What RotoBaller does

RotoBaller is a US-based, privately held fantasy sports content and tools platform founded in 2011 that serves individual fantasy sports players and sports bettors across 12+ sports verticals including NFL, MLB, NBA, NHL, PGA, NASCAR, MMA, CFB, NCAAB, eSports, EPL, Formula 1, UFL, WNBA, and KBO. The platform operates as a freemium subscription media business: free content (articles, rankings, player news, mobile app, email newsletters, free pick'em contests) drives top-of-funnel acquisition, while premium subscription tiers unlock advanced tools such as DFS lineup optimizers, Props Optimizers, Trade Analyzers, Dynasty Trade Calculators, DFS Research Stations, customizable cheat sheets, and VIP Discord chat rooms with award-winning analysts. Pricing is tiered by sport and feature set, with weekly, monthly, and annual billing options and significant annual discounts (50%+).

RotoBaller's core technology stack is a web-based fantasy sports platform integrated with native iOS and Android apps, a Team Sync platform that ingests rosters from DraftKings, FanDuel, Yahoo, CBS, ESPN, and Sleeper, and B2B content syndication APIs for player news, injuries, projections, and rankings. AI-adjacent capabilities power lineup optimization, recommendation engines, predictive projections, and matchup ratings. Distribution is multi-channel: rotoballer.com (SEO-driven), mobile apps, email newsletter, social media (Twitter/X, Facebook, Reddit), SiriusXM Fantasy Sports Radio, free pick'em contests with cash prizes, affiliate/partner referrals (DraftKings, FanDuel, PrizePicks, Sleeper, Underdog, FFPC, Novig, eBay sports cards), and promotional codes for subscription conversion.

The business is bootstrapped and independently operated with no disclosed parent company, institutional investors, funding rounds, or M&A activity. RotoBaller's brand is reinforced by sustained Fantasy Sports Writers Association (FSWA) recognition—13 nominations in each of 2021, 2022, 2023, and 2024, and 10 in 2025—along with specific wins including FSWA NHL Writer of the Year (Doug Shain) and the FSWA Best Baseball Series (Nick Mariano). Revenue mechanics are concentrated in premium subscriptions supplemented by affiliate/partner referral income; no revenue figures, headcount, or ownership details are disclosed in the source data.

Name

RotoBaller

Legal name

RotoBaller

Website

https://rotoballer.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

RotoBaller is a US-based fantasy sports content and tools platform founded in 2011 that provides DFS lineup optimizers, rankings, projections, and VIP Discord communities to individual fantasy players and sports bettors across 12+ sports on a freemium subscription model.

Ownership category

akta.pro rank

Product category

Fantasy Sports Analytics & DFS Tools

NAICS

Software Publishers (51321)

akta.pro primary industry

Fantasy Tools & Optimization (Lineup Builders, Projections, Simulators) (MPAEAHAD)

akta.pro secondary industries

Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI), Fantasy Player Props & Pick’em (Skill-Based Fantasy) (MPAEAHAG)

Keywords

• Fantasy sports analytics
• DFS lineup optimizer
• Sports betting picks
• Fantasy football rankings
• Daily fantasy tools

Headquarters

HQ city

Melville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium Subscriptions: Subscription-based revenue from tiered premium membership plans offering DFS tools, lineup optimizers, projections, betting picks, and VIP chat room access. Plans include sport-specific tiers (NFL, MLB, NBA, NHL, PGA, CFB, NCAAB) as well as combined bundles with varying feature sets.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels12 records

Core offering

RotoBaller operates a fantasy sports content and tools platform that provides expert rankings, projections, DFS picks, betting picks, and AI-powered DFS lineup optimization tools across 12+ sports (NFL, MLB, NBA, NHL, PGA, NASCAR, CFB, NCAAB, MMA, eSports, F1, UFL, WNBA, KBO, EPL). The platform operates on a freemium model with free content (articles, player news, rankings) supported by tiered premium subscriptions that unlock lineup optimizers, research stations, props optimizer tools, Team Sync, trade analyzers, mock draft simulators, and VIP Discord chat rooms with expert analysts.

