Yookr
Yookr B.V. is a Dutch IoT data platform company that provides real-time sensor data visualization, prediction, and control through its independent Yookr Dashboard, serving greenhouse horticulture, open cultivation, public space, and sports turf customers across Benelux and DACH markets.
- Company typePrivate
- Founded2016
- HeadquartersHorst, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Yookr does
Yookr B.V. is a privately held Dutch IoT data platform company headquartered in Horst, Netherlands, that delivers real-time sensor data visualization, prediction, and control through its independent Yookr Dashboard. The platform integrates 14 sensor types — including soil moisture, CO2, EC, PAR light, pH, temperature, leaf wetness, and weather stations — and combines them with drone and satellite imagery under its Triple Thrive Data concept. It serves four primary verticals: greenhouse horticulture (Glastuinbouw), open cultivation (Open teelt), public space and municipal green management, and sports fields and turf care, with named customers such as Rieke Blumen, Tuinbouwbedrijf C. Jacobs, Gemeente Utrecht, and VVV-Venlo.
Yookr monetizes through a hybrid model: one-time hardware sales of sensors and equipment, recurring SaaS subscriptions to the dashboard platform billed monthly or annually, hourly professional services (€69–€132/hour for field service, software engineering, IoT/data analysis, and project management), and fixed-price custom development projects. Pricing is quote-based and not publicly disclosed, and hardware remains Yookr property until full payment. The company maintains a self-serve customer portal at customer.yookr.org while pursuing enterprise sales via direct outreach and account management, particularly into German markets, and uses industry events such as Mobile World Congress Barcelona and content marketing to generate leads.
The company is small (~17 team members led by Director John van Helden), founder-led, bootstrapped with no disclosed funding rounds, and operates in a niche Dutch and DACH green-tech market. It has cultivated a deep partnership network — including Wageningen University & Research, KNVB, AeroVision BV, VVV-Venlo, LIOF, and Innovationquarter — and recently relaunched its dashboard platform (April 2026) with a published roadmap and ongoing monthly feature releases. Recognition includes a 2025 Top Tier Impact listing for regenerative agriculture and a 2023 Greenovation Award nomination for the Triple Thrive Data project.
Yookr firmographics
Firmographics- Name
- Yookr
- Legal name
- Yookr B.V.
- Website
- https://yookr.org
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Yookr B.V. is a Dutch IoT data platform company that provides real-time sensor data visualization, prediction, and control through its independent Yookr Dashboard, serving greenhouse horticulture, open cultivation, public space, and sports turf customers across Benelux and DACH markets.
- Ownership category
- akta.pro rank
Yookr industry classification
Industry- Product category
- IoT Data Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Agricultural Services (700)
- akta.pro primary industry
- Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT) (AFAGALAB)
- akta.pro secondary industries
- Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD), Remote Sensing & Imagery Analytics (Satellite, Drone, Aerial) (AFABAMAB), Crop Scouting & Pest/Disease Detection (Digital Scouting, Computer Vision, Alerts) (AFAGALAI)
Keywords
Where Yookr is headquartered
LocationHeadquarters
- HQ city
- Horst
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Yookr business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware/Sensor Sales: One-time costs for sensors and equipment (100% of hardware costs invoiced at order). Sensors include moisture, CO2, PAR, pH, weight, and weather station sensors for greenhouse horticulture, open cultivation, sports fields, and public space applications.
- SaaS Platform Subscription: Recurring subscription fees for dashboard access, data visualization, and platform services. First subscription costs invoiced after completion of project work. Billed monthly or annually in advance.
- Professional Services: Project-based services including software engineering (€111/hour), IoT specialist services including big data analysis and hardware design (€132/hour), and project management (€132/hour). Field service at €69/hour.
