Orange Tunisie

What Orange Tunisie does

Orange Tunisie SA is a Tunisian telecommunications operator and a subsidiary of the France-based Orange Group, one of three principal mobile operators in Tunisia alongside Ooredoo and Tunisie Telecom. The company provides mobile services across 2G, 3G, 4G, and 5G (commercially launched in February 2025 with subsequent expansion to all governorates), fixed internet access via Orange Tunisie Internet SA, and digital financial services including Orange Money. It operates a multi-channel go-to-market combining owned retail boutiques, USSD self-service for prepaid users, the My Orange app, and digital onboarding, and it backs the super-app Max it (launched January 2024) as a consolidated digital surface for telecom, content, lifestyle, and payments. Beyond connectivity, Orange Tunisie runs the Orange Fab Tunisia corporate-startup accelerator (8th cohort, AI-focused, March 2026), the Orange Digital Center for skills development, and a 5G Lab targeting industry 4.0, health, and education use cases.

The business model is anchored on consumer mobile ARPU (prepaid and postpaid), fixed-broadband subscriptions, and an emerging layer of digital services (Orange Money, Max it, Max it Pay via Flouci partnership with Central Bank authorization) plus B2B services such as the Master Repair partnership with Groupe El Mouradi in hospitality. Infrastructure investments, including the planned MEDUSA submarine cable (2026), underpin a cost and quality advantage. Orange Tunisie is part of Orange MEA, which reported €8.4B revenue across 18 countries in 2025, and the broader Orange Group reported €40.4B revenue in 2025, providing both capital backing and roaming/scale benefits to the Tunisian entity.

Name

Orange Tunisie

Legal name

Orange Tunisie SA

Website

https://orange.tn

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Orange Tunisie SA is a Tunisian telecommunications operator and Orange Group subsidiary providing mobile (2G-5G), fixed internet, and digital financial services including Orange Money, Max it super-app, and Max it Pay, serving mass-market consumers and select B2B clients across all governorates.

Ownership category

akta.pro rank

Headquarters

HQ city

Tunis

HQ country

Tunisia

HQ region

Africa

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Mobile Prepaid Services: Prepaid mobile airtime and voice/data bundles sold via recharge cards, USSD (*111# portal), Max it app, and online. Revenue generated per transaction from airtime top-ups and value-added services including roaming passes, internet bundles, and SMS packages.
2. Mobile Postpaid Services: Monthly subscription plans (e.g., Optima postpaid) with bundled voice minutes, data, and SMS, billed monthly with options for add-on services. Revenue generated through recurring subscription fees.
3. Fixed Internet Services (Fixbox, Darbox Plus): Fixed broadband via DSL and fiber-optic, including Fixbox (ADSL), Darbox Plus (up to 100 Mbps unlimited), and MAXBOX 5G with WiFi 6. Revenue from monthly subscription plans.
4. Mobile Broadband (Flybox, Airbox): 4G/LTE home and portable broadband devices (Flybox prepaid/postpaid, Airbox postpaid up to 150 Mbps). Revenue from device sales combined with prepaid/postpaid data plans.
5. Device and Smartphone Sales: Sales of mobile handsets and accessories through the orange.tn e-commerce store and physical boutiques, with online-exclusive promotions of up to 10% discount.
6. Digital Financial Services (Orange Money, Mobimoney): Mobile money services including Orange Money for bill payments and transfers, and Mobimoney for mandates, microcredit repayment, and school fee payments. Revenue from transaction fees on bill payments, transfers, and third-party service commissions.
7. Max it Marketplace (Gaming, VOD, Lifestyle): Digital content marketplace within Max it offering gaming, video-on-demand (VOD), music, and lifestyle services from national and international partners. Revenue from content subscription purchases and in-app transactions.
8. Enterprise ICT Solutions: Business solutions including WiFi Managed (e.g., Groupe El Mouradi), cloud and cybersecurity services (Orange Business), and managed connectivity. Revenue from service contracts with B2B customers.
9. Startup Ecosystem Services: Through Orange Fab Tunisia, Orange provides startups with business partnerships, cloud credits (AWS), mentoring, coworking space, and networking, contributing to ecosystem development that drives innovation and long-term customer acquisition.

Pricing tiers

Go-to-market motion3 records

Distribution channels11 records

Marketing channels21 records

Core offering

Orange Tunisie is a telecommunications operator offering mobile (2G/3G/4G/5G), fixed (ADSL/Fiber) internet, mobile broadband devices, mobile financial services (Orange Money, Mobimoney), and a content marketplace via the Max it super-app. It also provides B2B enterprise solutions including WiFi Managed, cloud, and cybersecurity services through Orange Business, supported by its 5G network and ownership of the MEDUSA submarine cable landing station.

