Krys

Optical Retail and Audiology Serviceskrys.com

Krys is a French optical retail cooperative operating 1,000+ stores across France under the KGS legal entity, selling prescription glasses, sunglasses, contact lenses, hearing aids, and connected eyewear through omnichannel retail, e-commerce, and the Krys Audition hearing-care vertical.

Company typePrivate
Founded1966
HeadquartersBazainville, France
Headcount1,001–5,000
GTM typeB2C
OfferingServices

What Krys does

Krys is a French optical retail cooperative operating under the legal entity KGS (RCS Versailles 421 390 188), running a network of more than 1,000 optician stores across France alongside a full e-commerce platform at krys.com. The company sells prescription eyeglasses, sunglasses, contact lenses, and hearing aids, and provides associated eye-care and audiology services. Its manufacturing arm produces its Signature Krys house-brand lenses and contact lenses in France, supporting a bundle offer (Forfait K) that starts at €39 for a frame plus lenses and a Tier-1 price entry for the 100% Santé zero-cost government coverage program.

The product portfolio spans premium licensed brands (Ray-Ban, Oakley, Gucci, Prada, Saint Laurent, Chloé, Tom Ford, Persol, Moncler, Balenciaga) and proprietary lines (Signature Krys, Le Coq Sportif exclusive collaboration, Levi's exclusive), a full stack of contact lenses from J&J Vision, Alcon, Bausch & Lomb, CooperVision, and Menicon, and a growing connected/smart glasses category that includes Ray-Ban Meta, Oakley Meta, Smart Signature Krys, Nuance Audio hearing-assist glasses, and Even Realities. The hearing-care vertical (Krys Audition) offers Phonak, Oticon, Signia, Bernafon, and Signature Krys hearing aids, with free assessment, 4-year warranty, and 30-day trials integrated through Doctolib online booking. Tech-enabled features include a webcam-based virtual fitting room, the AI-powered myKrysStyle advisor (pttrns.ai), 3D facial measurement systems, and an Eyesoft VR headset experience for visual-comfort demonstration.

The business model combines one-time retail of frames, lenses, contact lenses, and hearing aids; subscription pricing on contact lenses with tiered bulk discounts; multi-year warranties and protection packs (Garantie Casse et Entretien à vie, Krys Pack Protection); and professional services revenue from eye exams, lens fitting, and audiology consultations. Distribution is omnichannel: 1,000+ owned/cooperative retail stores, e-commerce with free in-store pickup (Click & Collect), in-store delivery, and Doctolib integration for hearing appointments. Marketing leverages multi-brand social presence, a Tour de France sponsorship with on-site hearing assessments and eye exams, content marketing on eye health, influencer partnerships, and SEO/SEM. Sub-brands include Signature Krys, Krys Audition, The Good Move recycling program, and Forfait K. Krys was named "Enseigne préférée des français 2026" (Most Preferred Optical Retailer Among French Consumers in 2026), reinforcing its brand position in a competitive French optical market.

Krys firmographics

Firmographics

Name: Krys
Legal name: KGS (Krys Group)
Website: https://krys.com
Company type: Private
Founded year: 1966
Operating status: Operating
Headcount range: 1,001–5,000 employees
Short description: Krys is a French optical retail cooperative operating 1,000+ stores across France under the KGS legal entity, selling prescription glasses, sunglasses, contact lenses, hearing aids, and connected eyewear through omnichannel retail, e-commerce, and the Krys Audition hearing-care vertical.
Ownership category
akta.pro rank

Krys industry classification

Industry

Product category: Optical Retail and Audiology Services
NAICS: Optical Goods Retailers (45613)
SIC: Ophthalmic Goods (3851)
akta.pro primary industry: Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)
akta.pro secondary industries: Sunglasses (Non-Prescription) (CRAAAKAB), Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE)

Keywords

Prescription eyewear retail
Optical retail services
Contact lens sales
Hearing aid services
Smart eyewear

Where Krys is headquartered

Location

Headquarters

HQ city: Bazainville
HQ country: France
HQ region: Europe

Offices23 records

Markets served

Krys business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Optical Products Sales: Retail sale of prescription eyeglasses, sunglasses, contact lenses, and accessories through physical stores and online platform. Products include own-brand Signature Krys as well as premium brands like Ray-Ban, Gucci, Oakley, Chloé.
Eye Care Services: Professional optical services including eye examinations, lens fitting, and after-sales services. Hearing care services through Krys Audition including hearing tests and hearing aid provision.
Smart/Connected Glasses: Sale of connected glasses including Ray-Ban Meta, Oakley Meta, Smart Signature Krys, Nuance Audio (hearing-enabled glasses), and Even Realities smart glasses.
Contact Lens Subscriptions: Contact lens sales with progressive discounts for bulk purchases (10% off for 6 months of daily lenses or 1 year of frequent replacement lenses; 15% off for 1 year of daily lenses).

