AI Performance Lab

What AI Performance Lab does

AI Performance Lab, operated by AI-ccelerator, LLC (a Delaware LLC founded in 2018), is a boutique AI training and executive education firm targeting senior leadership teams at large enterprises. The company is built around a See-Do-Teach methodology that moves leaders from passive AI awareness to daily hands-on practice through live demos, on-site workshops, and structured 12-month programs, with the explicit thesis that 95% of enterprise AI deployments fail because of behavior and accountability gaps rather than technology gaps.

Its product portfolio is tiered: a free 10-question AI Readiness Assessment as top-of-funnel diagnostic; a half- or full-day Leadership AI Workshop as entry engagement; a 90-day AI Advantage Sprint that scores each senior leader's AI fluency and delivers a strategy brief; the flagship 12-month AI Performance Lab program with quarterly workshops, monthly cohort sessions, an always-on library, and three performance guarantees; and a Fractional Chief AI Officer service on a fixed monthly retainer positioned as a fraction of a $350K-$500K+ full-time executive cost. The firm also publishes the Amazon #1 bestseller Future Proof by Dr. Michael Housman.

The go-to-market is fully direct and enterprise-sales-led: 30-minute discovery calls, customized engagements, and keynote-driven demand generation (243 keynotes delivered across 27 countries). Named clients include PepsiCo, Sony, Walmart, Oracle, Cisco, Barclays, Accenture, Deloitte, Capgemini, Saudi Aramco, United Nations, UEFA, Sanofi, Baxter, Medtronic, NextEra Energy, Rio Tinto, BT, Singtel, Singularity University, U.S. Venture, and the Entrepreneurs' Organization. The firm is bootstrapped with no disclosed institutional funding and operates with a core team of approximately eight people including co-founders Dr. Michael Housman (CEO) and Alan VanToai (President), supported by a senior faculty bench drawn from EY, Oxford Leadership, and former Microsoft/Oracle/Google AI infrastructure talent.

Name

AI Performance Lab

Legal name

AI-ccelerator, LLC

Website

https://aiperformancelab.ai

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

AI Performance Lab is a boutique AI training firm that helps enterprise leadership teams move from AI curiosity to daily AI practice through workshops, diagnostics, a 12-month structured program, and Fractional CAIO services, led by Dr. Michael Housman.

Ownership category

akta.pro rank

Product category

Corporate AI Training & Executive Education

NAICS

Professional and Management Development Training (61143), Computer Training (611420), Business Schools and Computer and Management Training (6114)

akta.pro primary industry

AI Tutoring Systems (Conversational Tutors, Homework Helpers) (EDAFAFAC)

akta.pro secondary industry

AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD)

Keywords

• AI training services
• Executive AI workshops
• Corporate AI upskilling
• AI fluency programs
• Leadership AI consulting

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Professional Services - Workshops & Keynotes: Half-day and full-day hands-on AI workshops, and 60-90 minute keynotes delivered at enterprise events. Pricing is engagement-specific, not publicly disclosed. Sessions are customized to industry and audience.
2. AI Advantage Sprint: 90-day diagnostic engagement scoring each senior leader on AI fluency, with one-on-one interviews and a strategy brief with 90-day plan. One-time engagement.
3. AI Performance Lab (12-Month Program): Year-long structured program with quarterly workshops, monthly sessions, diagnostic testing, and always-on library access. Premium engagement with three performance guarantees. Custom pricing.
4. Fractional Chief AI Officer: Part-time senior AI executive engagement on fixed monthly retainer. Covers strategy, use-case prioritization, leadership upskilling, governance, and board reporting. Scoped to client needs.
5. Book Sales - Future Proof: Dr. Housman's book 'Future Proof: Transform Your Business with AI (or Get Left Behind)' sold via Amazon in hardcover, paperback, Kindle, and audiobook formats. Bulk orders available for leadership teams.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

AI Performance Lab delivers AI fluency training and upskilling services for enterprise leadership teams through a multi-tier portfolio anchored by a 12-month structured AI Performance Lab program (quarterly workshops, monthly live cohort sessions, diagnostic assessments, and an always-on video library) with three performance guarantees. Supporting offerings include half/full-day Leadership AI Workshops, a 90-day AI Advantage Sprint diagnostic engagement, Fractional Chief AI Officer retainer services, keynote speaking, and the published book Future Proof by Dr. Michael Housman.

