iRolls

What iRolls does

iRolls Multimedia LLC is a New York City-based professional media production company founded in 2006, operating from a Times Square studio at 260 W 44th Street and providing on-location production services throughout Manhattan. The company delivers an integrated suite of corporate visual content services spanning professional photography (business headshots, team headshots, event, office/architectural, and product photography), corporate video production (tiered Economy/Signature/Premium packages at $7,500–$25,500), video interviews, event videography, live streaming, video editing, image retouching, professional grooming, and aerial/drone photography. Underlying technology is conventional production hardware — HD/4K cameras, professional lighting, teleprompter, high-speed internet for live streaming — paired with operational software surfaces including a self-service online booking system with transparent pricing, a corporate account program that saves client specifications for repeat engagements, and an online retouching submission portal. The dedicated NYHeadshots sub-brand focuses on large-scale team photography projects.

The business model is overwhelmingly project-based professional services revenue, structured as flat-rate packages or unit pricing per hour, per person, per image, or per minute of content, with publicly disclosed pricing across the service catalog. Corporate clients can establish accounts for invoiced payments by check, ACH, or credit card, while individual and SMB buyers transact through the self-service website. The go-to-market combines direct-to-consumer self-service booking with an enterprise sales motion for large corporate video projects and recurring institutional engagements; sales channels include organic search, a portfolio/case-study website, and the implicit referral power of named enterprise logos. Customer segments span corporate/enterprise clients, event organizers, real estate/architecture buyers, and individual professionals/executives, with concentrated enterprise penetration across financial services, legal, technology, healthcare, education, government, and nonprofit verticals. Operationally, the company is a privately held, founder-owned/bootstrapped LLC with no disclosed institutional capital, no public-market listing, no management-team or board disclosures beyond the corporate contact channels, and a single physical production footprint.

Name

iRolls

Legal name

iRolls Multimedia LLC

Website

https://irolls.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

iRolls is a New York City-based media production company founded in 2006 providing corporate photography, video production, live streaming, and related services to enterprise and institutional clients, including major financial institutions, law firms, technology firms, and Fortune 500 companies.

Ownership category

akta.pro rank

Product category

Media Production Services

NAICS

Motion Picture and Video Production (51211), Commercial Photography (541922), Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Studios, Stages & Location Services (Facilities, Location Scouting/Permits) (MPAAAMAG)

akta.pro secondary industries

Virtual Events & Conferences Live Streaming Platforms (MPACACAL), Production Office Space & Support Facilities (MPADAIAD)

Keywords

• Corporate video production
• Professional headshot photography
• Event photography services
• Live streaming services
• Video editing services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Photography Services: One-time photography sessions including headshots, event photography, office photos, architectural/spaces photography, and product photography. Services priced per hour or per person with flat rates.
2. Video Production Services: Corporate video production with tiered packages (Economy $7,500, Signature $15,500, Premium $25,500). Includes filming and editing with varying crew sizes, camera counts, and revision levels.
3. Live Streaming Services: Broadcast services from studio or client locations, priced at $450+ per hour at studio or $850+ per hour at client office. Includes professional equipment and support.
4. Video Editing Services: Post-production editing with three tiers: Light Editing ($200/min), Story Building ($2,500/min), and Impact Editing ($5,000/30 sec).
5. Grooming Services: Professional makeup and hair styling for photo sessions at $250/person or $1,000/day.
6. Retouching Services: Basic retouching at $25/image or advanced retouching at $50/image with various delivery timeframes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

iRolls operates a full-service NYC media production studio delivering professional photography (corporate headshots, team portraits, event, office/architectural, and product photography) and corporate video production (interviews, event video, corporate films, live streaming, and post-production editing). Services are consumed at a Times Square studio or via on-site crews at client offices throughout Manhattan, with supplementary offerings in professional grooming and digital image retouching. Pricing is published in flat-rate tiers for individuals and packaged flat rates for enterprise projects.

Product overview

iRolls is a New York City-based media production company offering a comprehensive suite of visual content services. The core offerings center on professional photography (headshots, events, office, architectural/spaces, product) and video production (corporate videos, interviews, events, live streaming, editing). Additional services include grooming, retouching, and aerial photography. Services are offered at their Times Square studio or on-location at client offices, with tiered pricing packages for different complexity levels.

Differentiator

Problem solved

Functional benefit

Brands

• NYHeadshots: A team/brand within iRolls specializing in corporate headshot photography services, notably used for large team photography projects.

