The Fireplace Place
The Fireplace Place is a privately held, single-showroom fireplace retailer founded in 1976 in Fairfield, New Jersey, selling and installing gas, wood, electric, pellet, and vapor fireplaces plus accessories across eight northern New Jersey counties.
- Company typePrivate
- Founded1976
- HeadquartersFairfield, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Fireplace Place does
The Fireplace Place is a privately held, single-showroom fireplace and hearth retailer founded in 1976 and headquartered at 264 US Hwy 46 East, Fairfield, New Jersey. The business sells and installs a full spectrum of indoor and outdoor hearth products across five fuel and effect categories: direct-vent gas fireplaces, inserts, stoves and logs (vented and vent-free); wood-burning fireplaces, inserts, stoves, and seasoned firewood; pellet stoves; electric fireplaces, inserts, logs, and stoves, anchored by Dimplex and marketed as the largest electric selection in the Tri-State area; and vapor (water-mist) fireplaces, which use ultrasonic atomization and LED lighting to produce a flame effect that is cool to the touch. The product surface is complemented by a broad accessories line (glass doors, mantels and surrounds, marble and granite, hearth pads, tools, screens, chimney caps, cleaners) and outdoor living products (outdoor fireplaces, fire pits and bowls, retractable awnings).
Revenue is generated through three streams: one-time product sales (fireplaces, stoves, inserts, gas logs, accessories), professional installation services, and chimney services that the company has provided since 1976. Pricing is quote-based and not publicly disclosed, with sales conducted in the showroom, by phone, and via the website catalog. Distribution is exclusively regional: a single brick-and-mortar showroom open Monday-Saturday plus by appointment, with installation and chimney services delivered across Essex, Morris, Passaic, Bergen, Sussex, Union, Hudson, and Somerset Counties in New Jersey. The company carries curated multi-brand OEM relationships (Heat-N-Glo, Dimplex, Harman, Peterson Real-Fyre, Eiklor Flames, American Fyre Designs, Faber, Ortel, DaVinci, Travis, Town and Country, Mendota, Pacific Energy, FireplaceXtrodinare, Bespoke, NetZero) and presents burning-display demonstrations as its primary in-store differentiator. There is no evidence of external investment, M&A, digital marketing infrastructure, or operational data systems in the source material.
The Fireplace Place firmographics
Firmographics- Name
- The Fireplace Place
- Legal name
- The Fireplace Place
- Website
- https://thefireplaceplace.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Fireplace Place is a privately held, single-showroom fireplace retailer founded in 1976 in Fairfield, New Jersey, selling and installing gas, wood, electric, pellet, and vapor fireplaces plus accessories across eight northern New Jersey counties.
- Ownership category
- akta.pro rank
The Fireplace Place industry classification
Industry- Product category
- Fireplace Retail & Installation
- NAICS
- Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)
- akta.pro secondary industries
- Fireplace Cleaning & Maintenance (Wood/Gas) (HSAEANAE), Chimney Repair & Restoration (Masonry/Crown/Chase) (HSAEANAC)
Keywords
Where The Fireplace Place is headquartered
LocationHeadquarters
- HQ city
- Fairfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Fireplace Place business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Fireplace Product Sales: One-time sale of fireplaces, stoves, inserts, gas logs, and accessories. Products range from gas fireplaces ($), wood fireplaces, pellet stoves, electric fireplaces, to outdoor fire features. Multiple price points based on type and brand.
- Installation Services: Professional fireplace and stove installation including chimney services. Company has been providing chimney service since 1976.
- Accessories and Parts: Sales of fireplace accessories including glass doors, mantels, surrounds, marble/granite, hearth pads, tools, screens, chimney caps, cleaners and chemicals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom fireplace solutions for new construction or renovation |
| One time/ perpetual license | Pay-as-you-go | Vent free fireplace inserts - least expensive way to add a fireplace |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
The Fireplace Place product offering
Product offeringCore offering
The Fireplace Place retails gas, wood, electric, pellet, and vapor fireplaces, inserts, stoves, gas logs, hearth accessories, and outdoor fire features from more than 15 manufacturers, complemented by in-house professional installation and chimney services. It operates a single showroom in Fairfield, NJ and serves residential customers across eight Northern New Jersey counties.
