Senassur
Senassur is a Spanish insurance brokerage, wholly owned by French group Filhet-Allard, that distributes specialty vehicle insurance (motorcycles, scooters, classic vehicles, plus newer Health and Food Truck products) exclusively through a network of 6,000+ licensed Spanish insurance brokers and intermediaries via its proprietary Xena broker portal.
- Company typePrivate
- Founded2020
- HeadquartersAlcobendas, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Senassur does
Senassur is a Spanish insurance brokerage (correduría de seguros) structured as a Sociedad Limitada Unipersonal and wholly owned by the French insurance group Filhet-Allard. Headquartered in Alcobendas, Madrid, the company specializes in vehicle insurance — motorcycles being its flagship vertical, with additional coverage for scooters, electric two-wheelers, classic vehicles, quad/buggies, watercraft, and cars. It distributes exclusively through licensed insurance brokers and intermediaries (corredores and mediadores), providing partners with a proprietary web-based portal (the Xena platform, accessed at senassur.com:8086/Xena) for pricing, policy issuance, portfolio consultation, settlement control, and receipt queries. The company's revenue model is commission-based: it earns on insurance policies placed with partner carriers — primarily L'Équité, a major European insurer — via its network of more than 6,000 active broker relationships across at least seven Spanish regions.
The business operates on a B2B2C model with no direct-to-consumer channel. More than 6,000 insurance professionals rely on Senassur daily for specialized products — including niche covers such as helmet and airbag-vest protection for motorcyclists — that mainstream insurers are described as unwilling to underwrite. The company maintains active collaborative agreements with Professional Colleges of Insurance Mediators in Madrid (since 2016), Málaga (since 2015), Valencia, Barcelona, Zaragoza, A Coruña, and Álava/Bizkaia, and participates in industry events such as Newcorred's Networking Days. In 2023 Senassur extended beyond vehicle insurance with the launch of Health Insurance (Seguros de Salud, with a 1,300+ medical center network) and Food Truck Insurance, both aimed at the same broker channel. The competitive narrative emphasizes domain specialization, an attractive commission structure (described as the highest in the market), no minimum production requirements, and continuous partner training — not proprietary technology or AI differentiation.
Operationally, Senassur is a small team (11–50 employees) backed by Filhet-Allard's balance sheet and carrier relationships. No revenue figures, funding rounds, or growth metrics are publicly disclosed. The company is GDPR- and CCPA-compliant, uses standard web analytics and a third-party whistleblower channel for compliance, and markets primarily through LinkedIn, a dedicated broker-facing blog (corredoresymediadores.senassur.es), and in-person training sessions at the Professional Colleges.
Senassur firmographics
Firmographics- Name
- Senassur
- Legal name
- SENASSUR Insurance Correduría de Seguros SLU
- Website
- https://senassur.es
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Senassur is a Spanish insurance brokerage, wholly owned by French group Filhet-Allard, that distributes specialty vehicle insurance (motorcycles, scooters, classic vehicles, plus newer Health and Food Truck products) exclusively through a network of 6,000+ licensed Spanish insurance brokers and intermediaries via its proprietary Xena broker portal.
- Ownership category
- akta.pro rank
Senassur industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)
Keywords
Where Senassur is headquartered
LocationHeadquarters
- HQ city
- Alcobendas
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Senassur business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance Brokerage / Mediación de Seguros: Senassur operates as an insurance brokerage (correduría de seguros), generating revenue through commissions earned on insurance policies placed with partner insurance companies. Products include motorcycle, scooter, electric moto, classic vehicle, quad/buggy, and watercraft insurance. The company also offers health and food truck insurance as newer product lines. Revenue is generated through policy premiums placed via its network of insurance intermediaries, with commissions representing the primary income stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing through insurance intermediaries — no public pricing disclosed |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Senassur product offering
Product offeringCore offering
Senassur is a Spanish insurance brokerage (correduría de seguros) that distributes specialized vehicle insurance products — primarily motorcycle, scooter, electric motorcycle, classic vehicle, quad/buggy, and watercraft insurance — exclusively through licensed insurance brokers and intermediaries. The portfolio has expanded to include car insurance and, in 2023, health insurance and food truck insurance. A web-based broker portal enables partners to quote, issue policies, retrieve policy copies, manage portfolios, and track settlements.
