THE REI Bros

What THE REI Bros does

THE REI Bros is a real estate investing education and coaching company founded by brothers Shomail Malik and Farhan Malik and headquartered in Princeton, New Jersey. It serves individual retail investors, aspiring agents, and small operators seeking to build or scale portfolios, and positions itself on the founders' personal track record of 700+ transactions and $75M+ in capital raised across portfolios. The company claims credentials including the NJAR Circle of Excellence award and Top 40 Under 40 recognition as trust signals.

The core product surface is a tiered curriculum delivered through the Thinkific learning management system, comprising 100+ hours of video content, individual courses priced at $19, the REI Essentials Bundle Pack of 15 resources at $97, and the flagship REI FastTrack Program subscription at $79/month or $600/year. The offering is wrapped with human coaching and community access through a WhatsApp group of 275+ members, while the founders also co-founded the NJ Real Estate Alliance, a 1700+ member network that extends reach beyond paying students.

The business model is multi-channel and consumer-direct: low-ticket digital downloads and bundles serve as top-of-funnel offers, the subscription program provides recurring revenue, and live events — REI Launchpad and the Passive Income Summit — generate higher-ticket revenue and reinforce community engagement. Klarna and Afterpay buy-now-pay-later integration broadens payment accessibility. The customer base is individual SMB investors concentrated in New Jersey with secondary activity in Ohio, and there is no disclosed institutional or enterprise customer dependency.

Name

THE REI Bros

Legal name

The REI Bros

Website

https://thereibros.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

THE REI Bros is a Princeton, NJ-based education and coaching company that teaches individual investors how to build real estate portfolios through subscription coaching, digital courses, live events, and an investor community network.

Ownership category

akta.pro rank

Product category

Real Estate Investing Education

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)

Keywords

• Real estate education
• Real estate investing
• Property investment training
• Real estate coaching
• Wholesaling training

Headquarters

HQ city

Princeton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Subscription Membership: Monthly and annual subscription programs providing access to training content, community groups, investor tools, and coaching. Tiered pricing at $79/month or $600/year for FastTrack; $49-$499 for coaching programs.
2. Digital Course Products: One-time purchase of individual training courses and masterclasses ($19 each) or bundled packages ($97 for 15 resources). Delivered via Thinkific platform.
3. Event Tickets and Access: Revenue from REI Launchpad events and Passive Income Summit with reserved seating and networking opportunities.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

THE REI Bros provides real estate investing education, coaching, and community access through the REI FastTrack Program, a subscription-based membership that bundles 150+ hours of on-demand training, live Zoom coaching, private WhatsApp community, deal analysis tools, contracts library, and event access. Individual courses, masterclasses, and investor toolkits (e.g., Deal Analyzers, Private Money Pitch Deck, 58-Step Rehabbing System) are also sold separately for $19 each or as a 15-resource Essentials Bundle Pack for $97, targeting aspiring and active individual real estate investors.

Product overview

THE REI Bros operates as a real estate investing education company offering a platform-plus-modules architecture. The core offering is the REI FastTrack Program, a membership platform providing training, community, investor tools, and deal analysis services. Individual educational products and tools are available as separate modules for $19 each, or bundled together as the REI Essentials Bundle Pack (15 resources for $97). Products include training masterclasses (Wholesaling Your First Deal, Home Depot Masterclass, Virtual Wholesaling Masterclass), deal analysis tools (Rehab Deal Analyzer Spreadsheet, Rental Property Mathematics with Rental Deal Analyzer), operational systems (The 58-Step Rehabbing System + Checklist, The RE Investor's Hiring System), and lead generation resources (Private Money Pitch Deck, Direct Mail System, Top Motivated Seller Lists with PropStream, Buying Properties at the Auction). The membership platform includes WhatsApp community group, video library with 100+ hours of on-demand content, live deal analysis, and weekly Zoom training sessions.

Differentiator

Problem solved

Functional benefit

Products and services

• REI FastTrack Program A monthly or annual subscription membership providing real estate investing education, 150+ hours of on-demand training, community access via WhatsApp group, deal analysis tools, investor documents and contracts, weekly Zoom trainings, live deal analysis, and access to live events including the REI Launchpad and Passive Income Summit. Available at $79/month or $600/year (37% savings) with a 7-day free trial.
• REI Essentials Bundle Pack
• Private Money Pitch Deck
• Direct Mail System for Agents & Investors
• Wholesaling Your First Deal
• Rehab Deal Analyzer Spreadsheet
• Home Depot Masterclass
• Rental Property Mathematics with Rental Deal Analyzer
• The RE Investor's Hiring System
• The 58-Step Rehabbing System + Checklist
• Top Motivated Seller Lists with PropStream
• Buying Properties at the Auction
• How I Close Million-Dollar Wholetailing Properties
• 23 Ways to Supercharge Your Rental Income as a Landlord
• REI Coaching Program
• REI Launchpad & Passive Income Summit Events

Quantifiable outcome

• 700+ combined real estate transactions completed by founders
• +4 more outcomes

Named customers18 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• NJ Real Estate AlliancecoreStrategic or Co-development PartnerCo-founded by Shomail and Farhan Malik, the NJ Real Estate Alliance has grown to 1700 members. This strategic partnership serves as an extension of the REI Bros ecosystem, providing networking and educational opportunities for real estate investors in New Jersey.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jamil Damji: Real estate wholesaling educator and operator running KeyGlow and related training/coaching programs. Competes for the same aspiring wholesaler audience with comparable educational products and events.
• BiggerPockets: Largest U.S. real estate investing education and community platform, offering forums, podcasts, books, and paid tools/memberships. Directly competes with The REI Bros for aspiring real estate investors seeking education and community.
• Brent Daniels (Digital Millionaire): Real estate wholesaling educator selling coaching, masterminds, and virtual training to aspiring investors. Directly comparable niche (wholesaling education) and audience to The REI Bros' curriculum.
• Pace Morby: Real estate educator focused on creative financing and subject-to strategies, selling coaching and community programs. Overlaps with The REI Bros' creative deal structuring value proposition.
• Rich Dad: Robert Kiyosaki's real estate and financial education brand selling books, courses, and trainings. Overlapping audience of aspiring real estate investors learning fundamentals and strategy.
• Fortune Builders: Real estate investing education company offering coaching programs, masterclasses, and live events led by experienced investors. Closely comparable business model and target customer to The REI Bros.
• Grant Cardone: High-profile real estate and business educator with paid programs, live events, and investment vehicles. Competes for the same aspiring-Wealthy-RE-Entrepreneur persona at higher price points.
• Dean Graziosi: Personal-brand real estate investing educator selling courses, masterminds, and live training events. Comparable offering mix and direct-to-consumer funnel targeting aspiring and active real estate investors.

Broad incumbents

• Roofstock: Online marketplace and education platform for single-family rental investing. Larger, more capital-intensive incumbent that overlaps with the buy-and-hold/rental training content of The REI Bros.

Others

• PropStream: Real estate data and lead-generation platform used by investors to find motivated sellers. Referenced as a teaching tool by The REI Bros, making it an enabling ecosystem participant rather than direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thereibros
• LinkedInlinkedin.com/company/the-rei-bros

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE REI Bros