Product overview
The Fireplace Place is a fireplace retail business offering a comprehensive portfolio of heating and decorative fireplace products. The core offerings span five fuel types: gas fireplaces/inserts/stoves, wood fireplaces/inserts/stoves, pellet stoves, electric fireplaces/inserts/logs/stoves, and innovative vapor fireplaces. They provide complete fireplace solutions including installation services and chimney services (professionals since 1976). Their accessory lineup includes glass doors, mantels, surrounds, marble/granite finishes, hearth pads, tools, screens, chimney caps, and cleaners. Outdoor products include fireplaces, firepits, fire bowls, and retractable awnings. The business serves Essex, Morris, Passaic, Bergen, Sussex, Union, Hudson, and Somerset Counties in New Jersey, with showrooms displaying units from brands including Dimplex, Harman, Heat n Glo, Peterson Real-Fyre, Eiklor Flames, American Fyre Designs, Faber, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Vapor fireplaces Combustion-free fireplaces that create realistic flame visuals using water-vapor ultrasonic atomization, sold and installed for residential customers seeking ambiance without venting or gas-line work. Brands carried include Faber, Ortel, and Bespoke Vapor.
- Gas fireplaces Built-in and direct-vent gas fireplaces for residential installation, drawn from premium manufacturers including DaVinci, Heat-N-Glo, Town and Country, Mendota, and FireplaceXtrodinare. Targeted at homeowners replacing or adding a primary heating hearth.
- Vent-free gas logs Ventless gas log sets for existing fireplaces without chimney venting, primarily from the Peterson Real-Fyre brand, supplied to residential customers seeking easy-to-install gas fireplace heating.
- Vented gas logs Vented gas log sets designed for installation in traditional masonry fireplaces, stocked from Peterson Real-Fyre and Eiklor Flames brands for homeowners wanting realistic flames without conversion to a gas fireplace insert.
- Electric fireplaces Plug-in and built-in electric fireplaces offered in the largest selection in the Tri-State area / North Jersey, including Dimplex models, for residential customers seeking a no-vent, low-install-cost fireplace or supplemental zone heating.
- Electric logs Electric log inserts designed to fit into existing wood-burning fireplace openings, providing flame-effect and heating visuals for residential customers without requiring gas or venting modifications.
- Electric fireplace inserts Electric insert units sized to retrofit into existing wood-burning fireplace openings, delivering flame visuals and supplemental heat for residential customers who want modern fireplace functionality without venting or fuel lines.
- Wood inserts High-efficiency wood-burning fireplace inserts from Travis and Pacific Energy for residential customers retrofitting existing masonry fireplaces to improve heating efficiency and reduce wood consumption.
- Wood fireplaces Traditional wood-burning fireplaces for residential new-build or major renovation projects, sold to homeowners seeking a primary solid-fuel heating hearth.
- Wood logs (log sets) Decorative ceramic refractory log sets designed for installation inside gas or wood fireplaces to provide realistic flame appearance, sold to residential customers upgrading the look of their existing hearth.
- Gas stoves Freestanding gas stoves providing zoned residential heating with the appearance of a wood stove, offered to homeowners wanting efficient supplemental heating with a traditional stove aesthetic.
- Wood stoves Freestanding EPA-certified wood-burning stoves for residential primary or supplemental heating, sold to homeowners preferring solid-fuel heating or off-grid capability.
- Electric stoves Freestanding electric stoves offered since the company's founding in 1976 for residential supplemental heating and ambiance without venting, providing stove aesthetics with plug-in convenience.
- Pellet stoves Automated pellet-burning stoves, including Harman models, that supply residential heating using compressed wood pellets, suitable for homeowners seeking high-efficiency, semi-automated solid-fuel heating.
