reliability.
- Heap (by Contentsquare): Heap is a product analytics platform for digital experiences, including ecommerce funnels, used to detect drop-offs, friction, and silent conversion failures. It is comparable to Selltonomy as both sell SaaS analytics that surface hidden points of customer drop-off across the purchase journey.
- Arize AI: Arize AI is an established AI observability and model monitoring platform providing evaluation, drift detection, and incident management for ML/AI systems in production. It is comparable to Selltonomy because both center on monitoring AI behavior in production and detecting silent failures, though Arize is a horizontal AI infrastructure player.
Direct peers
- Yottaa: Yottaa provides ecommerce site performance monitoring and digital experience optimization, including real-user monitoring and storefront analytics. It is comparable to Selltonomy as both offer continuous storefront monitoring aimed at preventing revenue loss invisible to basic analytics — though Yottaa focuses on page performance and Selltonomy on AI agent compatibility.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Selltonomy social profiles
Digital presenceSelltonomy compliance and trust
Trust signalCompliance1 record
Selltonomy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Selltonomy leadership team
Management profileNumber of profiles
Profiles1 record
Selltonomy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Selltonomy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Selltonomy
What does Selltonomy do?
Selltonomy provides a SaaS platform that audits and continuously monitors ecommerce storefronts from the perspective of AI shopping agents to determine whether those agents can successfully interpret, navigate, and complete purchases. The platform produces a 0-100 AI Buyability Score derived from five weighted dimensions evaluated across four protocol layers (Schema Markup, Variant Structures, Price Interpretation, Checkout Protocols), detects silent failures invisible to traditional analytics, and tracks protocol drift over time.
Is Selltonomy a public or private company?
Selltonomy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Selltonomy founded?
Selltonomy was founded in 2026.
Where is Selltonomy based?
Selltonomy is headquartered in Fort Lauderdale, United States, in the North America region.
How does Selltonomy make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are enterprise Custom Pricing.
Who are Selltonomy's main competitors?
Emerging players on record are Profound, Otterly.AI, Adeptmind and Klickly. Broad incumbents are Bluecore, Heap (by Contentsquare) and Arize AI. Yottaa is listed as a direct peer.
Does Selltonomy have an API?
No public API is recorded for Selltonomy.
What industry is Selltonomy in?
Selltonomy's product category is Ecommerce AI Buyability Software. Its primary akta.pro industry code is HDAAAMAF, Model Monitoring, Accountability & Incident Management, with a secondary code of HDAAAKAL, Audit, Explainability & Accountability Tooling (traceability, reporting). Its NAICS code is 5132 and its SIC code is 7372.