Product overview

RotoBaller is a fantasy sports content and tools platform offering AI-powered DFS lineup optimizers, player rankings, projections, and recommendation engines across NFL, NBA, MLB, NHL, PGA, NASCAR, MMA, CFB, NCAAB, eSports, Formula 1, UFL, and WNBA sports. The platform operates as a freemium model with a core platform of free fantasy sports news, rankings, and articles, supplemented by premium subscription tiers including DFS Optimizer tools, Team Sync platform, Who Should I Start/Pickup recommendation engines, Trade Analyzer, Props Optimizers, Research Stations, and VIP Discord chat rooms. Premium subscriptions are available at sport-specific (NFL, NBA, MLB, NHL, PGA, NASCAR, CFB, CBB, MMA) and multi-sport bundle levels ranging from $4.49/week to $59.99/month.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium DFS Subscriptions (NFL/MLB/NBA/NHL/PGA/CFB/NCAAB/NASCAR/MMA/eSports) Tiered premium subscription packages covering individual sports (NFL Platinum, MLB, NBA, NHL Gold/DFS/Platinum, PGA, CFB, NCAAB Props/Betting/Bundle, NASCAR DFS, MMA, eSports) and multi-sport bundles that unlock DFS lineup optimizers, projections, expert picks, research stations, props tools, and VIP Discord chat room access for individual fantasy sports players.
• DFS Lineup Optimizers AI-powered daily fantasy sports lineup generators for NFL, NBA, MLB, NHL, PGA, NASCAR, MMA, CFB, NCAAB, eSports, Formula 1, UFL, and WNBA that produce optimal lineups using player projections, matchup data, salary constraints, and ownership projections for DraftKings and FanDuel.
• Premium VIP Discord Chat Rooms Discord-based live expert Q&A chat rooms for NFL, MLB, NBA, NHL, PGA, NASCAR, MMA, and eSports providing real-time fantasy advice from award-winning analysts.
• Team Sync Platform Platform that syncs unlimited fantasy teams from DraftKings, FanDuel, Yahoo, CBS, ESPN, and Sleeper for live draft assistance, live scoreboards, and personalized roster management advice.
• Props Optimizer DFS player prop picks finder tool for NFL, NBA, MLB, NHL, CFB, and CBB that optimizes over/under selections across betting and prop platforms including PrizePicks and Sleeper.
• PrizePicks DFS Optimizer Dedicated DFS props optimization tool for the PrizePicks platform that finds optimal player prop picks and over/under selections.
• Trade Analyzer and Dynasty Trade Calculator AI-powered trade evaluation tools for NFL, NBA, MLB, and NHL plus a dynasty trade value calculator that analyzes trade proposals and provides fairness ratings and recommendations for keeper and dynasty league formats.
• DFS Research Stations Advanced data and analytics platform for NFL, NBA, MLB, NHL, and PGA providing DFS-specific statistics, matchup analysis, chalk boards, and ownership projections.
• Mock Draft Simulator Practice draft tool for NFL, NBA, MLB, and NHL enabling users to simulate fantasy drafts with customizable league settings and AI-powered draft recommendations across best ball, dynasty, and redraft formats.
• Free Mobile App (iOS and Android) Free iOS and Android mobile application providing real-time fantasy sports news, player updates, injury reports, and push notification alerts across NFL, NBA, MLB, NHL, NASCAR, CFB, MMA, and PGA.
• B2B Content Syndication APIs B2B API services providing player news, injuries data, projections, and rankings for content syndication to other fantasy sports platforms, media companies, and partners (XML, JSON, RSS feeds available).