Product overview

AI Performance Lab is a professional services company (operated by AI-ccelerator, LLC) offering a multi-tiered AI training and upskilling portfolio for enterprise leadership teams. The core offering is the AI Performance Lab, a 12-month performance program combining diagnostic assessment, quarterly on-site workshops, monthly live cohort sessions, and an always-on video library. Additional offerings include the Leadership AI Workshop (half/full day), the AI Advantage Sprint (90-day diagnostic), and Fractional Chief AI Officer services led by Dr. Michael Housman. The company also publishes the book Future Proof and offers free resources including an AI Readiness Assessment and AI Answers knowledge base. The portfolio is organized around a philosophy that 'there is no AI strategy; there is only AI practice,' with services designed to build genuine AI fluency through hands-on, sustained practice rather than one-off training.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Performance Lab (12-Month Program) A 12-month structured performance program for enterprise leadership teams comprising diagnostic assessment at Month 1, re-test at Month 12, four quarterly on-site workshops, monthly 60-minute live cohort sessions, and an always-on self-paced video library refreshed weekly covering prompting, agentic workflows, decision intelligence, and governance. Includes three performance guarantees with continued work at no charge if measurable AI fluency gains are not achieved.
• Leadership AI Workshop Half or full day hands-on workshop including keynote, live AI demos, and real prompts written together on participants' actual work. Each leader leaves with their top 3 AI opportunities, the full session recording, and clarity on whether to pursue deeper engagement.
• AI Advantage Sprint A 90-day diagnostic sprint that scores every senior leader on AI fluency, conducts one-on-one interviews with 5-10 leaders, benchmarks against peers, and delivers a strategy brief with a 90-day action plan.
• Fractional Chief AI Officer (CAIO) Part-time senior AI executive leadership providing strategy, use-case prioritization, leadership upskilling, governance setup, and board reporting. Delivered by Dr. Michael Housman at a fixed monthly retainer, positioned as a fraction of the $350K-$500K+ total cost of a full-time CAIO with no equity or recruiting risk.
• Future Proof: Transform Your Business With AI (or Get Left Behind) A book by Dr. Michael Housman serving as a jargon-free field guide for business leaders navigating AI adoption. Available in hardcover, paperback, Kindle, and audiobook formats. Covers practical frameworks for using AI to gain competitive advantage.
• Speaking / Keynotes Keynote presentations by Dr. Michael Housman covering AI strategy, agentic AI, and the intelligence revolution. Signature talks include 'From Sci-Fi to Strategy' and 'AI and the Next Frontier.' Delivered as 60-90 minute keynotes, half-day workshops, or full-day intensives at enterprise events, conferences, and corporate retreats.

Quantifiable outcome

• Daily AI use increased from 16% to 83% in four months at Top-10 Pharma Market Insights team
• +6 more outcomes

Named customers26 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• DomaminorOthersDr. Michael Housman serves as Data Science Advisor and Co-Founder to Doma, an AI-native title and escrow company. He led the development of Doma Intelligence, the ML-driven underwriting platform that achieved 84% instant underwriting and 78% processing time reduction.
• PetLab Co.minorOthersAI-ccelerator (led by Dr. Housman) led the comprehensive re-architecture of PetLab Co.'s marketing engine around generative AI, achieving 50% YoY revenue growth and 4.6x campaign volume increase.
• Singularity UniversityminorStrategic or Co-development PartnerDr. Michael Housman serves on faculty at Singularity University. Aaron Vaccaro, President of Singularity University, provided endorsement for Future Proof book.
• McCombs School of Business, UT AustinminorStrategic or Co-development PartnerDr. Michael Housman serves as faculty at the McCombs School of Business, UT Austin. Partnership includes executive education programs and AI Masterclass delivery.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Deloitte: Big Four firm with dedicated AI academies and leadership AI programs. Comparable as a broad incumbent that offers enterprise AI fluency at scale and is both a competitor and a listed client/partner of AI Performance Lab.
• Accenture: Global consulting firm with a large AI learning and transformation practice. Comparable as a broad incumbent that bundles AI executive upskilling into multi-million-dollar transformation engagements and competes for the same enterprise training budget as AI Performance Lab.
• EY: Big Four firm whose EY.ai Academy and learning practice offer AI upskilling for executives and large teams. Comparable as a broad incumbent; AI Performance Lab even draws instructors (Riaz Shah, Tal Goldhamer) from EY's partner and Chief Learning Officer ranks.
• Coursera: Large online learning platform with Coursera for Business selling AI and leadership content to enterprises at scale. Comparable as a broad incumbent competing for the same enterprise L&D budget via a self-serve model that is the inverse of AI Performance Lab's high-touch offering.
• Pluralsight: Enterprise technology skills platform with extensive AI/ML course libraries. Comparable as a broad incumbent for corporate AI upskilling, though its self-paced, on-demand model contrasts with AI Performance Lab's bespoke live-cohort approach.

Direct peers

• Growth Institute: Executive education company delivering scaling-up and leadership programs (often via Rockefeller Habits methodology) to leadership teams at growth-stage and enterprise companies. Comparable because it sells cohort and workshop-based leadership development directly to executive teams.
• Singularity University: Executive education provider focused on exponential technologies including AI. Directly comparable because it sells cohort-based and keynote-driven AI learning programs to enterprise leadership audiences — Dr. Housman also serves on Singularity University's faculty, making it both a peer and an ecosystem partner.
• Reforge: Membership-based growth and AI education programs for senior product, engineering and AI practitioners at large tech companies. Comparable in tier (premium executive/senior practitioner learning), cohort-based delivery and focus on applied AI fluency rather than theoretical content.
• Section: Executive AI and business education company running cohort-based programs for working leaders. Closely comparable to AI Performance Lab's Lab program in audience (senior practitioners and executives), pricing tier and cohort-led delivery model.
• Maven: Cohort-based learning marketplace for working professionals and executives. Comparable because it packages high-touch, instructor-led cohorts (often taught by practitioners) into premium-priced professional development — directly overlapping the 12-month Lab and monthly cohort sessions model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AI Performance Lab