Sterling Insurance
Sterling Insurance, operating as Sterling Life Insurance Company, provides Medicare Supplement insurance to individual Medicare beneficiaries across multiple U.S. states. It contracts a SELECT Network of hospitals and supports providers via an online verification portal and electronic claim payments, operating under HealthSpring within HCSC.
- Company typePrivate
- Founded1958
- HeadquartersAnacortes, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Sterling Insurance does
Sterling Insurance is the brand name under which Sterling Life Insurance Company provides Medicare Supplement (Medigap) insurance to individual Medicare beneficiaries across multiple U.S. states. The company's core offering is Medicare Supplement coverage designed to fill gaps in Medicare Parts A and B, reducing out-of-pocket costs for enrolled policyholders. For policyholders enrolled in SELECT plans, Sterling operates a contracted network of hospitals and inpatient facilities for scheduled procedures, organized by state and accessible through a public directory; emergency services are excluded from network requirements.
On the provider side, Sterling maintains an online verification portal (myproviderhq.com) that allows contracted healthcare providers to confirm policyholder eligibility and check claims status, and an Electronic Funds Transfer system for electronic delivery of claim payments. Distribution is carried out through a contracted provider channel model: hospitals and inpatient facilities participating in the SELECT Network serve as the principal touchpoint for policyholders, with referrals and provider engagement functioning as the mid-funnel acquisition mechanism. Premiums are quote-based, vary by policyholder factors, and are billed on a monthly cadence, producing a recurring subscription-style revenue stream.
Sterling Life Insurance Company is a subsidiary of Health Care Service Corporation (HCSC), a Mutual Legal Reserve Company — a policyholder-owned mutual structure rather than a publicly traded entity. Sterling's Medicare Supplement products are delivered under the HealthSpring family of companies, which sit within the HCSC portfolio of operating subsidiaries. The company does not disclose revenue, headcount, or detailed financial metrics in the input data; the operating footprint spans multiple U.S. states including California, and the business appears stable and ongoing based on active provider services and a maintained provider portal.
Sterling Insurance firmographics
Firmographics- Name
- Sterling Insurance
- Legal name
- Sterling Life Insurance Company
- Website
- https://sterlinginsurance.com
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Sterling Insurance, operating as Sterling Life Insurance Company, provides Medicare Supplement insurance to individual Medicare beneficiaries across multiple U.S. states. It contracts a SELECT Network of hospitals and supports providers via an online verification portal and electronic claim payments, operating under HealthSpring within HCSC.
- Ownership category
- akta.pro rank
Sterling Insurance industry classification
Industry- Product category
- Medicare Supplement Insurance
- NAICS
- Direct Health and Medical Insurance Carriers (524114)
- SIC
- Accident & Health Insurance (6321), Life Insurance (6311)
- akta.pro primary industry
- Medicare Supplement (Medigap) Plans (FSAIAGAB)
- akta.pro secondary industry
- Medigap Plan Administration (Enrollment, Billing & Member Services) (HLAEADAC)
Keywords
Where Sterling Insurance is headquartered
LocationHeadquarters
- HQ city
- Anacortes
- HQ country
- United States
- HQ region
- North America
Markets served
Sterling Insurance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Others
Revenue model
- Medicare Supplement Insurance: Sterling Insurance generates revenue through Medicare Supplement insurance products, providing supplemental coverage to Medicare beneficiaries. Revenue is collected through insurance premiums from policyholders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Medicare Supplement Plans |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Sterling Insurance product offering
Product offeringCore offering
Sterling Insurance provides Medicare Supplement insurance products to Medicare beneficiaries through Sterling Life Insurance Company, a subsidiary of Health Care Service Corporation (HCSC). Its core offering centers on Medicare Supplement plans, including SELECT plans that provide access to a contracted network of hospitals and inpatient facilities for scheduled procedures. Supporting services include an online provider verification tool and electronic funds transfer for claim payments to healthcare providers.
Product overview
Sterling Insurance offers a Medicare Supplement insurance product portfolio consisting of provider services, electronic payment systems, and a network directory. The core offering centers on Medicare Supplement plans with a contracted SELECT Network of hospitals and inpatient facilities for scheduled procedures. Provider-facing services include an online verification tool for accessing policyholder information and electronic funds transfer for claim payments. The company operates under HealthSpring products and services through Health Care Service Corporation subsidiaries including Sterling Life Insurance Company.
