What Prospects Live does

Prospects Live is a privately held, subscription-based baseball content platform serving dynasty fantasy baseball players and baseball card hobbyists. The company publishes detailed Minor League scouting reports with tool grades, top-100 and team-by-team prospect rankings, MLB Draft coverage (including mock drafts and team previews), daily MiLB performance recaps, dynasty fantasy baseball strategy content, and trading card hobby analysis. Its product surface comprises PLive Scouting, PLive Cards, PLive Rankings, PLive Manager, PLive Playing Time, and a premium Hobby+ statistical tracking service that links prospect performance to baseball card hobby-market values; the site is built on the Ghost CMS with the Aspect theme (by Priority Vision), with structured scouting data and proprietary editorial frameworks as the technical differentiators. Distribution extends through a strategic partnership with the Fantrax dynasty fantasy platform (the 'PLive Advantage' integration) and a Fourthwall-powered PLive Shop merchandise storefront.

The company operates a self-serve, product-led growth model: free article previews and teasers drive top-of-funnel interest while full articles, tools, and the Hobby+ service are gated behind paid membership. Marketing relies on content marketing, organic social (X/Twitter, including individual contributor accounts), multiple podcast series (Dynasty Baseball Pickups, College Baseball Now, To The Show), and email/notification-based engagement; the Fantrax channel adds marketplace-style distribution into an existing dynasty fantasy user base. The contributor network exceeds 50 named evaluators, writers, and analysts organized across Dynasty, Amateur Scouting, Pro Scouting, Draft Content, and Hobby verticals. Founder Matt Thompson and President Smada lead the organization; no institutional ownership, funding rounds, public listing, subsidiaries, M&A, regulatory actions, or restructuring activity are disclosed in the available data.

Name

Prospects Live

Legal name

Prospects Live

Website

https://prospectslive.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Prospects Live is a privately held subscription content platform serving dynasty fantasy baseball players and baseball card hobbyists, offering MiLB scouting reports, prospect rankings, MLB Draft analysis, dynasty management tools, and the Hobby+ card-market analytics service, distributed directly online and via the Fantrax partnership.

Ownership category

akta.pro rank

Product category

Sports Content and Fantasy Baseball Analytics

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Fantasy Sports Media, Content & Analytics (MPAEAHAC)

akta.pro secondary industries

Fantasy Tools & Optimization (Lineup Builders, Projections, Simulators) (MPAEAHAD), Fantasy Sports Communities & Social Platforms (MPAEAHAH)

Keywords

• Minor league scouting
• Fantasy baseball analysis
• MLB draft coverage
• Baseball prospect rankings
• Trading card analytics

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Paid membership/subscription provides access to full articles, tools (PLive Scouting, Cards, Rankings, Manager, Playing Time), and premium content. The site employs a tiered free-to-paid model with teaser previews of full articles.
2. PLive Shop (Merchandise): E-commerce storefront selling Prospects Live branded merchandise and hobby-related products through a Fourthwall-powered store.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Prospects Live operates a subscription-based baseball content and analytics platform that delivers minor league scouting reports with tool grades, prospect rankings, dynasty fantasy baseball tools, MLB Draft coverage, and baseball trading card hobby analysis. Members access proprietary tools (PLive Scouting, PLive Cards, PLive Rankings, PLive Manager, PLive Playing Time) plus the Hobby+ statistical tracking service, supported by articles, daily minor league recaps, podcasts, and integration with the Fantrax fantasy platform.

Product overview

Prospects Live is a unified baseball content platform offering multiple integrated products across scouting, fantasy baseball, and trading card analysis. The core offerings include PLive Scouting (professional prospect evaluations with tool grades), PLive Cards (hobby/trading card coverage), PLive Rankings (tiered prospect rankings), PLive Manager (dynasty management), and PLive Playing Time (playing time projections). These are supported by content verticals covering Dynasty fantasy baseball, MLB Draft, MiLB, and Cards/hobby content. Premium Hobby+ service provides statistical tracking for prospect card values. Content is delivered through articles, daily sheets, podcasts (Dynasty Baseball Pickups, College Baseball Now, To The Show), and various team-specific prospect updates.

Differentiator

Problem solved

Functional benefit

Products and services

• PLive Scouting Subscription scouting tool providing structured scouting reports and tool grades for Minor League Baseball prospects, used by dynasty fantasy players and prospect evaluators.
• PLive Cards Baseball trading card tracking and analytics tool built for hobbyists and investors, integrating prospect scouting data with hobby market data for products such as Bowman and Topps.
• PLive Rankings Prospect rankings service covering the top 100 overall prospects and team-by-team top 30 prospect lists, updated seasonally for all 30 MLB organizations.
• PLive Manager Dynasty fantasy baseball management tool that lets subscribers manage their dynasty rosters.
• PLive Playing Time Playing time projections and tracking tool for minor and major league players, used to inform dynasty and fantasy lineup decisions.
• Hobby+ Statistical Tracking Service

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• FantraxcoreGTM or Marketing PartnerFantrax is a leading fantasy baseball platform and is positioned as a key partner for Prospects Live's go-to-market strategy. The partnership is branded as 'The Only Platform Deep Enough for the PLive Advantage,' integrating Prospects Live scouting content and tools with the Fantrax dynasty fantasy baseball platform to serve shared audiences of fantasy baseball players.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rotowire: Rotowire provides fantasy baseball news, depth charts, projections, and player news across MLB and MiLB. It overlaps Prospects Live on fantasy player analysis and prospect coverage targeting dynasty and season-long players.
• FanGraphs: FanGraphs is a leading baseball analytics and fantasy content site publishing prospect analysis, dynasty tools, and player projections. It is the closest direct competitor to Prospects Live in combining MiLB scouting, fantasy baseball content, and free/paid tooling.
• Pitcher List: Pitcher List produces fantasy baseball content, pitching-focused analysis, and tools with a strong subscriber and podcast audience. It is a direct competitor in the fantasy baseball content and podcasting space adjacent to Prospects Live's dynasty coverage.
• RotoBaller: RotoBaller publishes fantasy baseball news, waiver recommendations, and prospect notes for season-long and dynasty players. It competes with Prospects Live for fantasy baseball reader attention and subscription dollars.
• Razzball: Razzball is a fantasy baseball site offering player rankings, projections, and dynasty/keepers content. It directly overlaps Prospects Live's dynasty analysis and rankings products.
• Fantrax: Fantrax is a leading dynasty fantasy sports platform and Prospects Live's named go-to-market partner. While primarily a league-management platform, its integrated content and tool marketplace overlaps Prospects Live's dynasty-tool positioning.
• Baseball America: Baseball America is a subscription-driven prospect, draft, and minor league coverage outlet with team top-30 lists and scouting reports. It directly overlaps Prospects Live's MiLB scouting, MLB Draft, and rankings offerings.

Broad incumbents

• Baseball Prospectus: Baseball Prospectus is an established subscription baseball analytics publisher with prospect coverage and advanced metrics. It operates as a broader incumbent in the same niche-publishing category as Prospects Live with overlapping audience but wider analytical scope.
• MLB Pipeline: MLB Pipeline is MLB.com's official prospect ranking and scouting resource, providing team top-30 lists and write-ups. As a broad incumbent with significant distribution, it competes directly with Prospects Live's prospect coverage and rankings core offering.
• ESPN Fantasy Baseball: ESPN Fantasy Baseball is the largest free fantasy baseball destination, offering news, rankings, and draft tools. It is a broad incumbent competitor with overlapping dynasty and prospect coverage that Prospects Live must convert against.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ProspectsLive
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/prospects-live

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prospects Live