Grupo Ramasa

What Grupo Ramasa does

Grupo Ramasa is a privately held Brazilian conglomerate founded in 1976 by Roberto Rassi, originally as the construction firm Embraenge and subsequently diversified into construction, hospitality, logistics, agribusiness, and automotive sectors. The automotive division, formalized as Ramasa Auto in 2023, operates a multi-brand dealership and service network across seven Brazilian states (Goiás, Distrito Federal, Mato Grosso, Tocantins, Pará, Pernambuco, and Alagoas), representing more than ten OEMs spanning mass-market and premium automobiles (Toyota, Nissan, Mitsubishi, Land Rover, Jaguar, Omoda, Jaecoo, Jetour), entry-level and premium motorcycles (Bajaj, Ducati, Triumph, Kawasaki, Suzuki), and recreational powersports (BRP / Can-Am / Sea-Doo). The company is family-controlled, with no disclosed external institutional or private equity ownership.

The business model combines transactional revenue (new and certified pre-owned vehicle sales), recurring and aftermarket streams (Ramater Seguros brokerage, Toyota Consórcio consortium plans, vehicle rental and fleet outsourcing via Kinto mobility integration), and manufacturer-certified services (Ramasa All Service body and paint center designated by Toyota do Brasil as the national reference, T-Service multi-brand maintenance, recall handling, and authorized workshops). The go-to-market is sales-led through owned concessionaries rather than third-party resellers, targeting both individual consumers and corporate/fleet operators in regions where it has physical presence. Pricing is quote-based for vehicles and risk-based for insurance; no public subscription or SaaS-style pricing exists.

Grupo Ramasa has secured notable external validations including ISO 14001 certification (first dealership in Brazil and first company in Goiás), Toyota do Brasil's national reference designation for body and paint, and the internal Academia Ramasa / Ramasa Academy training platform that develops manufacturer-certified technicians. Recent activity has centered on geographic expansion (Northeast and Mato Grosso) and OEM portfolio broadening, with five-plus new unit openings between 2023 and 2026 and the addition of Chinese-brand (Jetour) and Japanese motorcycle (Kawasaki, Suzuki) franchises. The company's stated scale includes 49,950+ customers served, 251–500 employees per the firmographic record (though the website references "hundreds" of people and group-level revenue mentions of "multiple billions R$"), and a 1,400 m² integrated support center (CAR – Centro de Apoio Ramasa) in Goiânia.

Name

Grupo Ramasa

Legal name

Grupo Ramasa

Website

https://gruporamasa.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

Grupo Ramasa, via its Ramasa Auto division, operates a multi-brand automotive dealership and service network across seven Brazilian states, representing 10+ OEMs across cars, motorcycles, and powersports, and offering financing, insurance, rental, and certified maintenance services to individual and fleet customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Goiânia

HQ country

Brazil

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Vehicle Sales (New and Used): Sales of new vehicles from represented brands (Toyota, Nissan, Mitsubishi, Land Rover, Jaguar, Bajaj, Ducati, Triumph, BRP, Omoda, Jaecoo, Jetour, Kawasaki, Suzuki) and certified pre-owned vehicles through specialized seminovo operations.
2. Automotive Services and Maintenance: Workshop services including maintenance, repairs, bodywork (funilaria), painting, oil changes, inspections, and recall services across all represented brands.
3. Insurance Brokerage: Ramater Seguros provides vehicle insurance, residential insurance, life insurance, business insurance, and electronic device insurance through the dealership network.
4. Consortium (Consórcio): Toyota consortium program allowing customers to acquire vehicles through installment plans with scheduled credit drawings.
5. Vehicle Rental and Fleet Management: Vehicle rental services for personal and corporate use with flexible terms (daily, monthly, annual). Fleet outsourcing services for businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Grupo Ramasa, through its automotive division Ramasa Auto, operates a multi-brand network of automotive dealerships, service centers, and insurance brokerage across 7 Brazilian states. The company sells new and used vehicles from 14+ brands including Toyota, Nissan, Mitsubishi, Land Rover, Jaguar, Bajaj, Ducati, Triumph, BRP, Omoda, Jaecoo, Jetour, Kawasaki, and Suzuki, alongside maintenance and repair workshops, body shop and paint services, insurance brokerage (Ramater Seguros), fleet rental/management, Consórcio Toyota consortium financing, and authorized recall services.

