Madic Uk
MADIC UK provides the integrated "evolution" SaaS suite — evoPOS, evoBackOffice, and evoHeadOffice — for fuel forecourt and convenience store retailers in the UK, alongside forecourt hardware including Tatsuno dispensers and PULSE EV chargers. It serves enterprise customers such as MFG and EG Group plus 1,000+ independent retailers.
- Company typePrivate
- Founded2010
- HeadquartersGuildford, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Madic Uk does
MADIC UK Ltd is a UK-based provider of integrated EPOS, back office, and head office software for fuel forecourt and convenience store retailers, operating as a wholly-owned subsidiary of French conglomerate MADIC Group. Originally founded in 2010 in Bedford as Pump Maintenance and later known as TLM Technologies, the company was acquired by MADIC Group in 2019 and rebranded as MADIC UK in 2023. The core offering is the "evolution" suite — a fully integrated SaaS platform comprising evoPOS (point-of-sale), evoBackOffice (browser-based back office), and evoHeadOffice (multi-site aggregation) — built on an open-platform, cloud-based architecture that supports 25+ third-party integrations and runs on any internet-connected device. Adjacent modules include evoSelfCheckout, evoLite (for smaller retailers), evoFoodService, evoHHT (handheld terminals), evoConsole, and evoMessenger, alongside proprietary hardware lines such as MG PAY outdoor payment terminals (25,000+ deployed across Europe by MADIC Group), exclusive UK distribution of Tatsuno fuel dispensers, and the PULSE EV charger range (25KW-400KW).
The business model combines recurring SaaS subscriptions (monthly per-location fees), hardware sales and installation (dispensers, EV chargers, OPTs, tank gauges), 24/7 managed support services, and bespoke software development. Go-to-market is primarily direct enterprise field sales targeting large fuel retailers and convenience chains — including Motor Fuel Group (MFG, 900+ sites on full evolution suite), EG Group (400+ UK sites on evoHeadOffice), Park Garage Group, Costcutter, and Esso — alongside direct sales to over 1,000 independent retailers, where MADIC UK claims a 50% market share among UK independent forecourt operators. The company operates from headquarters in Guildford (relocated 2020) with additional offices in Exeter (Support Hub and in-house development) and its original founding location in Bedford. Distribution is UK-domestic for EPOS, with MADIC Group handling international distribution of EV chargers and payment terminals across Europe.
Madic Uk firmographics
Firmographics- Name
- Madic Uk
- Legal name
- MADIC UK
- Website
- https://madic-uk.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Short description
- MADIC UK provides the integrated "evolution" SaaS suite — evoPOS, evoBackOffice, and evoHeadOffice — for fuel forecourt and convenience store retailers in the UK, alongside forecourt hardware including Tatsuno dispensers and PULSE EV chargers. It serves enterprise customers such as MFG and EG Group plus 1,000+ independent retailers.
- Ownership category
- akta.pro rank
Madic Uk industry classification
Industry- Product category
- Fuel and Convenience Retail Software (EPOS and Back Office)
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)
- SIC
- Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- EV Charging Forecourt Retail (Charge-Integrated Convenience) (CRAHABAJ)
Keywords
Where Madic Uk is headquartered
LocationHeadquarters
- HQ city
- Guildford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Madic Uk business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- SaaS Subscriptions (evoPOS, evoBackOffice, evoHeadOffice): Software delivered as a Service (SaaS) with monthly fees based on the number of locations. No heavy upfront expenditure. evoLite subscription available for retailers needing simplified back-office functionality. Scalable from single site to multi-location roll-out.
- Hardware Sales and Installation: Sale and installation of forecourt equipment including Tatsuno fuel dispensers (exclusive UK supplier), EV chargers (PULSE range: 25KW to 400KW), MG PAY outdoor payment terminals, and related hardware. Includes pump maintenance and service contracts.
- Support and Maintenance Services: 24/7 Support Hub providing technical support, remote support via Zoho Assist, ongoing maintenance for equipment including Tatsuno dispensers. Service contracts for forecourt operations.
- Forecourt Services: Construction and forecourt services including project management, site knock down and rebuild, accident damage repair, pump and machine installation, shop extensions, pipework, grade changes, tank gauge supply, installation and maintenance, and UK-wide installations.