Product overview

Orange Tunisia operates as a telecom operator offering mobile (prepaid/postpaid), fixed internet, and bundled services. Core products include Max it super-app (all-in-one digital platform), MAXBOX 5G (5G home internet with WiFi 6), Darbox Plus (fixed broadband), Airbox and Flybox (portable WiFi devices). The ecosystem includes financial services (Orange Money, Mobimoney), startup acceleration (Orange Fab Tunisia), and innovation hubs (Orange Digital Center). Services span internet transfer/sharing, e-SIM, parental controls, and AI-powered chatbots. Products connect through Max it super-app and USSD codes.

Differentiator

Problem solved

Functional benefit

Brands

• Max it: Super-app mobile application offering line management, recharge services, mobile payment (Max it Pay), gaming, VOD, music streaming, and marketplace features. Integrated with Flouci wallet for mobile payments.
• Orange Fab Tunisia
• Orange Digital Center Tunisia
• Orange Money
• Maxbox 5G

Products and services

• Max it Super-App Flagship super-app for individual subscribers integrating mobile line management, recharge, internet option purchases, bill payment, gaming, VOD streaming, music, balance tracking, secure transactions, credit/internet transfers, and Flouci wallet payment integration.
• MAXBOX 5G 5G home internet router with WiFi 6/Category 18 technology offering ultra-fast connectivity and a Turbo option for gaming enthusiasts, leveraging the new 5G network.
• Darbox Plus Fixed internet service offering unlimited very high-speed broadband with speeds up to 100 Mbps via DSL/fiber for residential customers.
• Airbox Postpayée Portable 4G/LTE WiFi device providing high-speed mobile internet up to 150 Mbps for sharing with family and friends on a postpaid plan.
• Flybox 4G (Prépayée et Postpayée) 4G mobile WiFi routers available in prepaid and postpaid options enabling portable internet access for individual subscribers.
• Giga Klem Mobile offer allowing subscribers to control spending while enjoying smooth internet browsing and unlimited calls.
• Max Bonus Mobile offer providing up to 500% bonus credits for communicating freely with loved ones.
• Orange Money Mobile payment service enabling electronic payments, line recharges, bill payments (STEG, CNSS, fines), toll badge recharge, and bank card transfers via mobile using code *139# or Max it app.
• Mobimoney Mobile money service in partnership with La Poste Tunisienne and e-DINAR SMART cards, offering free recharges, bill payments, mandates, transfers, and micro-credit services 24/7.
• Orange Fab Tunisia Corporate startup accelerator supporting Tunisian startups with business partnerships, AWS cloud credits, mentoring, coworking space, and international networking through the Orange Fab network spanning 21 countries.
• Orange Digital Center Tunisia Innovation hub at Lac 1, Tunis providing digital skills training, tech education, coworking space, and startup support including the Orange Fab accelerator.
• Internet sur mesure Customizable mobile internet service allowing subscribers to choose credit amounts from 0.090 DT to 100 DT via Max it or USSD code *222#.
• Transfert Internet First service in Tunisia enabling internet transfer from mobile to another mobile, key, or Flybox, with up to 1 GB per transfer at 50 millimes per transaction.
• Transfert de Crédit Mobile credit transfer service allowing subscribers to send 1-40 DT instantly to friends and family 24/7, with daily and monthly caps.
• Ehdi option Gift service allowing subscribers to offer internet, call options, combo options, and roaming passes to loved ones via USSD codes.
• e-SIM Orange Tunisie Digital eSIM technology for smartphones enabling digital SIM activation without physical cards, first Tunisian operator to offer this capability.
• Partagi Net Data sharing service allowing subscribers to share internet options with up to 4 Orange numbers (mobile, key, or Flybox) via USSD code *224#.
• Djingo Damdoum First 100% Tunisian AI-powered chatbot for customer service and assistance.
• Contrôle Parental Parental control service ensuring children's digital wellbeing with protected web navigation.
• 5G Lab Innovation space near Orange Digital Center at Berges du Lac offering discovery pathways with immersive demonstrations of 5G applications in industry 4.0, culture, health, and education, plus development pathways for enterprises, universities, and startups to test 5G use cases.