Product overview

Ramasa Auto is a multi-brand automotive dealership group (a division of Grupo Ramasa holding, founded 1976) operating a network of dealerships, service centers, insurance brokerage, and mobility services across Brazilian states including Goiás, Pernambuco, Tocantins, and Mato Grosso. The portfolio encompasses 15+ brands — Toyota (Lince), Nissan (Katana), Mitsubishi (Nikko), Omoda/Jaecoo (Tiger), Jetour, Kawasaki, Land Rover (Silver Motors), Jaguar (Silver Motors), Bajaj (Panther), Ducati, Triumph (Silver Triumph), BRP/Can-Am/Sea-Doo (Silver BRP), Suzuki, and Ramasa Multimarcas — plus insurance (Ramater Seguros), vehicle rental and fleet management, Toyota consortium, specialized workshops, body shop and paint services (Ramasa All Service, T-Service), and recall services. The group also operates an internal training platform (Academia Ramasa). The company positions itself as a relationship-first automotive group aiming to serve customers for life.

Differentiator

Problem solved

Functional benefit

Brands

• Ramasa All Service: Modern bodywork and painting center recognized as Toyota Brazil's national reference in Latin America
• Ramater Seguros
• T-Service
• Academia Ramasa
• Ramater
• CAR – Centro de Apoio Ramasa
• Ramasa Academy

Products and services

• New vehicle sales (multi-brand dealerships) Sales of new passenger vehicles and motorcycles from 14+ brands including Toyota (Lince Toyota), Nissan (Katana Nissan), Mitsubishi (Nikko Mitsubishi), Land Rover and Jaguar (Silver Motors), Bajaj (Bajaj Panther), Ducati (Ducati Goiânia), Triumph (Silver Triumph), BRP (Silver BRP), Omoda and Jaecoo (Tiger), Jetour, Kawasaki, and Suzuki, targeting individual consumers and corporate buyers across central-western Brazil.
• Used vehicle sales (Ramasa Multimarcas) Sale of certified pre-owned and used vehicles under the Ramasa Multimarcas and Katana Seminovos brands, targeting individual Brazilian consumers seeking lower-priced vehicle options.
• Vehicle financing Vehicle financing solutions bundled with new and used vehicle purchases, offered directly through the dealership network to enable consumer and corporate acquisitions.
• Consórcio Toyota (consortium financing) Consórcio Toyota consortium financing offering customers a group-based vehicle acquisition plan administered through the Lince Toyota dealership channel.
• Insurance brokerage (Ramater Seguros) Insurance brokerage services marketed as Ramater Seguros, providing vehicle and related insurance products to individual consumers and corporate clients, integrated with the dealership sales channel.
• Vehicle rental and fleet management Rental of vehicles and managed fleet services for corporate clients and fleet operators, leveraging the group's multi-brand portfolio to support mixed-fleet needs across Brazil.
• Specialized workshops and maintenance services Authorized automotive maintenance and repair workshop services covering the brands represented by the dealership network, serving individual vehicle owners and corporate fleet clients.
• Body shop and paint services (All Service, T-Service) Automotive body repair and paint services operated under the All Service and T-Service brands, with All Service holding Toyota Brazil reference body shop status for collision and refinish work on Toyota vehicles.
• Authorized recall services Manufacturer-authorized recall and campaign services performed at brand dealerships and workshops to address factory-issued recalls and service campaigns on vehicles sold by the group.