Pricing tiers

Model	Billing	Price
Unit Pricing	One time	Frame + Lenses Package [K] starting at €39
Unit Pricing	One time	Ray-Ban prescription glasses from €149
Unit Pricing	One time	Chloé sunglasses from €319
Unit Pricing	One time	Signature Krys daily contact lenses from €15
Unit Pricing	One time	Biofinity contact lenses €27.90
Unit Pricing	One time	Dailies Total 1 contact lenses €31.90
Unit Pricing	One time	Total 30 monthly contact lenses from €52.90
Unit Pricing	One time	Biotrue daily contact lenses from €22.90
Unit Pricing	One time	Clariti daily contact lenses from €25.90
Unit Pricing	One time	Freshlook color contact lenses from €16.90
Other	Multi-year contract	Hearing aids and audiology services
Subscription	Annual	Insurance and warranty packages

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Krys product offering

Product offering

Core offering

Krys sells prescription eyeglasses, sunglasses, contact lenses, and hearing aids through a network of over 1,000 optical retail stores across France and a full e-commerce platform, supported by its own Signature Krys house brand of lenses and contact lenses manufactured in France. The company also operates Krys Audition, providing in-store audiology services including hearing tests, hearing aid fitting, and hearing protection products. It retails connected/smart eyewear (Ray-Ban Meta, Oakley Meta, Smart Signature Krys, Nuance Audio, Even Realities) and offers bundled frame-plus-lens packages starting at €39.

Product overview

Krys is a French optical and audiology retailer operating a network of over 1,000 stores across France alongside a full e-commerce platform (krys.com). Its product portfolio centers on three core categories: (1) prescription eyeglasses and sunglasses — featuring a wide brand portfolio (Ray-Ban, Gucci, Prada, Oakley, Tom Ford, Saint Laurent, Chloé, and its own Signature Krys house brand) plus connected/smart glasses (Smart Signature Krys, Ray-Ban Meta, Oakley Meta, Nuance Audio hearing-assist glasses); (2) contact lenses — spanning daily, bi-weekly, and monthly modalities across major manufacturers (Acuvue/J&J, Dailies/Alcon, Biofinity/Coopervision, Air Optix/Alcon, MyDay/Coopervision, Ultra/Bausch & Lomb, Total/Alcon, Clariti/Coopervision, Biotrue/Bausch & Lomb, Freshlook/Alcon, and Krys's own Signature Krys brand), along with lens care solutions; and (3) audiology — Krys Audition hearing centers offering hearing tests, hearing aids (Phonak, Oticon, Signia, Bernafon, Signature Krys), and hearing protection. Krys differentiates through vertically integrated lens manufacturing in France, bundled pricing programs (Forfaits K from €39), the 100% Santé zero-cost coverage, virtual try-on and AI-powered style advisor tools, its The Good Move recycling initiative, and VR-based vision training with Eyesoft. Online services include virtual fitting rooms, e-reservation, and online appointment booking via Doctolib.

Differentiator

Problem solved

Functional benefit

Brands

Signature Krys: Private label eyewear and contact lenses brand manufactured by Krys
Krys Audition
The Good Move
Forfait K

Products and services

Prescription Eyeglasses (Lunettes de vue)

Companies that use Krys

Customer profile

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Krys technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Krys partnerships and signals

Strategic signal

Partnerships

60 partnerships are on record, tiered core, minor and major.