- Gas inserts High-efficiency gas fireplace inserts that convert an existing masonry fireplace into a controlled gas-fired heating unit, offered to homeowners seeking turn-on/turn-off convenience with improved heat output.
- Outdoor fire features Outdoor fireplaces, fire pits, and related landscape fire products for residential patios and backyards, supplied across the American Fyre Designs, NetZero, Hearth Product Controls, and Warming Trends brands for homeowners extending living space outdoors.
- Retractable awnings Retractable patio awnings paired with the outdoor fire offering for residential outdoor living projects, sold and installed for homeowners wanting shade as part of a complete patio upgrade.
- Chimney caps and chimney products Chimney caps and related chimney components supplied and installed for residential customers to protect masonry chimneys from weather, animals, and debris.
- Fireplace glass doors Decorative and functional fireplace glass doors for masonry and prefabricated fireplaces, sold to homeowners wanting to seal off an open hearth for safety or efficiency.
- Mantels and surrounds Fireplace mantels and surrounds in wood, cast stone, marble, and granite finishes for residential hearth installations, sold and finished to complement fireplace product purchases.
- Marble and granite surrounds Custom marble and granite hearth surrounds ordered to specification for residential customers undertaking premium fireplace upgrades or remodels.
- Hearth pads Type 1 and Type 2 hearth pads providing the required non-combustible floor protection beneath stoves and inserts, supplied to meet code for residential solid-fuel installations.
- Hearth tools and fireplace screens Hearth tool sets (poker, shovel, brush) and decorative fireplace screens for residential customers, sold as accessories and add-on purchases.
- Chimney and fireplace cleaners Chimney cleaning products and fireplace glass cleaners sold for routine homeowner maintenance of wood, gas, and pellet hearth systems.
Quantifiable outcome
- Over 42 years serving New Jersey communities
- +1 more outcomes
Companies that use The Fireplace Place
Customer profileSegments1 record
Ideal customer profiles1 record
The Fireplace Place technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Fireplace Place partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core.
- FabercoreBrand featured in direct vent gas fireplace displays. Over 25 units on display from top brands including Faber.
- OrtelcoreBrand featured in direct vent gas fireplace displays.
- DaVincicoreBrand featured in direct vent gas fireplace displays.
- Heat-N-GlocoreKey brand for wood burning fireplaces (6 models) and gas fireplaces. Major fireplace manufacturer partner.
- Travis IndustriescoreBrand featured in gas fireplace displays. Travis fireplace builder tool provided on website for custom fireplace design.
- Town and CountrycoreBrand featured in direct vent gas fireplace displays.
- MendotacoreBrand featured in direct vent gas fireplace displays.
- Pacific EnergycoreBrand featured in direct vent gas fireplace displays.
- FireplaceXtrodinarecoreBrand featured in direct vent gas fireplace displays.
- Peterson Real-FyrecorePrimary brand for vented gas logs with burning displays. Described as 'the most realistic and trusted brands in the industry.'
- Eiklor FlamescoreBrand for vented gas logs with burning displays.
- American Fyre DesignscorePrimary brand for outdoor firepits, fire bowls, and outdoor fireplaces. Featured in outdoor fire features displays.
- DimplexcoreWorld's leading electric fireplace brand. Featured prominently with largest selection in Tri-State area. Products include electric fireplaces, electric stoves, electric inserts, electric logs. Dimplex Opti-Myst stove noted as highly realistic.
- HarmancoreFeatured brand for pellet stoves. Known for quality materials and construction, smooth and powerful operation, efficiency, and use of technology.
- Bespoke Vapor FireplacescorePremium brand for vapor fireplaces including standard linear and custom sized units. Leading vapor fireplace provider in Tri-State area.
- NetZerocoreBrand for linear vapor fireplaces.