- Custom Development Projects: Fixed-price project work including one-time project costs and first subscription fees invoiced after work completion. Includes overtime surcharges for evening/weekend work (125% weekdays, 150% Saturday, 200% Sundays/holidays).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Hourly professional services for field, engineering, and IoT work |
| Subscription | Annual | SaaS dashboard and data platform access |
| Unit Pricing | Pay-as-you-go | IoT sensors and hardware equipment |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Yookr product offering
Product offeringCore offering
Yookr provides an independent IoT data platform that visualizes, predicts, and controls real-time sensor data for the green sector, including greenhouse horticulture, open cultivation, public space, and sports fields. The offering combines a SaaS dashboard, a portfolio of 14 integrated sensor types, and professional services such as custom development and data projects, with sensor, drone, and satellite inputs fused through the Triple Thrive Data approach.
Product overview
Yookr offers a unified data platform centered on the Yookr Dashboard, which provides real-time data visualization, prediction, and control. The platform collects data from a range of sensors (soil moisture, CO2, EC, PAR, pH, temperature, weather stations, etc.) deployed across four expertises — Glastuinbouw (greenhouse horticulture), Open teelt (open cultivation), Openbare ruimte (public space), and Sportvelden (sports fields) — and makes the data visible and actionable through the dashboard. The portfolio also includes sensor hardware offerings such as Teros 10 (soil moisture), Teros 12 (EC in soil), CO2 Decentlab sensors, and a Dragino-logger standard. The platform is designed for precision agriculture and climate adaptation, working toward food, energy, and climate transition.
Differentiator
Problem solved
Functional benefit
Products and services
- Yookr Dashboard (IoT data platform) SaaS dashboard that ingests data from 14 sensor types and presents real-time visualization, prediction, and control capabilities for greenhouse horticulture, open cultivation, public space, and sports field customers.
- Sensor hardware portfolio (14 sensor types) Hardware sensor portfolio comprising 14 distinct sensor types integrated with the Yookr platform via the Dragino logger standard, sold to greenhouse, open cultivation, public space, and sports field customers.
- Triple Thrive Data services Data service that fuses drone, sensor, and satellite data into a single insight layer for green-sector customers, supporting predictive analytics and operational decisions.
- Custom development and data projects Professional services offering custom software development and data projects tailored to green-sector clients' specific IoT, sensor, and analytics needs.
Quantifiable outcome
- Early recognition of fungal diseases and pests in nurseries through forecasting models
- +3 more outcomes
Companies that use Yookr
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Yookr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Yookr partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and minor.
- LIOFcoreLimburg regional development agency that selected Yookr as one of 3 startups to participate in Mobile World Congress Barcelona 4YFN pavilion. Provides support and guidance for international expansion.
- InnovationquartermajorDutch innovation agency (Marit Kuypers-van Meurs, Sadek Bou Cher) that facilitated Mobile World Congress participation and provides ongoing support for Yookr's international growth strategy.
- VVV-VenlocoreThree-year partnership for grass maintenance using Yookr soil moisture sensors and multi-spectral drone imagery. Yookr is match sponsor for VVV-Venlo football matches, demonstrating sensor readings on the dashboard during matches. Joint innovation for pitch quality improvement through data-driven turf management.
- KNVBcoreCollaboration with KNVB (Dutch Football Association) on grass monitoring research alongside AeroVision BV and Wageningen University & Research. Yookr contributes sensor technology and data analytics for sports turf quality improvement.
- Wageningen University & ResearchmajorAcademic research partner in Triple Thrive Data project and grass monitoring initiatives. Provides scientific expertise and research validation for Yookr's data-driven agriculture solutions.
- AeroVision BVmajorTechnology partner for drone-based multispectral imagery, integrated with Yookr's sensor data platform for comprehensive sports field and crop monitoring.
- Paletti GrowersmajorFeatured customer and project partner in Triple Thrive Data project. Eric Brouwers of Paletti Growers provides testimonial on how and why of the collaborative project for data-driven cultivation.
- FontysminorProject partner - appears in partner logos section. Educational institution collaboration.
- HAS Green AcademyminorProject partner - appears in partner logos section. Agricultural education institution.
- Dendron CollegeminorProject partner - appears in partner logos section. Educational institution.
- Eijk GroepminorProject partner - appears in partner logos section.