Ray-BancoreChannel Partner/ Reseller/ DistributorPremium eyewear brand partnership. Krys sells Ray-Ban prescription glasses, sunglasses, and Ray-Ban Meta connected glasses. Exclusive offerings include Ray-Ban Meta AI smart glasses with camera and audio features.
OakleycoreChannel Partner/ Reseller/ DistributorSports and performance eyewear brand. Krys offers Oakley prescription glasses, sunglasses, and Oakley Meta connected glasses with audio capabilities.
GuccicoreChannel Partner/ Reseller/ DistributorLuxury fashion brand. Krys stocks Gucci prescription glasses and sunglasses collections.
ChloécoreChannel Partner/ Reseller/ DistributorFashion eyewear brand. Krys offers Chloé sunglasses and prescription glasses.
PradacoreChannel Partner/ Reseller/ DistributorLuxury fashion house. Krys stocks Prada sunglasses and optical frames.
PersolcoreChannel Partner/ Reseller/ DistributorItalian luxury eyewear brand. Krys offers Persol sunglasses with featured brand placement on homepage.
Saint LaurentcoreChannel Partner/ Reseller/ DistributorLuxury fashion brand. Krys stocks Saint Laurent prescription glasses and sunglasses.
Isabel MarantcoreChannel Partner/ Reseller/ DistributorFrench fashion designer brand. Krys offers Isabel Marant optical and sunglasses collections.
Tom FordcoreChannel Partner/ Reseller/ DistributorLuxury fashion and eyewear brand. Krys stocks Tom Ford prescription glasses and sunglasses.
LongchampcoreChannel Partner/ Reseller/ DistributorFrench luxury leather goods and accessories brand. Krys offers Longchamp eyewear.
Le Coq SportifcoreChannel Partner/ Reseller/ DistributorFrench sportswear brand with exclusive Krys collaboration. 'Le Coq Sportif x Krys' collection featured prominently. Krys is exclusive optical retailer for Le Coq Sportif eyewear.
Levi'scoreChannel Partner/ Reseller/ DistributorDenim brand. Krys offers Levi's eyewear collection. Exclusive Krys distribution.
Miu MiucoreChannel Partner/ Reseller/ DistributorItalian luxury fashion house. Krys stocks Miu Miu sunglasses.
LacostecoreChannel Partner/ Reseller/ DistributorFrench sportswear brand. Krys offers Lacoste sunglasses.
Marc JacobscoreChannel Partner/ Reseller/ DistributorAmerican fashion designer brand. Krys stocks Marc Jacobs sunglasses.
Tommy HilfigercoreChannel Partner/ Reseller/ DistributorAmerican premium fashion brand. Krys offers Tommy Hilfiger prescription glasses.
Emporio ArmanicoreChannel Partner/ Reseller/ DistributorItalian fashion brand. Krys stocks Emporio Armani optical frames.
Giorgio ArmanicoreChannel Partner/ Reseller/ DistributorItalian luxury fashion house. Krys offers Giorgio Armani sunglasses.
Ralph LaurencoreChannel Partner/ Reseller/ DistributorAmerican luxury fashion brand. Krys stocks Ralph Lauren and Polo Ralph Lauren eyewear.
BalenciagacoreChannel Partner/ Reseller/ DistributorFrench luxury fashion house. Krys offers Balenciaga sunglasses.
MonclercoreChannel Partner/ Reseller/ DistributorItalian luxury fashion and down jacket brand. Krys stocks Moncler sunglasses.
Etnia BarcelonacoreChannel Partner/ Reseller/ DistributorIndependent eyewear brand from Barcelona. Krys offers Etnia Barcelona in 'Nos choix Créateurs' (Creator's Choice) section.
Zadig & VoltairecoreChannel Partner/ Reseller/ DistributorFrench fashion brand. Krys stocks Zadig & Voltaire sunglasses and optical frames.
SandrocoreChannel Partner/ Reseller/ DistributorFrench fashion brand. Krys offers Sandro optical frames.
GuesscoreChannel Partner/ Reseller/ DistributorAmerican fashion brand. Krys stocks Guess prescription glasses and sunglasses.
Ba&shcoreChannel Partner/ Reseller/ DistributorFrench fashion brand. Krys stocks Ba&sh eyewear.
L'Atelier du FaubourgcoreChannel Partner/ Reseller/ DistributorIndependent French eyewear brand. Featured in Krys brand collection.
VersacecoreChannel Partner/ Reseller/ DistributorItalian luxury fashion house. Krys stocks Versace sunglasses.
WoowcoreChannel Partner/ Reseller/ DistributorIndependent eyewear brand. Featured in Krys 'Nos choix Créateurs' collection.
Acuvue (Johnson & Johnson)coreChannel Partner/ Reseller/ DistributorContact lens brand. Krys sells Acuvue Oasys, Acuvue Moist, 1 Day Acuvue Oasys Max, and Acuvue Oasys 1-Day contact lenses. Manufacturer: Ethicon Vistakon.
Dailies (Alcon)coreChannel Partner/ Reseller/ DistributorDaily contact lens brand. Krys sells Dailies AquaComfort Plus, Dailies Total 1, and Dailies All Day Comfort. Also offers Dailies x Krys branded collaboration lenses.
Biofinity (Coopervision)coreChannel Partner/ Reseller/ DistributorSilicone hydrogel contact lens brand. Krys sells Biofinity monthly and multifocal lenses. Manufacturer: Coopervision Osi.
Air Optix (Alcon)coreChannel Partner/ Reseller/ DistributorSilicone hydrogel contact lens brand. Krys stocks Air Optix contact lenses.
Biotrue (Bausch & Lomb)coreChannel Partner/ Reseller/ DistributorBio-inspired daily contact lens brand. Krys sells Biotrue One Day, Biotrue One Day for Astigmatism, and Biotrue One Day for Presbyopia. First bio-inspired lenses in ophthalmology.
