Widzialni Pl Sp Z O O

What Widzialni Pl Sp Z O O does

Widzialni.pl Sp. z o.o. is a Poland-based digital marketing agency founded in 2006 that provides SEO positioning and paid search advertising services to SMEs, larger Polish corporations, and select international clients. The company's core technology combines two proprietary SEO methodologies — SEO 1.0 (foundational on-site and off-site optimization used for local projects) and SEO 2.0 (a broader model combining technical optimization, link profile development, and content expansion) — supplemented by certified Google Partner expertise and in-house software development. Service lines span keyword-targeted SEO, broad SEO, video SEO, local SEO, brand SEO, SERM, e-commerce SEO, audits, and internet analytics.

The paid-media offering has expanded beyond Google Ads to include Search, Display, YouTube, Google Shopping, Remarketing, Performance Max, and Demand Gen campaigns, alongside TikTok Ads, Microsoft Ads, LinkedIn Ads, Facebook/Instagram Ads, and Allegro Ads. Pricing is individually quoted and anchored on a subscription/recurring model with annual SEO retainers and monthly media-management fees; published monthly ad-budget floors range from 1,000 PLN (Display, YouTube) to 3,000 PLN (Performance Max). Go-to-market is sales-led, with free SEO audits and complimentary online marketing courses used as lead magnets, supported by a partner referral program (PolecamZarabiam.pl). The agency operates from Poznań (HQ, ul. Towarowa 35) and Warsaw (ul. Postępu 14) and is positioned under WeNet Group S.A., which serves as the official business-contact entity.

Reported operational metrics include over 1,000 cumulative clients served, 1,723 services completed, 28,936 keyword phrases positioned, 15 years of operating history, and a 91% contract renewal rate. Customers span automotive (Telematics Technologies, Kaliński), industrial (UTAL, PRO-MAR), e-commerce (MyBra.pl, Booklet.pl), printing, film production, and digital marketing resellers (GoldenSubmarine), with notable long-tenured accounts dating back to 2014. The agency implemented an EU Directive 2019/1937 whistleblower procedure in April 2025, indicating governance formalization within the WeNet Group structure.

Name

Widzialni Pl Sp Z O O

Legal name

Widzialni.pl Sp. z o.o.

Website

https://widzialni.pl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Widzialni.pl Sp. z o.o. is a Polish SEO/SEM digital marketing agency founded in 2006, serving over 1,000 SMEs and enterprises with proprietary SEO 1.0 and 2.0 methodologies, full Google Ads management, and expanded paid-media channels (TikTok, Microsoft, LinkedIn, Allegro), operating from Poznań and Warsaw under WeNet Group S.A.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Search Engine Optimization (SEO) Services (MPAAACAA)

akta.pro secondary industries

Search Engine Marketing (SEM) / Paid Search (PPC) Management (MPAAACAB), SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI), SEO/SEM & Performance Marketing Tools (BPAMALAM)

Keywords

• SEO agency services
• SEM campaign management
• Google Ads management
• Search engine optimization
• Digital marketing services

Headquarters

HQ city

Poznan

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SEO/SEM Agency Services: Recurring service contracts for SEO positioning, Google Ads campaign management, audits, and optimization. Pricing is individually tailored based on scope of work, number of keywords, and industry competitiveness.
2. Google Ads Campaign Management: Management of paid advertising campaigns across Google network, with recommended monthly advertising budgets starting from 1,000–3,000 PLN per campaign type.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Widzialni.pl is an SEO/SEM digital marketing agency that sells recurring website positioning (SEO) services — including keyword-targeted SEO 1.0, broader SEO 2.0, local, video, brand, e-commerce, and SERM offerings — alongside paid campaign management across Google Ads (Search, Display, YouTube, Shopping, Remarketing), Microsoft Ads, and social platforms (Facebook, LinkedIn, TikTok, Allegro). It complements these with SEO and PPC audits, Google My Business optimization, mobile-SEO services, and Google Analytics-based internet analytics.

Product overview

Widzialni.pl is an SEO/SEM digital marketing agency offering a comprehensive suite of online marketing services. Its core offering is built around two primary pillars: (1) SEO positioning services — including keyword-targeted SEO 1.0, broader SEO 2.0 (on-site/off-site optimization with content and link building), video SEO, local SEO, brand SEO, SERM, and e-commerce SEO — and (2) paid advertising campaigns across Google Ads (Search, Display, YouTube, Shopping, Remarketing), Microsoft Ads, and social media platforms (Facebook, LinkedIn, TikTok, Allegro). The agency further offers internet analytics (Google Analytics), SEO audits, and paid search audits. The service portfolio also includes free SEO audits and a partner program. All services are delivered by a dedicated team with operations based in Poznań and Warsaw.