Differentiator
Problem solved
Functional benefit
Products and services
- Medicare Supplement Insurance Plans
Companies that use Sterling Insurance
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Sterling Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sterling Insurance partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Health Care Service Corporation (HCSC)coreHealth Care Service Corporation is the parent company of Sterling Insurance. HCSC is a Mutual Legal Reserve Company and operates as a health insurance provider. Sterling Life Insurance Company operates as a subsidiary of HCSC, providing Medicare Supplement products and services.
- Sterling Life Insurance CompanycoreSterling Life Insurance Company is an operating subsidiary that provides Sterling's Medicare Supplement products and services. The company is part of the HealthSpring family of companies.
Recent moves3 records
Expansion highlights3 records
Sterling Insurance competitors and assessment
Company assessmentBroad incumbents
- Cigna: Major national health insurer offering Medicare Supplement plans as part of a broader portfolio including Medicare Advantage and supplemental products. Overlaps with Sterling in Medigap.
- Anthem (Elevance Health): Operates Blue Cross Blue Shield plans in multiple states and offers Medicare Supplement products, similar to how HCSC (Sterling's parent) operates BCBS plans. Comparable mutual/regional Blues carrier with Medigap exposure.
- Aetna (CVS Health): Large national health insurer that offers Medicare Supplement plans alongside Medicare Advantage, Medicare Part D, and employer coverage. Overlaps with Sterling in Medigap but operates a much broader portfolio.
- UnitedHealthcare: The largest U.S. health insurer and dominant Medicare Advantage carrier, also offering AARP-branded Medigap plans. Competes with Sterling across the Medicare product suite including supplements.
- Blue Cross Blue Shield Association: Federation of BCBS plans, including HCSC (Sterling's parent). Relevant as a structural peer — other BCBS licensees sell Medigap in overlapping geographies with comparable distribution dynamics.
- Humana: A leading Medicare-focused carrier with strong MA presence and a Medicare Supplement offering. Directly comparable to Sterling in Medigap, with significantly larger Medicare scale.
Direct peers
- Mutual of Omaha: A major direct writer of Medicare Supplement (Medigap) insurance in the U.S., with comparable product focus and a similar mutual or mutual-like ownership structure. One of Sterling's closest direct competitors in the individual Medigap market.
- Transamerica: Offers Medicare Supplement insurance to individual policyholders as part of its individual life and health portfolio. Comparable product mix and individual Medigap focus.
- Globe Life: Direct writer of Medicare Supplement and other supplemental health insurance products to individuals, with comparable distribution through direct-to-consumer channels. Similar product and customer focus as Sterling.
Emerging players
- Bankers Fidelity: A smaller carrier specializing in Medicare Supplement and other supplemental health insurance products. Niche competitor with overlapping individual Medigap focus but smaller scale than Sterling's HCSC-backed footprint.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Sterling Insurance social profiles
Digital presenceSterling Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sterling Insurance leadership team
Management profileNumber of profiles
Sterling Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sterling Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sterling Insurance
What does Sterling Insurance do?
Sterling Insurance provides Medicare Supplement insurance products to Medicare beneficiaries through Sterling Life Insurance Company, a subsidiary of Health Care Service Corporation (HCSC). Its core offering centers on Medicare Supplement plans, including SELECT plans that provide access to a contracted network of hospitals and inpatient facilities for scheduled procedures. Supporting services include an online provider verification tool and electronic funds transfer for claim payments to healthcare providers.
Is Sterling Insurance a public or private company?
Sterling Insurance is a private company. It is classified as corporate owned and is currently operating.
When was Sterling Insurance founded?
Sterling Insurance was founded in 1958. It employs 501 to 1,000 people.
Where is Sterling Insurance based?
Sterling Insurance is headquartered in Anacortes, United States, in the North America region.
How does Sterling Insurance make money?
One revenue line is on record: medicare Supplement Insurance.
Who are Sterling Insurance's main competitors?
Broad incumbents on record are Cigna, Anthem (Elevance Health), Aetna (CVS Health), UnitedHealthcare, Blue Cross Blue Shield Association and Humana. Direct peers are Mutual of Omaha, Transamerica and Globe Life. Bankers Fidelity is listed as an emerging player.
Does Sterling Insurance have an API?
No public API is recorded for Sterling Insurance.
What industry is Sterling Insurance in?
Sterling Insurance's product category is Medicare Supplement Insurance. Its primary akta.pro industry code is FSAIAGAB, Medicare Supplement (Medigap) Plans, with a secondary code of HLAEADAC, Medigap Plan Administration (Enrollment, Billing & Member Services). Its NAICS code is 524114 and its SIC code is 6321.