Freshlook (Alcon)coreChannel Partner/ Reseller/ DistributorColor contact lens brand. Krys sells Freshlook One Day, Freshlook Colorblends, Freshlook Colors, and Freshlook Illuminate. Available with and without prescription.
Total (Alcon)coreChannel Partner/ Reseller/ DistributorPremium silicone hydrogel monthly contact lens brand. Krys sells Total 30, Total 30 for Astigmatism, and Total 30 Multifocal.
Clariti (Coopervision)coreChannel Partner/ Reseller/ DistributorDaily silicone hydrogel contact lens brand. Krys sells Clariti 1-Day, Clariti 1 Day Toric, and Clariti 1 Day Multifocal.
MyDay (Coopervision)coreChannel Partner/ Reseller/ DistributorDaily contact lens brand. Krys sells MyDay daily lenses and MyDay MiSight (myopia control).
Ultra (Bausch & Lomb)coreChannel Partner/ Reseller/ DistributorSilicone hydrogel contact lens brand. Krys sells Ultra and Ultra Multifocal for Astigmatism lenses.
Soflens (Bausch & Lomb)coreChannel Partner/ Reseller/ DistributorContact lens brand. Krys sells Soflens Daily Disposable and Soflens 59.
Miru (Menicon)coreChannel Partner/ Reseller/ DistributorJapanese contact lens brand. Krys sells Miru 1 Day, Miru 1 Day Upside, Miru 1 Day Flat Pack, and Miru 1 Month including multifocal options.
PureVision (Bausch & Lomb)coreChannel Partner/ Reseller/ DistributorSilicone hydrogel contact lens brand. Krys sells PureVision and PureVision 2HD.
Proclear (Coopervision)coreChannel Partner/ Reseller/ DistributorBiocompatible contact lens brand. Krys sells Proclear 1 Day and Proclear 1 Day Multifocal.
Premio (Menicon)coreChannel Partner/ Reseller/ DistributorPremium contact lens brand. Krys sells Menicon Premio monthly lenses.
Biomedics (Coopervision)coreChannel Partner/ Reseller/ DistributorContact lens brand. Krys sells Biomedics 1 Day Extra.
Precision (Alcon)coreChannel Partner/ Reseller/ DistributorDaily contact lens brand. Krys sells Precision 1 and Precision 7 for Astigmatism.
PhonakcoreChannel Partner/ Reseller/ DistributorHearing aid brand. Krys Audition offers Phonak hearing aids and accessories at hearing care centers.
OticoncoreChannel Partner/ Reseller/ DistributorHearing aid brand. Krys Audition offers Oticon hearing aids including Oticon Zeal. Featured brand at Vitrolles location.
Signia / SiemenscoreChannel Partner/ Reseller/ DistributorHearing aid brand. Krys Audition offers Signia (formerly Siemens) hearing aids and accessories.
BernafoncoreChannel Partner/ Reseller/ DistributorHearing aid brand. Krys Audition stocks Bernafon hearing solutions.
Nuance AudiocoreChannel Partner/ Reseller/ DistributorHearing-enabled smart glasses. Krys offers Nuance Audio glasses - prescription eyeglasses with integrated hearing assistance technology combining vision correction and hearing support.
Even RealitiescoreChannel Partner/ Reseller/ DistributorSmart glasses brand. Krys offers Even Realities connected glasses.
Meta (Facebook)coreTechnology or IntegrationTechnology partnership for connected glasses. Krys sells Ray-Ban Meta smart glasses (camera, audio, AI features) and Oakley Meta performance smart glasses. First retail partner for Meta AI glasses in France.
SailbagsminorStrategic or Co-development PartnerSustainable ocean accessories brand. Krys x Sailbags collaboration for ocean-themed sunglasses collection. Partnership focused on environmental sustainability and ocean protection messaging.
DoctolibcoreTechnology or IntegrationOnline appointment booking platform. Krys Audition centers integrated with Doctolib for online appointment scheduling across all locations.
100% Santé ProgramcoreOthersFrench government healthcare program. Krys participates in 100% Santé for both optical (zero out-of-pocket for eligible frames and lenses) and hearing (zero cost hearing aids for eligible patients).
Mutual Health Insurance PartnerscoreOthersPartnership with various mutual health insurance providers (mutuelles) for coverage and reimbursement coordination. 'Partenaires mutuelles' mentioned at Krys Audition locations.
Julie @douzefevrierminorGTM or Marketing PartnerInstagram influencer partnership. Julie (@douzefevrier) promoted The Good Move recycling program and ocean conservation message. Influencer-generated content about recycling used contact lenses.
pttrns.ai (myKrysStyle)coreTechnology or IntegrationAI-powered virtual try-on technology provider. Krys uses pttrns.ai platform (shopId: 63e4c1dbd5a676002968b462) for myKrysStyle virtual try-on and style recommendation tool.
Tour de FrancemajorGTM or Marketing PartnerMajor sports sponsorship. 'Vu et entendu sur le tour' - free hearing assessments and eye exams at Tour de France events. Solar mask promotions at €29. Extensive brand visibility during France's premier cycling race.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Krys competitors and assessment