Quantifiable outcome

• 49,950+ customers served
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• ToyotacoreChannel Partner/ Reseller/ DistributorLince Toyota dealership operations since 1992 - the first Toyota dealership in Goiás. Represents Toyota brand for new vehicle sales, financing, and authorized maintenance services.
• NissancoreChannel Partner/ Reseller/ DistributorKatana Nissan dealership representing Nissan brand for vehicle sales and services in Goiás region since 2010.
• Mitsubishi MotorscoreChannel Partner/ Reseller/ DistributorNikko Mitsubishi dealership in Anápolis representing Mitsubishi Motors brand for vehicle sales and services.
• Land RovercoreChannel Partner/ Reseller/ DistributorSilver Motors representing Land Rover brand in Tocantins (Silver Motors Land Rover).
• JaguarcoreChannel Partner/ Reseller/ DistributorSilver Motors Jaguar dealership since 2017 representing Jaguar brand.
• BajajcoreChannel Partner/ Reseller/ DistributorBajaj Panther dealership representing Bajaj motorcycles in entry-level segment since 2019.
• DucaticoreChannel Partner/ Reseller/ DistributorDucati Goiânia dealership representing premium Ducati motorcycles since 2025.
• TriumphcoreChannel Partner/ Reseller/ DistributorSilver Triumph representing Triumph premium motorcycles in Recife and Palmas since 2023, and Sinop operations.
• BRP (Can-Am, Sea-Doo)coreChannel Partner/ Reseller/ DistributorSilver BRP representing BRP brands Can-Am (UTVs) and Sea-Doo (watercraft) in Sinop, Mato Grosso since 2025.
• Omoda | JaecoocoreChannel Partner/ Reseller/ DistributorTiger Omoda Jaecoo dealership representing Chinese brands Omoda and Jaecoo in Goiânia and Anápolis since 2019.
• JetourcoreChannel Partner/ Reseller/ DistributorJetour dealership representing Jetour brand added to portfolio in 2026.
• KawasakicoreChannel Partner/ Reseller/ DistributorKawasaki motorcycle dealership added to portfolio in 2026 for Pernambuco market.
• SuzukicoreChannel Partner/ Reseller/ DistributorSuzuki motorcycle dealership representing Suzuki brand in Pernambuco since 2026.
• JA GO (Junior Achievement)minorStrategic or Co-development PartnerPartnership with JA GO focusing on education and professional training for young people as part of ESG commitments.
• Kinto (Toyota Mobility)coreChannel Partner/ Reseller/ DistributorKinto mobility solutions including Kinto One (fleet), Kinto Share (car sharing), and Kinto Mobility services integrated with dealership operations.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Grupo Estocolmo: Brazilian automotive dealership group representing premium brands (notably Volvo). Multi-brand dealer model and services portfolio closely parallel Grupo Ramasa's premium-segment strategy.
• Grupo Palladium: Brazilian dealership group operating franchised dealerships for major OEMs. Comparable multi-OEM Brazilian dealer with similar geographic spread and service-centric model.
• Servopa (Grupo Servopa): Brazilian dealership group with multi-brand representation including Toyota and other OEMs in Paraná and surrounding states. Comparable multi-OEM franchised dealership model with integrated services.
• Grupo Caoa: Major Brazilian multi-brand automotive group operating Caoa Chery, Hyundai, and Subaru dealerships nationwide with associated services. Directly comparable as a large Brazilian multi-OEM dealership conglomerate with vertical service offerings.
• Grupo Viemar: Brazilian automotive dealership group operating across multiple states with brands like Fiat, Jeep, and Renault. Comparable regional multi-brand dealer with services and financing offerings.
• Grupo Águia (My Motors/Águia Motors): Brazilian automotive group operating dealerships and services. Comparable dealership franchise model and Brazilian multi-state footprint.

Regional players

• Grupo EuroSport (Euro Cars / Euro Pneus): Brazilian automotive retail group focused on premium and performance vehicle brands with related service operations. Comparable premium-segment multi-brand retail with strong regional concentration.

Broad incumbents

• Localiza & Co: Brazil's largest car rental and fleet management operator (Grupo Localiza), with related used-vehicle retail via Localiza Seminovos. Partially overlapping in vehicle rental/fleet segment but far larger and broader in scope than Ramasa.
• Movida (Grupo JSL): Brazilian vehicle rental and fleet management operator with used-car retail. Adjacent mobility and rental offering compared to Ramasa's locação e mobilidade segment.

Others

• Seminovos Localiza (used vehicle retail): Used vehicle retail operation of Localiza. Functionally comparable to Ramasa Multimarcas (multi-brand used vehicle operation) but backed by much larger rental fleet supply.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ramasa-grupo
• Facebookfacebook.com/rhramasa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Ramasa