Differentiator

Problem solved

Functional benefit

Products and services

• Pozycjonowanie fraz (SEO 1.0) Targeted keyword-based SEO positioning service focused on improving search rankings for specific search phrases through on-site and off-site actions.
• Pozycjonowanie szerokie (SEO 2.0) Advanced, broader SEO positioning model encompassing on-site and off-site optimization, content development, and link profile building to drive organic traffic growth.
• Pozycjonowanie wideo (Video SEO) Video SEO service focused on optimizing video content visibility in search results, particularly on YouTube.
• Pozycjonowanie lokalne (Local SEO) Local SEO service targeting geographically relevant search results to help businesses attract customers in their vicinity.
• Pozycjonowanie marki (Brand SEO) Brand positioning SEO service aimed at strengthening a brand's visibility and reputation in search results.
• Pozycjonowanie sklepu internetowego (E-commerce SEO) SEO service tailored for e-commerce platforms to improve visibility and drive sales for online stores.
• Zarządzanie marką – SERM Search Engine Reputation Management (SERM) service for managing and improving a brand's reputation across search engine results pages.
• Kampanie Google Ads – Wyszukiwarka Pay-per-click advertising campaigns on Google Search targeting specific keywords to generate immediate visibility and conversions.
• Google Ads – Sieć reklamowa (Display Network) Display network advertising campaigns on Google's partner sites and apps for brand awareness and remarketing.
• Reklama na YouTube Video advertising on YouTube including In-Stream, Bumper Ads, and Discovery ads to build brand awareness and drive engagement.
• Remarketing Retargeting campaigns that re-engage users who have previously visited a website to encourage conversion actions.
• Google Shopping Ads Product listing ads (PLA) on Google Shopping showing product images, prices, and store names to drive e-commerce sales.
• Kampanie Facebook Ads Social media advertising campaigns on Facebook and Instagram for brand awareness, lead generation, and sales.
• Kampanie LinkedIn Ads Professional network advertising targeting B2B audiences for lead generation and brand visibility in professional contexts.
• Kampanie Allegro Ads Advertising campaigns on Allegro, Poland's largest online marketplace, to promote products within the platform's search and listing results.
• Kampanie TikTok Ads Short-form video advertising campaigns on TikTok targeting younger demographics and viral content engagement.
• Kampanie Microsoft Ads Paid search advertising on Microsoft Bing and its partner networks to reach additional search engine users.
• Analityka internetowa Internet analytics services utilizing Google Analytics to track user behavior, traffic sources, conversion paths, and website performance.
• Google Moja Firma (Google Business Profile) Google Business Profile optimization and management to improve visibility in local search results and Google Maps.
• Strony mobilne – SEO Mobile website optimization services ensuring sites perform well in mobile-first indexing and mobile search results.
• Bezpłatny audyt SEO Free SEO audit checking up to 70 parameters of a website to identify optimization opportunities and technical issues.
• Audyt linków sponsorowanych (PPC audit) Audit service for paid search (PPC) campaigns to evaluate performance, quality score, and areas for optimization.

Quantifiable outcome

• 2051% increase in organic traffic for Booklet.pl (case study)
• +5 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• WeNet Group S.A.coreOthersWeNet Group S.A. is the parent company of Widzialni.pl, listed as the official contact entity with headquarters at ul. Postępu 14, 02-676 Warsaw. The group encompasses the Widzialni.pl SEO/SEM agency brand under its corporate umbrella.

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Senuto: Polish SaaS SEO toolset and agency that overlaps with Widzialni's keyword research, content optimization, and SEO positioning services; a leading local alternative for SEO tooling and execution.
• WhitePress: Polish content marketing and SEO platform connecting publishers and advertisers with strong SEO service offerings; competes directly with Widzialni.pl for Polish SEO budgets across both agencies and in-house teams.
• Grupa TENSE: Long-established Polish SEO and digital marketing agency with a similar SME-to-enterprise client mix and full-service SEO/SEM offering; a direct competitive comparable in the Polish agency landscape.
• Verseo: Polish SEO agency offering technical SEO, content, and Google Ads services with a similar SME-and-mid-market focus; competes for shared search marketing budgets in Poland.
• Elephate: Polish-born SEO and content marketing agency serving European and global clients; comparable in methodology-led SEO service delivery and content-as-SEO positioning.
• Delante: Polish SEO/SEM agency specializing in positioning and Google Ads with international reach; comparable in service mix, target segments, and project-based delivery model.
• Semstorm: Polish SEO/SEM platform offering visibility analytics, keyword tracking, and link intelligence; competes with Widzialni on tooling-driven SEO propositions and Polish-market search intelligence.

Broad incumbents

• Ahrefs: Global SEO toolset (site explorer, keyword research, content) widely adopted by SMBs for self-service SEO; a broader incumbent representing the tooling alternative to agency services.
• Semrush: Global SEO/SEM SaaS platform used by both agencies and in-house teams; a broad incumbent whose tooling increasingly overlaps with agency workflows and could disintermediate parts of Widzialni's offering.

Emerging players

• Surfer: AI-driven content optimization and on-page SEO tool with growing adoption among SMBs and agencies; an emerging player whose automation could compress demand for traditional agency SEO services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCTi6YsLAtZXOfB2u7rIYrxw
• Facebookfacebook.com/widzialnipl
• LinkedInlinkedin.com/company/widzialnipl
• Instagraminstagram.com/widzialni_pl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Widzialni Pl Sp Z O O