Company assessment

Broad incumbents

Specsavers: Large European optical and hearing retailer with a partnership-store model. Comparable on scale, hearing-care diversification and omnichannel strategy, even though its French presence is more limited.
EssilorLuxottica: Vertically integrated eyewear giant that controls major brands Krys distributes (Ray-Ban, Oakley, Gucci, Prada) and operates global retail banners. Both a wholesale supplier of brands to Krys and an indirect competitor through its retail chains in France.

Direct peers

Générale d'Optique: Major French optical retail chain (GrandVision/EssilorLuxottica) with comparable nationwide footprint, multi-brand eyewear assortment, contact lens offering and online channel. Operates as a near-direct competitor on price, range and store density.
Optical Center: French optical retailer with a multi-store network and integrated online platform, competing across prescription glasses, sunglasses, contact lenses and hearing services. Directly comparable on value pricing and omnichannel model.
Atol: French optical retailer with store network and partnerships similar to Krys, covering prescription eyewear, sunglasses and contact lenses. Direct competitor in the French optical market.
GrandOptical: French optical chain under EssilorLuxottica; directly overlapping with Krys on product range, multibrand assortment and store-based dispensing model.
Alain Afflelou: Largest French optical retail chain with a similar nationwide network of stores selling prescription eyewear, sunglasses, contact lenses and hearing aids under an own-brand plus premium partner-brand model. Direct head-to-head competitor to Krys in France.

Emerging players

Mister Spex: European online-led optical retailer active in France via misterspex.fr, competing on price, convenience and try-at-home services. Represents the digital-first threat to Krys's brick-and-mortar model.
Polette: French DTC online eyewear brand offering low-price prescription frames and sunglasses with virtual try-on. Comparable on AI/virtual try-on features and digitally native customer journey.
Warby Parker: US direct-to-consumer optical retailer known for home try-on, vertical brand model and affordable eyewear. Useful comparable for omnichannel and virtual try-on competitive benchmarks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Krys financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Krys leadership team

Management profile

Number of profiles

Krys subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Krys funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Krys M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krys

What does Krys do?

Is Krys a public or private company?

Krys is a private company. It is classified as management employee owned and is currently operating.

When was Krys founded?

Krys was founded in 1966. It employs 1,001 to 5,000 people.

Where is Krys based?

Krys is headquartered in Bazainville, France, in the Europe region.

How does Krys make money?

Four revenue lines are on record. Optical Products Sales are the primary driver. The others are eye Care Services, smart/Connected Glasses and contact Lens Subscriptions.

Who are Krys's main competitors?

Broad incumbents on record are Specsavers and EssilorLuxottica. Direct peers are Générale d'Optique, Optical Center, Atol, GrandOptical and Alain Afflelou. Emerging players are Mister Spex, Polette and Warby Parker.

Does Krys have an API?

No public API is recorded for Krys.

What industry is Krys in?

Krys's product category is Optical Retail and Audiology Services. Its primary akta.pro industry code is HLAKAKAL, Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses), with a secondary code of CRAAAKAB, Sunglasses (Non-Prescription). Its NAICS code is 45613 and its SIC code is 3851.