Umbrella
- Company typePrivate
- Founded2014
- HeadquartersAshburn, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Umbrella firmographics
Firmographics- Name
- Umbrella
- Legal name
- Umbrella Ltd.
- Website
- https://umbrellacost.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Umbrella industry classification
Industry- Product category
- Cloud Cost Management
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Cloud FinOps & Cost Optimization (BPAEACAH)
- akta.pro secondary industries
- Hybrid Cloud Management, Monitoring & FinOps (HDABAMAD), Cloud FinOps & SaaS Spend Management (BPAEAOAH)
Keywords
Where Umbrella is headquartered
LocationHeadquarters
- HQ city
- Ashburn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Umbrella business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Umbrella operates as a SaaS platform providing cloud cost management through subscription-based pricing. The platform offers tiered access for different customer segments including MSPs, Enterprises, and Distributors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | FinOps for MSPs - Multi-tenant platform for managed service providers |
| Subscription | Annual | FinOps for Enterprise - Enterprise-scale cloud cost management |
| Subscription | Annual | FinOps for Distributors - Cloud cost optimization for distributors |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Umbrella product offering
Product offeringCore offering
Umbrella is an AI-based cloud cost management platform that detects waste, tracks savings, and provides transparency on current and future costs across multi-cloud, Kubernetes, and SaaS environments. The platform combines CostGPT generative AI, real-time anomaly detection, forecasting, and automated savings recommendations, delivered as packaged FinOps solutions for Enterprises, Managed Service Providers, and Distributors.
Product overview
Umbrella is an AI-based Intelligent Cost Optimization Platform that rebranded from Anodot. The platform provides an all-in-one FinOps solution for cloud cost management across multi-cloud, Kubernetes, and SaaS environments. The core product integrates features including CostGPT (generative AI chatbot for natural language cost queries), FinOps Anomaly Detection (real-time AI/ML detection of unusual spending patterns), Realtime Waste Detector, Savings Recommendations, Forecasting & Budgeting (98.5% accuracy), Cost Visibility and Control, GreenOps Cloud Sustainability, and Cloud Pricing Tool. The platform offers specialized solutions for MSPs, Enterprises, and Distributors with multi-tenant capabilities. Additional features include BYOD (Bring Your Own Data) for importing non-native cost sources using FOCUS format, and enhanced Budget Monitoring with Slack integration and rolling budgets.
Differentiator
Problem solved
Functional benefit
Products and services
- Intelligent Cost Optimization Platform (Umbrella) AI-based cloud cost management SaaS platform that detects waste, tracks savings, and provides transparency on current and future costs across multi-cloud, Kubernetes pods, and SaaS tools. Built for FinOps teams in enterprises, MSPs, and distributors.
- FinOps for Enterprise Enterprise-scale FinOps solution providing comprehensive cloud cost management, forecasting, anomaly detection, and savings recommendations for large organizations with complex multi-cloud and Kubernetes deployments.
- FinOps for MSPs Multi-tenant, multi-billing FinOps solution for Managed Service Providers that simplifies client billing, manages multiple end-client accounts, and routes automated cost-saving recommendations from a single platform with private pricing transfer.
- FinOps for Distributors Cloud cost management solution designed for cloud services distributors, providing cost visibility and management features tailored for distributed partner networks.
- Cloud Pricing Tool Standalone web tool that lets users analyze and compare cloud pricing across providers to support cost optimization and provider-selection decisions.
Quantifiable outcome
- $100M+ saved in one year across all clients
- +6 more outcomes
Companies that use Umbrella
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Umbrella technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability8 records
Feature8 records
Umbrella partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Automat-itcoreAWS Premier consulting partner and MSP specializing in DevOps and FinOps. Automat-it leverages Umbrella's CostGPT platform to deliver FinOps optimization to startup clients, achieving 30% efficiency improvements. They co-developed Amazon Bedrock-based classification agents and recommend optimal configurations for client workloads.
- TechConnectcoreManaged Service Provider and AWS Advanced Consulting Partner. TechConnect uses Umbrella to provide clients with detailed Amazon Connect cost breakdowns and cloud cost clarity. Umbrella's dashboard reveals critical cost components previously unclear to TechConnect and their clients.
- monday.comcoreEnterprise customer integrating Umbrella's APIs directly into monday.com's platform. Cost recommendations are automatically created as tickets in monday.com's workspace and routed to relevant teams using business mapping rules. Partnership enables automated FinOps workflows.
- Amazon Web Services (AWS)corePrimary cloud provider integration. Umbrella supports AWS cost management, anomaly detection, and optimization across services including EC2, S3, RDS, Bedrock, and more. Monday.com and other customers heavily leverage AWS infrastructure.