Product overview
Senassur is an insurance brokerage subsidiary of the French group Filhet-Allard, specializing primarily in vehicle insurance products. The core offering centers on motorcycle insurance (the flagship product) including road motorcycles, off-road, classic bikes, electric motorcycles, scooters, quads/buggies, and watercraft. The company has expanded its portfolio to include car insurance and, in 2023, launched two innovative new products: Health Insurance with unique age-segmented coverage (minors and seniors) and Food Truck Insurance combining vehicle and business liability. All products are distributed exclusively through insurance brokers and mediators via a web-based portal that provides pricing, policy management, and commission tracking capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Motorcycle Insurance Specialized motorcycle insurance covering road motorcycles, off-road motorcycles, classic bikes, electric motorcycles, and quad-buggy vehicles, with flexible third-party and comprehensive coverage options. Designed for any rider profile and sold through licensed insurance brokers and mediators.
- Scooter Insurance Insurance coverage for scooters, providing protection for urban mobility vehicles with customizable coverage options and competitive pricing. Distributed through Senassur's broker network.
- Electric Motorcycle Insurance Specialized insurance for electric motorcycles and e-scooters, addressing the growing market for electric two-wheelers with tailored coverage options. Sold via licensed brokers.
- Classic Vehicle Insurance Insurance for classic/vintage cars and motorcycles (typically more than 20 years of registration), offering specialized coverages including Theft, Fire, and Agreed Value (Todo Riesgo a valor pactado). Sold through Senassur's broker network.
- Quad/Buggy Insurance Insurance coverage for quad vehicles and buggies, providing protection for specialized off-road recreational vehicles. Distributed via licensed brokers.
- Watercraft Insurance Insurance coverage for jet skis and water motorcycles (moto de agua), providing marine liability and damage protection for watercraft vehicles. Sold through the broker channel.
- Car Insurance Automobile insurance product expanded with new coverage options, competitive pricing, and attractive commissions for brokers, distributed via the Senassur broker network.
- Health Insurance (Seguros de Salud) Comprehensive health insurance launched in 2023 with a network of more than 1,300 medical centers, uniquely offering coverage for minors up to 17 years without requiring a parent/guardian on the policy, and coverage for seniors over 60, with competitive costs and attractive broker commissions. Sold through licensed brokers.
- Food Truck Insurance Insurance product launched in 2023 that combines vehicle circulation liability and business exploitation (RC) liability in a single policy, with multiple coverage modalities for mobile food businesses. Distributed via licensed brokers.
- Mediator Portal (Xena) Web-based self-service platform for licensed insurance brokers and mediators providing pricing tools, policy recording, policy copy retrieval, portfolio and new production consultation, commission settlement tracking, and receipt inquiry. Used by Senassur's partner intermediaries as the operational core of the relationship.
Quantifiable outcome
- 60% of Senassur's Málaga portfolio consists of motorcycle insurance policies, reflecting strong market penetration in this segment.
- +1 more outcomes
Companies that use Senassur
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Senassur technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
Senassur partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- SINCO (Sindicato de Organizaciones de Consumidores)minorSenassur adhered to SINCO, expanding its offerings and partnerships within the consumer protection organization sector. Mentioned as a novelty in 2022 alongside new product developments.
- Colegio de Mediadores de Seguros de MadridcoreSenassur has maintained a collaborative relationship with the College of Insurance Mediators of Madrid since 2016. The college hosts Senassur's training sessions and acts as an ambassador for the company, helping introduce its products to Madrid-based insurance mediators.
- Colegio de Mediadores de Seguros de MálagacoreSenassur has collaborated with the College of Insurance Mediators of Málaga since 2015, with the most recent renewal agreement signed on November 17, 2022 between Mónica Galera (Senassur) and Moisés Núñez de Bien (college president). The college is described as Senassur's best ambassador on the Costa del Sol.