Scale indicators7 records
Recent moves5 records
Expansion highlights4 records
The Fireplace Place competitors and assessment
Company assessmentBroad incumbents
- Wayfair: Large online home furnishings retailer offering electric fireplaces, mantels, and surrounds with home delivery. Increasingly captures the online research and purchase phase that traditional dealers rely on converting.
- Lowe's: National home improvement retailer with a broad fireplace assortment and installation services. Competes for the same Northern New Jersey homeowner with greater scale and increasingly competitive pricing.
- Travis Industries: U.S. manufacturer of gas, wood, and pellet fireplaces (Lopi, Fireplace Xtraordinare, DaVinci) and a current The Fireplace Place brand partner. Competes through dealer brand pull and direct-to-consumer channels.
- Napoleon: Canadian-headquartered manufacturer of gas, wood, and electric fireplaces with broad distribution through dealer networks. Comparable multi-fuel product portfolio and overlap in the dealer-supplier relationship.
- Hearth & Home Technologies: Major U.S. fireplace manufacturer owning Heat-N-Glo, Heatilator, and Quadra-Fire — including Heat-N-Glo, a current The Fireplace Place brand partner. Competes indirectly through dealer programs and brand pull-through.
- Home Depot: National home improvement retailer carrying electric, gas, and wood fireplaces. Reaches the same Tri-State homeowner base with broad assortment, financing, and convenient in-store pickup.
- Dimplex: World's largest manufacturer of electric fireplaces and a current The Fireplace Place brand partner. Sets category standards in electric SKUs that The Fireplace Place showcases in its Tri-State-leading electric display.
Others
- Fireplaces Xtraordinare: Manufacturer of premium gas fireplaces and a current The Fireplace Place brand partner. Acts as a supplier shaping the high-end gas assortment the retailer showcases, with some brand-direct competition online.
- American Fyre Designs: Manufacturer of outdoor fireplaces, fire pits, and fire bowls and a current The Fireplace Place brand partner. Adjacent supplier rather than direct competitor, but shapes the outdoor assortment available to retailers.
Direct peers
- Bowman's Stove & Patio: Pennsylvania-based fireplace, stove, and outdoor living retailer operating showrooms with multi-brand selection and installation services. Closely mirrors The Fireplace Place's showroom-driven, mid-Atlantic dealer model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
The Fireplace Place social profiles
Digital presenceThe Fireplace Place financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Fireplace Place leadership team
Management profileNumber of profiles
The Fireplace Place funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Fireplace Place M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Fireplace Place
What does The Fireplace Place do?
The Fireplace Place retails gas, wood, electric, pellet, and vapor fireplaces, inserts, stoves, gas logs, hearth accessories, and outdoor fire features from more than 15 manufacturers, complemented by in-house professional installation and chimney services. It operates a single showroom in Fairfield, NJ and serves residential customers across eight Northern New Jersey counties.
Is The Fireplace Place a public or private company?
The Fireplace Place is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Fireplace Place founded?
The Fireplace Place was founded in 1976. It employs 1 to 10 people.
Where is The Fireplace Place based?
The Fireplace Place is headquartered in Fairfield, United States, in the North America region.
How does The Fireplace Place make money?
Three revenue lines are on record. Fireplace Product Sales are the primary driver. The others are installation Services and accessories and Parts.
Who are The Fireplace Place's main competitors?
Broad incumbents on record are Wayfair, Lowe's, Travis Industries, Napoleon, Hearth & Home Technologies, Home Depot and Dimplex. Others are Fireplaces Xtraordinare and American Fyre Designs. Bowman's Stove & Patio is listed as a direct peer.
Does The Fireplace Place have an API?
No public API is recorded for The Fireplace Place.
What industry is The Fireplace Place in?
The Fireplace Place's product category is Fireplace Retail & Installation. Its primary akta.pro industry code is CRAIAIAI, Outdoor Heating, Fire Pits & Fireplaces Retail, with a secondary code of HSAEANAE, Fireplace Cleaning & Maintenance (Wood/Gas). Its NAICS code is 44912 and its SIC code is 5700.