- Custom/Bespoke Software Development: In-house development team available to customise the evolution product suite or develop bespoke integrations such as loyalty programmes, payment solutions, automation systems, data import/export, tailored reporting, and home delivery integrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | evoPOS SaaS - Monthly subscription per location |
| Subscription | Monthly | evoBackOffice - Full back office subscription |
| Subscription | Monthly | evoLite - Simplified back office subscription |
| Subscription | Monthly | evoHeadOffice - Head office subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Madic Uk product offering
Product offeringCore offering
MADIC UK sells the "evolution" product suite — an integrated end-to-end set of SaaS applications (evoPOS electronic point of sale, evoBackOffice, evoHeadOffice, evoSelfCheckout, evoLite, evoHHT, evoFoodService, evoMessenger, evoConsole) for fuel forecourt and convenience store retailers, delivered on a monthly subscription per location basis. Alongside software, the company sells and installs forecourt equipment (Tatsuno fuel dispensers as exclusive UK supplier, MG PAY outdoor payment terminals, PULSE EV chargers from 25KW to 400KW) and provides 24/7 Support Hub services, forecourt construction/maintenance, and bespoke software development.
Product overview
MADIC UK offers the evolution suite - a fully integrated end-to-end platform of software applications for convenience and fuel retailers. The core platform consists of evoPOS (EPOS system), evoBackOffice (back office management), and evoHeadOffice (multi-site aggregation), which work seamlessly together or can be deployed independently. Additional modules include evoSelfCheckout (self-service), evoLite (budget option), evoHHT (hand-held terminals), evoFoodService (foodservice management), and evoMessenger (messaging). Beyond software, MADIC UK provides forecourt equipment including Tatsuno fuel dispensers, MG PAY outdoor payment terminals, and PULSE EV chargers (25KW-400KW). The company was formerly known as TLM Technologies, acquired by MADIC Group in 2019 and renamed MADIC UK in 2023.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Auto DRS saves MFG 100,000 hours per year across 900 sites (15 working days per store and 52 days for head office accounts)
- +7 more outcomes
Companies that use Madic Uk
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles3 records
Madic Uk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration31 records
AI capability2 records
Feature8 records
Madic Uk partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core.
- NearStcoreIntegration connecting evoBackOffice in-store inventory data to Google. NearSt is a Google Local Feeds Partner that structures and formats inventory data for Google Search, Maps, and Shopping. Enables local inventory ads and improved Google local search rankings. Customer Highway Stops achieved 5x more local shoppers and 35:1 ROAS.
- DeliverectcoreFirst fuel and convenience EPOS globally to integrate with Deliverect. Aggregates all online order and delivery channels (Uber Eats, Deliveroo, Just Eat) directly to evoPOS. Removes need for separate tablets per delivery channel. Enables Q-commerce (quick commerce) for convenience and fuel retailers.
- AzpiralcoreLoyalty platform integration with evoPOS enabling independent retailers to offer sophisticated loyalty schemes. Azpiral PRO offers rewards, data analytics, and next-generation loyalty functionality previously only available to large supermarket chains.
- JispcoreContactless shopping integration enabling home delivery, click & collect, and scan & go. Full integration with evoPOS and evoBackOffice with real-time stock visibility and transaction posting. 400% increase on average basket spend through home delivery and click & collect services.
- Market Hub / PulsecoreElectronic shelf label (eSEL) integration via Pulse. Allows real-time price updates at shelf edge. Highland Group uses this integration for competitive pricing, displaying 'cheaper than Tesco' on labels.
- SATOcoreLeading global provider of auto-ID solutions. Integration with evoHHT for reduction label printing. SATO printers connect to evoBackOffice for shelf edge label printing, wastage reduction, and pricing accuracy.
- METRO CCTV / VARS TechnologycoreCCTV and ANPR (Automatic Number Plate Recognition) integration. VARS provides forecourt protection and revenue system. ANPR matches POS transaction data with CCTV images, enabling drive-off investigation and debt recovery. Blacklisted vehicles alert staff before fuelling begins.
- Allwyn (National Lottery)corePartnership to integrate The National Lottery into evoPOS. Prototype launched at National Forecourt Show 2024. Enables lottery draw-based game sales at EPOS and self-checkout for the first time at forecourts. MADIC UK is the only EPOS provider to offer this integration.
- BPmecorePay at pump integration allowing BP customers to pay for fuel and earn rewards at outdoor payment terminals.
- Shell Go+corePay at pump integration allowing Shell customers to pay for fuel and earn rewards at outdoor payment terminals.