Quantifiable outcome

• 5G speeds 3-4x faster than 4G with minimal latency for enterprise and consumer customers
• +5 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature9 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• Groupe El MouradicoreStrategic or Co-development Partner · 20 May 2026Orange Tunisia and Groupe El Mouradi strengthened their WiFi Managed solutions partnership with new projects announced in May 2026. Orange Tunisia provides managed WiFi infrastructure for Groupe El Mouradi's hotel properties, expanding the managed B2B services portfolio.
• GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit)flagshipStrategic or Co-development Partner · 11 May 2025Orange and GIZ partnership through the develoPPP program (commissioned by German Federal Ministry BMZ) to deploy the 'Master Repair' program across Morocco, Tunisia, Senegal, and Egypt. The initiative trains young people in electronic device repair and solar/fiber installation, aiming to create hundreds of jobs by 2027. At mid-program, 285 youth trained with strong inclusion metrics (26% women, ~30% persons with disabilities).
• FloucicoreStrategic or Co-development Partner · 29 April 2025Orange Tunisia and Flouci formalized a partnership in April 2025 to integrate Flouci's mobile wallet and financial services into the Max it super-app. Customers can now recharge their Orange line or purchase internet plans directly via Flouci wallet within Max it Pay, enabling instant, secure, and seamless mobile payments. The partnership aims to develop new digital payment solutions covering bill payment, fund transfers, and other innovative financial services.
• PNUD (UNDP Tunisia)coreGTM or Marketing PartnerUNDP Tunisia co-sponsors the POESAM competition's Prix Féminin (Women's Prize) alongside Orange, promoting female entrepreneurship in tech across Tunisia with PNUD funding from Canada.
• AWS (Amazon Web Services)coreTechnology or IntegrationAWS provides free cloud credits to Orange Fab Tunisia accelerated startups as part of the accelerator program benefits, enabling startups to build and scale their solutions on AWS cloud infrastructure.
• Keyrus TunisiacoreTechnology or IntegrationKeyrus Tunisia collaborated with Orange Tunisia's internal teams to co-build the Max it super-app platform, with support from Orange MEA. Keyrus contributed to the mobile app's architecture, development, and open partnership model.
• Orange Fabs (Global Network)coreChannel Partner/ Reseller/ DistributorOrange Fab Tunisia is part of the global Orange Fabs network operating in 21 countries, enabling Orange Fab Tunisia startups to access international markets and partnerships across the Orange Fabs footprint.
• Banque Centrale de TunisiecoreOthersThe Central Bank of Tunisia authorized Flouci as a financial Super App, which is integrated into Orange Tunisia's Max it Pay. This regulatory authorization underpins the mobile financial services ecosystem.
• La Poste TunisiennecoreChannel Partner/ Reseller/ DistributorMobimoney service enables Orange customers to access banking and financial services (mandates, bill payments, fund transfers) at La Poste branches, leveraging the national postal network for financial inclusion.
• Medusa Submarine Cable SystemflagshipTechnology or IntegrationOrange Tunisia partnered with Medusa Submarine Cable System to deploy the MEDUSA cable landing in Bizerte. Orange Tunisia owns the Tunisian section and Bizerte landing station, contributing to a submarine cable system spanning 13 countries.
• Tunisie Place de Marché (TPM)minorGTM or Marketing PartnerTPM co-sponsored the Startup World Cup Tunisia national final alongside Orange Tunisia, supporting Pwn & Patch (1st place winner) with a prize package for the global Silicon Valley final.
• Rose Blanche GroupminorGTM or Marketing PartnerRose Blanche Group supported Pixii Motors (2nd place) in Startup World Cup Tunisia, affirming its commitment to Tunisian entrepreneurial innovation, as an industrial food group that has made innovation a strategic development axis.

Scale indicators16 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Vodafone Egypt: Vodafone-affiliated mobile operator in Egypt, serving as a North African regional peer. Comparable as a North African mobile operator with digital services and mobile money (Vodafone Cash), though it operates in a different country.

Broad incumbents

• Maroc Telecom: Moroccan telecom operator partly owned by Orange Group (via holding). Comparable as a North African Orange-affiliated telecom operator with mobile, fixed, and enterprise services.
• Orange Egypt: Orange Group subsidiary operating in Egypt, another major North African telecom market. Comparable as a sister Orange MEA operator with mobile, fixed broadband, and Orange Money services.
• Ooredoo Group: Qatar-based parent of Orange Tunisia's direct competitor Ooredoo Tunisia. Comparable as a multi-country MENA telecom incumbent with mobile money (Ooredoo Money) services.
• MTN Group: Pan-African telecom operator with mobile money (MTN MoMo) across multiple African markets. Comparable as a multi-country African telecom incumbent with mobile money and digital services.
• Airtel Africa: Pan-African telecom operator with mobile money (Airtel Money) services. Comparable as a multi-country African mobile operator competing for the same digital services and mobile money opportunity.
• Sonatel: Orange Group subsidiary operating mobile and fixed networks across Senegal, Mali, Guinea, and Sierra Leone. Comparable as a West African Orange MEA telecom operator.
• Orange Group (parent): Parent company of Orange Tunisia operating globally in 26 countries. Provides capital, technology, and strategic direction; comparable as the broader incumbent operator behind Orange Tunisia's local business.

Direct peers

• Ooredoo Tunisia: Direct competitor to Orange Tunisia in the Tunisian mobile and fixed market. Ooredoo Tunisia is part of Qatar-based Ooredoo Group and competes head-to-head on mobile, internet, and B2B services.
• Tunisie Telecom: State-owned incumbent telecom operator and Orange Tunisia's primary direct competitor. Tunisie Telecom is the historical incumbent and competes across mobile, fixed, and enterprise segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/orangetn
• YouTubeyoutube.com/channel/UCjDETYn6oN5z4XmJMB91QSg
• Facebookfacebook.com/orange.tn
• LinkedInlinkedin.com/company/orange-tunisie
• Instagraminstagram.com/orange_tunisie/?hl=fr
• TikToktiktok.com/@orange_tunisie

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orange Tunisie