- GAES (Groen Als Een Service)majorCustomer and partner for sustainable public space greening projects. Collaborative relationship for municipal green space data solutions.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Yookr competitors and assessment
Company assessmentDirect peers
- Pessl Instruments (METOS): Global provider of agricultural IoT sensors and weather stations with a cloud data platform for field monitoring. Yookr competes in overlapping use cases (soil moisture, weather stations, disease models) across horticulture and turf management, albeit with Pessl operating at much larger scale.
- 30MHz: Dutch precision agriculture data platform offering sensor dashboards, climate monitoring, and forecasting for horticulture and arable farming. Directly comparable as a competitor headquartered in the Netherlands serving greenhouse and open-field growers with multi-sensor dashboards and SaaS subscriptions.
- Arable: Sensor-and-analytics platform that combines weather, crop, and soil data into a unified dashboard with forecasting. Closely aligned to Yookr's multi-modal real-time visualization and prediction stack, primarily for open-field and specialty crop use cases.
- Sencrop: European ag-weather and in-field sensor network with a SaaS dashboard for disease/pest pressure alerts. Comparable to Yookr in combining connected hardware (weather stations, rain, leaf wetness equivalents) with disease-pressure forecasting models for crop advisors.
- CropX: Soil sensing and farm management analytics platform with proprietary sensor hardware and decision-support dashboards. Comparable in the soil-moisture, EC, and irrigation-optimization use cases that form the backbone of Yookr's horticulture and sports-turf offerings.
Regional players
- Davis Instruments: U.S.-headquartered provider of weather stations and environmental monitoring hardware with companion software, widely used in turf management and agriculture outside Europe. Adjacent peer given that Yookr's weather-station + Leaf Wet/rain sensor ecosystem overlaps with Davis's core hardware line.
Broad incumbents
- Semios: Large-scale precision agriculture platform integrating sensors, pheromone traps, and weather data for pest/disease prediction, particularly in specialty crops and tree fruit. Comparable in pursuing data-driven disease forecasting as Yookr does for greenhouse and turf applications.
- Ridder Group: Established Dutch provider of greenhouse technology, screening, and climate/water management systems with growing digital/services capabilities. Competes for the same horticulture customer wallet as Yookr, but with hardware-heavy offerings.
- Priva: Major Dutch incumbent in greenhouse process automation (climate, irrigation, energy) with integrated dashboards. Yookr competes at the data-visualization and prediction layer, often running alongside or in place of Priva-style controls in mid-sized Dutch greenhouses.
- ICT Group / Hoogendoorn: Long-standing Dutch horticulture automation and process control vendor (now part of ICT Group) with extensive installed base in greenhouses. Represents a substitute pathway for growers evaluating Yookr for climate/irrigation intelligence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Yookr social profiles
Digital presenceYookr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yookr leadership team
Management profileNumber of profiles
Profiles2 records
Yookr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yookr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yookr
What does Yookr do?
Yookr provides an independent IoT data platform that visualizes, predicts, and controls real-time sensor data for the green sector, including greenhouse horticulture, open cultivation, public space, and sports fields. The offering combines a SaaS dashboard, a portfolio of 14 integrated sensor types, and professional services such as custom development and data projects, with sensor, drone, and satellite inputs fused through the Triple Thrive Data approach.
Is Yookr a public or private company?
Yookr is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yookr founded?
Yookr was founded in 2016. It employs 1 to 10 people.
Where is Yookr based?
Yookr is headquartered in Horst, Netherlands, in the Europe region.
How does Yookr make money?
Four revenue lines are on record. Hardware/Sensor Sales are the primary driver. The others are saaS Platform Subscription, professional Services and custom Development Projects.
Who are Yookr's main competitors?
Direct peers on record are Pessl Instruments (METOS), 30MHz, Arable, Sencrop and CropX. Davis Instruments is listed as a regional player. Broad incumbents are Semios, Ridder Group, Priva and ICT Group / Hoogendoorn.
Does Yookr have an API?
No public API is recorded for Yookr.
What industry is Yookr in?
Yookr's product category is IoT Data Platform. Its primary akta.pro industry code is AFAGALAB, Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT), with a secondary code of AFABAMAD, Farm Management Information Systems (FMIS) & Digital Recordkeeping. Its NAICS code is 5182 and its SIC code is 7370.