Products and services

• Business Headshots Professional corporate headshot photography services for individuals and teams, available at the Times Square studio or on-location at client offices. Includes Basic, Pro, and Max tiers for individuals and team packages scaling from 2 to 20+ people, with same-day electronic image delivery for executives and teams needing polished portraits for LinkedIn, websites, and corporate bios.
• Event Photography Professional event photography capturing key moments for business events, conferences, and ceremonies, priced by hour from 1 hour through full day. Output is suitable for websites and social media with rapid post-event turnaround.
• Event Video High-quality video capture of business events featuring speakers, panels, or awards ceremonies, available in 1-camera or 2+ camera configurations with HD or 4K delivery and next-day turnaround.
• Event Combo Combined photography and video package delivered by a dedicated two-person team for events requiring both stills and motion coverage in a single engagement.
• Office Photos Photography services for office environments, offered in candid (minimal setup, existing light) or staged (professional lighting) styles, covering interior and exterior architecture, workspaces, and team-at-work candid shots.
• Office Video Video filming services for office settings with options for 1 or 2 cameras and HD or 4K delivery in ProRes422 or H.265 formats, used by organizations for company overview films and recruiting content.
• Corporate Video Production Full-service corporate video production in three flat-rate tiers: Economy ($7,500, basic CEO address, 1 camera, 72-hour delivery), Signature ($15,500, content-rich video, up to 3 interviews, 2 cameras, HD/4K), and Premium ($25,500, comprehensive multi-day shoot, up to 10 interviews, 4 cameras, award-winning director).
• Video Interviews Professional video recording services for executive interviews, testimonials, corporate videos, and online courses, available at the studio or on-location, priced by hour with same-day electronic delivery and HD or 4K output.
• Live Streaming Professional live streaming for conferences, clients, and press, available at the Times Square studio (starting at $450/hour) or on-site at the client office (starting at $850/hour), with professional sound, lighting, teleprompter, and high-speed internet included.
• Architectural Photography Specialized photography services for architecture, interior design, and construction sites, covering interior, exterior, and construction process documentation for real estate, architecture, and development firms.
• Product Photography Commercial product photography services including white-background and environmental shots for advertising campaigns, demonstrated in portfolio work for products such as the MUUV ergonomic chair and the Prevahex antibacterial product line.
• Aerial Photography and Drone Cinematography Aerial drone photography and cinematography services capturing facilities, locations, and skylines from above, used to add location context and scale to corporate videos and architectural films.
• Video Editing Professional video editing services in three tiers: Light Editing ($200 per minute for presentations and webinars), Story Building ($2,500 per minute for narrative corporate videos, short films, and interviews), and Impact Editing ($5,000 per 30 seconds for high-impact commercials).
• Image Retouching Professional image retouching services in two tiers: Basic ($25 per image, including blemish removal, flyaway cleanup, teeth/eye whitening, and contrast adjustments) and Advanced ($50 per image, including age/weight reduction, reshaping, brace/glare removal, clothing color changes, and adding or removing people or objects), with 3-business-day or next-day delivery options.
• Professional Grooming Professional makeup and light hair styling performed approximately 1 hour prior to a photo or video session, priced at $250 per person or $1,000 per day with 24-hour advance booking required.

Quantifiable outcome

• 120+ team members photographed in under 5 hours with consistent quality
• +3 more outcomes

Named customers37 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The DVI Group: The DVI Group is an Atlanta-based video production and corporate communications company serving Fortune 500 clients with corporate video, training, and event content. Strongly comparable in target customer (large enterprise) and core offering (corporate, event, and training video).
• Sparkhouse: Sparkhouse is a California-based video production and creative agency producing corporate brand videos, commercials, and branded content. Comparable corporate video offering, professional services model, and mid-market/enterprise customer profile.
• Yum Yum Videos: Yum Yum Videos is a video production company producing animated and live-action explainer and corporate content on a packaged basis. Similar production-shop model (flat-rate project packages), focused on marketing and brand use cases for business customers.
• Thinkmojo: Thinkmojo is a San Francisco video production agency focused on brand storytelling, corporate, and customer-story videos for tech and enterprise clients. Comparable in product mix (corporate video production), customer base (large enterprise), and creative-led value proposition.
• Demo Duck: Demo Duck is a Chicago-based video production agency producing explainer, brand, and corporate video content for businesses. Directly comparable in offering (script-to-screen corporate video), packaging model, and mid-market/enterprise customer profile.
• Lemonlight: Lemonlight is a national video production company offering flat-rate, packaged corporate and brand video content for marketers and agencies. Closely comparable to iRolls in product (corporate/branded video), GTM (transparent online pricing) and target customer (enterprise marketing teams).
• Peter Hurley Studio: Peter Hurley is a well-known NYC headshot and corporate portrait photographer operating a Manhattan studio serving executives and professionals. Directly competes with iRolls on the headshot/core portrait product within the same NYC market and customer persona.
• Ripper Films: Ripper Films is a NYC-based video production company producing corporate, brand, and event video for clients across industries. Comparable in geographic base (NYC), production-shop model, and corporate/brand video offering.

Broad incumbents

• Snappr: Snappr is an on-demand photography and visual-content marketplace that connects customers with freelance photographers and editors. Operates in the same photography services category as iRolls but at SMB/consumer scale via software-enabled marketplace rather than a physical studio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/irolls_
• LinkedInlinkedin.com/company/irolls

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iRolls