NOVAPET S.R.L.

What NOVAPET S.R.L. does

NOVAPET S.R.L. operates as Nova Pet, a privately held Italian limited liability company (Società a Responsabilità Limitata) with its digital presence centered on the domain novapet.it. The website presents Italian-language branding under the tagline "Cura e amore per i tuoi animali" (Care and love for your animals), positioning the entity in the Italian pet care consumer market. The site features only a homepage with a contact form and an email signup for company updates and promotions; no product catalog, pricing, service descriptions, distribution channels, or management team information is disclosed in the source data.

The firm's business model is not articulated in available materials: there are no listed products, no pricing models, no customer segment definitions, no distribution channels beyond the website itself, and no headcount or revenue figures. The website contains a "Contact Us" form and a newsletter signup funnel but does not function as an e-commerce storefront with disclosed offerings. No certifications, patents, partnerships, awards, funding rounds, M&A activity, or regulatory actions are recorded. The copyright notice indicates the site is active in 2025.

A notable discrepancy exists between the firmographic summary (which describes Novapet as a developer, manufacturer, and distributor of PET resins and packaging solutions for beverage and food applications) and the first-party website evidence (which positions Nova Pet as an Italian pet care brand). Per first-party source precedence, this analysis is grounded in the website content; the resin/packaging description is not corroborated by any observable first-party evidence in the input set.

Name

NOVAPET S.R.L.

Legal name

Nova Pet S.R.L.

Website

https://novapet.it

Company type

Private

Operating status

Operating

Short description

NOVAPET S.R.L. (doing business as Nova Pet) is a privately held Italian company operating in the pet care consumer market, with a minimal digital presence limited to an Italian-language landing page featuring a contact form and email signup.

Ownership category

akta.pro rank

Product category

Pet Care Products

NAICS

Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910)

akta.pro primary industry

Pet Supplies Omnichannel (CRAFAEAJ)

akta.pro secondary industries

Pet Food & Treats Retail (CRALAHAB), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

Keywords

• Pet care products
• Animal care supplies
• Pet products
• Pet supplies
• Animal wellness

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

Core offering

NOVAPET S.R.L. operates as an Italian pet care company under the brand "Nova Pet," focused on care and love for animals ("Cura e amore per i tuoi animali"). The current public website presence is limited to a homepage with a contact/email signup form for company updates and promotions, with no specific named products, pricing, or detailed offerings disclosed.

Product overview

Nova Pet S.R.L. is an Italian pet care company. The source data contains only a homepage with a contact/email signup form and no product pages, named offerings, pricing, or feature descriptions.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Direct peers

• Pet Store Conad: Pet supplies section within the Conad grocery network in Italy, including online ordering. Comparable as an Italy-focused pet supplies retail outlet serving everyday consumer replenishment needs.
• Arcaplanet: Largest Italian specialty pet retail chain, operating physical stores and online across Italy. Directly comparable to Nova Pet as a domestic Italian pet supplies retailer targeting end consumers.
• Zooplus: Europe's leading online pet retailer, with an Italy-localized storefront selling food, accessories, and care products. Comparable to Nova Pet as an online-first pet supplies retailer serving Italian consumers.
• Maxi Zoo Italia: Italian arm of a large European pet retail brand, combining physical stores with a transactional website. Comparable to Nova Pet as a multi-channel Italian pet supplies retailer.
• L'Isola dei Tesori: Italian pet retail chain with both stores and an online storefront focused on pet food, accessories, and care products. Comparable to Nova Pet on geography, category, and consumer target.

Broad incumbents

• Petco: Large US omnichannel pet retailer offering supplies, grooming, and veterinary services. Comparable on the retail-of-pet-supplies axis, though broader in scope and US-focused.
• Chewy: Large US-based online pet retailer with broad assortment and subscription/auto-replenishment. Comparable to Nova Pet as a website-led, consumer-direct pet supplies retailer, though at vastly larger scale and US-focused.
• Purina (Nestlé): Global pet food and care brand with a strong Italy presence. Comparable as a high-recognition pet-care brand operating in the same Italian consumer market Nova Pet targets.
• Royal Canin: Global premium pet food brand with an Italy-localized site and broad distribution. Comparable as a pet-care brand serving Italian pet owners through both direct and retail channels.

Others

• Amazon Italia (Pet Supplies): Major third-party marketplace selling pet food, supplies, and accessories to Italian consumers. Relevant as the dominant alternative online purchasing channel for the same end customers Nova Pet targets.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOVAPET S.R.L.