- L'ÉquitécoreL'Équité is described as the large European insurer with whom Senassur manages its insurance products. The partnership provides the underwriting capacity and insurance products that Senassur distributes through its broker network in Spain.
- NewcorredcoreNewcorred is an insurance broker association in Spain with over 400 member brokers. Senassur participates in Newcorred's annual Networking Days events, presenting its products to members. Newcorred is described as one of Senassur's key allies in Spain for fostering relationships between insurers and brokers.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Senassur competitors and assessment
Company assessmentBroad incumbents
- Zurich Seguros: Spanish subsidiary of Zurich Insurance offering motor, classic vehicle, and specialty lines through intermediaries — directly comparable distribution model and product overlap with Senassur's broker-led specialist offering.
- Mutua Madrileña: Large Spanish mutual insurer with a significant motor and motorcycle book distributed through both proprietary and broker channels — a broad incumbent Senassur competes against for motorcycle and auto placements.
- Howden Spain: European specialty insurance broker with Spanish operations, providing personal and commercial lines including vehicle and specialty coverage through the intermediary channel — competes for the same broker relationships.
- Generali Seguros: Spanish arm of the global Generali Group offering motor, health, and specialty lines through agents and brokers — competes with Senassur for broker placement across vehicle and newly launched health lines.
- Aon Spain: Global insurance and reinsurance brokerage with substantial Spanish operations; competes with Senassur for placement of personal lines and specialty vehicle business through large broker partners.
- Línea Directa Aseguradora: Major Spanish direct-to-consumer motor insurer; competes indirectly with Senassur by bypassing the broker channel and pressuring intermediary economics in the auto and motorcycle segments.
- SegurCaixa Adeslas: Major Spanish health and multi-line insurer distributed largely through banking and broker channels — relevant comparator to Senassur's 2023 entry into health insurance via the broker channel.
- Mapfre: Spain's largest insurer with extensive motor and specialty vehicle offerings distributed through its vast agent/broker network; sets the competitive benchmark for commission terms and product breadth in the Spanish intermediary channel.
Emerging players
- Fénix Directo: Spanish direct motor insurer (part of the Helvetia/Balumba group) competing aggressively on price for standard auto and motorcycle policies — illustrates the direct-channel threat to broker-led intermediaries like Senassur.
Direct peers
- AMV Seguros: Spanish subsidiary of the French motorcycle-specialist broker AMV, focused on two-wheeled and quad vehicle insurance in Spain — Senassur's most direct head-to-head competitor in the Spanish motorcycle niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Senassur social profiles
Digital presenceSenassur compliance and trust
Trust signalCompliance2 records
Senassur financial estimates
Financial estimateRevenue estimate
Valuation estimate
Senassur leadership team
Management profileNumber of profiles
Profiles4 records
Senassur funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Senassur M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Senassur
What does Senassur do?
Senassur is a Spanish insurance brokerage (correduría de seguros) that distributes specialized vehicle insurance products — primarily motorcycle, scooter, electric motorcycle, classic vehicle, quad/buggy, and watercraft insurance — exclusively through licensed insurance brokers and intermediaries. The portfolio has expanded to include car insurance and, in 2023, health insurance and food truck insurance. A web-based broker portal enables partners to quote, issue policies, retrieve policy copies, manage portfolios, and track settlements.
Is Senassur a public or private company?
Senassur is a private company. It is classified as corporate owned and is currently operating.
When was Senassur founded?
Senassur was founded in 2020. It employs 11 to 50 people.
Where is Senassur based?
Senassur is headquartered in Alcobendas, Spain, in the Europe region.
How does Senassur make money?
One revenue line is on record: insurance Brokerage / Mediación de Seguros.
Who are Senassur's main competitors?
Broad incumbents on record are Zurich Seguros, Mutua Madrileña, Howden Spain, Generali Seguros, Aon Spain, Línea Directa Aseguradora, SegurCaixa Adeslas and Mapfre. Fénix Directo is listed as an emerging player. AMV Seguros is listed as a direct peer.
Does Senassur have an API?
No public API is recorded for Senassur.
What industry is Senassur in?
Senassur's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAJ, Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines). Its NAICS code is 52421 and its SIC code is 6411.