- EssocorePay at pump integration for Esso forecourts. Esso Nectar loyalty integration also available through evoBackOffice.
- DojocoreEnd-to-end payment integration with evoPOS. Dojo provides payment processing solutions for convenience and forecourt retailers.
- TatsunocoreExclusive UK supplier of Tatsuno fuel dispensers. Tatsuno has over 100 years of dispenser production experience with Japanese technology. Includes Sharp Metering technology and hose retraction. MADIC provides installation, maintenance, and service contracts.
- AlisonecoreQ-jump platform powering Park Garage Group's EV hub click & collect. Customers scan, order, and collect food in-store with no app download required. Seamlessly integrated to evoPOS with orders going directly to all EPOS in-store.
- Hanshow ESLscoreElectronic shelf label solutions integration. Allows retailers to change pricing and promotional labels in seconds with digital labels.
- VusionGroupcoreElectronic shelf label solutions. Change pricing and promotion labels in seconds with electronic labels for convenience and forecourt environments.
- OxhoocoreHardware partner used in MFG evoPOS rollout across 918 sites. Oxhoo hardware complements modern feel of evoPOS system and is known to be long-lasting.
- CelestracorePartner in MFG rollout of evoPOS to 918 sites. Part of the implementation team for large-scale deployment.
- PLM GlobalcorePartner in MFG rollout of evoPOS to 918 sites. Part of the implementation team for large-scale deployment.
- MDTcorePartner in MFG rollout of evoPOS to 918 sites. Part of the implementation team for large-scale deployment.
- EG GroupcoreevoHeadOffice deployed across EG Group's UK estate of 400+ sites. Strategic technology partnership since 2019. MADIC UK has actively supported EG Group's UK business growth.
- SagecoreAccounting integration allowing quick and easy posting of accounts from evoBackOffice and evoHeadOffice. QuickBooks and Xero also available.
- BPcoreBP branded forecourt sites using MADIC UK EPOS solutions. BP is listed among customer logos on the MADIC UK website.
- ShellcoreShell branded forecourt sites using MADIC UK EPOS solutions. Shell Go+ loyalty integration available. Shell is listed among customer logos on the MADIC UK website.
- CharINcoreMADIC Group became a member of CharIN in 2025. CharIN is the leading global association dedicated to promoting standards in EV charging. MADIC's PULSE EV chargers are compliant to relevant international standards.
Scale indicators17 records
Recent moves7 records
Expansion highlights6 records
Madic Uk competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks1 record
Key highlights7 records
Customer concentration
Madic Uk social profiles
Digital presenceMadic Uk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Madic Uk leadership team
Management profileNumber of profiles
Profiles3 records
Madic Uk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Madic Uk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Madic Uk
What does Madic Uk do?
MADIC UK sells the "evolution" product suite — an integrated end-to-end set of SaaS applications (evoPOS electronic point of sale, evoBackOffice, evoHeadOffice, evoSelfCheckout, evoLite, evoHHT, evoFoodService, evoMessenger, evoConsole) for fuel forecourt and convenience store retailers, delivered on a monthly subscription per location basis. Alongside software, the company sells and installs forecourt equipment (Tatsuno fuel dispensers as exclusive UK supplier, MG PAY outdoor payment terminals, PULSE EV chargers from 25KW to 400KW) and provides 24/7 Support Hub services, forecourt construction/maintenance, and bespoke software development.
Is Madic Uk a public or private company?
Madic Uk is a private company. It is classified as corporate owned and is currently operating.
When was Madic Uk founded?
Madic Uk was founded in 2010.
Where is Madic Uk based?
Madic Uk is headquartered in Guildford, United Kingdom, in the Europe region.
How does Madic Uk make money?
Five revenue lines are on record. SaaS Subscriptions (evoPOS, evoBackOffice, evoHeadOffice) is the primary driver. The others are hardware Sales and Installation, support and Maintenance Services, forecourt Services and custom/Bespoke Software Development.
Does Madic Uk have an API?
No public API is recorded for Madic Uk.
What industry is Madic Uk in?
Madic Uk's product category is Fuel and Convenience Retail Software (EPOS and Back Office). Its primary akta.pro industry code is CRAHABAJ, EV Charging Forecourt Retail (Charge-Integrated Convenience). Its NAICS code is 423430 and its SIC code is 5065.