Quantifiable outcome

• Multiple DraftKings Fantasy Hockey World Championship trips and tournament wins by community members
• +3 more outcomes

Segments12 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• DraftKingscoreTechnology or IntegrationRotoBaller provides DFS lineup optimizers and analysis specifically designed for DraftKings, including DraftKings NFL DFS picks, DraftKings MLB DFS advice, and DraftKings Best Ball rankings. The platform integrates DraftKings into its daily fantasy tools ecosystem.
• FanDuelcoreTechnology or IntegrationRotoBaller provides DFS lineup optimizers and analysis specifically designed for FanDuel, including FanDuel NFL DFS picks, FanDuel MLB DFS advice, and FanDuel-optimized projections. The platform integrates FanDuel into its daily fantasy tools ecosystem.
• PrizePickscoreTechnology or IntegrationRotoBaller offers PrizePicks DFS optimizer tools and prop picks articles specifically for PrizePicks, including NFL PrizePicks optimizer, NBA PrizePicks DFS tool, MLB PrizePicks props, and NCAAB PrizePicks optimizer.
• SiriusXMminorGTM or Marketing PartnerRotoBaller has a presence on SiriusXM Fantasy Sports Radio, expanding reach through audio content distribution on the satellite radio platform.
• DiscordcoreTechnology or IntegrationRotoBaller utilizes Discord for VIP community chat rooms, providing real-time expert Q&A and community engagement across all covered sports including NFL, MLB, NBA, NHL, PGA, NASCAR, MMA, and eSports.
• NovigminorGTM or Marketing PartnerNovig is listed as a promotional partner on RotoBaller's DFS referral portal, offering referral promotions to RotoBaller users.
• UnderdogcoreTechnology or IntegrationRotoBaller provides Best Ball rankings and analysis specifically for Underdog fantasy football, including Underdog Fantasy Football Playoffs Best Ball League Rankings.
• eBay (Sports Cards Partnership)minorGTM or Marketing PartnerRotoBaller links to eBay for sports cards, baseball cards, football cards, basketball cards, hockey cards, golf cards, and racing cards, as well as autographs. RotoBaller earns affiliate commissions through the eBay partnership.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rotoworld (NBC Sports): Rotoworld is the long-established fantasy sports content brand owned by NBC Sports, offering news, rankings, and tools across multiple sports — a broader incumbent with overlapping content that competes with RotoBaller's free and premium tiers.
• SportsLine (CBS Sports): SportsLine is CBS Sports' subscription picks, projections, and analysis brand — a broad incumbent offering expert picks and DFS tools that competes with RotoBaller's premium picks and projection offerings.
• ESPN Fantasy: ESPN Fantasy is the largest free fantasy sports platform with rankings, projections, and basic tools — a massive incumbent that pressures RotoBaller's free tier and forces the premium value proposition.

Direct peers

• FantasyPros: FantasyPros is a leading fantasy sports advice platform offering expert consensus rankings, projections, mock drafts, and DFS tools across NFL, MLB, NBA, and NHL — a near-direct competitor to RotoBaller's premium rankings and tools offering.
• RotoWire: RotoWire provides fantasy sports news, injury reports, and lineup advice across major US sports with subscription tiers — directly comparable to RotoBaller's premium news, rankings, and projection services.
• 4for4: 4for4 is a subscription fantasy football and DFS analytics platform offering projections, rankings, and tools — competing directly with RotoBaller's NFL core vertical and DFS optimizer offerings.
• Awesemo: Awesemo offers DFS projections, ownership data, and cheat sheets with subscription tiers for DraftKings and FanDuel — closely comparable to RotoBaller's DFS premium and cheat sheet products.
• Establish The Run: Establish The Run provides fantasy football rankings, projections, and DFS picks via subscription — competing directly with RotoBaller's NFL premium vertical and tiered rankings.
• FantasyLabs: FantasyLabs builds DFS-specific tools including lineup optimizers, projections, and ownership data for DraftKings and FanDuel — directly competing with RotoBaller's DFS optimizer and Research Station products.

Emerging players

• LineStar: LineStar is a mobile-first DFS optimization and lineup-syncing app for DraftKings, FanDuel, Yahoo, and CBS — an emerging competitor overlapping with RotoBaller's DFS optimizer and Team Sync platform products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RotoBaller
• Facebookfacebook.com/rotoballin
• LinkedInlinkedin.com/company/rotoballer

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RotoBaller