- Amazon BedrockcoreUmbrella utilizes Amazon Bedrock as the foundation model platform for CostGPT, enabling AI-driven cost analysis. Co-developed with Automat-it, the Bedrock-based classification agent achieved 30% performance improvement over OpenAI GPT-4.
- AnodotminorAnodot transformed into Umbrella. Blog post discusses 'how Anodot transformed into Umbrella' indicating a rebranding transition.
Scale indicators12 records
Recent moves7 records
Expansion highlights5 records
Umbrella competitors and assessment
Company assessmentDirect peers
- Cloudability: Cloudability (an Apptio/IBM brand) is a pioneer in multi-cloud FinOps, offering cost visibility, budgeting, and optimization. It addresses the same enterprise buyer as Umbrella with a comparable feature set.
- Kubecost: Kubecost specializes in real-time Kubernetes cost monitoring and optimization. It is a strong comparable on the Kubernetes side of Umbrella's multi-cloud + K8s positioning.
- CloudHealth by VMware (Broadcom): CloudHealth is one of the longest-standing cloud cost management platforms, now under Broadcom. It targets enterprises and MSPs with multi-cloud cost visibility, governance, and optimization — the same core problem space Umbrella addresses.
- Spot by NetApp: Spot (formerly Spotinst) provides Kubernetes and cloud infrastructure cost optimization, including commitment management and autoscaling. It overlaps directly with Umbrella's Kubernetes and savings-plan recommendation capabilities.
- Vantage: Vantage is a cloud cost observability platform focused on multi-cloud FinOps for engineers and finance teams. It directly competes with Umbrella in providing unified AWS, Azure, GCP, and Kubernetes cost visibility with analytics and forecasting.
Broad incumbents
- Microsoft Cost Management: Azure's native cost management and billing suite. It serves as the free incumbent in the Azure side of the multi-cloud market where Umbrella competes.
- AWS Cost Explorer: AWS's native cost analytics and forecasting tool. It is the default incumbent that every third-party FinOps tool — including Umbrella — must beat on AWS-specific cost visibility and budgeting.
- Apptio (IBM): Apptio, now part of IBM, is a broad IT financial management and cloud cost governance platform. It competes at the enterprise level with a much wider portfolio than Umbrella's focused FinOps offering.
Emerging players
- ProsperOps: ProsperOps focuses specifically on automated AWS commitment optimization (Savings Plans and Reserved Instances). It competes with Umbrella's savings-plan and commitment recommendation features as a point solution.
- Anaconda (Slope): Slope is an emerging B2B payments and SaaS spend management platform. It overlaps with Umbrella's SaaS spend management capabilities as a more focused competitor in the SaaS cost visibility segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Umbrella social profiles
Digital presenceUmbrella financial estimates
Financial estimateRevenue estimate
Valuation estimate
Umbrella leadership team
Management profileNumber of profiles
Profiles2 records
Umbrella funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Umbrella M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Umbrella
What does Umbrella do?
Umbrella is an AI-based cloud cost management platform that detects waste, tracks savings, and provides transparency on current and future costs across multi-cloud, Kubernetes, and SaaS environments. The platform combines CostGPT generative AI, real-time anomaly detection, forecasting, and automated savings recommendations, delivered as packaged FinOps solutions for Enterprises, Managed Service Providers, and Distributors.
Is Umbrella a public or private company?
Umbrella is a private company. It is classified as unknown and is currently operating.
When was Umbrella founded?
Umbrella was founded in 2014. It employs 51 to 100 people.
Where is Umbrella based?
Umbrella is headquartered in Ashburn, United States, in the North America region.
How does Umbrella make money?
One revenue line is on record: saaS Subscription.
Who are Umbrella's main competitors?
Direct peers on record are Cloudability, Kubecost, CloudHealth by VMware (Broadcom), Spot by NetApp and Vantage. Broad incumbents are Microsoft Cost Management, AWS Cost Explorer and Apptio (IBM). Emerging players are ProsperOps and Anaconda (Slope).
Does Umbrella have an API?
Yes. Umbrella provides a public API that allows customers to transmit Data and access the Service. Access and use of the API is subject to the Terms of Use. The API documentation is available at docs.umbrellacost.io/reference/umbrella-cost-api-overview. Developer documentation is at docs.umbrellacost.io/reference/umbrella-cost-api-overview.
What industry is Umbrella in?
Umbrella's product category is Cloud Cost Management. Its primary akta.pro industry code is BPAEACAH, Cloud FinOps & Cost Optimization, with a secondary code of HDABAMAD, Hybrid Cloud Management, Monitoring & FinOps. Its NAICS code is 5132 and its SIC code is 7372.